Connect with us

PREMIUM SPONSORS

Pool News

Magic 5 Swim Goggles Are The Wave of the Future

Published

on

Magic 5 Swim Goggles Are The Wave of the Future - One on One with Rasmus Barfred - Cofounder

Fresh off his recent appearance on NBC’s Shark Tank, Rasmus Barfred one of the co-founders of the innovative new Magic 5 swim goggles discusses their revolutionary new product. One that not only caught his company a couple of sharks eager to invest but is making the world reimagine how a performance swim goggle should fit.

Barfred and his partners Bo Haaber (CEO) and Niklas Hedegaard (COO) successfully pitched their product for investment on the hit TV show back in October. In our one-on-one interview, we asked Barfred how he and his colleagues first got into the competitive swim goggle space.

Rasmus Barfed (Marketing Director), Bo Haaber (CEO) and Niklas Hedegaard (COO) founders of The Magic 5
Rasmus Barfed (Marketing Director), Bo Haaber (CEO) and Niklas Hedegaard (COO) founders of The Magic 5

Behind The Magic 5 Swim Goggles

“It came out of our own frustrations with the existing goggles on the market,” said Barfred, “we both did Triathalon and the idea came upon us when Bo attended a training vacation in Europe and forgot his goggles. He went out and bought whatever he could find but nothing really worked for him. So, he ended up being in this training camp for 2 weeks and not really swimming. That’s where we basically started up with the idea.”

Co-founder, Bo Haaber has a background in software development, while Niklas Hedegaard was a professional swimmer for the Danish national team. Rasmus Barfred brought his experience in launching startups and branding, and the Magic 5 team was born.

In describing how he and his partners came up with the Magic 5 brand name, Barfred said the name applies to the innovative tech which is actually where the magic happens. “We quickly realized that we wanted to make a product that catered to everyone who swims,” said Barfred, “not just triathletes and competitive swimmers. We wanted to make a product that we could sell to everyone and that meant that we had to have a price point that was competitive. We put ourselves in a situation where we wanted to apply technology in the last 5% of the product where we could create a product that fit much better.”

What’s Different About The Magic 5 Swim Goggles?

The product differentiates itself from all others on the market in that the Magic 5 goggles are specifically designed for the end-users face. We took a deeper dive with Barfred who broke down the technology behind what makes Magic 5 so unique.

“All other swimming goggles are kind of ‘one-size-fits-all’. Now matter how big a face you have, or how deep your eye sockets are, you buy a product from a retailer and just hope for the best,” said Barfred, “We turned that around and wanted to make one product for one customer. It is bespoke product and a tailor-made goggle.”

Propriety face-scanning technology based on artificial intelligence helps The Magic 5 create a smarter swim goggle.
Propriety face-scanning technology based on artificial intelligence helps The Magic 5 create a smarter swim goggle.

Consumers who are looking for a custom-fit pair of swim goggles, can hop onto the Magic 5 website and download their proprietary face-scanning app. The technology maps every contour of the customer’s face and links that data to their order. This is where the magic happens.

Using AI Technology To Build Better Goggles

“Our AI technology is basically a huge set of rules that we have learned over the course of the last four years. These rules determine and understand how we should produce the product so that it fits your face the best possible way,” explained Barfred.

The end result is a swim goggle that is 100% unique to the end-user and is custom-tailored to only fit their face and no one else’s. The incredibly personalized and precision-made fit, ensures zero leakage thanks to special gaskets used in the product design. This technology allows for better fitting goggles that never leak and don’t leave unsightly suction marks on the swimmers who wear them.

“When people put on the goggles for the first time, they’re like ‘wow, this is very different than what I’m used to’,” said Barfred, “the goggles are molded to your eyes. When you swim, you don’t need to wear the strap as tight. We have a lot of customers who can’t believe how well they work strapped on so loose, but if you dive in you can feel the difference at how well the goggles naturally sit on your face.”

