Industry News
International Pool Spa Patio Expo Will Draw The Entire Industry
This year’s International Pool Spa Patio Expo in Dallas, TX is set to draw folks from all over the pool, spa, and outdoor living industries. It’s a time of the year that almost feels like old home week for the industry and a chance not only to network with old friends and colleagues, but to enhance ones education on a variety of different subjects.
Whether you are excited to learn about the latest products and technology, or are looking to learn from veteran industry experts; this year’s International Pool Spa Patio Expo guarantees to have something for everyone.
‘The Show Will Go On’ – Event Organizers
Even with Covid-19, event organizers are optimistic that this year’s expo will be a live event. Some attendees expressed some concern that this year’s show would be changed to a virtual event; a repeat of last year’s scramble to still hold an event under quarantine. The PHTA recently announced that the World Aquatic Health Conference has been switched to a virtual event in light of ongoing health & safety concerns.
Dallas Expo Will Be A Live Event
“Informa is open for business – Texas is open and the show will go on. We’re not going virtual.” said Ray Giovine, Group Director for Informa Markets during a recent a webinar hosted by Watershape University.
Informa has already held several events this year including the International Roofing Expo which was held at the Mandalay Bay in Las Vegas earlier this summer. The city of Las Vegas required that attendees wear protective masks, but Giovine said that he does not anticipate the mandate to be the same at this years International Pool Spa Patio Expo in Dallas. The current guidelines in Texas recommend wearing masks indoors but do not require them for attendees who are fully vaccinated.
An Emphasis on Safety
Enhanced cleanliness will be something event organizers focus on this year. Hand sanitizer will be made available throughout the venue as well as increased air circulation inside the exhibition hall.
Why Attend The International Pool Spa Patio Expo?
- Education including sessions offered by the pool industries most respected thought leaders and experts.
- Exhibits of the latest and most exciting new pool, spa, and outdoor living products to hit the market.
- Networking is one of the biggest reasons that attendees come to the Expo. It’s a great opportunity to engage with peers and colleagues as well as make new connections.

If it pertains to the pools, spas, or outdoor living, you’ll find it at this years expo. Below is a sample of products you’ll find:
- Barbecues / Patio Heaters / Fire Features
- Business Services / Software
- Commercial Equipment
- Chemicals
- Cleaning & Maintenance
- Construction Materials & Equipment
- Covers – Pool / Spa
- Decking & Fencing
- Fiberglass Pool
- Fitness & Disability Equipment
- FiltersFurniture & Décor
- Gazebos / Enclosures
- Green / Eco-friendly
- Technology
- Hot Tubs – Portable / Inground
- Ionizers / Ozone / Chemical Feeders / ORP
- Ladders / Slides / Diving Boards
- Landscaping / Garden Accessories
- Leak Detection
- Lighting
- Magazines / Media / Associations
- Package Pools / Vinyl Liners
- Pools – Above Ground / On Ground
- Pools – In Ground
- Pumps & Heaters
- Recreation / Game Room Products
- Safety Devices
- Saunas & Tanning Beds
- Tile
- Toys / Games / Floats
- Water Features / Fountains Ponds
Exhibition Dates
- Tuesday, Nov. 16, 10:30 a.m. – 5:00 p.m.
- Wednesday, Nov. 17, 10:30 a.m. – 5:00 p.m.
- Thursday, Nov. 18, 10:30 a.m. – 2:30 p.m.
Key Note Speakers:
The PSP/Deck Expo will open with two key note speakers in the aquatics industry: Wallace J. Nichols, author of Blue Mind, and Rowdy Gaines, a former competitive swimmer, U.S. Olympic Hall of Fame member, three-time Olympic gold medalist, and member of the International Swimming Hall of Fame.


Welcome Party

Event attendees should definitely stop by the Welcome Party. Complimentary drinks and refreshments will be available. It’s a fun event and you’ll have the opportunity to network with friends and colleagues. Trolleys will be available to take folks back and forth from the Omni Hotel (the host hotel of the event).
Welcome Party
Tuesday, November 16
Gilley’s Dallas
6:00 p.m. – 8:00 p.m.
PHTA WAVE Network Young Professionals Reception
Mingle and network with other young professionals in the pool, spa, and outdoor living industries.
