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Structure Studios Releases First Book for Pool and Landscape Professionals

Noah Nehlich Reveals How to Engage Clients in Design for Story: Create Immersive Outdoor Living Experiences

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Pool Design Software Entrepreneur Noah Nehlich has written a new book - DESIGN FOR STORY focuses on the needs of todays pool designers, landscape architects and pool builders.

HENDERSON, NV—April 23, 2021—Structure Studios today announced the release of Noah Nehlich’s first book, Design for Story: Create Immersive Outdoor Living Experiences. Focused on the needs of pool designers, landscapers, and builders, Nehlich’s investigation examines how successful designers, artists, builders, salespeople, and inventors leverage research-based storytelling techniques to connect with clients, build stronger relationships, and sell more on every project.

“Since we launched the first 3D design software for the pool and landscape industry 20 years ago, technology has improved by leaps and bounds,” says Noah Nehlich, author and founder of Structure Studios, the 3D software design company that has developed industry-leading, award-winning software packages Vip3D, Pool Studio, and VizTerra. “Now, clients expect more than just a beautiful design. They want reassurance that it’s the absolutely perfect choice for their family.”

In 2020 alone, designers created for clients 1.8 million outdoor living projects with Vip3D, Pool Studio, and VizTerra. Understanding the vital need to create designs that both stand out and connect with clients in the face of such high demand, Nehlich offers advice backed by twenty years of experience in the industry. Complete with interviews and illustrations, Nehlich’s book gives time-pressed designers and builders practical and actionable guidance.

How Masters Leverage Story to Sell More on Every Project

“It’s not the concrete or the water that engages your clients,” says Nehlich. “Designers need to create an emotional connection. Sales tips always tell you to focus on the benefits, not just list the features. But when you’re a busy designer or builder, it can be hard to find the time to figure out how to do that. This book shows you how.”

Design for Story: Create Immersive Outdoor Living Experiences shows readers how to use storytelling techniques to create the most incredible, immersive experiences that connect with clients and includes

  • A guide to selling more designs;
  • Stories from seasoned designers, including ones who’ve achieved a 75% closing ratio; and
  • Advice from the masters on how to charge for designs.

Availability

Design for Story: Create Immersive Outdoor Living Experiences is available now on Amazon as a paperback, hardcover, and Kindle edition.

About Structure Studios

Since 2000, Structure Studios of Henderson, Nevada, has been offering the highest quality, most realistic, and easiest-to-use professional real-time 3D design and presentation software in the industry. By continuously improving the most revolutionary and innovative 3D design software, Structure Studios fulfills the goal of improving lives through 3D experiences by empowering designers, builders, and landscapers to achieve absolutely spectacular results. To learn more about Structure Studios, visit www.StructureStudios.com or call (800) 778-8996.

Media Contact

Stefanie Dunn
Structure Studios
(702) 433-0274
stefanie@structurestudios.com
www.StructureStudios.com

Featured Photo Credit: Mike Malaska

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email info@poolmagazine.com or call (916) 467-9118 during normal business hours. For submissions, please send your message to submissions@poolmagazine.com

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Press Releases

HAYWARD ADDS DEREK SPEARMAN IN NEW VP OF US MANUFACTURING POSITION

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Spearman will serve in a newly created position and brings to Hayward a strong operations background that includes domestic and international operations leadership, Lean Manufacturing deployment expertise, and strategic capacity and operational footprint design

Derek Spearman – Vice President of US Manufacturing

BERKELEY HEIGHTS, NJ – January 14, 2022 – Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward”), global designer, manufacturer and marketer of a broad portfolio of pool equipment and technology, announces that Derek Spearman is joining the company as the Vice President of US Manufacturing. In this newly created role, Spearman will be responsible for all plant and planning operations for the company’s US-based plants.

“I am honored to join the Hayward team, and I look forward to continuing to build upon its solid foundation,” Spearman said. “Hayward is uniquely positioned to capitalize on the rapidly changing manufacturing environment thanks to its great business model and talented management team. This is a tremendous opportunity, and I am looking forward to making an impact.”

Spearman is joining Hayward’s Global Operations Staff, which is led by Senior Vice President and Chief Supply Chain Officer Donald Smith.

