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PHTA Announces Newest Strategic Partner: Watkins Wellness

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PHTA Watkins Wellness

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Watkins Wellness. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

Watkins Wellness has been helping people feel good and live well through hydrotherapy for more than 40 years as maker of the world’s best-selling hot tubs and aquatic fitness systems, including Hot Spring® Spas, Caldera® Spas, Freeflow® Spas, Fantasy® Spas, and Endless Pools® Fitness Systems. Watkins Wellness maintains operations in 5 countries, with over 3,000 employees and a dealer network exceeding 1,000 retailers that span more than 70 countries.

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“We’re extremely excited to expand our relationship with the Pool & Hot Tub Alliance as a Strategic Partner,” says Steve Stigers, Executive Vice President at Watkins Wellness. “PHTA performs invaluable services to promote, educate, and protect the industry, and we’re happy to support them in this capacity. We look forward to collaborating with their strong leadership team to help our industry reach its full potential.”   

As part of the Strategic Partnership Program, PHTA will recognize Watkins Wellness’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities.

“We are thrilled to have Watkins Wellness join our Strategic Partner Program,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Watkins Wellness will bring a new perspective with their focus on the spa and hot tub markets. Their commitment to health and well-being aligns perfectly with PHTA’s core purpose, and I’m excited about what we will be able to accomplish together.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at sjackson@phta.org or 703-838-0083 ext. 157.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at mtrusty@poolmagazine.com.

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RIVERBEND SANDLER ANNOUNCES ACQUISITION OF CRYSTAL CLEAR CUSTOM POOLS

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Riverbend Sandler Pools Acquired Crystal Clear Custom Pools

Plano, TX. (August 10, 2021) – Riverbend Sandler Pools (“Riverbend”), the leading residential pool construction, service, and maintenance provider in the Dallas – Ft. Worth metroplex, and a portfolio company of Concentric Equity Partners (“CEP”), announced the acquisition of Crystal Clear Custom Pools (“Crystal Clear” or the “Company”), a Midlothian, TX-based provider of residential swimming pool service, maintenance, repair, and renovation services. Riverbend has acquired Crystal Clear from longtime owner and leader Tom Sheehy, a multi-decade operator and leader in the pool industry, who will remain with the Company in his current leadership role and join the service and maintenance leadership team at Riverbend.


Crystal Clear is a trusted residential pool service provider serving customers across 19 cities in three counties in the southern DFW metroplex. Founded more than 20 years ago by Tom Sheehy, Crystal Clear emphasizes finding, training, and utilizing the best talent to deliver a top customer experience. All Crystal Clear technicians and employees will continue in their current roles with the Company. Crystal Clear represents an ideal partnership for Riverbend Sandler as a part of the platform’s aggressive organic and acquisition growth goals within the DFW metroplex and throughout the state of Texas.

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“I wasn’t looking to sell my company and was admittedly apprehensive at first after hearing about some other founders’ mixed feelings following an exit.” said Tom Sheehy. “However, the entire Riverbend team quickly put my fears to rest and were great to work with throughout the process. I want to see my legacy thrive and have my employees continue to call their jobs home, and this partnership with Riverbend Sandler will provide benefits to my employees that I wouldn’t be able to provide in the near future.”


“Tom Sheehy’s knowledge and experience across the pool industry will be invaluable to the growth of the Riverbend Sandler platform overall and specifically our service and maintenance businesses” said Riverbend Sandler CEO Bruce Mungiguerra. “I’m thrilled to add Tom to our team and believe he will be a big driver of value for our business moving forward”.


“Crystal Clear has a well-known reputation in the Dallas pool market for service, quality, and
commitment to technician training” said Charles Barnes, Founder and Chairman of Riverbend Sandler. “Our businesses will both greatly benefit from shared insights, and our overall platform customer experience and service delivery will further advance”.
Adam Lucas of CEP adds: “Tom Sheehy is a true entrepreneur and leader who has developed an
impressive organic growth engine for Crystal Clear that will be invaluable for our platform moving forward. This represents our first pool service company acquisition and demonstrates our commitment to an aggressive growth strategy through acquisitions”.

