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Skimmer’s Service Rate Index Gives a Bird’s Eye View of What Pool Pros Are Charging

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Skimmer, the industry’s leading pool service software with over 27,000 users nationwide, has introduced the Skimmer Service Rate Index—a groundbreaking utility designed to help pool service professionals see what their peers are charging in a given market. This tool, built on anonymous data from Skimmer’s extensive user base, offers invaluable insights for the pool service industry.

Providing Better Business Tools

“Our goal at Skimmer is to be far more than a software company,” says Jack Nelson, CEO of Skimmer. “In fact, our purpose from day one has always been to build a platform that empowers pool professionals to grow great businesses. We think providing them with data that helps them run all aspects of their business is just a natural extension of that.”

The Skimmer Service Rate Index leverages data from over 6,500 zip codes and more than 700,000 pools, offering a detailed and anonymized snapshot of pricing strategies across the country. “We’re in a pretty unique position in that our software has the capability to log what pros are charging and by what model they’re charging,” explains Niki Acosta, Skimmer’s Marketing Director. “Through that data, we know what people are charging per stop, per month, if they’re including chems, if they’re not including chems, and we can analyze that data by zip code, by county, and by state.”

Enabling Pool Professionals to Compare Prices

One of the standout features of the Service Rate Index is its ability to visualize and compare data across different regions. Acosta highlights the variability in pricing: “We see that consistently, states like Florida tend to lag behind in pricing in areas of the Southeast. We also see that areas in the Northeast region tend to charge a lot more. They have much shorter pool seasons, and so they have pool openings, four months of service or three and a half months of service, and then pool closings. Those models create what we can see as different pricing based on the levels of service that are provided across the US.”

Skimmer - Service Rate Index

The index doesn’t just provide a snapshot of current rates but also tracks pricing changes over time, offering pool professionals a way to see how the market is evolving. “As you think about different models, there’s also the plus chems or including chems per stop per month. There’s just a lot of wealth of information that allows folks to see what’s the norm in a certain market,” says Nelson. “Especially as we publish these every year, we have the data, and there’s a lot of useful information that the industry should be aware of.”

What Pool Pros Are Charging From Market to Market

The data reveals interesting trends, such as the regional differences in chemical inclusion. “In Florida, we see a lot of companies including chems, but you go to markets like Phoenix or Southern California, and it’s pretty split,” notes Acosta. “This is a very useful way of looking at those different models and being able to compare them apples to apples. One thing that we have found, too, is that people who are charging plus chems on average are actually charging more for base service than people that include chemicals.”

Northeast

What Pool Service Pros Are Charging In The Northeast - Skimmer
Northeast - Pool Service - Price Ranges
StateLow RangeLow AverageHigh AverageHigh Range
Connecticut$113$117$121$127
D.C.$100$104$107$109
Maine$76$82$85$92
Massachusetts$113$119$124$133
New Hampshire$123$128$133$137
New Jersey$92$99$103$110
New York$108$116$121$130
Pennsylvania$113$119$124$128
Rhode Island$127$132$137$146
Vermont$87$89$91$94
Data: Skimmer Service Index Report: Last Updated June, 2024

West

What Pool Service Pros Are Charging In The West - Skimmer
West - Pool Service - Price Ranges
StateLow RangeLow AverageHigh AverageHigh Range
Alaska$134$138$142$146
Arizona$93$104$110$131
California$143$159$169$192
Colorado$87$93$98$108
Hawaii$166$177$186$197
Idaho$64$73$80$106
Montana$117$124$128$136
Nevada$120$130$137$150
New Mexico$117$124$131$144
Oregon$80$86$90$101
Utah$104$117$125$144
Washington$163$170$176$183
Wyoming$82$93$96$99
Data: Skimmer Service Index Report: Last Updated June, 2024

Mid-West

What Pool Service Pros Are Charging In The Midwest - Skimmer
Midwest - Pool Service - Price Ranges
StateLow RangeLow AverageHigh AverageHigh Range
Illinois$124$134$140$148
Indiana$110$118$124$130
Iowa$195$201$208$213
Kansas$125$133$140$149
Michigan$115$119$123$128
Minnesota$85$94$100$107
Missouri$118$123$128$134
Nebraska$144$148$154$159
North Dakota$91$97$106$110
Ohio$93$97$100$104
South Dakota$81$84$87$88
Wisconsin$158$176$184$194
Data: Skimmer Service Index Report: Last Updated June, 2024

