Manufacturer
Fluidra Commits $100,000 To Step Into Swim Drowning Prevention Initiative

Fluidra partners with the Pool & Hot Tub Alliance for third year in a row to increase access to swim lessons and water safety resources
(Atlantic City, NJ) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, announced its ongoing partnership with key program supporter Fluidra. Fluidra is an industry-leading global manufacturer of commercial and residential swimming pool equipment and connected pool solutions. Their generous donation, announced at the Northeast Spa and Pool Association’s Pool & Spa Show this week, is part of an ongoing commitment from the company to provide low-cost or free swim lessons to children in underserved communities around the country.
“Fluidra has been the leading advocate for Step Into Swim since 2021,” says Olympic Gold Medalist Rowdy Gaines, PHTA Vice President of Partnerships & Development, who leads the Step Into Swim initiative. “Their continued financial support has made it possible for us to expand our reach and gift the lifesaving skill of swimming to tens of thousands of children. I am so appreciative of their donation this week, which will help us reach our goals for 2024.”
With their $100,000 donation, Fluidra will be helping Step Into Swim provide learn-to-swim programming for countless children this year. Fluidra’s mission is to deliver the perfect pool and wellness experience, and giving children the opportunity to learn how to swim safely is a key component of that mission.
“Our commitment to fostering a safer and healthier swimming experience extends beyond business, it’s a commitment to our greater community,” said Lennie Rhoades, President of Fluidra North America. “We proudly support Step Into Swim, because every individual, regardless of their background, deserves the opportunity to learn and enjoy the life-saving skill of swimming.”
Fluidra and their fellow Step Into Swim supporters have a collective goal of providing the lifesaving skill of learning to swim and raising awareness for the aquatic industry’s role in improving public health and safety. In 2023, Step Into Swim raised over $1.4 million dollars, which provided grants to more than 100 facilities in 32 states and Canada and funded swim lessons for 23,500 children. The initiative has gifted more than 300,000 swim lessons since 2012 through YMCAs, Jewish Community Centers, Boys and Girls Clubs, and many more. The program is funded through partner contributions, which are integral for advancing the mission. Every dollar donated goes directly to learn-to-swim programming. To learn more, visit www.StepIntoSwim.org.
Manufacturer
Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service

Collaboration advances the future of pool care with data-driven insights that enable more proactive, connected pool management.
LONDON – Aug. 19, 20626 — Pentair Pool, a leader in smart, sustainable pool solutions, today announced the launch of its planned technology integration with Pool Brain, a leading software platform for swimming pool service and repair professionals. The integration combines Pentair’s IntelliFlo3® variable-speed pump, the only Wi-Fi-enabled automation pool pump, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners.
The integration combines Pentair’s Lighthouse™ connected equipment intelligence data stream, delivering greater visibility into equipment performance, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners. Upon launch, the integration will deliver insights from Pentair’s IntelliFlo3 pump directly into Pool Brain’s service management platform. The IntelliFlo3 pump provides pool owners with entry-level automation capabilities that deliver a connected, simple, enjoyable pool management experience.
“Pentair Pool is committed to providing innovative solutions that help pool professionals grow their businesses while giving pool owners more carefree days by the pool,” said Christine Richardson, Chief Product and Innovation Officer for Pentair Pool. “By bringing actionable equipment intelligence and water turnover insights directly into the Pool Brain workflow, we’re helping service professionals operate more efficiently, prevent issues before they occur, and deliver exceptional experiences for homeowners.”
The combination of intelligence from Pentair’s IntelliFlo3 with Pool Brain’s service management platform provides proactive alerts, remote diagnostics, equipment intelligence, turnover monitoring, and daily equipment status within a single workflow. Service professionals can receive early warnings on issues such as priming failures, pressure changes, and operational anomalies, helping them identify and diagnose problems before they lead to costly repairs, water quality concerns, or unexpected service calls. With greater visibility into pool health between visits, service companies can arrive on-site with the right tools and parts, reduce unnecessary truck rolls, improve operational efficiency, and manage more pools without adding headcount. By automating insights and alerts, the integration helps pool professionals increase productivity, scale operations more effectively, and deliver more proactive service.

“Launching our integration with Pentair marks an important milestone for the pool service industry. Pool companies can finally connect the equipment on the pad to the software platform they use to run their business every day, which has been our vision from day one,” said Adam Beech, founder and CEO of Pool Brain. “Together with Pentair, we’re giving pool pros a more connected and automated way to manage their business. Device data flows into Pool Brain automatically; water movement issues are surfaced proactively to prevent algae growth, companies operate more efficiently, and on-site visits are reduced. We believe this is only the beginning of what’s possible.”
Together, Pentair and Pool Brain are helping redefine the future of pool service through connected, insight-driven technology. By bringing equipment intelligence and service operations together in a seamless experience, the integration empowers professionals to make better decisions, improve service outcomes, and transition from reactive maintenance to more proactive pool management.
“Even in the early stages of deployment, we’re seeing the value,” said Brittney Mendez, Service Team Manager for Tribal Waters, a Phoenix-based custom pool and spa builder and
service provider. “The level of insight and visibility we’re gaining through the integration helps us be more proactive and provide a better experience for pool owners.”
The collaboration represents another step toward a more connected and efficient future of pool care. Pool servicers interested in connecting with Pentair Pool for information about how to they can help streamline operations, improve efficiency, and deliver better service for pool owners through the integration can click here to connect with a Pentair representative. Learn more about Pentair Pool Lighthouse and the Pool Brain integration here.
About Pentair Pool
Pentair Pool is a Pentair plc business. At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technologies that help customers enjoy a smarter and more efficient pool. Customer success is central to our vision—bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and promote fitness and enjoyment.
For more information, visit pentair.com/pool and follow Pentair Pool on Facebook and Instagram.
About Pool Brain
A modern “all in one” pool software platform built by industry experts to give you more time, more money, and less stress. Key features include fully automated chemical dosing, remote data monitoring, custom alerts, guided workflows, scheduling, route optimization, quotes (estimates), jobs (work orders), automatic billing, self-serve customer portal, products & services management, customer management, multiple bodies of water, equipment tracking, issue reporting, technician controls, built-in customer feedback, mobile app (no signal required), auto-notifications, group emails, reporting and integrations, and more. For more information, visit www.poolbrain.com.
Manufacturer
Latham Group Appoints Todd Antonelli as Chief Commercial Officer