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About Crystal Clear Custom Pools:
Headquartered in Midlothian, TX, and serving the southern parts of the DFW Metroplex, Crystal Clear is a leading residential pool service and renovation company. Founded in 2002 by Tom Sheehy Crystal Clear has differentiated itself in the market by its dedication to its customers and focus on providing the most skilled and highly trained technicians in the market.
For more information on Crystal Clear, visit www.cccpools.com

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Deckorators® Invests in Contractor Program with JobTread Partnership

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Deckorators_JobTread

 Business Management Platform Supports Contractors

GRAND RAPIDS, Mich., July 27, 2022 – Deckorators®, a leading brand of UFP Industries, Inc. (Nasdaq: UFPI), has partnered with JobTread Software to provide their contractor program best-in-class business management support. This partnership demonstrates Deckorators’ continued commitment to supporting and growing its team of Certified Pros.

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With JobTread, Certified Pros will gain seamless access to Deckorators’ full product catalog along with pre-configured best practices, templates, and industry-leading project management tools designed for, and by, deck builders.

Deckorators selected key brand ambassadors to collaborate with JobTread to optimize the management of a deck building business. These insights make the platform uniquely tailored to the outdoor living and deck building markets which rely heavily on economic forecasting and agile responsiveness for success.

“Our goal is to develop a world-class program to help our Deckorators Certified Pros grow their business,” said Nick Larr, Deckorators National Contractor Development Manager. “Job Tread’s product is an end-to-end business management software complete with estimating, job costing, invoicing, scheduling, and a CRM that fits perfectly with our goals for the contractor program.”

Supported by a culture of partnership and family, Deckorators has a growing roster of Certified Pros across the U.S. and Canada. The program features detailed training, workshops, lead generation, marketing collaboration, and Certified Pro Spotlights that live on the Deckorators website.

 Deckorators Certified Pros can:

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  • Gain access to Deckorators’ product catalog and proven project management templates
  • Increase sales with more professional proposals and faster response times
  • Upsell additional products by providing customers with optional selections and upgrades
  • Accurately price jobs and manage costs to enhance profit margins
  • Deliver improved customer experiences through the use of a customer portal for communications, eSignatures, scheduling, online payments, and file and photo sharing

Deckorators Certified Pros receive a discount on their JobTread subscription[DG1] . For more information on the Deckorators Certified Pro contractor program, visit pro.deckorators.com and follow Deckorators on Pinterest, Facebook and Instagram. Contractors can sign up to become a Certified Pro at www.deckorators.com/certified.

Media Contacts:

Micah Paldino

PB&J

Cell: 513-668-7676

Micah@makepbj.com 

Stuart Lindle

PB&J

Cell: 513-482-9541

Stuart@makepbj.com

ABOUT DECKORATORS 

Deckorators, the first name in decking, railing and accessories is a brand of UFP Retail Solutions, LLC, a UFP Industries company. Deckorators originated the low-maintenance aluminum balusters category with the Classic Series and has since led the industry with many new and innovative decking and railing products. Its approach to developing exciting and distinctive products allows both DIYers and builders to bring the personal creativity of interior design to outdoor living. 

To learn more about Deckorators decking and railing accessories, visit www.deckorators.com or call 800-556-8449. 

Follow Deckorators on Instagram: @Deckorators 

LinkedIn: www.linkedin.com/company/deckoratorscompany 

Facebook: www.facebook.com/Deckorators 

YouTube: www.youtube.com/DeckoratorsProducts 

Pinterest: www.pinterest.com/deckorators 

UFP INDUSTRIES, INC. (NASDAQ: UFPI) 

UFP Industries, Inc., formerly Universal Forest Products, is a holding company whose operating subsidiaries – UFP Industrial, UFP Construction and UFP Retail Solutions – manufacture, distribute and sell a wide variety of wood- and alternative material-based building and industrial products worldwide. Founded in 1955, the company is headquartered in Grand Rapids, Mich., with affiliates throughout North America, Europe, Asia and Australia. For more about UFP Industries, go to www.ufpi.com. 

