Pool News
Florida Pool Industry Braces For Hurricane Ian

As tropical storm Ian approaches and intensifies into a full-blown hurricane, the pool industry in Florida is bracing for its first serious storm of the year. Ian represents the ninth named storm of 2022 and is forecast to reach category 4 hurricane strength by the time it makes landfall in Florida and will be the first for the state since 2018.

Meteorologists began tracking Ian roughly 255 miles south of Kingston, Jamaica, Saturday evening moving west at 16 mph, according to the National Hurricane Center.
Typically after a hurricane, pool industry professionals will experience a spike in calls for service and maintenance. This can mean everything from removing branches, debris, and sometimes even patio furniture from swimming pools. Since stormwater has a higher pH, chemical maintenance calls are also in high frequency after a hurricane. Damage to pool covers, patio enclosures, and fences also has a higher probability during a hurricane.
Consequently, pool service technicians throughout any area where a hurricane has made landfall may find that they are inundated with calls afterward, depending on the severity of the storm. Homeowners may find difficulty finding an available pool technician right after a hurricane and should make preparations before hand to mitigate potential damage to their pool and backyard.
Due to the high-force winds and potential for costly damage in the backyard, pool owners are advised to take precautions to secure their swimming pool area before the storm hits. The Florida Swimming Pool Association has some practical advice on how to secure your backyard during a hurricane.
Hurricane #Ian Advisory 14A: Ian Continues to Intensify. Conditions in Western Cuba to Deteriorate This Evening and Tonight With Significant Wind and Storm Surge Impacts Expected. https://t.co/tW4KeFW0gB
— National Hurricane Center (@NHC_Atlantic) September 26, 2022
Preparing Your Backyard For a Hurricane
Trim Trees:
Look for dead or overhanging branches that could cause problems in high winds to your pool, patio enclosure, and home.
Secure Items:
All things not securely fastened down should be moved in case of a storm. (This includes smaller items like toys and decorations)
Preparing Your Pool For a Hurricane

Don’t Lower The Water Level In Your Pool
The first question people ask is, “Will the pool overflow, do I need to reduce the water level in my pool?”
Since most swimming pools are built with adequate drainage, the answer is “no”. You don’t need to lower the water level in your pool before a hurricane. In fact, the weight of the water in the pool is what can keep it from popping from the ground when a heavy storm causes excessive groundwater.
Turn Off Pool Equipment
Pump motors, lights, chlorinators, and heaters should all have their main circuit breakers turned off. In the event that flooding is anticipated, the best advice may be to simply disconnect your equipment and store it in a dry place until the storm is over.
Chlorinate Pool
Adding a dose of “shock” to the pool before a storm is a smart idea. The addition of liquid or granular chlorine will help prevent contamination from the expected debris and excessive storm water that will get into the pool.

Pool News
Landmark Aquatic Taps Britton Nielsen and Tim Garner to Lead Utah Growth

Landmark Aquatic is pleased to announce it has promoted Britton Nielsen to General Manager of its Utah market and Tim Garner to Vice President of Construction and Renovation Operations.
As General Manager, Nielsen will lead sales and operations across Utah, with a focus on customer experience, building a strong local team and expanding Landmark’s role as a trusted partner to facility owners and operators.
Nielsen has worked in commercial aquatics since 2014. He started as an estimator and has spent the past decade as a construction project manager, leading projects from early planning through final delivery. He holds a degree in Construction Management from Brigham Young University and a Master’s Degree in Real Estate Development from the University of Utah.
“I’ve spent my career on the project side, so I know what facility owners need from a partner: clear communication, realistic schedules and a team that’s still there after the pool opens,” said Nielsen. “My goal is to build that kind of team here in Utah and make Landmark the first call for anyone who owns or operates an aquatic facility in the state.”
Joining Britton is Tim Garner, who has been promoted to Vice President of Construction and Renovation. With more than 25 years of experience in commercial aquatics construction and renovation, Tim has demonstrated strong leadership in building and guiding teams while delivering high-quality commercial aquatic construction and renovation projects. Tim most recently served as General Manager of Landmark’s Salt Lake City branch. Before that, he was President of CEM Aquatics until Landmark acquired it earlier this year. A Salt Lake City native, Tim holds an MBA from the University of Utah.
“Bringing CEM into Landmark this year has been a great experience, and I’ve had the opportunity to learn from talented teams across the organization,” said Garner. “In this role, I’m looking forward to building on the strengths of each branch, sharing best practices, and helping our teams deliver consistent quality and accountability for every customer.”
These promotions come as demand for new construction and renovation of commercial aquatic facilities continues to grow across Utah, and they position Landmark to serve owners and operators throughout the region with experienced local leadership.
About Landmark Aquatic
Since 1967, Landmark Aquatic has helped communities and organizations bring complex aquatic facilities to life and keep them performing. Today, we are the nation’s largest integrated commercial aquatics platform, providing design, construction, renovation, restoration, and maintenance services nationwide. Our construction-led expertise and long-term service capabilities give customers one trusted partner across every stage of a facility’s lifecycle. For the life of your pool. Learn more at www.landmarkaquatic.com.
Pool News
America’s Swimming Pool Co. Launches Interactive Pool Design Tool for Homeowners