Introduction To The Swimming Goggle Market

The road from concept to completion started off with a grassroots campaign on Kickstarter to crowdsource participation from the swimming community. Generating an incredible response, the founders were able to raise over $100,000 from 1,184 backers who believed in the product. “Today, we have over 70,000 customers wearing our goggles,” said Barfed.

Over 90% reported that the product fit better than the goggles they currently used. Having received rave reviews in SwimSwam, Swim News, and a variety of other journals, it is safe to say that the swimming community is excited about The Magic 5. The product received approval from the International Governing Body of Swimming (FINA) which makes the goggles approved for usage in competition. Most recently, three athletes competed wearing The Magic 5 goggles in the 2020 Tokyo Olympics.

With ringing endorsements from Olympic Athletes, The Magic 5 are suddenly being taken very seriously.
With ringing endorsements from Olympic Athletes, The Magic 5 are suddenly being taken very seriously.

Initial testers of the product included a list of olympic athletes, professional swimmers, pro triathletes, top-tier swim coaches, and regular swimmers from across the globe. In fact, Olympic gold medalists Jan Frodeno and Matt Grevers came on as professional athlete endorsers and investors in the product, adding their passion and value to The Magic 5 brand.

Positioning In The Global Swim Goggle Market

Both competitive and recreational swimmers are incredibly focused on improving their technique. Having a better fitting goggle allows them to focus more on swimming; thereby providing a better experience for the end-user. “The bulk of our customers are recreational swimmers,” said Barfred, “for us, it is important because it is the biggest sector of the market.”

While most Triathletes reportedly spent an average of $48 for a pair of swim goggles, swimmers on the high-end spent an average of $80. The Magic 5 is competitively positioned with goggles retailing for $55-$65 per pair.

Exactly how big is the swim goggle market? “Approximately 70 million people or 9% of the population of the western world, swim for fitness purposes,” said Barfred. “On average, these consumers buy one pair of goggles per year. It’s like a pair of running shoes, you wear them down over time and need a new pair.”

Barfred also noted that recreational and competitive swimmers often buy 2 pairs of goggles, one for outdoor swimming and one for indoor swimming. With a line of different colored lenses to suit both, Magic 5 is appealing to those who are looking for a more satisfying swimming experience.

The Magic 5 swim goggles are poised to take the competitive swim market by storm.
The Magic 5 swim goggles are poised to take the competitive swim market by storm.

The Magic 5 on Shark Tank

Capturing a larger portion of the roughly $6 billion dollar swim goggle market is first priority for The Magic 5 and was their driving intention to go on Shark Tank. Appearing on the show to pitch their product to the sharks presented a once-in-a-lifetime opportunity for the Denmark natives.

“Just having the opportunity to go on Shark Tank was a really big deal for us,” said Barfred, “to put things in comparison, there are as many viewers of each Shark Tank episode as there are people in Denmark.”

The Magic 5 founders were well prepared to pitch to the sharks, immediately winning them over with the tech behind the goggles. “I think one of our advantages is that our business is born in data and technology,” explained Barfred, “everything that goes on behind the scenes is data-driven. From how you scan your face, to how we make sure that every goggle is produced to fit the exact curvature of your eyes and really giving you that next-level experience.”

The Magic 5 were seeking $500K for 2.5% equity in their company on Shark Tank.
The Magic 5 were seeking $500K for 2.5% equity in their company on Shark Tank.

Attracting The Sharks

“I think that whole narrative the sharks really resonated with,” said Barfred “we really understand the data points in our business. I think we were in a good position to share data and strategy and what we want to achieve. We feel we are solving a genuine problem for swimmers with our product. The most important thing to fix was the fit and comfort of a pair of swimming goggles and we’ve done that,” he explained.

It certainly struck a chord with Mark Cuban who threw out the first offer of $500,000 for a 7.5% equity stake after immediately recognizing the potential of not only the product, but the technology driving it. “You’re not a goggle company,” said Cuban, “this is a technology company, it’s a robotics company that happens to make swimming goggles.”