Admission is free for PHTA and NADRA members and non-members, but registration is essential due to limited space. Admission includes networking in a relaxed environment, early access to the Welcome Party, and a selection of appetizers and alcoholic and non-alcoholic beverages. Transportation will be provided from the Omni Dallas, the host hotel. That event will be held Tuesday, November 16 from 5:00 p.m. – 6:00 p.m. (immediately before the Welcome Party).
Grill & Chill Exhibition
This exhibition will feature vendors specific to deck building, outdoor kitchens, grills, and patio furniture. Vendors will be grilling and serving lunch each day of the event during normal expo hours:
- Tuesday, November 16: 10:30 a.m. – 5:00 p.m.
- Wednesday, November 17: 10:30 a.m. – 5:00 p.m.
- Thursday, November 18: 10:30 a.m. – 2:30 p.m.

BBQ Bash
Event attendees are invited to attend a barbecue hosted by Vendors on Wednesday, November 17, from 5:00 p.m. – 6:30 p.m.
Million Dollar Pool Design Challenge
Reid Schindler, one of the industry’s rising award-winning designers, and Mike Farley, an award-winning pool designer with over 30 years of experience, are joining together with the PSP/Deck Expo to identify the industry’s top designers in this year’s Million Dollar Pool Design Challenge.
A team of judges will select five finalists (one of whom will be a student) to attend this year’s event. On-site demonstrations of all finalists’ presentations, as well as Mike and Reid’s solutions, will take place during the Expo.
Deck Expo
The Deck Expo has relocated to a new location in conjunction with PSP Expo. Together, the two events expand the assortment of outdoor items and technologies. This year, PSP/Deck Expo will provide education focusing on decks not only during the pre-conference workshops, but also throughout the main conference.
GENESIS® Winemaker Dinner
Genesis will be hosting their 21st annual winemaker dinner and annual family reunion at the Tower Club on the 48th floor of the Santander Tower in the heart of the downtown Dallas business district. Tickets are $195 and registration is required. That event is being held November 17, 7:00 pm – 10:00 pm.

Pool Prize Party
With plenty of fun, excitement, and giveaways, the Pool Prize Party caps off the final day of the expo and is a great way to end your time at the event. That’s happening Thursday, November 18 at 2:00 pm – 2:30 pm on the show floor.
Tailgate Party
Watershape University will also be hosting a fun tailgate party and WU students, International Watershape Institute members, faculty, and corporate partners are invited to attend. That’s on November 15 at 5:30 p.m. to 7:30 p.m.

The International Pool Spa Patio Expo – A Great Opportunity To Expand Your Education
One of the biggest draws for attendees are the various courses and workshops that can be taken at the expo. The opportunity to learn from industry veterans and leading experts presents a unique chance to get an education from the masters. The programs presented at this years expo offer world class educational courses from some of the brightest minds in the pool & spa industry.

Pre-Show Education is available from Saturday, November 13, through Monday, November 15, and includes a variety of options. You can continue your study after completing a Pre-Show Education course! Each course in the Pre-Show Education series includes a Super Pass or an Expo Pass.
- PHTA Education
- GENESIS Education
- Watershape University Education
- NADRA Education
- Speciality Education & Certification
2021 Conference Sessions – International Pool Spa Patio Expo Day by Day
Here is a day by day breakout of what will be going on at the 2021 International Pool Spa Patio Expo in Dallas, TX.
