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Let’s Pool Together & Save Our Water Team Up To Promote Water Conservation

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Let’s Pool Together & Save Our Water Team Up To Promote Water Conservation

Sacramento – Let’s Pool Together, an initiative from the California Pool and Spa Association (CPSA) and the Pool and Hot Tub Alliance (PHTA), and Save Our Water, a statewide water conservation campaign created by the California Department of Water Resources (DWR), have partnered to promote water smart tips for California pool and spa owners.

“Many people don’t realize that pools and hot tubs use less water than lawns in the warm months,” said Sabeena Hickman, president and CEO of PHTA. “A few simple, practical changes help pool and hot tub owners save water while continuing to enjoy their backyard retreats.”

January, February and March 2022 marked the driest first three months of the year on record in California. With much of the state dealing with severe drought conditions – and circumstances looking grim as we enter our hot, dry season – now is the time to make active changes to save water, starting in our homes and yards.

Let’s Pool Together and Save Our Water are encouraging California pool and hot tub owners to make simple water-saving changes amidst the severe drought. Let’s Pool Together has also created a series of informative PSAs to help spread the word on these simple tips:

  • Cover up. A properly maintained hot tub or pool cover is the most effective means of reducing evaporative water loss.
  • Maintain your pool and pool filtration systems. Use an automatic pool cleaner to maintain pool water. Proper maintenance of pool water reduces the frequency of backwashing. Replace your aging sand or DE filtering system with a cartridge filter that does not require backwashing and saves water. Correct any leaks or service problems as they occur.
  • If it’s clean, don’t drain. Drain hot tubs and pools only when you have a water quality problem. Water only needs to be changed in a spa 2-3 times a year if you maintain your hot tub properly and it incorporates new water cleaning technology. Pools only need to be drained if repairs require it.
  • Recycle & Re-use Water. Use captured rainwater to replace water lost to evaporation in spas and pools or to refill a hot tub. When you drain your hot tub, let it sit open for 48-72 hours with no new chemicals added, and then use the water on garden plants.    
  • Shut off waterfalls, fountains, and other water features to reduce water loss and evaporation.

“Save Our Water and Let’s Pool Together provide helpful resources to Californian pool and spa owners looking for tips to conserve water this summer,” said Ryan Bailey, Water Use Efficiency Branch Manager with the California Department of Water Resources. “For many Californians, most water waste happens in our yards, making it important that we take steps to conserve in our pools and hot tubs as well, like preventing evaporation, checking for leaks and preventing unnecessary water use and spillage.”

For more information on how Californians can take action today to save water, visit SaveOurWater.com.

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About the Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.

About the California Pool and Spa Association

The California Pool and Spa Association™ (CPSA) has been representing the pool and spa industry for over 40 years by advocating on behalf of their interests before the California Legislature and state and local regulatory agencies. CPSA works with all segments of the California pool and spa industry and partners with other associations to be the central source of information for the industry. CPSA also promotes the highest standards of professional conduct in pool construction, service, and repair and seeks to promote the products and services of its members. For more information, visit www.thecpsa.org.

About Save Our Water

Save Our Water is California’s statewide water conservation program. Started in 2009 by the California Department of Water Resources, Save Our Water’s goal is to make water conservation a daily habit among Californians. The program reaches millions of Californians each year through partnerships with local water agencies and other community-based organizations, social marketing efforts, paid and earned media and event sponsorships. Please visit SaveOurWater.com and follow @saveourwater on Twitter and @SaveOurWaterCA on Facebook.

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected]

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CHARLIE CLAFFEY APPOINTED AS PHTA 2023 CHAIRMAN OF THE BOARD

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PHTA also announces board members for 2023

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) is pleased to announce that Charlie Claffey has been appointed to Chairman of the Board for 2023. Claffey is President of Claffey Pools in Southlake, Texas, which has been in business for over 35 years.

Claffey has taken an active leadership role in the pool, spa, and hot tub industry for many years. Within 10 years of taking over Claffey Pools, he was able to quadruple the number of pools the company built in a year, and has led Claffey Pools to consistently be named one of the top builders in the country. PHTA feels privileged to have a passionate leader with a strong vision take the helm.

