Press Releases
Pixel by WOW Design: A Surface Fragmented by Light
Pixel by Wow Design is a new porcelain format that reinterprets the language of mosaic through a precisely engraved grid, combining material continuity with visual richness.
Available in the Sukabumi, Marble, Sabil, and Vestige collections, Pixel demonstrates how a single geometry can transform the expression of different material concepts.
Designed for swimming pools, spas, and wellness interiors, Pixel transforms the interaction between water, light, and ceramics into surfaces of remarkable visual depth.
Pixel is born from the interaction between water, light, and ceramics. Designed for swimming pools, spas, and wellness interiors. The new format by WOW Design transforms reflections, texture, and colour into an experience defined by serenity and wellbeing.
Pixel introduces a new interpretation of the ceramic surface through a precisely engraved grid that transforms the perception of the material. Available across a selection of WOW Design collections, the new format combines the continuity of a 15×15 cm porcelain tile with the visual language of mosaic.
Although each tile is presented as a continuous surface, the engraved geometry creates small tesserae of approximately 3.5 x 3.5 cm, generating a new interaction between texture, light and colour.
The continuity of a tile. The visual richness of a mosaic.
Pixel’s precisely engraved grid brings a new dimension to the ceramic surface. In aquatic environments, the reflections and movement of water intensify this effect, enriching chromatic nuances and creating a richer perception of the material.
Designed for swimming pools, spas, wellness interiors, and other wet areas, Pixel responds to a growing demand for surfaces capable of bringing texture and visual richness to spaces shaped by water.
One format, multiple expressions.
Pixel is available in the Sukabumi, Marble, Sabil, and Vestige collections, preserving the identity of each while transforming its visual expression.
Inspired by the natural stone traditionally used in aquatic environments, Sukabumi finds a new chromatic intensity through Pixel, amplifying the vibrancy of its green tones and the movement of its reflections beneath the water. Marble translates the timeless elegance of marble into a more dynamic scale, where veins and mineral nuances acquire a renewed reading through the engraved grid.
In Sabil, the richness of the glazes and tonal variations takes centre stage, creating surfaces full of movement and nuance. Meanwhile, Vestige finds in Pixel a way to reinforce the expressive character of its textures inspired by the passage of time, enhancing both visual depth and the tactile quality of the material.

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