November 13, 2021
| Saturday, November 13 | 8:00 AM – 5:00 PM | C201: GENESIS Construction School: Concrete Pools (Day 1 of 3) | GENESIS |
| Saturday, November 13 | 8:00 AM – 5:00 PM | E211: Fluid Hydraulics for Pools & Spas (Day 1 of 2) | GENESIS |
| Saturday, November 13 | 8:00 AM – 5:00 PM | PHTA Certified Hot Tub Technician (CHTT) Course (Day 1 of 2) | PHTA |
| Saturday, November 13 | 8:00 AM – 5:00 PM | PHTA Certified Maintenance Specialist (CMS) Course (Day 1 of 3) | PHTA |
| Saturday, November 13 | 8:00 AM – 5:00 PM | PHTA Certified Service Technician (CST) Course (Day 1 of 3) | PHTA |
| Saturday, November 13 | 8:00 AM – 5:00 PM | Watershape CON 4111: Advanced Watershape Construction (Day 1 of 3) | Watershape University |
| Saturday, November 13 | 8:00 AM – 5:00 PM | Watershape ENG 4311: Advanced Fluid Engineering (Day 1 of 2) | Watershape University |
November 14, 2021
| Sunday, November 14 | 8:00 AM – 3:00 PM | ICC | PHTA Presents the 2018 International Swimming Pool & Spa Code | PHTA |
| Sunday, November 14 | 8:00 AM – 5:00 PM | C201: GENESIS CONSTRUCTION SCHOOL: Concrete Pools (Day 2 of 3) | GENESIS |
| Sunday, November 14 | 8:00 AM – 5:00 PM | D180: Drawing for Professsionals (Day 1 of 2) | GENESIS |
| Sunday, November 14 | 8:00 AM – 5:00 PM | D231: Color Theory and It’s Application (Day 1 of 2) | GENESIS |
| Sunday, November 14 | 8:00 AM – 5:00 PM | D271: Architectural Styles (Day 1 of 2) | GENESIS |
| Sunday, November 14 | 8:00 AM – 5:00 PM | E211: Fluid Hydraulics for Pools & Spas (Day 2 of 2) | GENESIS |
| Sunday, November 14 | 8:00 AM – 5:00 PM | PHTA Certified Hot Tub Technician (CHTT) Course (Day 2 of 2) | PHTA |
| Sunday, November 14 | 8:00 AM – 5:00 PM | PHTA Certified Maintenance Specialist (CMS) Course (Day 2 of 3) | PHTA |
| Sunday, November 14 | 8:00 AM – 5:00 PM | PHTA Certified Service Technician (CST) Course (Day 2 of 3) | PHTA |
| Sunday, November 14 | 8:00 AM – 5:00 PM | Pool & Spa Operator ® (CPO®) Certification Course (Day 1 of 2) | PHTA |
| Sunday, November 14 | 8:00 AM – 5:00 PM | Watershape CON 4111: Advanced Watershape Construction (Day 2 of 3) | Watershape University |
| Sunday, November 14 | 8:00 AM – 5:00 PM | Watershape ENG 4311: Advanced Fluid Engineering (Day 2 of 2) | Watershape University |
November 15, 2021
| Monday, November 15 | 8:00 AM – 12:00 PM | NADRA’s Deck Evaluation/Inspection Certification | Deck |
| Monday, November 15 | 8:00 AM – 3:00 PM | ICC | PHTA Presents the 2021 International Swimming Pool & Spa Code | PHTA |
| Monday, November 15 | 8:00 AM – 5:00 PM | C201: GENESIS CONSTRUCTION SCHOOL: Concrete Pools (Day 3 of 3) | GENESIS |
| Monday, November 15 | 8:00 AM – 5:00 PM | D180: Drawing for Professionals (Day 2 of 2) | GENESIS |
| Monday, November 15 | 8:00 AM – 5:00 PM | D231: Color Theory and It’s Application (Day 2 of 2) | GENESIS |
| Monday, November 15 | 8:00 AM – 5:00 PM | D271: Architectural Styles (Day 2 of 2) | GENESIS |
| Monday, November 15 | 8:00 AM – 5:00 PM | PHTA Certified Maintenance Specialist (CMS) Course (Day 3 of 3) | PHTA |
| Monday, November 15 | 8:00 AM – 5:00 PM | PHTA Certified Service Technician (CST) Course (Day 3 of 3) | PHTA |
| Monday, November 15 | 8:00 AM – 5:00 PM | Pool & Spa Operator ® (CPO®) Certification Course (Day 2 of 2) | PHTA |
| Monday, November 15 | 8:00 AM – 5:00 PM | Watershape CON 4111: Advanced Watershape Construction (Day 3 of 3) | Watershape University |
| Monday, November 15 | 8:00 AM – 5:00 PM | Watershape DGN2211: Essential Principles of Design Workshop | Watershape University |
| Monday, November 15 | 1:00 PM – 4:00 PM | Master Deck Professional Certification – CODE | Deck |
| Monday, November 15 | 6:00 PM – 8:00 PM | PHTA 2021 International Awards of Excellence |
November 16, 2021
| Tuesday, November 16 | 7:30 AM – 8:45 AM | B306: Elements of Litigation | Business |
