Laci Davis

Laci Davis is co-founder and CEO of The Grit Game, a pool and spa industry representative agency. Her work combines brand strategy, operations, education and marketing to help manufacturers connect with the professionals who specify, sell and install their products.

Davis brought experience at Disney into the pool industry and has focused on building relationships that extend beyond a conventional sales call. The Grit Game's approach includes training, digital communication and collaboration among manufacturers, builders, service professionals and other industry partners.

In a Pool Magazine interview with Natalie Hood, Davis explained how the agency aims to change the representative model by helping people put product knowledge into practice. The discussion explored education and business support as ongoing responsibilities rather than one-time presentations.

She has also contributed to Pool Magazine's business coverage, including an examination of habits that help pool companies operate effectively. Her perspective emphasizes the connection between clear goals, consistent systems and the people responsible for delivering the customer experience.