Manufacturer

Latham Marks 70 Years with Product Debuts and National Partnership

Published

7 months ago

January 27, 2026

From Seamless Vinyl Liner Solutions to Popular Plunge Pools, Latham Ushers in Innovation

LATHAM, N.Y. (January 27, 2026) – As it marks 70 years of shaping the backyard experience, Latham Group, Inc. [NASDAQ: SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, plans to make a splash at the 2026 Pool & Spa Show with a wave of new product introductions and a noteworthy new partnership. From advancements in plunge pools and spas to vinyl pool liners and autocovers, the Latham exhibit will showcase an array of innovative solutions designed to elevate any outdoor space. The company’s milestone anniversary will also be marked by a newly announced partnership as an official sponsor of USA Artistic Swimming (USAAS).

“Our 70th anniversary is both a celebration of how far we’ve come and a statement about where we’re headed,” said Sean Gadd, president and CEO of Latham. “The innovations we’re showcasing at the 2026 Pool & Spa Show reflect our ongoing commitment to delivering smarter, more versatile pool solutions, while our partnership with USA Artistic Swimming reinforces our deep connection to the water-centric lifestyle.”

Partnership with USA Artistic Swimming

United by a commitment to excellence, premium performance and a love of swimming, Latham’s partnership with USAAS aims to inspire families to experience the confidence and joy that come from time in the water. Announced earlier this month, Latham’s sponsorship of USAAS will leverage the company’s national footprint to build awareness of the sport while showcasing the superior design and features of Latham pools. Latham will amplify these messages by sharing the stories of USAAS athletes and how they discovered their love of swimming across its website, social channels and water safety and swimming education initiatives.

“Latham is proud to support USA Artistic Swimming because the sport reflects everything we stand for – precision, performance and a deep love of spending time in and around the water,” Gadd added.

Fiberglass at the Forefront

On the product front, the Latham exhibit (#2619) will feature the brand’s full range of industry-leading outdoor living solutions with fiberglass taking center stage.

Homeowners are increasingly turning to fiberglass pools for their blend of strength, style and minimal upkeep. Made from tightly woven glass fibers encased in durable resin, these shells deliver long-lasting performance while maintaining a polished, modern appearance. Latham’s latest fiberglass offerings, including plunge pools and built-in pool and spa combos, help homeowners bring any backyard vision to life.

In the plunge pool category, there’s no shortage of demand with today’s savvy homeowners seeking versatile, compact solutions to elevate smaller outdoor spaces without compromising functionality. In fact, data from Pkdata indicates that 40% of residential plunge pool builders report a noticeable increase in demand for these products since 2022. Latham is expanding its award-winning plunge pool selection with the addition of two new Milan models. Measuring 8’ x 14’ and 10’ x 20’ respectively, these versatile, fiberglass plunge designs feature swim-up seating and slip resistant steps, delivering compact design and endless enjoyment for even the smallest backyards.

“The surge in plunge pool popularity reflects a growing trend toward resort-style living in a smaller, more efficient footprint. We’re focused on delivering innovations that help professionals bring these compact, high-impact projects to life with ease,” Gadd explained.

Pools with built-in spas are also quickly becoming a top choice for homeowners wanting backyard recreation and relaxation. These integrated designs offer a sense of luxury and sophistication, combining two experiences in a single installation. For these customers, Latham has three new offerings:

Axiom 12 Deluxe: With fluid design and modern elegance, Axiom 12 is a 12’ x 26’ pool with a built-in spa featuring swim-up seating and multiple points of entry, perfect for soaking up the sun or splashing around the pool.
Axiom 14 Deluxe: Experience the best of both worlds with the Axiom 14 Deluxe — a 14’ x 30’ spacious evolution of the classic Axiom, blending a full-size pool and built-in spa for endless ways to relax, refresh and reconnect.
Bermuda 12 Deluxe: Compact in size but rich in features, the 12’ x 26’ Bermuda 12 Deluxe combines a full-sized pool experience with a built-in spa — offering abundant swim-up seating and ample swim space.

Designs Without Borders

Sleek, uninterrupted pool design has gained traction with homeowners looking to elevate both the aesthetics and durability of their pools. This shift reflects a broader desire for clean, contemporary outdoor spaces that feel luxurious and low maintenance. This year, Latham’s proprietary Ultra-Seam® technology, which is commonly used on pool floors, will expand to pool walls to create a virtually seamless design aesthetic. Latham’s Ultra-Seam vinyl liners provide a virtually seam-free appearance and are stronger than standard welded seams on liners. Since the introduction of Ultra-Seam, Latham has produced more than one million liners with this game-changing seamless technology, providing aesthetic and functional benefits.