LATHAM, N.Y., Aug. 18, 2026 — Latham Group, Inc. (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, today announced the appointment of Todd Antonelli as Chief Commercial Officer.
Mr. Antonelli brings more than 25 years of commercial leadership experience across leading building products organizations, with a track record of driving profitable growth, optimizing sales channels, and leading commercial transformations.
In his role as Chief Commercial Officer, Mr. Antonelli will oversee Latham’s commercial strategy and sales organization, with a focus on strengthening customer relationships, optimizing go-to-market execution, and positioning the Company for continued growth in established markets and accelerated growth in line with our Sand State strategy.
Mr. Antonelli most recently served as Chief Revenue Officer of Cabinetworks Group, the largest privately held cabinet manufacturer in the United States. He led a broad commercial transformation across retail sales, dealer and distributor channels, customer service, and sales operations, strengthening go-to-market execution and building infrastructure to support scalable growth.
Previously, Mr. Antonelli spent nearly a decade with Marvin Windows & Doors, a leading manufacturer of premium windows and doors, most recently serving as Senior Vice President, Sales, and a member of the executive leadership team. During his tenure, he helped nearly triple revenue growth in five years while advancing sales strategy and optimizing distribution channels.
“I am pleased to welcome Todd to Latham,” said Sean Gadd, President and Chief Executive Officer of Latham. “As we enter our next phase of growth, we are focused on building a world-class commercial organization to advance the four pillars of our growth strategy: growing our core business, accelerating conversion from concrete to fiberglass, advancing our autocover business, and pursuing accretive acquisitions. Todd’s deep commercial leadership experience and proven track record of driving profitable growth make him an outstanding addition to our leadership team. I look forward to his contributions as we continue creating value for our customers, dealers, partners, and shareholders.”
Mr. Antonelli holds a Master of Business Administration from California Lutheran University and a Bachelor of Arts from California State University, Chico.
About Latham Group, Inc.
Latham Group, Inc., headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform consisting of approximately 1,900 employees on average across around 40 locations.
Manufacturer
TPSC Launches East Green Teak Collection

The Porch Swing Company launches new East Green Teak Collection and shoppable look book
CINCINNATI, Ohio, August 18 — Hand selected, Grade-A teak from Indonesian groves is shaped by The Porch Swing Company’s craftsmen into resort-style, outdoor pieces built for both structural integrity and genuine comfort in the company’s newest East Green Teak Collection. The new collection by TPSC is designed in-house and was originally built for the homeowner looking for a comprehensive collection that offers generous seat proportions and is shaped for leisure.
The entire collection is meticulously detailed by traditional timber experts ensuring top-tier structural integrity and high-end finish. Naturally celebrated for its strength, weather resistance, and stunning grain, the East Green Teak Collection highlights ergonomic design to experience life outdoors, beautifully.
The collection includes:
East Green Grayton Rocking Chair
Featuring a contoured, ergonomic design that cradles your back and provides superior lumbar support for hours of comfortable lounging. Shoppable here.
East Green Clearwater Bench
Crafted with a careful eye to highlight the natural curve of your spine in the cradle, providing superior comfort and support for long, relaxing afternoons outdoors. Shoppable here.
East Green Fairmont Bench
Brings resort-style relaxation to a porch or garden, masterfully hand-crafted in Indonesia by traditional teak experts. Shoppable here.
East Green Truman Adirondack Chair and Ottoman Set
Skillfully shaped and hand-finished to a silky, splinter-free perfection, ensuring robust structural joints, smooth edges, and flawless attention to detail. Shoppable here.
The Porch Swing Company is proud to launch this new collection to the trade professional alongside its re-tooled trade program which has seen a number of changes to better serve the audience with a new, dedicated support team, and residential project pricing with larger scopes.
“I’m personally very excited to see this new collection come to life. We dedicated a great deal of time to identify the right partners and skillset to make this product a reality. Our office was filled with samples to get it just right and meet our standards in both design and functionality,” said Sean Fisher, CEO of The Porch Swing Company.
The East Green Teak Collection Look Book can be accessed here, and includes shoppable links and additional information essential to know before you order. The brand’s teak collection landing page can be found here: https://theporchswingcompany.com/pages/east-green-teak-collection
About The Porch Swing Company
The Porch Swing Company is an energetic team of outdoor living enthusiasts passionate about helping homeowners and trade professionals create the perfect outdoor space. The team has built strong partnerships with talented Amish artisans across Pennsylvania, Ohio, and Indiana, offering high-quality, handcrafted furniture with exclusive designs and extensive collections that you won’t find anywhere else. In addition, The Porch Swing Company collaborates with top-tier porch furniture brands, ensuring homeowners have access to an exceptional selection from across the globe.
Follow The Porch Swing Company on:
Website
Instagram
LinkedIn
For media inquiries please contact:
Micah Paldino
[email protected]
513.668.7676
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