| Tuesday, November 16 | 7:30 AM – 8:45 AM | Best Practices for an Optimized Service Department | Service |
| Tuesday, November 16 | 7:30 AM – 8:45 AM | C125: Fiberglass Construction | Builder |
| Tuesday, November 16 | 7:30 AM – 8:45 AM | D109: Design Fees – Charging for Design | Business |
| Tuesday, November 16 | 7:30 AM – 8:45 AM | Deck Design for Hot Tubs | Deck |
| Tuesday, November 16 | 7:30 AM – 8:45 AM | E151: Do’s and Don’ts of Engineering | Builder |
| Tuesday, November 16 | 7:30 AM – 8:45 AM | Saltwater Pool Troubleshooting: Beyond the Equipment | Service |
| Tuesday, November 16 | 7:30 AM – 8:45 AM | Selling During & After A Pandemic: Coming Out Stronger | Business |
| Tuesday, November 16 | 8:00 AM – 4:00 PM | ASA Curso de educación para el lanzador de concreto (shotcrete) Presentado por la American Shotcrete Association (ASA) | Additional Education |
| Tuesday, November 16 | 8:00 AM – 4:00 PM | ASA Shotcrete Nozzleman Education Course (English) | Additional Education |
| Tuesday, November 16 | 8:00 AM – 5:00 PM | NPC’s Start-Up Technician Certification Course | Additional Education |
| Tuesday, November 16 | 9:00 AM – 10:20 AM | It’s a Water-full Life | Special Events |
| Tuesday, November 16 | 10:45 AM – 11:30 AM | Picture-Perfect Baluster Layout | Deck Workshops |
| Tuesday, November 16 | 10:45 AM – 11:30 AM | Picture-Perfect Baluster Layout | Deck Workshops |
| Tuesday, November 16 | 11:00 AM – 12:00 PM | D235: The Impact of Color on Your Brand | GENESIS Solution Center |
| Tuesday, November 16 | 11:00 AM – 12:00 PM | PHTA Apprenticeship Program For the Service Industry. Powered for You! | School of Business |
| Tuesday, November 16 | 11:00 AM – 12:30 PM | Jandy Variable Speed Pumps Installation, Programming and the New Dedicated Purpose Pool Pump Regulations with Hands-on Instruction | Fluidra Pro Academy |
| Tuesday, November 16 | 11:15 AM – 12:15 PM | Exposing Dangerous Drains – Renovation of a Commercial Pool | Commercial |
| Tuesday, November 16 | 11:30 AM – 12:15 PM | Leak-proof Deck Ledger Flashing | Deck Workshops |
| Tuesday, November 16 | 11:45 AM – 12:30 PM | The 3 Critical Aspects of a Tried and True Ad Plan to Grow Your Retail Business | Spa Retail Academy |
| Tuesday, November 16 | 12:30 PM – 1:30 PM | Advanced Oxidation Process | School of Business |
| Tuesday, November 16 | 12:30 PM – 1:30 PM | C352: Splash Pad Construction | Commercial |
| Tuesday, November 16 | 12:30 PM – 1:30 PM | D325: Mind Reading Your Clients | GENESIS Solution Center |
| Tuesday, November 16 | 12:45 PM – 1:45 PM | TBD | PHTA |
| Tuesday, November 16 | 1:00 PM – 1:45 PM | Deck Ledger Attachment: Codes and Installation Practices | Deck Workshops |
| Tuesday, November 16 | 1:00 PM – 2:30 PM | Next Level Connection Tips and Trick for Web Based Automation for the Pool & Spa Industry | Fluidra Pro Academy |
| Tuesday, November 16 | 1:45 PM – 2:30 PM | Challenging Deck Ledger Installations – and Solutions | Deck Workshops |
| Tuesday, November 16 | 1:45 PM – 2:30 PM | From Search to Sold – 100% Digitally | Spa Retail Academy |
| Tuesday, November 16 | 2:00 PM – 3:00 PM | BUSINESS 2231: Create a Culture of Accountability | School of Business |
| Tuesday, November 16 | 2:00 PM – 3:00 PM | D215: Intro to Pool Photography | GENESIS Solution Center |
| Tuesday, November 16 | 2:00 PM – 3:00 PM | E312: Understanding Water Current | Commercial |
| Tuesday, November 16 | 3:00 PM – 4:30 PM | Introduction to ION Pool Care Software | Fluidra Pro Academy |
| Tuesday, November 16 | 3:15 PM – 4:00 PM | Deck Lateral Load Reinforcement | Deck Workshops |
| Tuesday, November 16 | 3:30 PM – 4:30 PM | C310: Interview with a Master | GENESIS Solution Center |
| Tuesday, November 16 | 3:30 PM – 4:30 PM | Enhancing Your Digital Footprint | School of Business |