“Derek Spearman is joining Hayward in a new and vitally-important role where he will add additional experience, capacity and quality to what is already a world-class Operations team. Hayward will benefit greatly from Derek’s expertise in domestic and international operations leadership, Lean Manufacturing deployment, and strategic capacity and operational footprint design. I am excited for him to get started,” Smith said.

Spearman is joining Hayward after spending four years at Timken Company where he was the Vice President of Lovejoy Incorporated. At Timken, Spearman directed operations at five domestic and international plants staffed by more than 400 people, and he managed budgets exceeding $100 million.

Spearman has also previously held roles as a Director of Operations, Plant Manager, Six Sigma Blackbelt Lean Leader, Quality Director, and Area Manager with organizations such as GKN Driveline, Matcor-Matsu Group, Ford Motor Company, Eli Lilly, and Whirlpool Corporation.

Spearman earned an MBA from Webster University and a Bachelor of Science from Purdue University.

About Hayward Holdings, Inc.

Hayward Holdings, Inc. (NYSE:HAYW) is a leading global designer and manufacturer of pool equipment and technology all key to the SmartPad™ conversion strategy designed to provide a superior outdoor living experience. Hayward offers a full line of innovative, energy-efficient and sustainable residential and commercial pool equipment, including a complete line of advanced pumps, filters, heaters, automatic pool cleaners, LED lighting, internet of things (IoT) enabled controls, alternate sanitizers and water features.

This release contains forward-looking statements and information relating to the Company that are based on the beliefs of management as well as assumptions made by, and information currently available to management. When used in this release, words such as “may,” “will,” “should,” “could,” “intend,” “potential,” “continue,” “anticipate,” “believe,” “estimate,” “expect,” “plan,” “target,” “predict,” “project,” “seek” and similar expressions as they relate to us are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events, are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. Further, certain forward-looking statements are based upon assumptions as to future events that may not prove to be accurate. Actual results or events could differ materially from the plans, intentions and expectations disclosed in forward-looking statements. Hayward has based these forward-looking statements largely on management’s current expectations and projections about future events and financial trends that management believes may affect Hayward’s business, financial condition and results of operations. Important factors that could affect Hayward’s future results and could cause those results or other outcomes to differ materially from those indicated in the forward-looking statements include the following: our ability to execute on our growth strategies and expansion opportunities; our ability to maintain favorable relationships with suppliers and manage disruptions to our global supply chain and the availability of raw materials; our relationships with and the performance of distributors, builders, buying groups, retailers and servicers who sell our products to pool owners; competition from national and global companies, as well as lower cost manufacturers; impacts on our business from the sensitivity of our business to seasonality and unfavorable economic and business conditions; our ability to identify emerging technological and other trends in our target end markets; our ability to develop, manufacture and effectively and profitably market and sell our new planned and future products; failure of markets to accept new product introductions and enhancements; the ability to successfully identify, finance, complete and integrate acquisitions; our ability to attract and retain senior management and other qualified personnel; regulatory changes and developments affecting our current and future products; volatility in currency exchange rates; our ability to service our existing indebtedness and obtain additional capital to finance operations and our growth opportunities; impacts on our business from political, regulatory, economic, trade, and other risks associated with operating foreign businesses; our ability to establish and maintain intellectual property protection for our products, as well as our ability to operate our business without infringing, misappropriating or otherwise violating the intellectual property rights of others; the impact of material cost and other inflation; the impact of changes in laws, regulations and administrative policy, including those that limit US tax benefits or impact trade agreements and tariffs; the outcome of litigation and governmental proceedings; impacts on our business from the COVID-19 pandemic; and other risks and uncertainties set forth under “Risk Factors” in the prospectus for Hayward’s initial public offering and in Hayward’s subsequent SEC filings.

Source: www.hayward-pool.com

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The Pool & Hot Tub Alliance Sets Record Year with More Than $1M in Donations for Step Into Swim

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The Pool & Hot Tub Alliance Sets Record Year with More Than $1M in Donations for Step Into Swim

Water safety education program funded swim lessons for 6,297 children thanks to donors, partners

Alexandria, VA (January 13, 2022) – Today, the Pool & Hot Tub Alliance (PHTA) and its foundation celebrate the donors who made 2021 a record-setting year for Step Into Swim, an initiative committed to safe swim education. The program raised more than $1,000,000 and provided swim lessons to 6,297 children with support from major founding partner Every Child A Swimmer and other industry leaders.

