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Ezarri Expands into the U.S. Market—The Grit Game Named Nationwide Representative

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Ezarri / The Grit Game

Ezarri, a global leader in luxury glass mosaic tile, has officially expanded into the United States, naming The Grit Game as its exclusive national representative. Known for their award-winning durability, sustainability, and installation technology, Ezarri tiles are already the preferred choice of top pool builders and tilers across multiple countries including Europe, South America, and Australia.

The brand’s entry into the U.S. market brings with it the patented JointPoint® system, which offers 92% back adhesion for faster, more precise installs with significantly reduced labor time and material waste. The tiles are thicker and placed closer together for a much higher end product and finish. Combined with a color layer sealed between two layers of 100% recycled glass, Ezarri mosaics are built to withstand harsh pool environments without fading, flaking, or chemical damage.

Globally Recognized Excellence
Ezarri’s reputation is backed by multiple prestigious industry awards, including:

Gold Award from the European Union of Swimming Pool & Spa Associations

Masters of Design by Pool & Spa News for mosaic innovation in Colombia

Piscine Global Europe’s Pool Design recognition for standout small pool execution in Spain

French National Pool & Spa Design Competition honors for phosphorescent tile work in a luxury Riviera estate (aka glow in the dark designs)

Multiple 2024 SPASA Awards in Australia, including Best New Product for its 24K gold collection and Sustainable Product of the Year for its 100% recycled glass construction

A New Standard for U.S. Pool Pros
Ezarri’s Miami-based warehouse ensures faster domestic delivery, while its ease of installation and industry-leading product quality position it as a top choice for builders, tilers, and pool professionals ready to level up their craftsmanship.

As the exclusive nationwide rep, The Grit Game will be supporting U.S. partners with a growing suite of tools, training resources, and professional education to help contractors confidently add tile to their offerings or scale their tile services with a more efficient system.

 “This partnership isn’t just about bringing in another new tile line—it’s about giving pool pros a real advantage on the job,” said Laci Davis, Co-Founder & President of The Grit Game. “The JointPoint® system lets you install faster, use less material, and still get a cleaner, longer-lasting result. It’s not just easier—it’s better. Builders don’t want call-backs from tiles popping off. Tilers want precision and ease of install. Ezarri delivers both. That’s why this is the mosaic system to build with moving forward. And we’re excited for the opportunity to help pool pros improve their craft with Ezarri.”

More details on training and support will be announced soon.

About Ezarri
Ezarri is a global leader in glass mosaic tile manufacturing, trusted by top pool builders, architects, and designers in over 100 countries. With more than 40 years of experience, Ezarri specializes in high-performance mosaics engineered specifically for swimming pools, spas, and wellness applications. The brand’s patented JointPoint® system sets a new benchmark for installation ease, delivering 92% tile surface adhesion for faster, more precise installs.

About The Grit Game
The Grit Game is a nationally recognized manufacturers’ rep firm serving the swimming pool, spa, and backyard living industries across the U.S. and Canada. Known for its bold brand, strategic growth playbook, and hands-on field support, The Grit Game partners with innovative pool-centric business to help them scale in the most competitive markets. Whether you’re a manufacturer or a pool professional – if you’re seeking growth, The Grit Game is the rep firm that shows up, stands out, and helps you win.

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Marianne Trusty

Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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POOLCORP Welcomes John Watwood as President and Chief Executive Officer

Seasoned distribution leader to drive POOLCORP’s next chapter of growth, deepening commitment to customers and supply partners

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COVINGTON, LA., May 14, 2026 — POOLCORP, the world’s largest wholesale distributor of swimming pool and outdoor living products, recently announced the appointment of John Watwood as President and Chief Executive Officer.

Watwood joined the company in January 2026 as Executive Vice President and has quickly made an impact after spending much of his time in POOLCORP sales centers, meeting with customers, engaging with suppliers, and aligning closely with teams across the business. With extensive leadership experience in industrial and specialty distribution, Watwood brings a deep understanding of how to build high-performing teams, strengthen customer connections, and create long-term value in the industry.

Prior to joining POOLCORP, Watwood served as Senior Vice President of Sales and Operations at Motion Industries, a leading distributor of industrial parts and value-added solutions and a subsidiary of Genuine Parts Company. During his career, he has led large-scale sales and operations organizations focused on customer growth, supply chain excellence, and market expansion.

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“John has gained the trust of our employees, customers, and suppliers in a very short period of time,” said Kenny St. Romain, Senior Vice President at POOLCORP. “He understands distribution at its core, but more importantly, he understands the value of relationships and the local support that our customers need. Our field teams have seen firsthand his commitment to listening, supporting our customers, and helping us continue to evolve our already successful service model. There’s real excitement across the organization about where we’re headed under John’s leadership.”

Watwood’s appointment marks the next chapter for POOLCORP as the company continues to invest in customer-focused solutions, sales and service excellence, operational capabilities, and technology-enabled experiences designed to help industry professionals grow and operate more efficiently.

“I’m incredibly honored to lead POOLCORP in an industry built on lasting partnerships, trust, and service,” said Watwood. “What has stood out to me most over the last several months is the passion of our people and the strength of our relationships. I am excited to build upon our incredible legacy and look forward to strengthening our support for the industry by deepening our customer and supplier relationships, and continuing to invest in the people, capabilities, and execution that make POOLCORP the best and most value-driven distribution partner.”