| Tuesday, November 16 | 4:00 PM – 4:45 PM | Sizing Wood Deck Joists and Critical Installation Details | Deck Workshops |
| Tuesday, November 16 | 5:00 PM – 6:00 PM | PHTA WAVE Network Young Professionals Reception | Special Events |
| Tuesday, November 16 | 6:00 PM – 8:00 PM | Welcome Party | Special Events |
November 17, 2021
| Wednesday, November 17 | 7:30 AM – 9:00 AM | 10 Steps to Be an Outstanding Pool and Outdoor Living Designer | Builder |
| Wednesday, November 17 | 7:30 AM – 9:00 AM | Building Your Own Online Store | Retail |
| Wednesday, November 17 | 7:30 AM – 9:00 AM | Compatibility of Hydraulic Components | Service |
| Wednesday, November 17 | 7:30 AM – 9:00 AM | How to Produce Videos for Websites, Social Media, Drip Marketing and Beyond! | Business |
| Wednesday, November 17 | 7:30 AM – 9:00 AM | Larger Pools Equal A Larger Potential For Leaks | Service |
| Wednesday, November 17 | 7:30 AM – 9:00 AM | Use AUTOMATION To SELL More and SATISFY More, Without More Manpower! | Business |
| Wednesday, November 17 | 7:30 AM – 9:00 AM | What Women Want From Your Business | |
| Wednesday, November 17 | 7:30 AM – 10:30 AM | D345: The Art of Landscape / Architectural Lighting and How to Paint a Lighting Portrait | Builder |
| Wednesday, November 17 | 9:15 AM – 10:30 AM | 7 Crucial Marketing Secrets Every Pool Builder Should Know | Business |
| Wednesday, November 17 | 9:15 AM – 10:30 AM | Basic Water Chemistry & Testing 101 | Service |
| Wednesday, November 17 | 9:15 AM – 10:30 AM | D131: Identifying New Business & Design Trends | Business |
| Wednesday, November 17 | 9:15 AM – 10:30 AM | Hiring, Managing, and Leading People In Pool Service | Service |
| Wednesday, November 17 | 9:15 AM – 10:30 AM | How to Prepare for Existing Federal Pool Pump Regulations | Service |
| Wednesday, November 17 | 9:15 AM – 10:30 AM | Outdoor Living – The Design Process | Builder |
| Wednesday, November 17 | 9:15 AM – 10:30 AM | Wood and Water: Deck Considerations at Swimming Pools | Deck |
| Wednesday, November 17 | 11:00 AM – 12:00 PM | How Adding Fiberglass Pools to Your Offering adds Profits to your Projects | School of Business |
| Wednesday, November 17 | 11:00 AM – 12:30 PM | D415: Designer Dialogues: How I Deal with Client Changes : Power Panel | GENESIS Solution Center |
| Wednesday, November 17 | 11:00 AM – 12:30 PM | Introduction to ProEdge Build Software | Fluidra Pro Academy |
| Wednesday, November 17 | 11:30 AM – 12:30 PM | Deck Guardrail Post to Frame Connections | Deck Workshops |
| Wednesday, November 17 | 11:45 AM – 12:30 PM | TBD | Spa Retail Academy |
| Wednesday, November 17 | 12:30 PM – 1:30 PM | How to Get More and Better Leads Online | School of Business |
| Wednesday, November 17 | 12:30 PM – 1:30 PM | Stay Current in Pools: The Activities of the Recreational Water Quality Committee (RWQC) – A PHTA Resource | Commercial |
| Wednesday, November 17 | 1:00 PM – 1:45 PM | Deck Ledger Attachment: Codes and Installation Practices | Deck Workshops |
| Wednesday, November 17 | 1:00 PM – 2:00 PM | C310: Interview with a Master | GENESIS Solution Center |
| Wednesday, November 17 | 1:00 PM – 2:30 PM | Introduction to Fluidra Pro App | Fluidra Pro Academy |
| Wednesday, November 17 | 1:45 PM – 2:30 PM | Challenging Deck Ledger Installations – and Solutions | Deck Workshops |
| Wednesday, November 17 | 1:45 PM – 2:30 PM | TBD | Spa Retail Academy |
| Wednesday, November 17 | 1:45 PM – 2:45 PM | Million Dollar Pool Challenge Session | PSP/Deck Expo Stage |
| Wednesday, November 17 | 2:00 PM – 3:00 PM | In-Floor Cleaning Systems | School of Business |
| Wednesday, November 17 | 2:30 PM – 3:30 PM | Small Group Discussion | GENESIS Solution Center |
| Wednesday, November 17 | 3:00 PM – 4:00 PM | Building Your Brand to become the Deck star in your Community | Deck , PSP/Deck Expo Stage |