South

What Pool Service Pros Are Charging In The South - Skimmer
South - Pool Service - Price Ranges
StateLow RangeLow AverageHigh AverageHigh Range
Alabama$118$126$131$143
Arkansas$100$106$109$117
Delaware$75$81$86$92
Florida$115$128$136$157
Georgia$117$128$136$150
Kentucky$160$166$172$179
Louisiana$115$123$129$139
Maryland$93$97$100$106
Mississippi$112$119$125$137
North Carolina$133$143$150$159
Oklahoma$137$147$154$163
South Carolina$148$164$174$188
Tennessee$115$123$129$138
Texas$136$149$158$175
Virginia$102$107$111$118
West Virginia$130$133$136$141
Data: Skimmer Service Index Report: Last Updated June, 2024

Climate also plays a significant role in pricing variability. “I think weather has a huge impact on chem cost,” says Acosta. “In areas of the South where we’ve seen record temperatures, chemical usage is much higher in those areas than they would be in other places. If your model is not accommodating those extra chem costs, then it is very possible that you could be operating at a lower margin than you would than those companies operating in a different market.”

Density of pools and route efficiency are other crucial factors. “Austin, Texas, is one of the more expensive markets in the country for pool service,” explains Nelson. “We see rates to almost 3X here that we do in Florida with some of our customers.” Part of the reason for that is simply how spread out some pool firms’ service territory is in comparison to those in other markets, explained Nelson. “If you’re having to travel 10 miles between stops, that’s going to drive up your fuel cost and your labor cost.”

The Skimmer Service Rate Index also helps pool professionals decide on their pricing strategies. “There’s a lot of data in there,” Nelson points out. “You need to decide what you want to be. Do you want to be the low-cost provider in your market, or do you want to be the quality service provider? We would, of course, encourage people to not try to be the low-cost provider and charge for the value that they’re delivering.”

Collecting and analyzing data from such a vast user base presents challenges, as Acosta explains: “One challenge is the data is only as good as what the pool pros are entering. We can look at the data and know that there are some obvious errors. If somebody has a per-month rate of $25, we know that’s probably inaccurate. We’ve removed some of the outliers. The other challenge is we don’t always know if a pool or a location that’s being serviced is commercial or residential.”

Economic conditions also influence service rates. “The short answer is rates have gone up, costs have gone up, obviously significantly across the board, and most of our customers have increased their prices accordingly,” says Nelson. “Interestingly, to the point where we’ve actually seen in the last couple of years, a lot of our customers became a lot more profitable.”

Doubling Down on a Great Idea

The future of the Skimmer Service Rate Index looks promising, with potential expansions in the type of data provided. Acosta envisions a platform where pool professionals can see how they compare to others in their area: “Let’s say you go to the platform, you enter a location with a zip code, maybe there’s a slide that tells you what percentile you fall into as far as where you are with pricing. That’s not something we’re currently working on, so I don’t want to make a promise that’s coming anytime soon. But it is possible longer term with the type of data that we collect.”

Ultimately, the Skimmer Service Rate Index is an invaluable tool for pool service professionals looking to optimize their pricing strategies. By providing detailed, anonymized data on service rates across different regions, Skimmer is empowering its users to make informed decisions that can lead to increased profitability and improved business operations. For any pool service professional looking to stay competitive with their pricing, the Skimmer Service Rate Index is a must-have resource.

Ready to Take a Deeper Dive?

Listen to our entire conversation with Jack Nelson (CEO of Skimmer) and Niki Acosta (Director of Marketing) on the Pool Magazine podcast.

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Joe Trusty

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine.

To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Landmark Aquatic Earns Three 2026 PHTA Awards of Excellence

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Landmark Aquatic 2026 PHTA International Awards of Excellence Silver and Merit award graphic

Landmark Aquatic is pleased to announce that three of its aquatic facility projects received 2026 PHTA Awards of Excellence from the Pool & Hot Tub Alliance (PHTA), one of the pool and spa industry’s premier design competitions.

PHTA is the trade association representing the swimming pool, hot tub, and spa industry. Its annual International Awards of Excellence is one of the industry’s largest and most respected design competitions, recognizing the most creative and innovative pools, spas, hot tubs, and water features built each year. Hundreds of entries are submitted annually by professionals across the U.S. and around the world.

“PHTA is proud to recognize our members for their craftsmanship, inspired design, and dedication to elevating the industry,” said Sabeena Hickman, CAE, President and CEO of PHTA.

“These awards reflect what it takes to design, build, operate, and maintain a truly successful aquatic facility,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “That level of commitment shows up in the work of everyone on our team, and we’re proud to keep investing in serving our customers and the communities who enjoy these facilities.”

