Manufacturer

Fluidra Predicts 6% Growth in Coming Years

Fluidra expects to grow sales above 6% and increase dividend by 15% in the coming years.

Published

5 years ago

April 20, 2021

Fluidra expects to grow sales above 6% and increase dividend by 15% in the coming years

Fluidra, the global leader in pool and wellness equipment, has confirmed the strong positive prospects for the company in the medium-term. It is expecting to accelerate annual sales growth to above 6% in the coming years, outgrowing the market, driven by market share gains and acquisitions. The company is also set to continue its margin improvement, guiding to expand its EBITDA margin above 50 bps per year.

The company expects to reach the high end of its guidance range for 2021, with sales growth of 15% and cash EPS growth of 25%.
Fluidra has committed to become a carbon neutral company in 2027 as one of its main goals within its ESG policy.

During Capital Markets Day Fluidra has reaffirmed its strong cash generation medium term guidance with cash EPS, a key proxy that excludes non-cash items and non-recurring expenses, over 15% per year. This will allow Fluidra to fund value generation initiatives, including both shareholder remuneration and inorganic growth. The company has confirmed a dividend pay-out policy of 50% of cash net profit in the coming years. In terms of M&A, the company still sees significant inorganic growth opportunities in a fragmented industry, which can be leveraged on an excellent track record.

A strong 2021

A strong start to 2021 helped by the global stay-at-home and flight-to-the-suburbs trends, confirms the strong fundamentals of the business and the resilience of the industry.

After CMP’s acquisition, Fluidra raised its 2021 guidance, with Sales growth expectations of 12-15% and cash EPS growth of 17-25%. The company has confirmed today that it expects to reach the high end of the guidance range. Furthermore, Fluidra has confirmed that it expects to reach all the objectives defined in the Strategic Plan 2018-2022 in 2021, one year ahead of the plan.

ESG at the heart of Fluidra’s activity

Fluidra has presented its new comprehensive Environmental, Social and Governance (ESG) “Responsibility Blueprint” plan for the period spanning 2020-2026. One element that stands out in it is the introduction of ESG performance based variable remuneration for Fluidra’s managers.

On the environmental front, Fluidra has made the stellar commitment to becoming carbon neutral in 2027 in terms of Scope 1, 2 and by 2050 for Scope 3. Additionally, the firm expects to have more than 80% of products sales classified as ESG friendly in 2035, currently more than 50% of them already meet this criterion.

In the Social category, Fluidra will focus on the well-being of its employees, with a strong commitment to aiming for “zero net wage gap” between men and women by 2024.

The Governance category is also an essential part of the company’s roadmap. Fluidra achieved an ESG rating of 69 out of 100 based on S&P’s analysis and the company is committed to reaching a score of 80 by 2030.

“We are a global industry leader with a unique footprint and value proposition in a structurally attractive industry. We have achieved all our 2022 goals ahead of plan and we will continue growing faster than our sector. Most importantly, ESG has been at the heart of Fluidra’s activity, and our Responsibility Blueprint commitments will reinforce our long-term positive impact” Eloi Planes, Fluidra’s Executive Chairman stated

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Joe Trusty

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine.

To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Manufacturer

JED Pool Tools Unveils 2027 Catalog

Published

3 days ago

August 27, 2026

Susie Cuebas

JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability of its new, comprehensive 2027 catalog of products. This newly printed catalog offers 40 pages of color photography showing all of JED’s maintenance equipment products and accessories—from its award-winning hoses to its innovative, patented products like the FLAS ladder anchor saver! The catalog even highlights its many “Made in the USA” products including those manufactured at the JED facility in Pennsylvania.

“We are pleased to offer the pool industry this printed catalog which can also be accessed online, 24/7 and showcases the many products we make at our facility or are made within the US,” says Rob Heyen, Account Executive at JED Pool Tools.

Those interested in downloading or ordering the catalog, should visit:
www.JEDPoolTools.com
570-344-4137

About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for over 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED is proud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

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Manufacturer

CCEI Introduces New Color for pH & ORP Controllers

Published

6 days ago

August 24, 2026

Susie Cuebas

CCEI Oxeo ORP and Phileo pH controllers in a new white design for automated pool water chemistry monitoring and dosing.