A Bidding War Erupts Between The Sharks

Ultimately a bidding war broke out with Kevin O’Leary and guest shark Nirav Tolia throwing in their lot together to counter offer $500,000 for 5% equity, plus a royalty of $3 a unit. Sharks Robert Herjavec and Lori Greiner looked poised to counter that with an offer of $500,000 for 5% with no royalty.

Guest shark Nirav Tolia wanted to use his Silicon Valley expertise and invest in The Magic 5.
Guest shark Nirav Tolia wanted to use his Silicon Valley expertise and invest in The Magic 5.

That moment was the turning point in the conversation for the Magic 5 founders who would spend additional time off-camera pitching their product. “We were in the tank pitching it for 55 minutes, what you see on television is only a snapshot of that. As soon it was established that we were a technology company that makes swim goggles, we actually got 2 offers from each of them,” said Barfred.

On camera, Robert Herjavec decided to go solo at the last second and dropped a bombshell offering of $1M for 6.5% which the founders were thrilled to accept.

“At the end, we actually wound up making a deal with Robert Herjavec, his daughter was a competitive swimmer in Canada. He actually said at one point, ‘why has no one made this before, this makes so much sense. This is a product that is relevant to all swimmers in all walks of life’ and we couldn’t agree more.” said Barfred.

Ultimately Cuban wound up coming in on the investment with Herjavec after the show aired. “They decided to split the deal and asked us if we were interested in that and of course we were,” said Barfred. Having both involved in the deal would mean twice the firepower and a tremendous show of faith from the two sharks.

Co-Founders Rasmus Barfred and Bo Haaber were pleased with the $1M investment offer they received on Shark Tank.

The path is brightly lit for The Magic 5. Given the amount of data they are getting from consumers and how applicable the AI technology is in the application of other products, we asked Rasmus whether he saw the potential for other Magic 5 products on the horizon.

“Right now we have a very clear strategy for our business and swimming goggle product. We live and breath the goggles and we think it’s such a good opportunity,” said Barfred, “there is no one else on the market that does what we do and no one that caters to all swimmers on the market. The more customers we get, the more data we get, the easier it is to branch into other products. The swimming goggles are our greenhouse.”

Listen to our entire interview with Rasmus Barfred, co-founder of Magic 5 on the Pool Magazine Podcast

4.8/5 - (9 votes)

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

Click to comment
Subscribe
Notify of
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

Pool News

Remembering Guy Wood: A Pool Builder Who Elevated the Craft

Published

on

Remembering Guy Wood: A Builder Who Elevated the Craft of Pool Construction

The pool industry recently lost one of its most respected craftsmen with the passing of Guy Wood. For more than four decades, Wood built a reputation not only as a skilled builder and technician but as a steady, thoughtful presence in an industry that values both creativity and trust. His work, his mentorship, and his quiet determination left a lasting mark on the people and projects he touched.

A Career Built on Craftsmanship

Wood spent the majority of his professional life serving homeowners throughout the Fort Worth area. Beginning in 1979, he helped shape generations of backyards through his companies, Westside Pools & Service and Westside Watershapes. Together, the two divisions reflected the full scope of his commitment to the craft. Westside Pools & Service focused on maintenance and repair, while Westside Watershapes handled the construction of custom pools that would go on to earn recognition in international design competitions.

For Wood, the goal was always straightforward: design and build the finest custom pools possible for his clients. That focus guided the way he ran his business and the way he approached each project. Over the years, he earned numerous professional credentials, including accreditation from the Society of Watershape Designers (SWD), designation as a Verified Watershape Builder through Watershape University, certification as a NSPF Certified Pool/Spa Operator, and recognition as an APSP Certified Building Professional.

He was also deeply engaged in the broader pool professional community, maintaining active involvement with organizations such as Genesis, Watershape University, and Carecraft. Those affiliations reflected his belief that learning never stops in this industry, and that the best builders continually refine their craft.

