Press Releases
Pool Corporation Hosts 2026 Retail Summit, Showcasing Industry Innovations
Transformative Tradeshow Hosts 1,500 of the Industry’s Leading Retailers and Vendors, Showcasing Industry Innovation, New Product Launches, and the Power of POOLCORP’s Retail Commitment
COVINGTON, La., [February 4, 2026] – Last month, Pool Corporation (NASDAQ/GSM:POOL), the world’s largest wholesale distributor of swimming pool and related backyard products, hosted the 15th annual POOLCORP Retail Summit in Houston, Texas, bringing together more than 1,500 pool professionals and vendors for the industry’s only retail-focused event and tradeshow. The Summit marked a pivotal moment for POOLCORP and its vendors, with the introduction of exclusive products and strategic initiatives designed to support independent pool retailers and drive growth in the 2026 season.
“The Retail Summit is all about creating an environment where our pool retail customers can learn, grow, and maximize their success heading into the pool season,” said Kendall Large, Vice President of Marketing at POOLCORP. “This year’s Summit was an incredible way to kick off the year – bringing together hands-on product demos, impactful training, inspirational keynotes, and exclusive vendor offers designed to help our retailers operate smarter and drive stronger margins for the 2026 pool season and beyond.”
Summit programming kicked off with a high-energy general session led by the POOLCORP leadership team, spotlighting several new product and program launches, including:
- The Regal® Royal Treatment™ and E-Z Clor® Gold Standard™ chemical systems –
elevated pool care routines, delivering superior water clarity and comfort that simplifies
the overall pool maintenance experience for both DIY pool owners and service pros alike. - The breakthrough SuperPro® XTREME Filter – which is one of the most innovative pool
filtration products on the market, takes a single-element solution that can operate at the
same performance level as a quad filter. - New, exclusive vendor partnerships with Aiper and Moov, reinforcing POOLCORP’s
commitment to bringing innovative, differentiated solutions to independent pool retailers.
Building on the momentum, POOLCORP highlighted its continued investment in retailer success through technology, marketing, and sales support. The company’s newly established Retail Solutions Team led a robust training curriculum with focused classes on retail branding and advanced selling strategies. In addition, retailer-only Peer-to-Peer Discussions created a candid, interactive forum for independent business owners to exchange ideas and real-world experiences – underscoring the collaborative spirit that makes this industry event unique.
Excitement at the Summit continued throughout the tradeshow floor, where the industry’s most trusted suppliers and leading retail brands showcased their latest product innovations and demonstrated their continued commitment to supporting independent retailers through exclusive deals and offerings available only at the Retail Summit.
“Our focus continues to center around delivering tangible value for our retail customers by helping them enhance their product portfolio, in-store experience, and supporting their profitability throughout the season,” said Jonathan Pechon, Vice President of Supply Chain and Operations at POOLCORP. “By leaning into our deep relationships with the industry’s most trusted and leading suppliers, we’re able to create exclusive opportunities that help retailers improve in-season margins and compete more effectively in their local markets.”
In addition to industry updates and product innovation, the Summit also highlighted technology solutions designed to streamline retail operations and support long-term growth. POOLCORP introduced a next-generation POOL360.com ordering experience, offering flexible shipment, delivery and pick up options for its nationwide inventory network along with real-time order tracking. The company also showcased the latest feature enhancements within POOL360 WaterTest and POOL360 PoolService, reinforcing its commitment to providing integrated digital tools that simplify operations, improve efficiency, and enhance the overall customer experience for the independent pool retailers.
The 2026 Retail Summit underscored the power and potential of independent pool retailers and the innovation shaping the industry’s future. Those who missed the event can view key moments by watching our Summit highlight reel. For more information about POOLCORP’s retail programs, or to attend next year’s Summit, retailers are encouraged to contact their local POOLCORP Sales Center or visit POOLCORP.com to find the location nearest them.
About POOLCORP
Pool Corporation is the world’s largest wholesale distributor of swimming pool and related backyard products. POOLCORP operates over 450 sales centers in North America, Europe and Australia, through which it distributes more than 200,000 products to roughly 125,000 wholesale customers. For more information about POOLCORP, please visit www.poolcorp.com and follow @poolcorp on social media.