About Pool Corporation

POOLCORP is the world’s largest wholesale distributor of swimming pool and related outdoor living products. The Company operates approximately 455 sales centers in North America, Europe, and Australia, through which it distributes more than 200,000 products to roughly 125,000 wholesale customers, including pool builders, retail stores, and service professionals. For more information, please visit www.poolcorp.com.

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Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO

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Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO

Latham Group, Inc. – the largest designer and manufacturer of in-ground residential swimming pools in North America, Australia and New Zealand, visited the Nasdaq MarketSite in Times Square.

The team at Latham proudly rang the Nasdaq Opening Bell. The industry leader took a moment to celebrate its 70th anniversary and five years as a public company, highlighting continued growth, strong market performance, and resilience in a shifting residential construction landscape.

The achievement follows a year of solid performance for Latham Group Inc., which reported 7% year-over-year revenue growth in 2025, even as the broader residential construction market faced ongoing economic headwinds.

Latham got to ring the Opening Bell at Nasdaq - shown celebrating the moment at Nasdaq MarketSite in Times Square

In a statement on LinkedIn, the company said:

“For seven decades, innovation has been at the core of what we do, made possible by the trusted builders and partners who bring these backyards to life every day.

Together, we’ve helped transform backyards into spaces where families gather and memories are made.

Here’s to 70 years of progress, partnership, and what we’ll build next!”

Photo Credit: Latham, The Pool Company

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SPS PoolCare Expands Enterprise Platform with ServiceTitan

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SPS’s Recent Acquisition of Pool Troopers Accelerates Company’s Investment in Scaled Infrastructure with ServiceTitan Powering Over 30 Branch Locations Across Five States and Standardizing Operations across the Service Cycle

LOS ANGELES – March 17, 2026ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced that SPS PoolCare, the largest residential swimming pool services platform in the United States, is standardizing their 30+ branch locations across five states on the ServiceTitan platform. By unifying their family of brands on ServiceTitan, SPS will leverage a single, enterprise-grade system to unify its vast operations, accelerate its high-velocity acquisition strategy, and scale its platform.

“SPS is demonstrating how purpose-built technology can transform a traditionally fragmented industry,” said Connor Theilmann, Chief Business Officer of ServiceTitan. “Their leadership team has made a deliberate investment in enterprise infrastructure, and we’re proud to support their continued growth. Standardizing on ServiceTitan will allow SPS to meet the needs of a large, multi-location operation, with Fraser Ramseyer, Storr Group, and the SPS leadership team making this one of the most seamless large-scale integrations we’ve ever seen.”

The move reflects SPS PoolCare’s continued investment in enterprise-grade infrastructure, as it advances its position as the dominant market leader in a highly fragmented industry. Founded in 2021 and backed by Storr Group, an investment firm that builds and scales industry-leading platforms, SPS PoolCare operates across Texas, Florida, Arizona, Nevada, and Georgia, where it employs more than 1,000 team members and is on track to perform more than two million weekly recurring pool services in 2026. ServiceTitan’s cloud-based platform serves as SPS PoolCare’s technology backbone, enabling SPS to manage complexity across geography, workforce scale, and service frequency.

“We’ve worked closely with the ServiceTitan team for several years, and this decision reflects the trust and alignment we’ve built as long-term partners,” said Lance Martin, CEO and COO of SPS PoolCare. “Our objective has always been to build a durable platform that enables our team to deliver exceptional service to our customers. Standardizing on ServiceTitan gives us the operational visibility, integration speed, and performance discipline required to scale responsibly and create long-term value.”

Ranked #1 on Pool and Spa News Top 50 Service list, SPS continues to solidify its position as the industry leader, driven by the company’s ability to pair high-velocity revenue growth with a deep commitment to staff training and retention, active industry leadership, and an early adopter of innovative technology within the pool service space. SPS PoolCare is dedicated to the communities it serves, ensuring that its national scale translates into a positive local impact across its entire service footprint.

“From inception, our thesis at Storr Group has been to build the pool industry’s first scaled category-defining operating platform,” Fraser Ramseyer, CEO of Storr Group and Founder of SPS PoolCare. “Technology is not ancillary to that vision – it is foundational. ServiceTitan provides the infrastructure necessary to integrate acquisitions efficiently, drive operational consistency, and support disciplined expansion.”

SPS PoolCare’s focus on being the employer-of-choice is supported by ServiceTitan’s mobile-first capabilities, which empower their over 1,000 staff team members with the tools they need to succeed in the field.

ServiceTitan continues to invest in purpose-built technology for the pool industry, offering features like route optimization, automated chemical tracking, and integrated project management for renovations. By providing real-time visibility into multi-location operations, ServiceTitan enables enterprise-scale businesses like SPS PoolCare to make data-driven decisions that fuel organic growth.

About ServiceTitan ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

About SPS PoolCare

As the #1 swimming pool services company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. SPS PoolCare is committed to creating a world-class service experience for its customers and being an employer-of-choice for its team members. Read more at spspoolcare.com.

About Storr Group

Storr Group is an operationally focused lower-middle-market private equity firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. To partner today, visit storrgroup.com

Press Contact

Max Wertheimer

ServiceTitan, Inc.

[email protected]

© 2026 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

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