Respected In The Industry

While Wood’s professional accomplishments were significant, those who knew him say his character was what truly set him apart.

Ray Corral, who collaborated with Wood, considered him a close friend, remembers both the man and the quiet strength he showed while facing personal challenges.

“When I first met Guy Wood, he shared that he was battling cancer,” Corral recalled. “Even then, he spoke about how honored he felt to have the team he had assembled come together to finish what he believed would be his final project. I can’t think of a greater honor than that.”

Corral said the two worked together on multiple projects alongside other respected professionals in the industry, including Kyle McDaniel and designer Randy Angell.

“As a tribute to Guy, I had reached out to Pool Magazine, which gracefully took on one of our collaborations and paid credit and industry recognition to Guy,” Corral said. “Guy was selfless and approached the issues we had with patience… something you learn with time and experience in our world.”

What stood out most to Corral was Wood’s determination.

“I was always taken back how he continued to quietly fight, but kept moving forward with our projects,” he said. “Guy Wood was my friend. He was an industry leader and a mentor, my personal role model.”

A Frank Lloyd Wright Inspired Pool Renovation, Behind The Collaboration Curtain
Photo Credit: Riley V Photography

That sentiment was echoed by acclaimed watershape designer Randy Angell, who was a frequent collaborator with Wood.

“Guy was a rare breed — a man of humility who had every reason to brag,” Angell said. “I had the pleasure of working with him on various projects over the years, most recently our Frank Lloyd Wright-inspired renovation project that was featured on the cover of Pool Magazine. He was a constant force in the industry and someone I could refer my clients to without hesitation.”

Angell noted that Wood’s influence extended beyond the projects themselves.

“Guy had a drive to continually elevate our industry,” he said. “Whether through thoughtful design, construction excellence, or unwavering business integrity, he pushed to be the best and inspired those around him to do the same.”

While Wood’s work earned industry recognition, those who spent time with him remember the personal side just as vividly.

Carol Gigliotti, Sales Director for Pool Magazine, knew Wood for decades during her time working in the industry.

“We lost an industry great and a personal friend to me and so many others,” Gigliotti said. “A truly wonderful man and outstanding designer and builder. All who knew him loved him, myself included.”

Photographer Danny Riley, who had the privilege of photographing Wood’s creations, recalls their last memories together.

“I remember being together poolside with his wife and daughter, trading stories and laughter over a beautiful Texas sunset, surrounded by everything he loved.”

Riley says that moment revealed the kind of person Wood was away from the jobsite.

“Very innovative and incredibly talented in his craft, he had a soul one might not expect from someone so accomplished,” Riley said. “If I could describe his presence in two words? Humble and kind. I’m honored to have known him.”

Those two qualities — humility and kindness — are mentioned repeatedly by the people who knew Wood best. Despite his experience, his credentials, and the accolades his projects received, he remained someone who approached the work and the people around him with patience and respect.

A Lasting Legacy

After a long and successful career, Wood made the decision in 2025 to sell Westside Pools & Service to Gold Medal Pools. It marked the closing of one chapter of a professional life that had already influenced countless projects and professionals.

But the true measure of Wood’s legacy may be found less in the awards or certifications and more in the relationships he built throughout the industry. Designers trusted him to bring their visions to life. Other builders respected his craftsmanship. Clients relied on his integrity.

And friends remember him as someone who continued to move forward, even during difficult moments, always focused on finishing the work he loved.

Guy Wood helped shape the watershaping industry through the projects he built and the example he set. His impact will continue to be seen in the backyards he transformed, the professionals he mentored, and the standards of excellence he championed throughout his career.

He will be fondly remembered by colleagues across the industry and missed by the many friends, collaborators, and family members whose lives he touched along the way.



5/5 - (17 votes)

Continue Reading

Pool News

Step Into Swim Is Turning Industry Giving Into Life-Saving Impact

Pool industry leaders donate to Step Into Swim, expanding access to swim lessons and advancing water safety nationwide.