| Wednesday, November 17 | 3:00 PM – 4:30 PM | Jandy Variable Speed Pumps Installation, Programming and the New Dedicated Purpose Pool Pump Regulations with Hands-on Instruction | Fluidra Pro Academy |
| Wednesday, November 17 | 3:15 PM – 4:00 PM | Leak-Proof Ledger Flashing | Deck Workshops |
| Wednesday, November 17 | 3:15 PM – 4:00 PM | TBD | Spa Retail Academy |
| Wednesday, November 17 | 3:15 PM – 4:00 PM | TBD | Spa Retail Academy |
| Wednesday, November 17 | 3:30 PM – 4:30 PM | BUSINESS 2342: Managing High Lead Volume | School of Business |
| Wednesday, November 17 | 3:45 PM – 4:45 PM | Small Group Discussion | GENESIS Solution Center |
| Wednesday, November 17 | 4:00 PM – 4:45 PM | Sizing and Designing Wood Deck Beams | Deck Workshops |
| Wednesday, November 17 | 5:00 PM – 6:30 PM | BBQ Bash | Special Events |
| Wednesday, November 17 | 7:00 PM – 10:00 PM | 21st Annual GENESIS Family Reunion and Winemaker Dinner | GENESIS |
November 18, 2021
| Thursday, November 18 | 7:30 AM – 9:00 AM | 5 Keys to a Lasting Positive Sales Attitude | Business |
| Thursday, November 18 | 7:30 AM – 9:00 AM | B331: Job Costing for Profit Versus Existence | Business |
| Thursday, November 18 | 7:30 AM – 9:00 AM | C225: Quality Shotcrete Placement for Pool Contractors | Builder |
| Thursday, November 18 | 7:30 AM – 9:00 AM | D111: Small Space Design | Builder |
| Thursday, November 18 | 7:30 AM – 9:00 AM | Electricity, Bonding and Controls for Service Professionals | Service |
| Thursday, November 18 | 7:30 AM – 9:00 AM | How Google Has Changed Since Covid and What To Expect for 2021 Online | Business |
| Thursday, November 18 | 7:30 AM – 9:00 AM | How to Find, Recruit, Attract, Hire, Motivate and Retain Great Talent | Business |
| Thursday, November 18 | 7:30 AM – 9:00 AM | Successfully Integrating Pools & Water Features into the Landscape | Outdoor Living |
| Thursday, November 18 | 9:15 AM – 10:30 AM | Finding Leaks – Turn Headaches into Profits | Service |
| Thursday, November 18 | 9:15 AM – 10:30 AM | Hidden Design – The Importance of Designing Things You Can’t See | Builder |
| Thursday, November 18 | 9:15 AM – 10:30 AM | Making Time Count (Time Management for People Who Don’t Think They Need Time Management) | Business |
| Thursday, November 18 | 9:15 AM – 10:30 AM | Pro-Active Systems & Strategies To Achieve Construction Project & Field Production Results | Business |
| Thursday, November 18 | 9:15 AM – 10:30 AM | Should I use Borates in Pools? | Service |
| Thursday, November 18 | 9:15 AM – 10:30 AM | Swimming Pool Structural Failures: How to Avoid Them and How to Fix Them | Builder |
| Thursday, November 18 | 9:15 AM – 10:30 AM | Take your Retail Game to the Next Level- Top 10 Retail Pitfalls to Avoid | Retail |
| Thursday, November 18 | 10:45 AM – 11:30 AM | Deck Lateral Load Reinforcement | Deck Workshops |
| Thursday, November 18 | 11:00 AM – 12:00 PM | SERVICE 2311: Automating a Service Dept. | School of Business |
| Thursday, November 18 | 11:00 AM – 12:00 PM | Small Group Discussion | GENESIS Solution Center |
| Thursday, November 18 | 11:00 AM – 12:30 PM | Next Level Connection Tips and Trick for Web Based Automation for the Pool & Spa Industry | Fluidra Pro Academy |
| Thursday, November 18 | 11:30 AM – 12:15 PM | Deck Guardrail Post to Frame Connections | Deck Workshops |
| Thursday, November 18 | 11:30 AM – 12:30 PM | The “Ins and Outs” of Chlorine Delivery Systems | Commercial |
| Thursday, November 18 | 12:30 PM – 1:30 PM | How to Create & Execute a Growth Plan | School of Business |
| Thursday, November 18 | 12:30 PM – 1:30 PM | Small Group Discussion | GENESIS Solution Center |
| Thursday, November 18 | 1:00 PM – 1:45 PM | Sizing and Designing Wood Deck Beams | Deck Workshops |