Also new for 2026, Latham has revamped its collection of vinyl pool liners. Introducing new patterns in its Borderless, Traditional and TrueStone collections, these expanded offerings are tailored for design-savvy homeowners looking to build a pool with colors and patterns that reflect their personal style. New designs include various hues of blues, beiges and greys in a variety of sandstone, marble and destination-inspired patterns.

Additionally, Latham plans to debut two new compact vinyl liner pool spas. Available in round and square options, these 92” models are ideally suited for homeowners with limited outdoor space or for those looking to integrate a spillover spa into their pool. Built with Latham’s gel-coat fiberglass construction, these spas offer added strength, durability and ease of installation.

Autocovers and Accessories

Today’s pool installers are navigating higher expectations from homeowners who demand not only beautiful backyard spaces but enhanced safety and efficiency as well. Latham’s latest solutions help professionals meet these demands – streamlining installation, reducing maintenance and providing essential safety features.

Next-Generation Touch Pad Controller: Launching this summer, the touch pad controller is designed for convenience and system reliability and supports multiple pin-codes to open and close the cover without having to remember your key. Installers can limit the amperage of the system manually or automatically to protect the mechanism and enhance reliability of the system.

T4 & Hinged Sliders: The new Hinged Slider features a tab-free design, delivering enhanced performance and reliability, smoother operation and simplified installation for builders. For competitive system conversions, the T4 Slider and End Pulley System Replacement Kit provide a convenient solution to retrofit cable-driven T4 systems with the reliability and performance of a Coverstar system without the need for replacement encapsulation or track.

Box Perimeter Quick Attach Kit: The new quick attach kit helps make micro-adjustments faster to reduce installation time, improve system reliability and installation accuracy. Compatible with CS3000, Infinity, Eclipse and Atom Mechanism, and works with X1232 BP Encapsulation.

Heavy-Duty Stainless Steel Walk-on Lid Brackets: The New Cast Stainless Steel Brackets are the strongest brackets in the industry and have been optimized to increase stability of your lid stones to provide the utmost protection to your system and your family.

Attendees of the Pool & Spa Show can preview these products (and more) by visiting Latham Pool Products in Booth #2619. For additional information, visit LathamPool.com.

About Latham, the Pool Company

Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.

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Susie Cuebas

Susie Cuebas is a freelance content marketer and writer for Pool Magazine, where she brings her deep industry knowledge and creative storytelling to life. With over a decade of experience in the pool and spa industry — including past work with brands like Jandy®, CMP®, and Grand Effects® — Susie specializes in crafting engaging editorial that connects with pros, builders, and designers alike.

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Manufacturer

JED Pool Tools Unveils 2027 Catalog

Published

5 days ago

August 27, 2026

Susie Cuebas

JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability of its new, comprehensive 2027 catalog of products. This newly printed catalog offers 40 pages of color photography showing all of JED’s maintenance equipment products and accessories—from its award-winning hoses to its innovative, patented products like the FLAS ladder anchor saver! The catalog even highlights its many “Made in the USA” products including those manufactured at the JED facility in Pennsylvania.

“We are pleased to offer the pool industry this printed catalog which can also be accessed online, 24/7 and showcases the many products we make at our facility or are made within the US,” says Rob Heyen, Account Executive at JED Pool Tools.

Those interested in downloading or ordering the catalog, should visit:
www.JEDPoolTools.com
570-344-4137

About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for over 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED is proud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

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Manufacturer

CCEI Introduces New Color for pH & ORP Controllers

Published

1 week ago

August 24, 2026

Susie Cuebas

CCEI Oxeo ORP and Phileo pH controllers in a new white design for automated pool water chemistry monitoring and dosing.

CCEI introduces new color for its pH & ORP monitoring and dosing controllers in a sleek new, modern, white color design that blends into any pump room! CCEI’s pH & ORP controllers automatically manage pool water chemistry using the free Vigipool app. The Phileo pH and Oxeo ORP controllers are simple to set up and easy to use. They monitor and dose pool water and alert pool owners and service professionals when pool water falls out of balance. The dosing pump lights up in various colors to alert you of your pool’s pH and ORP levels. Designed to help pool professionals profits by upgrading clients with the Phileo pH & Oxeo ORP measuring and dosing chemical controllers!

www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
https://www.instagram.com/ccei p ool_na/

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Manufacturer

Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service

Published

2 weeks ago

August 19, 2026

Marianne Trusty

Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service

Collaboration advances the future of pool care with data-driven insights that enable more proactive, connected pool management.