About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Landmark supports clients across most of the U.S. through construction-led solutions and its AquatiCare maintenance program — delivering excellence “for the life of your pool” and building long-term partnerships through exceptional service and forward-thinking solutions. Learn more at www.landmarkaquatic.com

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WITI Announces 3rd Annual Walk for Water Safety

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Blue 3rd Annual WITI Walk 2026 event T-shirt

NORRISTOWN, Pennsylvania – Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is proud to host its 3rd Annual WITI Walk on Sunday, October 11, 2026, beginning at 10:00 a.m. at scenic Norristown Farm Park in Norristown, Pennsylvania.

Participants may also join virtually from anywhere in the country, allowing supporters nationwide to walk, run, or donate in support of a shared mission: ensuring every child has the opportunity to learn the life-saving skill of swimming. 

The walk benefits Every Child a Swimmer (ECAS), a national nonprofit dedicated to preventing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advancing legislation that expands access to drowning prevention resources. Drowning remains the leading cause of death for children ages one to four, making access to swimming lessons and water safety education more important than ever.

The partnership between NESPA, WITI, and Every Child a Swimmer reflects the pool industry’s unwavering commitment to safety. While WITI exists to empower, mentor, and elevate women throughout the industry, its members also recognize the important role they play in protecting families and promoting the safe enjoyment of water. Together, these organizations help educate communities, expand access to swim lessons, and work toward a future where every child has the opportunity to learn to swim.

“We are incredibly proud to partner with Every Child a Swimmer,” said WITI leadership. “As women in the pool industry, we understand that our work extends beyond building and maintaining pools, it includes educating communities, promoting water safety, and helping save lives. Together, we can make a meaningful difference.”

Leading Every Child a Swimmer is Executive Director Casey McGovern, whose commitment to drowning prevention is deeply personal. 

After losing her 19-month-old daughter, Edna Mae (“Em”), to drowning in 2009, McGovern dedicated her life to ensuring other families never experience the same tragedy. Today, her leadership has helped grow Every Child a Swimmer into a national network of more than 430 participating swim school locations across 46 states, providing nearly $1 million annually in swim lesson scholarships for children in need. 

“Our mission is simple,” said McGovern. “Every child deserves the opportunity to learn this life-saving skill, regardless of their family’s financial circumstances. Through partnerships like WITI, we’re expanding access to swim lessons, measuring outcomes, and helping ensure more children gain the skills they need to stay safe around water.”

Participants of all ages and abilities are encouraged to register, walk, run, sponsor the event, or donate. Those unable to attend in Pennsylvania can participate virtually from anywhere in the country by walking in their own communities while supporting the cause online.

Register Today
https://nespa.users.membersuite.com/events/683a8c52-0078-ce39-202f-0b49bfa98b74/details

Event Information:
2026 WITI Walk
Sunday, October 11, 2026
10:00 a.m. – 1:00 p.m.

Norristown Farm Park
2500 Upper Farm Road
Norristown, PA 19403

Virtual participation is available nationwide.
Every registration, sponsorship, and donation helps provide life-saving swim lessons to children who otherwise could not afford them. Thanks to generous matching support, every dollar donated will be quadrupled, significantly increasing the impact for children and families.

About Women in the Industry (WITI)
Women in the Industry (WITI), an initiative of the Northeast Spa & Pool Association (NESPA), is dedicated to empowering, connecting, mentoring, and supporting women throughout the pool, spa, and outdoor living industry. Through education, networking, philanthropy, and leadership opportunities, WITI fosters professional growth while giving back to communities through charitable initiatives such as the annual WITI Walk.

About the Northeast Spa & Pool Association (NESPA)
The Northeast Spa & Pool Association (NESPA) is a regional trade association serving the pool, spa, and outdoor living industry throughout the Northeast and Mid-Atlantic. For more than 65 years, NESPA has supported its members through education, advocacy, professional development, networking, and consumer outreach while promoting the highest standards of safety, professionalism, and industry excellence.

About Every Child a Swimmer
Every Child a Swimmer is a national nonprofit dedicated to reducing childhood drowning by providing swim lesson scholarships to children from low-income families, promoting water safety education, and advocating for legislation that expands access to drowning prevention initiatives. The organization believes every child deserves the opportunity to learn the life-saving skill of swimming.

Media Contact
Phone: 609.689.9111
Email: [email protected]
Website: www.nespapool.org

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Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

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Amazon Drone Drops Package Into Swimming Pool — And It’s Not the First Mishap

Drone delivery may be the future of getting everyday purchases to your doorstep, but apparently Amazon still has a few kinks to work out — particularly when swimming pools are involved.

