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Jim Ellis

Jim Ellis is the Marketing Director for Nidec Motor Corporation, where he leads strategic marketing initiatives for one of the world’s most respected motor manufacturers. With a deep understanding of the pool and spa industry and a passion for innovation, Jim is proud to contribute his expertise to Pool Magazine, helping professionals stay informed on the technologies shaping the future of aquatic equipment.

Pool Equipment3 months ago

Pool Pumps and Motors are Getting Smarter and More Energy Efficient

Pool pumps and motors are no longer just devices to keep customers’ pools properly filtered. Rather, they are SMART, energy efficient, eco-conscious and can be connected...

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Tech Company Fills Dangerous Abandoned Pool After Safety Concerns Raised By Industry Expert
A neglected swimming pool sitting on property owned by […]
Why Pool Professionals Should Upgrade to a True 3 Inch Valve
If you’re a pool professional designing […]
BlueOrbit by Riverflow: Bringing Hydrotherapy Into the Entire Pool Experience
For years, hydrotherapy in residential pools has […]
POOLCORP Welcomes John Watwood as President and Chief Executive Officer
Seasoned distribution leader to drive POOLCORP’s next chapter of growth, deepening commitment to customers and supply partners […]
When Pool Projects Become Political – Trump’s Pool Contractor Got Review Bombed
Political controversy surrounding the Lincoln Memorial Reflecting Pool put a pool contractor at the center of a national backlash. […]
Lincoln Memorial Reflecting Pool Renovation Shifts to Faster, Lower-Cost Strategy
The Lincoln Memorial Reflecting Pool has been a […]
Taking On the Hard Jobs Others Won’t Touch – Melo’s Pools & Outdoors
Inside Melo’s Pools & Outdoors and the mindset behind Palm Desert’s top luxury builders […]
The Current State of the Backyard Pool Industry: Short Film Holds Up a Mirror
The film that asks the question... is family togetherness worth the price of summer’s most expensive luxury? […]
Rising Fuel Costs Are Hitting Pool Pros Where It Hurts Most
Rising fuel costs are quickly becoming one of the […]
Building Trust With Water Quality
Pentair’s Yann Morvan explains how salt chlorination, filtration, and smart technology help pool professionals deliver crystal-clear water and build lasting customer trust. […]