PHTA is also pleased to announce its board members for 2023:

  • Chair Elect: Joe Laurino, Ph.D., Periodic Products, Inc.
  • Secretary: Keith Harbeck, Premier Pools and Spas, Inc.
  • Treasurer: Scott Frost, Fluidra
  • Immediate Past Chairman: Andy Levinson, PoolCorp

PHTA’s Board Members at Large include:

  • Bob Blanda, Mill Bergen Pools
  • Caley Gibbs, Gib-San Pool & Landscape Creations
  • Tracine Marroquin, Jacuzzi Group
  • Matt McDermott, Heritage Pool Supply Group
  • Albert Miller, Hayward
  • Kevin Post, Counsilman-Hunsaker

“The 2023 PHTA Board of Directors is comprised of amazing individuals who care deeply about the pool, spa, and hot tub industry,” says Sabeena Hickman, CAE, President and CEO of PHTA. “I know they will steer our association—and our industry—in the right direction this coming year, and help us develop even more valuable resources for our members. Congratulations to all of our new board members!”

For more information, please contact Amy Willer, PHTA’s Associate Director of Marketing and Communications, at [email protected] or 703-838-0083, ext. 121.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

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Sneak Peek of Educational Opportunities Released for Coverings 2023

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Dec. 1, 2022 – ARLINGTON, Va. – Coverings (coverings.com), the preeminent event for North America’s ceramic tile and natural stone industry, released today a sneak peek of featured education for Coverings 2023. A robust lineup of complimentary learning opportunities, including live demonstrations, curated show floor tours, interactive sessions, and partner education, will span all tile and stone industry segments.

Showgoers of Coverings 2023, taking place April 18-21, 2023, at the Orange County Convention Center in Orlando, Florida, can benefit from dozens of educational opportunities focusing on numerous trends and relevant topics. All learning opportunities will focus on Coverings’ core tenets, which include “Sustainability,” “Health & Wellness,” “Outdoor Spaces,” and “Timeless Luxury.”

Coverings 2023 education is being designed to provide attendees with the critical resources and know-how they need to keep current in today’s highly competitive tile and stone marketplace.

Three on-floor education stages for participants to experience the latest innovations in the tile and stone industry will be key features of Coverings 2023. These include the return of the Installation Innovation Stage and Trends & Solutions Stage, and a new 2023 addition of the Fabricator Stage.

Educational sessions will focus on the show’s three strategic learning tracks: “Installation & Fabrication,” “Materials & Trends” and “Workforce & Profits.”

The “Installation & Fabrication” track will help attendees brush up on industry best practices and cutting-edge techniques in the installation and fabrication of tile and stone. Those who attend the “Workforce & Profits” sessions will discover new and successful business practices and tactics to better grow and manage their workforces with practical labor solutions and takeaways for maximizing bottom-line profits. Attendees of the “Materials & Trends” sessions will be provided updates on the latest trends, design inspirations and techniques within the world of tile and stone.

A particularly invaluable session during Coverings 2023, which will be part of the “Sustainability” tenet, is Today’s Leading Sustainability Drivers and Their Impact on the Tile Industry.” Attendees will gain insight into today’s sustainability market and the current conversation around carbon emissions, detailing the need for furthering the demands of environmental transparency, standardized environmental performance and human health optimization pertinent to product ingredients. The session will address how green building products and projects are increasingly scrutinized for embodied carbon, and how companies are further striving toward “carbon neutral” and “net-zero” practices.

Teresa McGrath, chief research officer at Healthy Building Network, will lead “Luxury Vinyl Tile’s Carbon and Toxic Impacts,” one of the featured sessions within the Coverings 2023 “Health & Wellness” theme. McGrath will present the underreported environmental and human health impacts associated with Luxury Vinyl Tile (LVT). The session will include a review of LVT as a subject of concern among health experts and builders, in that, vinyl material introduces harmful toxins – such as volatile organic compounds (VOCs) – into living spaces and the earth over time.

A must-see Coverings 2023 “Outdoor Spaces” tenet session will include “Tile Installation Solutions and Systems for Exterior Projects.” Session attendees will join National Tile Contractor Association (NTCA) trainers and contractor members as they feature case studies on successful installations of porcelain and glass tile as well as natural stone in both outdoor residential and commercial projects. Product trends in varying formats, sizes and thicknesses will be discussed, and new technology and installation systems will be introduced at this informational learning opportunity.  

The “Timeless Luxury” insights during Coverings 2023 will include numerous engaging sessions, including “Understanding How to Market and Sell to Your Wealthiest Prospects.” This educational must-see will provide attendees with the keys to selling to the affluent and analyze the proven methodology of understanding their level of wealth. Showgoers will review the five levels of wealth and examine the behaviors, needs, wants, desires, and fears of each demographic.