| Thursday, November 18 | 1:30 PM – 2:00 PM | Pool Prize Party | Special Events |
| Thursday, November 18 | 1:45 PM – 2:30 PM | Sizing Wood Deck Joists and Critical Installation Details | Deck Workshops |
Show Floor Education:
- Hayward School of Business
- Fluidra Pro Academy
- Bullfrog Spas Spa Retailer Academy
- Think Wood Deck Workshop
- Genesis Solution Center
- Aquatics International PSP / Deck Expo Stage
That’s just a sneak preview of what you can expect at this year’s International Pool Spa Patio Expo in Dallas. Pool Magazine will also be attending and you can find us at Booth 1624 in the Genesis Pavillion, we can’t wait to see you there.
Industry News
POOLCORP Welcomes John Watwood as President and Chief Executive Officer
Seasoned distribution leader to drive POOLCORP’s next chapter of growth, deepening commitment to customers and supply partners
COVINGTON, LA., May 14, 2026 — POOLCORP, the world’s largest wholesale distributor of swimming pool and outdoor living products, recently announced the appointment of John Watwood as President and Chief Executive Officer.
Watwood joined the company in January 2026 as Executive Vice President and has quickly made an impact after spending much of his time in POOLCORP sales centers, meeting with customers, engaging with suppliers, and aligning closely with teams across the business. With extensive leadership experience in industrial and specialty distribution, Watwood brings a deep understanding of how to build high-performing teams, strengthen customer connections, and create long-term value in the industry.
Prior to joining POOLCORP, Watwood served as Senior Vice President of Sales and Operations at Motion Industries, a leading distributor of industrial parts and value-added solutions and a subsidiary of Genuine Parts Company. During his career, he has led large-scale sales and operations organizations focused on customer growth, supply chain excellence, and market expansion.

“John has gained the trust of our employees, customers, and suppliers in a very short period of time,” said Kenny St. Romain, Senior Vice President at POOLCORP. “He understands distribution at its core, but more importantly, he understands the value of relationships and the local support that our customers need. Our field teams have seen firsthand his commitment to listening, supporting our customers, and helping us continue to evolve our already successful service model. There’s real excitement across the organization about where we’re headed under John’s leadership.”
Watwood’s appointment marks the next chapter for POOLCORP as the company continues to invest in customer-focused solutions, sales and service excellence, operational capabilities, and technology-enabled experiences designed to help industry professionals grow and operate more efficiently.

About Pool Corporation
POOLCORP is the world’s largest wholesale distributor of swimming pool and related outdoor living products. The Company operates approximately 455 sales centers in North America, Europe, and Australia, through which it distributes more than 200,000 products to roughly 125,000 wholesale customers, including pool builders, retail stores, and service professionals. For more information, please visit www.poolcorp.com.
Industry News
Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO
Latham Group, Inc. – the largest designer and manufacturer of in-ground residential swimming pools in North America, Australia and New Zealand, visited the Nasdaq MarketSite in Times Square.
The team at Latham proudly rang the Nasdaq Opening Bell. The industry leader took a moment to celebrate its 70th anniversary and five years as a public company, highlighting continued growth, strong market performance, and resilience in a shifting residential construction landscape.
