Press Releases
Pool & Hot Tub Alliance and POOLCORP Launch Women of Water
A new educational and networking initiative for the pool, spa, and hot tub industry
(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, and POOLCORP, the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living projects, are pleased to announce the launch of Women of Water (WOW). WOW is a new initiative developed to connect, empower, and advocate for women in the pool, spa, and hot tub industry through community, education, and leadership development.
The initiative’s purpose is to further nurture an inclusive and inspired industry where women lead confidently and thrive both professionally and personally. WOW will create a strong network of support and mentorship, recruit and retain women in every sector of the industry, share strategies for success, and amplify the voices of women leaders at every level. From builders and service technicians to marketers and sales professionals, WOW is open to all.
“As a Strategic Partner of PHTA, POOLCORP is excited to support the launch of Women of Water as part of our shared commitment to investing in the future of this industry,” says Kendall Large, Vice President of Marketing at POOLCORP. “This movement reflects our belief that empowering women is key to elevating the entire pool and spa industry—and we’re proud to help create new pathways for connection, leadership, and growth.”

WOW will officially launch at the International Pool Spa Patio Expo this October 21-24 in Las Vegas, NV, with a keynote address and an educational session. Both events will be led by Heather Whelpley, a nationally recognized speaker and award-winning author known for helping women lead. The keynote, “The Power of Grounded Confidence: How to Unleash Your Authenticity and Become Unshakeable,” will be Friday, October 24 at 8 a.m. The educational session, “Mastering Tough Talks: How to Communicate with Confidence, Clarity, and Calm in Conflict and Beyond” will be Thursday, October 23 at 4 p.m. in the GENESIS® Solution Center on the show floor. Registration for the International Pool Spa Patio Expo is now open at poolspapatio.com.
“Women of Water sends a powerful message of support to the incredible women working in the pool, spa, and hot tub industry,” says Sabeena Hickman, CAE, President & CEO of PHTA. “This is an exciting expansion of PHTA’s existing strategic partnership with POOLCORP, and we are so thankful for POOLCORP’s commitment to launching this initiative.”
WOW events will continue throughout the winter, with Whelpley leading a virtual session in December 2025 titled “From Surviving to Thriving: Tools to Heal Burnout and Reclaim Calm.” Additional virtual and in-person sessions will be held in January 2026. Those interested in learning more can sign up for the WOW mailing list.
For more information about the Women of Water initiative, please contact [email protected] or 703-838-0083.
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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
About POOLCORP
Pool Corporation (NASDAQ: POOL) is the world’s largest wholesale distributor of swimming pool and related backyard products. POOLCORP operates approximately 445 sales centers in North America, Europe, and Australia through which it distributes more than 200,000 products to roughly 125,000 wholesale customers. For more information about POOLCORP, please visit www.poolcorp.com.
News
SPS PoolCare Acquires Amenity Pool Services’ Operations in Six Sun Belt Markets
AUSTIN, Texas (May 21, 2026) — SPS PoolCare, the largest swimming pool services company in the United States, today announced it has acquired the majority of Amenity Pool Services’ pool service operations. The transaction, completed in two portions, spans Amenity’s commercial and residential operations in Phoenix, Tucson, and Jacksonville, Fla., as well as its residential operations in Orlando, Dallas, and Port Charlotte, Fla.
The Amenity transaction builds on SPS PoolCare’s January 2026 acquisition of Pool Troopers, which united the nation’s two largest pool service providers. Amenity Pool Services is ranked #3 on the 2025 PSN/Jandy Top 50 Service List, and together, these transactions reflect the company’s capacity to integrate large, complex operations while delivering the consistent, professional service experience that customers depend on every week.
“Amenity has outstanding team members, service standards, and customer relationships cultivated across key Sun Belt markets,” said Lance Martin, CEO of SPS PoolCare. “With this partnership, customers benefit from our expanded network of skilled technicians, advanced scheduling systems, and comprehensive service offerings that keep their pool in top condition year-round.”
SPS PoolCare, a portfolio company of Storr Group, has acquired more than 200 pool service companies since its inception in 2021. The company seeks to provide customers with continuity by preserving existing service schedules, technician relationships, and pricing structures during each transition onto ServiceTitan’s cloud-based platform. SPS PoolCare now serves more than 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
“This transaction represents another significant step in executing the company’s long-term consolidation strategy and further strengthens the platform’s leadership position in the industry. We look forward to supporting the management team through the next phase of growth and integration,” added Fraser Ramseyer, founder of SPS PoolCare and founder and CEO of Storr Group.
Nation’s largest pool services company acquires operations in Phoenix, Tucson, Dallas, Orlando, Jacksonville, Fla.,and Port Charlotte, Fla.
- Acquisition brings new customers, skilled technicians, and expanded market presence
- SPS PoolCare has acquired over 200 pool service companies since its inception in 2021.
- SPS PoolCare now serves over 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
About SPS PoolCare:
As the #1 swimming-pool service company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. The company is committed to creating a world-class service experience for its customers and to being the employer-of-choice for its team members. Read more at spspoolcare.com
About Storr Group:
Storr Group is an operationally focused lower-middle-market investment firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. Storr Group has offices in West Palm Beach, New York City, and Austin. To partner today, visit storrgroup.com
For more information, contact:
Madeleine Budge
10 to 1 Public Relations
(480) 514 – 1070
News
CCEI Introduces New Antea VS: Smart Control For Variable Speed Pumps
CCEI is pleased to introduce the new Antea VS– a new innovation that allows management of variable speed pumps by seamlessly integrating them into CCEI Vigipool ecosystem. This ultra-compact antenna can be installed effortlessly on a wide range of pumps, delivering advanced connectivity and smart control at your fingertips with the Vigipool app.
With the Antea VS pool professionals can control and configure the pump room from anywhere. Simply plug the antenna into a 12-15 VAC (50-60 Hz) outlet, then connect to the pump and within minutes you have full control on your smartphone. The system automatically adjusts pump room speed based on real-time environmental conditions—such as water temperature and pool cover status—while always giving users the freedom to manually select preferred pump speeds at any time.

To unlock its full potential, the Antea VS is engineered to work alongside the Tild VP automation system which governs the pump’s electrical supply and serves as the backbone of the pump room. Together they control power, filtration, lighting and variable speed pumps using the Vigipool app.
More information about CCEI’s US operations can be found at:
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
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News
RENOLIT SOLID Slip-Resistant PVC Decking Available in 3 Colors
RENOLIT SOLID is a reinforced PVC membrane engineered to renovate and waterproof decks at residential and commercial aquatic facilities—from community pools to world-class athletic complexes. At 80-mil thick, it delivers a durable, slip-resistant surface that addresses the most common deck challenges: cracks, chips, peeling paint, and more. Designed for both renovation and new construction, RENOLIT SOLID offers long-term, low-maintenance performance. Now available in Sand, Light Grey, and Dark Grey colors to complement any architectural aesthetic.
Phone number: (219) 324-6886
Location: LaPorte, Indiana
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