The University of Ceramic Tile and Stone, a Coverings 2023 educational partner, will present “How to be a Professional Architectural Sales Rep to Develop ‘Bullet Proof’ Specifications and Get the Order, as a co-located learning opportunity, Monday, April 17, which is the day before the Coverings 2023 show floor opens. Thefocus of this four-hour live classroom training is to teach the fundamentals of being a professional and successful architectural sales representative. This course will explain and dissect the ingredients to developing a “Bulletproof Specification,” which are specifications resistant to value engineering and substitutes. A separate registration and fee are required for this opportunity through advanced reservations on the University of Ceramic Tile and Stone’s website.

Visit the Coverings website for further insight into the strategic learning tracks, key tenets and educational opportunities for Coverings 2023.

Gather more information and register for Coverings 2023 at no cost by visiting coverings.com.

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Coverings’ Social Media:

Facebook: facebook.com/CoveringsShow

Twitter: @Coverings, #Coverings2023

Instagram: instagram.com/CoveringsShow

Vimeo: Watch Coverings videos

LinkedIn: Coverings LinkedIn showcase page

Blog: coverings.com/blog

About Coverings: Coverings is the largest and preeminent ceramic tile and natural stone trade fair and exposition in the United States and North America. It features exhibitors from more than 30 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition and conference, with more than 30 years of successful history, serve as a valuable and complimentary continuing education resource for all segments of the industry, with dozens of educational opportunities throughout the show. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders, real estate developers, as well as journalists, reporters and bloggers who cover the vital tile and stone industry.

Key sponsors of the show are Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER)/Tile of Spain, Tile Council of North America (TCNA), National Tile Contractors Association (NTCA), and Ceramic Tile Distributors Association (CTDA).

The show is managed by Taffy Event Strategies, LLC.

For more information about attending, sponsoring or exhibiting at Coverings 2023, contact Taffy Event Strategies at 571-313-5801 or [email protected].

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Contractors and Builders

PHTA Debuts Pool Professionals Pipeline

Group plans to launch a robust jobseeker education program to fill pipeline with new talent.

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PHTA Debuts Pool Professionals Pipeline

(Alexandria, VA) – The Pool & Hot Tub Alliance (PHTA) today announced it is jumping into the waters of workforce development with its Pool Professionals Pipeline, a new program designed to help its members find workers, drive awareness amongst today’s jobseekers, and foster long-term career progression in the pool, hot tub, and aquatics industry.

“It’s no secret that many industries and businesses today are struggling to find and retain employees, and this is particularly true in trades such as ours,” says PHTA President and CEO Sabeena Hickman, CAE. “Our members are looking to PHTA to help fill that gap and we’re ready for the challenge. We are incredibly excited to share this new program with our membership and give them the tools they’ll need to compete in today’s labor market while working to attract a skilled, diversified, and thriving workforce.”

Underneath the PHTA’s Pool Professionals Pipeline workforce development umbrella is its external industry awareness campaign and jobseeker website, Work in Aquatics and workinaquatics.com, launching in 2023. Work in Aquatics will seek to advocate for trade professions by highlighting the numerous advantages, training and apprenticeship opportunities, job openings, and potential career progression tracks that are available working in the pool and hot tub industry. From construction labor to lifeguards, sales representatives, entrepreneurs, and even engineers and designers, there are many industry sectors and paths along the way that PHTA wants jobseekers to explore.

“This program is a game-changer for our industry as it works to drive qualified talent to our respective businesses and our industry as a whole,” says PHTA Chairman Charlie Claffey, owner of Claffey Pools. “To be successful, we’re going to need everyone on board as we work to put the industry on the radar of those searching for an alternative path to college; a rewarding career in a healthy lifestyle environment; the ability to work away from a desk; creative freedom through modern design; and lifesaving skills through swim instruction. The possibilities that exist in the aquatics industry are endless and once you begin in this line of work, you’ll never want to walk away. Let’s share that passion with the next generation of workers.”

A steering committee comprised of PHTA members, industry partners, and PHTA staff will serve in an advisory role to help guide programming, funding, and more:

  • Charlie Claffey, Claffey Pools
  • Joseph Laurino, Ph.D., Periodic Products, Inc.
  • Andrew Levinson, PoolCorp 
  • Elizabeth McMurray, Florida Swimming Pool Association 
  • Albert Miller, Hayward 
  • Dominick Mondi, Northeast Spa & Pool Association  
  • Kevin Post, Counsilman-Hunsaker  
  • Teri Wiltshire, Master Pools Guild  
  • Lisa Zarda, CAE, US Swim School Association 

Members, partners, and others interested in becoming involved in the PHTA Pool Professionals Pipeline can contact Seth Ewing, PHTA Senior Director of Member Programs & Services, at [email protected]  

Media Contact:
Amy Willer
Associate Director, Marketing and Communications
703-838-0083, ext. 121 | [email protected]

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