Published

on

Step Into Swim Is Turning Industry Giving Into Life-Saving Impact

Drowning remains one of the leading causes of accidental death among children in the United States. It’s a sobering reality that hits hardest in underserved communities where access to swim lessons and aquatic facilities is limited. That’s where Step Into Swim, an initiative of the Pool & Hot Tub Alliance, continues to step in with purpose.

Since its launch in 2012, Step Into Swim has gifted more than 500,000 swim lessons to children across the U.S. and beyond. In 2025 alone, the program raised over $1.5 million, funding learn-to-swim programs in 43 states, American Samoa, the U.S. Virgin Islands, Grand Cayman, and Canada — providing nearly 20,000 children with access to life-saving water safety education. Every dollar donated goes directly toward programming.

Behind those numbers is a growing coalition built from manufacturers, distributors, trade organizations, and technology providers who see water safety as a shared responsibility.

At the center of the program’s outreach efforts is three-time Olympic gold medalist Rowdy Gaines, who serves as Vice President of Partnerships and Development for PHTA. Gaines has become one of Step Into Swim’s most visible advocates, helping connect industry support directly to community outcomes.

Hayward donates $50,000 to Step Into Swim

Hayward: Investing in Safer Futures

This year, Hayward expanded its multi-year partnership. They made a $50,000 donation — comprised of $25,000 in cash and $25,000 in equipment — earning Platinum-level supporter status.

Hayward President and CEO Kevin Holleran emphasized that the company’s commitment goes far beyond product innovation.

“Access to swimming pools and water safety education is essential to protecting families and strengthening communities,” Holleran said. “Hayward’s continued support of Step Into Swim helps more children access life-saving learn-to-swim programs. Investing in water safety means investing in safer futures, and this donation reflects Hayward’s values and our commitment to making a meaningful impact beyond the products we design and manufacture.”

Gaines echoed that sentiment, noting that Hayward’s involvement has helped keep community pools open while expanding access to swim lessons for underserved children.

“Hayward’s continued support has not only provided access to swim lessons to underserved children across the country — it has also helped Step Into Swim revitalize community pools that were at risk of closure,” he said.

Heritage Pool Supply donates $100,000 to Step Into Swim

Heritage Pool Supply Group: Turning Community into Action

For Heritage Pool Supply Group, giving back is woven directly into company culture. Through its Heritage Cares Foundation, the distributor contributed $100,000 to Step Into Swim following its annual charity concert at the Pool & Spa Show in Atlantic City.

Scott Frost, President of Heritage Pool Supply Group, described the initiative as deeply personal for his organization.

“This initiative is very close to our hearts as it aims to create more swimmers and teach children in underserved communities across the country to swim,” Frost said. “By working together, we can make a significant impact and ensure that every child has the opportunity to learn this essential life skill.”

Heritage Cares has selected Step Into Swim as a beneficiary for five consecutive years, helping raise awareness throughout the pool, spa, and hot tub industry while directly funding swim access for thousands of children.

Gaines credited Heritage’s long-term commitment with tangible results.

“Since 2021, Heritage Pool Supply Group’s donations to Step Into Swim have provided nearly 20,000 children access to lifesaving learn-to-swim programs,” he said, calling Frost and the Heritage team “true champions of water safety.”

Pentair Pool donates $100,000 to Step Into Swim

Pentair Pool: Making Safety the Starting Point

Now in its third year supporting Step Into Swim, Pentair Pool announced a $100,000 contribution as part of its broader commitment to drowning prevention and water safety education.

Greg Claffey, President of Pentair Pool, underscored the importance of introducing children to water in the right way.

“Everyone’s journey should start with a safe introduction to the water,” Claffey said. “This partnership lets us give back to our communities in a meaningful way — by supporting local families through helping future swimmers learn the skills that keep them safe in and around the water.”