LONDON – Aug. 19, 20626 — Pentair Pool, a leader in smart, sustainable pool solutions, today announced the launch of its planned technology integration with Pool Brain, a leading software platform for swimming pool service and repair professionals. The integration combines Pentair’s IntelliFlo3® variable-speed pump, the only Wi-Fi-enabled automation pool pump, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners.

The integration combines Pentair’s Lighthouse™ connected equipment intelligence data stream, delivering greater visibility into equipment performance, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners. Upon launch, the integration will deliver insights from Pentair’s IntelliFlo3 pump directly into Pool Brain’s service management platform. The IntelliFlo3 pump provides pool owners with entry-level automation capabilities that deliver a connected, simple, enjoyable pool management experience.

“Pentair Pool is committed to providing innovative solutions that help pool professionals grow their businesses while giving pool owners more carefree days by the pool,” said Christine Richardson, Chief Product and Innovation Officer for Pentair Pool. “By bringing actionable equipment intelligence and water turnover insights directly into the Pool Brain workflow, we’re helping service professionals operate more efficiently, prevent issues before they occur, and deliver exceptional experiences for homeowners.”

The combination of intelligence from Pentair’s IntelliFlo3 with Pool Brain’s service management platform provides proactive alerts, remote diagnostics, equipment intelligence, turnover monitoring, and daily equipment status within a single workflow. Service professionals can receive early warnings on issues such as priming failures, pressure changes, and operational anomalies, helping them identify and diagnose problems before they lead to costly repairs, water quality concerns, or unexpected service calls. With greater visibility into pool health between visits, service companies can arrive on-site with the right tools and parts, reduce unnecessary truck rolls, improve operational efficiency, and manage more pools without adding headcount. By automating insights and alerts, the integration helps pool professionals increase productivity, scale operations more effectively, and deliver more proactive service.

“Launching our integration with Pentair marks an important milestone for the pool service industry. Pool companies can finally connect the equipment on the pad to the software platform they use to run their business every day, which has been our vision from day one,” said Adam Beech, founder and CEO of Pool Brain. “Together with Pentair, we’re giving pool pros a more connected and automated way to manage their business. Device data flows into Pool Brain automatically; water movement issues are surfaced proactively to prevent algae growth, companies operate more efficiently, and on-site visits are reduced. We believe this is only the beginning of what’s possible.”

Together, Pentair and Pool Brain are helping redefine the future of pool service through connected, insight-driven technology. By bringing equipment intelligence and service operations together in a seamless experience, the integration empowers professionals to make better decisions, improve service outcomes, and transition from reactive maintenance to more proactive pool management.

“Even in the early stages of deployment, we’re seeing the value,” said Brittney Mendez, Service Team Manager for Tribal Waters, a Phoenix-based custom pool and spa builder and

service provider. “The level of insight and visibility we’re gaining through the integration helps us be more proactive and provide a better experience for pool owners.”

The collaboration represents another step toward a more connected and efficient future of pool care. Pool servicers interested in connecting with Pentair Pool for information about how to they can help streamline operations, improve efficiency, and deliver better service for pool owners through the integration can click here to connect with a Pentair representative. Learn more about Pentair Pool Lighthouse and the Pool Brain integration here.

About Pentair Pool

Pentair Pool is a Pentair plc business. At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.

As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technologies that help customers enjoy a smarter and more efficient pool. Customer success is central to our vision—bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and promote fitness and enjoyment.

For more information, visit pentair.com/pool and follow Pentair Pool on Facebook and Instagram.

About Pool Brain

A modern “all in one” pool software platform built by industry experts to give you more time, more money, and less stress. Key features include fully automated chemical dosing, remote data monitoring, custom alerts, guided workflows, scheduling, route optimization, quotes (estimates), jobs (work orders), automatic billing, self-serve customer portal, products & services management, customer management, multiple bodies of water, equipment tracking, issue reporting, technician controls, built-in customer feedback, mobile app (no signal required), auto-notifications, group emails, reporting and integrations, and more. For more information, visit www.poolbrain.com.

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