CCEI introduces new color for its pH & ORP monitoring and dosing controllers in a sleek new, modern, white color design that blends into any pump room! CCEI’s pH & ORP controllers automatically manage pool water chemistry using the free Vigipool app. The Phileo pH and Oxeo ORP controllers are simple to set up and easy to use. They monitor and dose pool water and alert pool owners and service professionals when pool water falls out of balance. The dosing pump lights up in various colors to alert you of your pool’s pH and ORP levels. Designed to help pool professionals profits by upgrading clients with the Phileo pH & Oxeo ORP measuring and dosing chemical controllers!

www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
https://www.instagram.com/ccei p ool_na/

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Manufacturer

Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service

Published

2 weeks ago

August 19, 2026

Marianne Trusty

Pentair Pool and Pool Brain Launch Technology Integration to Deliver Smarter, More Proactive Pool Service

Collaboration advances the future of pool care with data-driven insights that enable more proactive, connected pool management.

LONDON – Aug. 19, 20626 — Pentair Pool, a leader in smart, sustainable pool solutions, today announced the launch of its planned technology integration with Pool Brain, a leading software platform for swimming pool service and repair professionals. The integration combines Pentair’s IntelliFlo3® variable-speed pump, the only Wi-Fi-enabled automation pool pump, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners.

The integration combines Pentair’s Lighthouse™ connected equipment intelligence data stream, delivering greater visibility into equipment performance, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners. Upon launch, the integration will deliver insights from Pentair’s IntelliFlo3 pump directly into Pool Brain’s service management platform. The IntelliFlo3 pump provides pool owners with entry-level automation capabilities that deliver a connected, simple, enjoyable pool management experience.

“Pentair Pool is committed to providing innovative solutions that help pool professionals grow their businesses while giving pool owners more carefree days by the pool,” said Christine Richardson, Chief Product and Innovation Officer for Pentair Pool. “By bringing actionable equipment intelligence and water turnover insights directly into the Pool Brain workflow, we’re helping service professionals operate more efficiently, prevent issues before they occur, and deliver exceptional experiences for homeowners.”

The combination of intelligence from Pentair’s IntelliFlo3 with Pool Brain’s service management platform provides proactive alerts, remote diagnostics, equipment intelligence, turnover monitoring, and daily equipment status within a single workflow. Service professionals can receive early warnings on issues such as priming failures, pressure changes, and operational anomalies, helping them identify and diagnose problems before they lead to costly repairs, water quality concerns, or unexpected service calls. With greater visibility into pool health between visits, service companies can arrive on-site with the right tools and parts, reduce unnecessary truck rolls, improve operational efficiency, and manage more pools without adding headcount. By automating insights and alerts, the integration helps pool professionals increase productivity, scale operations more effectively, and deliver more proactive service.

“Launching our integration with Pentair marks an important milestone for the pool service industry. Pool companies can finally connect the equipment on the pad to the software platform they use to run their business every day, which has been our vision from day one,” said Adam Beech, founder and CEO of Pool Brain. “Together with Pentair, we’re giving pool pros a more connected and automated way to manage their business. Device data flows into Pool Brain automatically; water movement issues are surfaced proactively to prevent algae growth, companies operate more efficiently, and on-site visits are reduced. We believe this is only the beginning of what’s possible.”

Together, Pentair and Pool Brain are helping redefine the future of pool service through connected, insight-driven technology. By bringing equipment intelligence and service operations together in a seamless experience, the integration empowers professionals to make better decisions, improve service outcomes, and transition from reactive maintenance to more proactive pool management.

“Even in the early stages of deployment, we’re seeing the value,” said Brittney Mendez, Service Team Manager for Tribal Waters, a Phoenix-based custom pool and spa builder and

service provider. “The level of insight and visibility we’re gaining through the integration helps us be more proactive and provide a better experience for pool owners.”

The collaboration represents another step toward a more connected and efficient future of pool care. Pool servicers interested in connecting with Pentair Pool for information about how to they can help streamline operations, improve efficiency, and deliver better service for pool owners through the integration can click here to connect with a Pentair representative. Learn more about Pentair Pool Lighthouse and the Pool Brain integration here.

About Pentair Pool

Pentair Pool is a Pentair plc business. At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.

As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technologies that help customers enjoy a smarter and more efficient pool. Customer success is central to our vision—bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and promote fitness and enjoyment.

For more information, visit pentair.com/pool and follow Pentair Pool on Facebook and Instagram.

About Pool Brain

A modern “all in one” pool software platform built by industry experts to give you more time, more money, and less stress. Key features include fully automated chemical dosing, remote data monitoring, custom alerts, guided workflows, scheduling, route optimization, quotes (estimates), jobs (work orders), automatic billing, self-serve customer portal, products & services management, customer management, multiple bodies of water, equipment tracking, issue reporting, technician controls, built-in customer feedback, mobile app (no signal required), auto-notifications, group emails, reporting and integrations, and more. For more information, visit www.poolbrain.com.

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