The achievement follows a year of solid performance for Latham Group Inc., which reported 7% year-over-year revenue growth in 2025, even as the broader residential construction market faced ongoing economic headwinds.

In a statement on LinkedIn, the company said:
“For seven decades, innovation has been at the core of what we do, made possible by the trusted builders and partners who bring these backyards to life every day.
Together, we’ve helped transform backyards into spaces where families gather and memories are made.
Here’s to 70 years of progress, partnership, and what we’ll build next!”
Photo Credit: Latham, The Pool Company
Industry News
SPS PoolCare Expands Enterprise Platform with ServiceTitan
SPS’s Recent Acquisition of Pool Troopers Accelerates Company’s Investment in Scaled Infrastructure with ServiceTitan Powering Over 30 Branch Locations Across Five States and Standardizing Operations across the Service Cycle
LOS ANGELES – March 17, 2026— ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced that SPS PoolCare, the largest residential swimming pool services platform in the United States, is standardizing their 30+ branch locations across five states on the ServiceTitan platform. By unifying their family of brands on ServiceTitan, SPS will leverage a single, enterprise-grade system to unify its vast operations, accelerate its high-velocity acquisition strategy, and scale its platform.
“SPS is demonstrating how purpose-built technology can transform a traditionally fragmented industry,” said Connor Theilmann, Chief Business Officer of ServiceTitan. “Their leadership team has made a deliberate investment in enterprise infrastructure, and we’re proud to support their continued growth. Standardizing on ServiceTitan will allow SPS to meet the needs of a large, multi-location operation, with Fraser Ramseyer, Storr Group, and the SPS leadership team making this one of the most seamless large-scale integrations we’ve ever seen.”
The move reflects SPS PoolCare’s continued investment in enterprise-grade infrastructure, as it advances its position as the dominant market leader in a highly fragmented industry. Founded in 2021 and backed by Storr Group, an investment firm that builds and scales industry-leading platforms, SPS PoolCare operates across Texas, Florida, Arizona, Nevada, and Georgia, where it employs more than 1,000 team members and is on track to perform more than two million weekly recurring pool services in 2026. ServiceTitan’s cloud-based platform serves as SPS PoolCare’s technology backbone, enabling SPS to manage complexity across geography, workforce scale, and service frequency.
“We’ve worked closely with the ServiceTitan team for several years, and this decision reflects the trust and alignment we’ve built as long-term partners,” said Lance Martin, CEO and COO of SPS PoolCare. “Our objective has always been to build a durable platform that enables our team to deliver exceptional service to our customers. Standardizing on ServiceTitan gives us the operational visibility, integration speed, and performance discipline required to scale responsibly and create long-term value.”
Ranked #1 on Pool and Spa News Top 50 Service list, SPS continues to solidify its position as the industry leader, driven by the company’s ability to pair high-velocity revenue growth with a deep commitment to staff training and retention, active industry leadership, and an early adopter of innovative technology within the pool service space. SPS PoolCare is dedicated to the communities it serves, ensuring that its national scale translates into a positive local impact across its entire service footprint.
“From inception, our thesis at Storr Group has been to build the pool industry’s first scaled category-defining operating platform,” Fraser Ramseyer, CEO of Storr Group and Founder of SPS PoolCare. “Technology is not ancillary to that vision – it is foundational. ServiceTitan provides the infrastructure necessary to integrate acquisitions efficiently, drive operational consistency, and support disciplined expansion.”
SPS PoolCare’s focus on being the employer-of-choice is supported by ServiceTitan’s mobile-first capabilities, which empower their over 1,000 staff team members with the tools they need to succeed in the field.
ServiceTitan continues to invest in purpose-built technology for the pool industry, offering features like route optimization, automated chemical tracking, and integrated project management for renovations. By providing real-time visibility into multi-location operations, ServiceTitan enables enterprise-scale businesses like SPS PoolCare to make data-driven decisions that fuel organic growth.
About ServiceTitan ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.
About SPS PoolCare
As the #1 swimming pool services company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. SPS PoolCare is committed to creating a world-class service experience for its customers and being an employer-of-choice for its team members. Read more at spspoolcare.com.
About Storr Group
Storr Group is an operationally focused lower-middle-market private equity firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. To partner today, visit storrgroup.com.
Press Contact
Max Wertheimer
ServiceTitan, Inc.
© 2026 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).
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