Pentair’s Diamond-level support helps fund learn-to-swim programs for thousands of children nationwide. The company also sponsors National Water Safety Month each year, reinforcing its belief that education and awareness are just as critical as equipment and innovation.

Gaines praised Pentair’s consistency.

“Pentair Pool understands that enjoying aquatic environments begins with safety, and they consistently advocate for increased awareness of drowning prevention through their work with Step Into Swim, National Water Safety Month, and other water safety initiatives,” he said.

Fluidra Donates $100,000 to Step Into Swim

Fluidra: Five Years of Meaningful Momentum

Marking its fifth consecutive year of support, Fluidra continued its partnership with a $100,000 donation, reinforcing its commitment to underserved communities and vulnerable populations.

Gaines described Fluidra’s impact in deeply human terms.

“Their generosity has had a life-changing positive impact on literally thousands of children who now know how to be safe in and around water,” he said. “Step Into Swim is thrilled to begin our 2026 fundraising with this incredible donation from Fluidra, which will allow us to fund learn-to-swim programs across the country and fulfill our mission to save lives.”

Jon Viner, President of Fluidra North America, emphasized that water safety reaches far beyond the pool deck.

“Ensuring children have the skills to be safe and confident around water is a responsibility that extends beyond the pool,” Viner said. “Through our support of Step Into Swim, we’re helping broaden access to swim education that can truly change — and save — lives.”

Fluidra also noted that in 2025, Step Into Swim fundraising was matched by the PHTA Board of Directors, bringing total contributions to more than $3 million and supporting over 250 programs delivering roughly 180,000 swim lessons.

NESPA Foundation Donates $100,000 to Step Into Swim

NESPA Foundation: Rallying the Northeast

Another major supporter helping expand Step Into Swim’s reach is the NESPA Foundation, which continued its partnership as a Diamond Level supporter with a $100,000 donation presented during the 2026 Pool & Spa Show in Atlantic City.

Jeremy Hasbrouck, President of the NESPA Foundation, said the partnership reflects what’s possible when the industry works together toward a common goal.

“Our partnership with Step Into Swim is a testament to what we can achieve when the industry unites for a common cause,” Hasbrouck said. “For the past three years, our matching program has successfully quadrupled funding, turning our members’ generosity into swim lessons. The NESPA Foundation remains steadfast in its commitment to drowning prevention, and we are thrilled to continue this journey with Step Into Swim to make water safety accessible to all.”

Beyond its financial support, the Foundation continues to create tangible community impact throughout the Northeast. Following the show, the NESPA Foundation also presented a $35,000 Step Into Swim grant to the Atlantic City Boys & Girls Club, supporting learn-to-swim programming for local youth.

Rowdy Gaines noted that NESPA’s consistent support has made the organization one of the most influential contributors to Step Into Swim’s growth in the region.

“They have shown up year after year to rally support from their members and raise awareness of the lifesaving importance of swim lessons and water safety,” Gaines said. “Step Into Swim could not reach this level of success in the Northeast without the support of NESPA, its Executive Director Dominick Mondi, and the NESPA Foundation Board.”

Industry Partners Expanding the Mission

Support for Step Into Swim also extends beyond the largest industry manufacturers. A number of companies continue to contribute through ongoing partnerships that collectively strengthen the initiative’s reach.

AquaStar Pool Products, Periodic Products, and Pool Shark H2O recently renewed their partnerships with Step Into Swim with combined donations totaling $50,000, helping fund additional learn-to-swim grants across the country.

Their support contributed to Step Into Swim’s most successful single month of fundraising ever, with donations exceeding $500,000 in January 2026 alone.

“When leaders like AquaStar Pool Products, Periodic Products, and Pool Shark H2O show their support for a cause like Step Into Swim, the rest of the pool, spa, and hot tub industry takes notice,” Gaines said. “Raising awareness of drowning prevention and understanding the lifesaving impact of swim lessons is the first step in eradicating the accidental drowning epidemic.”

