Manufacturer
RiverFlow® Launches a Non-Reversing Axial Flow Pump, Setting a New Standard for Safety and Reliability
With the launch of their new Non-Reversing Axial Flow Pump, RiverFlow® eliminates a dangerous and costly point of failure in pools.

Boca Raton, FL – RiverFlow®, an industry leader in aquatic current generators for sports and entertainment applications in commercial and residential pools and lazy rivers, is proud to announce the release of its groundbreaking Non-Reversing Axial Flow Pump. This innovative solution represents a major advancement in pump safety and reliability.
After eight months of dedicated research and development, production of the non-reversing pump began in January 2025. The new technology eliminates the risk of accidental pump reversal—an issue that can lead to equipment damage and system failure—ensuring consistent and reliable starts for both contractors and homeowners.
“The new Non-Reversing Axial Flow Pump reflects our focus on solving real-world challenges and improving safety and functionality for our customers,” said Phil de Tournillon, CEO and owner of RiverFlow®. “It’s a perfect example of how we’re driving innovation forward.”
This product release comes as part of RiverFlow®’s broader commitment to continuous improvement and engineering excellence. With a 25-year legacy of delivering high-performance aquatic systems, the addition of the Non-Reversing Axial Flow Pump strengthens the brand’s position as a technology leader in the swim current space.
About RiverFlow®
RiverFlow® is a premier manufacturer of swim current systems, known for delivering powerful, energy-efficient, smooth-flowing water currents for Lazy Rivers, Adventure Rivers, swim gyms, therapy pools, and aquatic training environments. By combining superior pump power efficiency with custom-designed nozzles, and grates, and suction boxes certified to meet VGB Requirements Tested by NSF, RiverFlow® remains at the forefront of aquatic innovation, serving residential and commercial projects worldwide.
Media Contact:
Denise Canchola, VP RiverFlow Pools, LLC
[email protected]
(954) 889-0311
Manufacturer
CCEI Taps Benoit Masse for Sales

CCEI is pleased to announce Benoit Masse as the company’s new Sales Director for Canada. Masse has over 35 years of experience in the pool industry, including 20 years at Hayward, which has given him the opportunity to develop true expertise in everything from technical service, commercial pool construction, as well as a deep understanding of distribution.
“Benoit brings CCEI in-depth industry knowledge which will be tremendously important as he supports our customers and partners across Canada,” says Martin Grenier, VP of CCEI’s North American operations. Benoit can be reached at [email protected].
www.ccei-pool.com/us/
424-800-2191
Manufacturer
JED Pool Tools Offers New 14-Inch Pro Vacuum Head

JED Pool Tools, US manufacturer and distributor of swimming pool and spa maintenance equipment, offers a new Pro 14” Pool Vacuum with a swivel-plastic handle for cleaning both residential and commercial swimming pools. This vac head is heavy weight and designed to make it easy to clean corners and steps. Made to handle the cleaning of any size swimming pool with durable construction. Easily maneuverable vacuum head has 360-degree swivel connector that ends aggravating hose tangling. Adapted for both 1-1/2” and 1-1/4” hose sizes. Proudly made by JED in Pennsylvania, USA.
www.JEDPoolTools.com
570-344-4137
Old Forge, PA
Manufacturer
JED Pool Tools Unveils 2027 Catalog

JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability of its new, comprehensive 2027 catalog of products. This newly printed catalog offers 40 pages of color photography showing all of JED’s maintenance equipment products and accessories—from its award-winning hoses to its innovative, patented products like the FLAS ladder anchor saver! The catalog even highlights its many “Made in the USA” products including those manufactured at the JED facility in Pennsylvania.
“We are pleased to offer the pool industry this printed catalog which can also be accessed online, 24/7 and showcases the many products we make at our facility or are made within the US,” says Rob Heyen, Account Executive at JED Pool Tools.
Those interested in downloading or ordering the catalog, should visit:
www.JEDPoolTools.com
570-344-4137
About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for over 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED is proud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.
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