Media Relations Contact:
Kendall Large
727.515.5046
[email protected]
News
SPS PoolCare Acquires Amenity Pool Services’ Operations in Six Sun Belt Markets
AUSTIN, Texas (May 21, 2026) — SPS PoolCare, the largest swimming pool services company in the United States, today announced it has acquired the majority of Amenity Pool Services’ pool service operations. The transaction, completed in two portions, spans Amenity’s commercial and residential operations in Phoenix, Tucson, and Jacksonville, Fla., as well as its residential operations in Orlando, Dallas, and Port Charlotte, Fla.
The Amenity transaction builds on SPS PoolCare’s January 2026 acquisition of Pool Troopers, which united the nation’s two largest pool service providers. Amenity Pool Services is ranked #3 on the 2025 PSN/Jandy Top 50 Service List, and together, these transactions reflect the company’s capacity to integrate large, complex operations while delivering the consistent, professional service experience that customers depend on every week.
“Amenity has outstanding team members, service standards, and customer relationships cultivated across key Sun Belt markets,” said Lance Martin, CEO of SPS PoolCare. “With this partnership, customers benefit from our expanded network of skilled technicians, advanced scheduling systems, and comprehensive service offerings that keep their pool in top condition year-round.”
SPS PoolCare, a portfolio company of Storr Group, has acquired more than 200 pool service companies since its inception in 2021. The company seeks to provide customers with continuity by preserving existing service schedules, technician relationships, and pricing structures during each transition onto ServiceTitan’s cloud-based platform. SPS PoolCare now serves more than 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
“This transaction represents another significant step in executing the company’s long-term consolidation strategy and further strengthens the platform’s leadership position in the industry. We look forward to supporting the management team through the next phase of growth and integration,” added Fraser Ramseyer, founder of SPS PoolCare and founder and CEO of Storr Group.
Nation’s largest pool services company acquires operations in Phoenix, Tucson, Dallas, Orlando, Jacksonville, Fla.,and Port Charlotte, Fla.
- Acquisition brings new customers, skilled technicians, and expanded market presence
- SPS PoolCare has acquired over 200 pool service companies since its inception in 2021.
- SPS PoolCare now serves over 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
About SPS PoolCare:
As the #1 swimming-pool service company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. The company is committed to creating a world-class service experience for its customers and to being the employer-of-choice for its team members. Read more at spspoolcare.com
About Storr Group:
Storr Group is an operationally focused lower-middle-market investment firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. Storr Group has offices in West Palm Beach, New York City, and Austin. To partner today, visit storrgroup.com
For more information, contact:
Madeleine Budge
10 to 1 Public Relations
(480) 514 – 1070
News
CCEI Introduces New Antea VS: Smart Control For Variable Speed Pumps
CCEI is pleased to introduce the new Antea VS– a new innovation that allows management of variable speed pumps by seamlessly integrating them into CCEI Vigipool ecosystem. This ultra-compact antenna can be installed effortlessly on a wide range of pumps, delivering advanced connectivity and smart control at your fingertips with the Vigipool app.
With the Antea VS pool professionals can control and configure the pump room from anywhere. Simply plug the antenna into a 12-15 VAC (50-60 Hz) outlet, then connect to the pump and within minutes you have full control on your smartphone. The system automatically adjusts pump room speed based on real-time environmental conditions—such as water temperature and pool cover status—while always giving users the freedom to manually select preferred pump speeds at any time.

To unlock its full potential, the Antea VS is engineered to work alongside the Tild VP automation system which governs the pump’s electrical supply and serves as the backbone of the pump room. Together they control power, filtration, lighting and variable speed pumps using the Vigipool app.
More information about CCEI’s US operations can be found at:
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
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News
RENOLIT SOLID Slip-Resistant PVC Decking Available in 3 Colors
RENOLIT SOLID is a reinforced PVC membrane engineered to renovate and waterproof decks at residential and commercial aquatic facilities—from community pools to world-class athletic complexes. At 80-mil thick, it delivers a durable, slip-resistant surface that addresses the most common deck challenges: cracks, chips, peeling paint, and more. Designed for both renovation and new construction, RENOLIT SOLID offers long-term, low-maintenance performance. Now available in Sand, Light Grey, and Dark Grey colors to complement any architectural aesthetic.
Phone number: (219) 324-6886
Location: LaPorte, Indiana
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