Pool Shark Donates $10,000 and AquaStar Donates $20,000 to Step Into Swim

For the companies involved, the mission aligns closely with their broader commitment to safety within the aquatic industry.

“At AquaStar Pool Products, safety isn’t just what we manufacture—it’s what we believe in,” said Steve Barnes, Director of Science and Compliance at AquaStar Pool Products. “Teaching children and families to swim saves lives, and we are proud to deepen our commitment.”

Periodic Products Donates $20,000 to Step Into Swim

Periodic Products has also strengthened its long-term support by contributing to the Rowdy Gaines Water Safety Champion Endowment Fund, helping establish sustainable funding for Step Into Swim well into the future.

Meanwhile, Pool Shark H2O continues to support the initiative through its Silver Level sponsorship.

“Our continued partnership is a win for everyone involved, especially the kids who otherwise may not get access to these lifesaving swim lessons,” said Scott Trafton, President and Co-founder of Pool Shark H2O.

A Collective Mission with Measurable Impact

What makes Step Into Swim especially powerful is its collaborative model. Manufacturers, distributors, and industry partners aren’t competing for recognition — they’re pooling resources around a shared goal: reducing childhood drowning and expanding equitable access to swim education.

From revitalizing community pools to funding grassroots swim programs through YMCAs, Boys & Girls Clubs, community centers, and local organizations, Step Into Swim converts corporate generosity into real-world outcomes.

For the pool and spa industry, this initiative represents something bigger than philanthropy. It’s a unified effort to strengthen communities, improve public health, and ensure that more children grow up with confidence — not fear — around water.

As Gaines often reminds supporters, every lesson matters. Every donation counts. And every child who learns to swim is one more life potentially saved.

And with continued leadership from companies like Hayward, Heritage Pool Supply Group, Pentair Pool, and Fluidra, Step Into Swim is proving that when an industry comes together with purpose, it can make waves far beyond the water’s edge.

5/5 - (3 votes)

Continue Reading

Pool News

Pentair Rings the Opening Bell at the New York Stock Exchange

Published

on

Pentair Rings the Opening Bell at the New York Stock Exchange on March 5, 2026

Pentair celebrated a major milestone this week as company leadership rang the Opening Bell at the New York Stock Exchange in honor of the company’s 60th anniversary.

The ceremony brought together Pentair’s executive leadership team along with Chairman of the Board Dave Jones to commemorate six decades of innovation in water technology. The event also marked another important milestone for the company: 30 years of trading on the NYSE.

“Celebrating Pentair’s 60th birthday at the NYSE was truly an inspiring and energizing experience,” said Jerome Pedretti, EVP & CEO of Pentair Pool.

In a statement shared following the ceremony, Pentair reflected on the significance of the moment.

“Today, our executive leadership team and Chairman of the Board, Dave Jones, had the honor of ringing the Opening Bell at the New York Stock Exchange,” the company said. “In 2026, Pentair celebrates our 60th anniversary, 50 consecutive years of dividend increases, and 30 years of trading on the NYSE.”

Pentair also used the occasion to thank the people who have supported the company’s growth over the years.

“Thank you to our employees, customers, and shareholders for your support as we advance our mission to help the world sustainably move, improve, and enjoy water, life’s most essential resource,” the company added.

Founded in 1966, Pentair has grown into a global leader in water technology, with solutions that support residential, commercial, and industrial water systems. Within the pool industry, Pentair is widely recognized as one of the sector’s most influential manufacturers.

Its equipment lineup includes pumps, filters, heaters, automation systems, lighting, and water treatment technologies used by pool builders, service professionals, and homeowners around the world.

For the pool industry, the NYSE ceremony served as both a celebration of Pentair’s long history and a reminder of the company’s continuing impact on modern pool technology.

As Pentair marks 60 years in business, the company remains focused on its mission to help people move, improve, and enjoy water around the world.

Photo Credit: New York Stock Exchange

5/5 - (4 votes)

Continue Reading

Pool News

0
Would love your thoughts, please comment.x
()
x