Manufacturer

Fluidra Commits $100,000 To Step Into Swim Drowning Prevention Initiative

Published

3 years ago

January 29, 2024

Fluidra partners with the Pool & Hot Tub Alliance for third year in a row to increase access to swim lessons and water safety resources

(Atlantic City, NJ) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, announced its ongoing partnership with key program supporter Fluidra. Fluidra is an industry-leading global manufacturer of commercial and residential swimming pool equipment and connected pool solutions. Their generous donation, announced at the Northeast Spa and Pool Association’s Pool & Spa Show this week, is part of an ongoing commitment from the company to provide low-cost or free swim lessons to children in underserved communities around the country.

“Fluidra has been the leading advocate for Step Into Swim since 2021,” says Olympic Gold Medalist Rowdy Gaines, PHTA Vice President of Partnerships & Development, who leads the Step Into Swim initiative. “Their continued financial support has made it possible for us to expand our reach and gift the lifesaving skill of swimming to tens of thousands of children. I am so appreciative of their donation this week, which will help us reach our goals for 2024.”

With their $100,000 donation, Fluidra will be helping Step Into Swim provide learn-to-swim programming for countless children this year. Fluidra’s mission is to deliver the perfect pool and wellness experience, and giving children the opportunity to learn how to swim safely is a key component of that mission.

“Our commitment to fostering a safer and healthier swimming experience extends beyond business, it’s a commitment to our greater community,” said Lennie Rhoades, President of Fluidra North America. “We proudly support Step Into Swim, because every individual, regardless of their background, deserves the opportunity to learn and enjoy the life-saving skill of swimming.”

Fluidra and their fellow Step Into Swim supporters have a collective goal of providing the lifesaving skill of learning to swim and raising awareness for the aquatic industry’s role in improving public health and safety. In 2023, Step Into Swim raised over $1.4 million dollars, which provided grants to more than 100 facilities in 32 states and Canada and funded swim lessons for 23,500 children. The initiative has gifted more than 300,000 swim lessons since 2012 through YMCAs, Jewish Community Centers, Boys and Girls Clubs, and many more. The program is funded through partner contributions, which are integral for advancing the mission. Every dollar donated goes directly to learn-to-swim programming. To learn more, visit www.StepIntoSwim.org.

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Related Topics:fluidra press release step into swim

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Alise Everton

Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Manufacturer

CCEI Taps Benoit Masse for Sales

Published

1 week ago

September 24, 2026

Susie Cuebas

Benoit Masse, CCEI Sales Director for Canada

CCEI is pleased to announce Benoit Masse as the company’s new Sales Director for Canada. Masse has over 35 years of experience in the pool industry, including 20 years at Hayward, which has given him the opportunity to develop true expertise in everything from technical service, commercial pool construction, as well as a deep understanding of distribution.

“Benoit brings CCEI in-depth industry knowledge which will be tremendously important as he supports our customers and partners across Canada,” says Martin Grenier, VP of CCEI’s North American operations. Benoit can be reached at [email protected].

www.ccei-pool.com/us/
424-800-2191

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Manufacturer

JED Pool Tools Offers New 14-Inch Pro Vacuum Head

Published

1 week ago

September 23, 2026

Susie Cuebas

JED Pool Tools 14-inch Pro Pool Vacuum Head with 360-degree swivel connector

JED Pool Tools, US manufacturer and distributor of swimming pool and spa maintenance equipment, offers a new Pro 14” Pool Vacuum with a swivel-plastic handle for cleaning both residential and commercial swimming pools. This vac head is heavy weight and designed to make it easy to clean corners and steps. Made to handle the cleaning of any size swimming pool with durable construction. Easily maneuverable vacuum head has 360-degree swivel connector that ends aggravating hose tangling. Adapted for both 1-1/2” and 1-1/4” hose sizes. Proudly made by JED in Pennsylvania, USA.
www.JEDPoolTools.com
570-344-4137
Old Forge, PA

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Manufacturer

JED Pool Tools Unveils 2027 Catalog

Published

1 month ago

August 27, 2026

Susie Cuebas

JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability of its new, comprehensive 2027 catalog of products. This newly printed catalog offers 40 pages of color photography showing all of JED’s maintenance equipment products and accessories—from its award-winning hoses to its innovative, patented products like the FLAS ladder anchor saver! The catalog even highlights its many “Made in the USA” products including those manufactured at the JED facility in Pennsylvania.

“We are pleased to offer the pool industry this printed catalog which can also be accessed online, 24/7 and showcases the many products we make at our facility or are made within the US,” says Rob Heyen, Account Executive at JED Pool Tools.

Those interested in downloading or ordering the catalog, should visit:
www.JEDPoolTools.com
570-344-4137

About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for over 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED is proud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.