STRAUSS Showcases Performance Workwear & Footwear in Las Vegas

Exhibiting at World of Concrete & International Roofing Expo – Jan. 20–22, 2026

Global workwear leader STRAUSS.com will showcase its latest collections at World of Concrete 2026, the industry’s leading event for concrete, masonry, and construction professionals; and during the International Roofing Expo (IRE) 2026, the premier roofing and exteriors event. 

A family-owned, global company in its third generation, STRAUSS designs and makes technical workwear and footwear trusted by contractors and skilled trades professionals worldwide.  

STRAUSS gear is more than standard workwear – it’s a tool you wear. Each fabric, each pocket placement, and each small detail help those working on demanding jobsites and in harsh environments without compromising comfort or mobility. 

STRAUSS footwear is made for durability, comfort, and protection across every jobsite and project—ideal for a seasoned trades pro. Our lineup includes rugged work boots and shoes, safety toe work shoes and boots, and stylish safety sneakers. Explore the full range of footwear built for hard work, everyday wear, and everything in between. 

Practical accessories like the STRAUSS Tool Vest and ergonomic knee pads set us apart from other brands. The lightweight Tool Vest is a wearable toolbox with multiple pockets to securely hold gear in place while working. Our ergonomic knee pads easily slide into the built-in knee pockets of our work pants. Built with impact, compression and abrasion resistance, they offer superb stability when working from the floor or ground.  

At World of Concrete and IRE get a firsthand look at the full lineup of STRAUSS products made specifically for those working on concrete and industrial job sites, or those doing roofing or exterior construction work. Products to be displayed include reinforced work pants and durable outerwear made for kneeling, climbing, and withstanding weather; safety-focused footwear providing sure-footed traction andstability on variable surfaces; along with lightweight tool vests, and other performance-driven gear. 

Stop by either STRAUSS booth for personally guided product tours and hands-on opportunities to explore the technical craftsmanship and innovation that set the brand apart. 

MEDIA OPPS:
Booth tours highlighting STRAUSS’ most popular and new releases
Connect with STRAUSS brand representatives
Photography and b-roll of technical workwear and footwear
Complimentary product provided to media attendees

WHEN & WHERE:
January 20-22, 2026
Las Vegas Convention Center, 3150 Paradise Rd, Las Vegas, NV

World of Concrete Booth #N2436 (North Hall)
Tuesday – Thursday: 9:30 a.m. to 5 p.m.
Call or email Leigh Ann Cleaver to schedule your booth tour.
(913) 269-4676
LeighAnn.Cleaver@ModOp.com

International Roofing Expo Booth #5674 (West Hall)
Tuesday – Wednesday: 11 a.m. to 5 p.m.
Thursday: 11 a.m. to 3 p.m.
Call or email Jill Means to schedule your booth tour.
(515) 710-2667
Jill.Means@ModOp.com

ABOUT ENGELBERT STRAUSS:
Engelbert Strauss, or simply STRAUSS, is a global leader in workwear design and manufacturing. Founded in 1948, the family-owned company is overseen by brothers Henning and Steffen Strauss, the third generation of the Strauss family. Its iconic ostrich logo reflects the family’s name and roots — Strauss means ostrich in German. The ostrich is trusted by tradespeople, builders, farmers, and DIYers across the globe for its pioneering style of technical, multi-pocket workwear that melds performance and function with comfort and design. Now firmly established in the U.S., STRAUSS ships nationwide, operates a flagship store in Venice, California, maintains a strong presence at trade shows across the country, and is setting up a new headquarters in Columbus, Ohio. For more, visit STRAUSS.com.

MEDIA CONTACT: 
Leigh Ann Cleaver 
Executive Vice President, Mod Op 
LeighAnn.Cleaver@ModOp.com 
(913) 269-4676