A video making the rounds on social media this week shows what should have been a routine Amazon drone delivery going very wrong. Instead of safely depositing the customer’s order on dry ground, the package winds up in the backyard swimming pool.

The incident is funny enough when viewed through the lens of an unexpected pool delivery. But it also highlights a very real challenge Amazon faces as it prepares to dramatically expand its Prime Air drone delivery program across the United States.

And remarkably, this isn’t the first time an Amazon drone has put a customer’s package in the pool.

Amazon Has Already Made This Mistake Before

In July 2025, Arizona resident Daniel Muniz decided to try Prime Air after seeing drone delivery available for his order in Avondale.

The delivery was captured on video.

Amazon’s drone successfully reached the property and released the shoebox-sized package over the designated area. There was just one problem: the downward force generated by the drone’s propellers pushed the package several feet across the yard and directly into Muniz’s swimming pool.

Fortunately, the contents weren’t particularly vulnerable to water. Muniz had ordered vitamins.

The incident was especially notable because Amazon’s delivery system is designed to identify suitable drop locations around a customer’s property. Amazon explains that its mapping technology identifies “delivery zones” free of obstacles and establishes appropriate delivery points within those areas.

The company even specifically acknowledges swimming pools as something the technology needs to recognize.

According to Amazon, a swimming pool can appear to be a flat surface in satellite imagery despite obviously being an unsuitable location for a package delivery. Once the drone reaches the designated location, the aircraft descends to approximately 13 feet above the ground, checks that the area is clear and releases the package.

In the Avondale incident, the package wasn’t intentionally dropped into the water. It initially landed on dry ground before the drone’s prop wash sent it into the pool.

Amazon apologized to the customer at the time, characterizing incidents like it as rare.

A year later, however, another swimming pool has clearly managed to intercept an Amazon delivery.

Pools Aren’t the Only Problem

Swimming pools haven’t been the only unexpected destinations for Amazon’s drones.

In another widely reported incident, an Amazon delivery drone came down in a residential garden after experiencing problems during operation. Other incidents have been considerably more serious than a wet package.

In February 2026, an Amazon Prime Air drone struck the exterior of an apartment complex in Richardson, Texas, before the damaged aircraft fell to the ground.

Amazon’s drone program has also faced scrutiny following collisions involving infrastructure. These episodes underscore the complexity of operating autonomous aircraft at scale in residential environments where drones must contend with buildings, trees, utility infrastructure, changing weather conditions and other obstacles.

Amazon says its latest MK30 drones use a sophisticated perception and “Detect-and-Avoid” system designed to identify obstacles and make navigation decisions autonomously.

That technology is going to become increasingly important because Amazon isn’t backing away from drone delivery.

It’s doing the opposite.

Amazon Plans a Massive Drone Delivery Expansion

Amazon announced this week that it intends to expand Prime Air to nearly 500 U.S. cities and towns by the end of 2026, a dramatic increase from the 11 locations where the service currently operates. New markets are expected to include areas around Chicago, Atlanta, Cleveland, Syracuse and Boise.

The company says each Prime Air location can serve communities within roughly a 7.5-mile radius. Its MK30 drones can transport eligible packages weighing up to five pounds, with Amazon targeting delivery times of roughly an hour or less.

Amazon has already completed hundreds of thousands of drone deliveries this year, according to Prime Air Vice President David Carbon.

The long-term ambitions are considerably larger.

Amazon CEO Andy Jassy has said the company believes drone delivery could eventually reach 30 million customers and handle as many as half a billion packages annually by 2030.

The appeal isn’t difficult to understand.

For small, lightweight purchases, a drone potentially eliminates much of the traditional last-mile delivery process. Instead of waiting for a delivery van to work its way through dozens or hundreds of stops, an individual aircraft can carry an order directly from a nearby fulfillment facility to a customer’s home.

Need sunscreen before heading outside? Batteries for a poolside speaker? A replacement part or bottle of test strips?

Amazon envisions those types of purchases arriving from the sky in less time than it might take someone to drive to a store and back.

The company says more than 60,000 products are already eligible for drone delivery in supported markets, ranging from household necessities to electronics.

That’s a compelling vision of where residential delivery could be headed.

The technology just needs to become consistently boring.

Right now, the occasional drone crash, unexpected landing or package taking a swim makes for an entertaining viral video. As Amazon expands Prime Air from a relatively limited program into hundreds of communities, however, the margin for these mistakes becomes increasingly important.

Delivering a bottle of vitamins into someone’s swimming pool is inconvenient and a little funny.

Doing the same thing with a smartphone probably isn’t.

Judging by the occasional package ending up at the bottom of a swimming pool, there are still a few bugs left to work out first.

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