ABOUT JOBTREAD SOFTWARE

JobTread provides end-to-end construction management software to help jobs based businesses more efficiently manage all of their processes, from pre-construction through to project completion. The platform offers a central location to manage jobs, teams, schedules, documents, photos, finances, customers, vendors, sub-contractors, and more all in one place. Its budget-first approach creates financial transparency at every stage of a project, mitigating risk and ensuring the project stays on time and on budget. Get organized, complete your projects on time, and increase your profits with JobTread.

To learn more about JobTread, visit www.JobTread.com or call 972-388-1001.

Facebook: www.facebook.com/JobTread 

Instagram: www.instagram.com/jobtread 

YouTube: www.youtube.com/jobtread 

Twitter: @JobTread

LinkedIn: www.linkedin.com/company/28920856 

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Press Releases

Bradford celebrates 40 years

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Leland, NC. Bradford Products, a stainless steel pool and spa manufacturer, celebrates 40 years. A leader in the design and fabrication of luxury aquatic stainless steel products, Bradford specializes in the fabrication of stainless steel swimming pools, spas, water features and other custom vessels for both the residential and commercial markets. Their fully welded, world class vessels are featured in homes and commercial facilities across the U.S. and internationally. With over 170 employees and more than 200,000 sq ft of manufacturing space, Bradford has completed more than 10,000 installations worldwide.

Mike Brodeur, President of the company remembers “Bradford started out as an idea from my father, Dale Brodeur, Sr. In the late 70’s he visited a hotel in California that had a wine barrel hot tub and he loved it.” He went back home to Connecticut and attempted to purchase one, but there was nothing similar on the market, so he decided to build one himself. At the time, he owned a metal fabrication company. He sat down with an engineer and designed a stainless-steel tub that he then built in his backyard. “At the time my folks loved to entertain, and they often had many people at the house. Their friends all loved it and asked how they could get one.” Brodeur says. The idea he put into fruition quickly became a lightbulb moment. Dale Sr. made some spas for friends, and it started to gain momentum through word of mouth. “At that point my father knew he had a good idea and so he started Bradford Products.”

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Bradford Now

It has been 40 years since the first Bradford spa was built. Since then, the family-owned company has evolved into a major leader in the aquatics industry and are continuously adding to their expansive product line. Bradford’s fully welded, self-supported, prefabricated vessels are the ideal solution for rooftop or elevated aquatics. The leakproof nature of stainless steel combined with the impressive strength-to-weight ratio of Bradford’s vessels make them the safest choice for high-risk environments where pool failure would be detrimental. 

Bradford has a major presence in the commercial aquatics industry with significant projects in Las Vegas, New York, Miami and abroad. Their exponential growth and success in the commercial aquatic industry has also been echoed in the residential market. The MPool, released in late 2021, is Bradford’s first fully welded stainless steel pool designed specifically for in-ground, residential use. Available in five lengths, and two edge styles, the pool features full-width entry stairs and a choice of a full-width sun shelf, bench seat or open end for the opposing side. The Bradford Signature Series Spa collection was also designed with residential clients in mind. Equipped to be installed in ground, partially recessed or on grade, the spas provide flexibility for homeowners to incorporate it into their unique landscape.

Bradford’s Future

Bradford’s presence in the industry is constantly expanding, with new projects around the world and new products launching in various sectors. Their two fabrication facilities total over 200,000sqft in Wilmington, NC and neighboring Leland, NC. They have the capacity to prefabricate multiple, large-scale projects while their highly mobile workforce is simultaneously able to complete onsite installations across the United States and abroad.

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About Bradford Since 1982, Bradford has been the leader in the design and fabrication of luxury aquatic stainless steel products. Specializing in swimming pools, spas, water features and other custom vessels for both the residential and commercial markets. From concept to creation, Bradford’s highly skilled work force has designed and completed projects on a global scale. The fully welded world class vessels are featured in homes and commercial facilities across the U.S. and internationally. With decades of experience in conceptual design, engineering, manufacturing, and installation, Bradford Is at the forefront of innovation in the field of stainless-steel aquatic design.

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