In advancing its Step Into Swim initiative, PHTA continues to collaborate with individuals and donors who have a passion for protecting kids in the water. It is because of these supporters that Step Into Swim had an impactful year. The association proudly recognizes its top 2021 donors, including Bill Kent Family Foundation and Fluidra (Diamond Level); American Pools, AquaCal, Claffey Pools, and Hayward (Platinum Level); and Kiwanis International, Master Pools Guild, and Premier Pools and Spas (Gold Level).

“We are making strides to combat childhood drowning thanks to the generous donors who share in our mission to create more swimmers. Our efforts to expand Step Into Swim would not be possible without their support,” said Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development at PHTA. “The aquatics industry has a unique opportunity to come together in the name of safe swim education. Our partners truly delivered on that in 2021.”

In 2021, Step Into Swim raised over $500,000 dollars from the pool and hot tub industry, which will be matched by the PHTA Board of Directors; provided grants to 22 facilities in Arizona, California, Connecticut, Florida, Georgia, Kansas, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, and Texas; funded swim lessons for 6,297 children; and formed a coalition of advocates, inclusive of Every Child A Swimmer, International Swimming Hall of Fame, American Swimming Coaches Association, Florida Swimming Pool Association, National Drowning Prevention Alliance, and the United States Swimming Pool Association. The strategic coalition has generated additional dollars and visibility to further promote swimming education.

“I am in awe of how far Step Into Swim has come thanks to the leadership of Rowdy Gaines and our Champions Board, as well as the support from our members and partners,” said Sabeena Hickman, CAE, President and CEO of PHTA. “Everyone plays a special role in helping us mobilize against an important initiative to provide educational resources and access to free swimming lessons. The future is bright as we continue to build upon this momentum in 2022.” 

Donors can support Step Into Swim through tiered funding levels, including the Build A Pool, Save A Life Sponsorship where companies can pledge funds based on the number of pools built or maintenance contracts signed each year. 100 percent of funds go directly to Step Into Swim programming. Visit www.StepIntoSwim.org to see a full list of supporters and to learn more about how to get involved.

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About Pool & Hot Tub Alliance and Step Into Swim:

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.

Step Into SwimTM is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 285,000 children with support from community organizations, partners, industry advocates, members and more. For more information, visit www.stepintoswim.org.

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Barbara Borra, New Independent Director at Fluidra

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Barbara Borra - New Independent Director for Fluidra

The Board of Directors of Fluidra, the global leader in equipment and connected solutions in the pool and wellness sector, has appointed Barbara Borra as a new independent director to replace Martín Ariel Atlas. This appointment will be subject to ratification at the Company’s next General Shareholders’ Meeting.

  • She replaces Martín Ariel Atlas, nominee director representing Rhône Capital. Rhône Capital is losing one seat on the Board after its shareholding dropped below 15%.
  • Following the appointment of Barbara Borra, the number of independent directors has risen from 4 to 5 (out of a total of 12).

This change on the Board follows Rhône Capital’s sell down in September, decreasing its shareholding below 15% to 11.5%. This drop below 15% implies that the number of nominee directors from Rhône Capital on the Board falls from 4 to 3, in line with the Shareholders Agreement.

Since January 2019, Barbara Borra is the President and CEO of the Home Solutions Division at the Franke Group. She joins the Board of Directors of Fluidra after 35 years of international experience that has included senior management posts at Whirlpool, where she worked for 10 years, the most recent of which was Vice-President of operations in China. Previously, she held other international roles in different countries during her time at Rhodia and General Electric. Barbara Borra earned a Degree in Chemical Engineering from the Polytechnic University of Turin and a Master’s Degree in Business Administration from INSEAD.

Barbara Borra is currently a member of the Supervisory Board at Randstad, a listed Dutch company leader in HR services.

Source: fluidra.com/press-releases

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