Leading pool franchise introduces a digital experience designed to support early-stage inspiration and connect homeowners with local pool professionals
MACON, GA (October 13, 2026) – America’s Swimming Pool Co. (ASP), the nation’s leading swimming pool service franchise, today announced the launch of its Pool Design Tool, an interactive digital experience exclusively designed for ASP to better engage homeowners earlier on in their pool installation planning journeys. It is intended to support early-stage inspiration and planning by helping homeowners explore design possibilities and connect with their local ASP franchise location, rather than serving as a final design or estimating platform.
Since launching in late February, the Pool Design Tool has successfully helped drive engagement and generate qualified leads across ASP’s franchise network. Important data points include:
- 322 homeowners across 81 franchise markets have entered a ZIP code inside the tool, resulting in dozens of quote requests.
- 73% of visitors are inside existing ASP service markets, showing alignment between homeowner interest and ASP’s ability to service them.
- The tool has generated quote requests across 19 existing territories nationwide, demonstrating broad interest across the franchise network.
“Many homeowners don’t know where to begin when it comes to pool design and installation, and that’s why America’s Swimming Pool Co. wants to step in and help,” said Jimmie Meece, brand president of America’s Swimming Pool Co. (ASP). “As we head into prime pool construction season, more homeowners are spending time researching major backyard projects before speaking with contractors. We want our Pool Design Tool to be the first step in that journey – giving homeowners an interactive way to explore options while setting the stage for more productive conversations with our local pool experts who can bring those ideas to life.”
Now live on ASP’s website, Pool Design Tool allows homeowners to visualize and design a customizable in-ground pool using detailed 3D renderings before requesting a consultation. Homeowners can experiment with various pool shapes, sizes, finishes, decking styles and popular water features, from spas to infinity edges, to see how different combinations might look. By interacting with these design options, homeowners can gain a clearer understanding of the types of decisions involved in building a pool and are better prepared for the initial consultation.
After completing a design, homeowners are prompted to enter their ZIP code and are instantly connected with their local ASP franchise location to set up a consultation to review the plan and discuss next steps. For consumers, ASP expects the tool to streamline planning, reduce redesign timelines and help homeowners move from inspiration to installation faster. For ASP franchise owners offering pool construction services, Pool Design Tool helps create stronger and more productive customer conversations from the start. Key features include higher-quality leads, earlier customer engagement, improved lead routing and a more efficient sales process, as homeowners arrive at consultations with design ideas already in mind.
Alongside Pool Design Tool, ASP is expanding its digital resources to further support homeowners throughout the pool planning process. These enhancements include new pool installation service pages across local franchise websites, localized construction content highlighting the experience of individual franchise owners, and additional educational resources to help homeowners understand pool design considerations, installation timelines and project requirements. Together with the Pool Design Tool, these upgrades have helped increase online visibility, connect homeowners with local pool professionals earlier in the planning process, and generate more qualified leads across ASP’s markets. As a result, the franchise has nearly doubled its keyword rankings related to pool installation and remodeling over the past year.
Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry, cementing itself as a leading swimming pool service brand with the trust of pool owners nationwide. The company is known for its affordable, reliable and knowledgeable service – including maintenance, inspections, repairs, renovations and construction. For more information or to schedule a service, visit asppoolco.com.
About ASP – America’s Swimming Pool Co.
ASP is the largest swimming pool cleaning, repair, renovation and construction franchise in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers more than 1,500 cities in 25 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Co., visit the website or find us on Facebook @asppoolco.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchise brands: ASP – America’s Swimming Pool Co., Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky Electric, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. See authoritybrands.com for more information.
Pool News
Modern Method Gunite Goes Pink for October

(HOUSTON, TEXAS, October 19, 2026) – Modern Method Gunite (MMG) proudly announces its participation in Breast Cancer Awareness Month by going “Pink” this October.
“MMG has been an active proponent of the fight against breast cancer for more than 10 years,” said Al Escobar, MMG Director of Marketing and Growth. “We wanted to do something impactful in the field to continue spreading awareness, so each year we design specific apparel that team members can purchase and support the program.”
This year’s specialized apparel features slate grey hats and shirts with a pink MMG logo and #StrongerTogether on various shirts. The pink logo symbolizes MMG’s commitment to supporting the fight against breast cancer.
To expand awareness, MMG’s social media platforms will feature photos of team members and builder participation highlighting the apparel and program exposure. MMG has committed to a $2,000 donation to UT MD Anderson Cancer Center to support its cancer research programs.
About MMG
With over 40 years of experience, MMG is a family-owned and operated company known for its exceptional service and innovative solutions. Based in Southwest Texas, MMG’s dedication to quality and customer satisfaction has established its reputation as a can-do leader in the industry.
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