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Step Into Swim Announces New Partnerships

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Step Into Swim

Pool industry leaders dedicate $95,000 to Step Into Swim, help nearly 2,000 children learn to swim

(Alexandria, Va.) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, today announced strategic partnerships with key program supporters Master Pools Guild (MPG), Northeast Spa & Pool Association (NESPA) Foundation, and Periodic Products, Inc. The partners committed a total of $95,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for nearly 2,000 children while driving down the drowning rate.

“The best thing we can do to keep our children safe in the water is to continue talking about the lifesaving skill of learning to swim and increase access to swim education to make water safety a reality for children in need,” says Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development for PHTA, who leads the Step Into Swim initiative. “MPG, NESPA Foundation, and Periodic Products are longtime safety champions in the industry who continue to advocate for the next generation of swimmers. They share in Step Into Swim’s mission to create more swimmers and help provide a stepping stone to reach our goals in 2023.”

Drowning is the leading cause of death among children ages 1 to 4,[1] though learning to swim from a qualified instructor reduces the risk of drowning by 88% among this age group.[2] Step Into Swim, with the help of partners like MPG, NESPA Foundation, Periodic Products, and others, is taking an active role to reduce drowning by reaching as many families as possible through safe swimming efforts.

  • Partnership Celebration with MPG

MPG, an exclusive network of over 100 elite custom pool builders from across the globe, committed $50,000 to Step Into Swim. The company works to enhance outdoor living spaces and continues to support swim education and access as part of its passion for aquatic recreation. Through its Platinum Level sponsorship, MPG will help Step Into Swim provide learn-to-swim programming for 1,000 children.

“The Master Pools Guild is excited to see the momentum that [PHTA President and CEO] Sabeena Hickman and Rowdy Gaines have built around the Step Into Swim program,” says Teri Wiltshire, Executive Director at MPG. “We are proud to partner with PHTA, and other industry supporters, sharing the goal of increased access to swim lessons and instilling water confidence in all swimmers.”

  • Partnership Celebration with NESPA Foundation

NESPA is a professional organization that advances the commercial interests of members in the pool and spa industry. The NESPA Foundation, which was created to advance education and professionalism in the industry, committed $25,000 to Step Into Swim. The association prides itself on making an impact in the industry, and its ongoing support of Step Into Swim affirms its advocacy work to support swim education in needed communities. Through its Gold Level sponsorship, the NESPA Foundation will help Step Into Swim provide learn-to-swim programming for 500 children.

“The NESPA Foundation is focused on creating more opportunities for children to learn lifesaving water skills and introducing kids to a lifelong love of aquatics,” says Dominick Mondi, Executive Director of NESPA. “Partnering with Step Into Swim aligns perfectly with our efforts. We were thrilled to see so many like-minded industry leaders join us in supporting Step Into Swim’s mission at NESPA’s annual Pool & Spa Show in January.”

  • Partnership Celebration with Periodic Products

Periodic Products, a material science technology company with a full range of swimming pool chemicals and products, committed $20,000 to Step Into Swim, which underscores its vision to advance safer environments in the industries it serves. Through its Gold Level sponsorship, Periodic Products will help Step Into Swim provide learn-to-swim programming for 400 children.

“It is an honor to be a Gold Level sponsor for the Step Into Swim program,” says PHTA Chair-Elect Joseph Laurino, PhD, President and CEO of Periodic Products, Inc. “Periodic Products and its employees are committed to helping make a difference in the communities we serve, and creating healthier and safer swimming environments is one important way. With this donation, Periodic Products is proud to impact so many children.”

All Step Into Swim partners have a collective goal of providing the lifesaving skill of learning to swim and raising awareness for the aquatic industry’s role in improving public health and safety. In 2022, the program raised over $750,000 dollars, which provided grants to more than 60 facilities in 46 states and funded swim lessons for 23,500 children. The initiative has gifted more than 300,000 swim lessons since 2012 through YMCAs, Jewish Community Centers, Boys and Girls Clubs, and many more. The program is funded through partner contributions, which are integral for advancing the mission. 100 percent of donations go to Step Into Swim initiatives and learn-to-swim programming. To learn more, visit www.StepIntoSwim.org. [1] Centers for Disease Control and Prevention, Drowning Data. https://www.cdc.gov/drowning/data/index.html [1] Association Between Swimming Lessons and Drowning in Childhood, A Case-Control Study:  Ruth Brenner, et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151293/

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About the Pool & Hot Tub Alliance and Step Into Swim:

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,700 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

Step Into SwimTM is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 300,000 children with support from community organizations, partners, industry advocates, members and more. For more information, visit www.stepintoswim.org.


[1] Centers for Disease Control and Prevention, Drowning Data. https://www.cdc.gov/drowning/data/index.html [2] Association Between Swimming Lessons and Drowning in Childhood, A Case-Control Study:  Ruth Brenner, et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151293/
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Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Ken Howard Joins Pool & Spa Apprenticeship & Training Committee

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Ken Howard Joins Pool & Spa Apprenticeship & Training Committee

The Pool & Spa Apprenticeship and Training Committee is excited to announce another newly appointed Director to the Pool & Spa Apprenticeship and Training Committee (PSATC) – Ken Howard.

Ken started his career in San Diego in the electrical industry when he was sixteen years old. After four years in the electrical industry, there was an opportunity to start his own business in the landscape industry. It was here that he was first introduced to swimming pool construction. Over the next twenty years, Ken designed and built, in North San Diego County, as a full-service outdoor design, project management and construction company.

This design-build experience included new swimming pool & spa construction, renovations, remodeling, demolition, pool equipment repair & replacement, pool & spa chemical automation upgrades, and electrical work. Additionally, concrete work, including driveways, patios, pool decks, and ICF (Insulating Concrete Forms) swimming pool design and construction, were later added to the scope of provided services.

Ken has obtained five CA Contracting License classifications, as well as obtaining a CBP (Certified Building Professional) and PPSO (professional Pool & Spa Operator) designations from the APSP/PHTA. Since 2018 there has been a focus on peer education regarding the proper installation of chemical automation and chemical automation controllers for residential pool/spa combos.

Ken is the current owner of Ultimate-Pool.com full service-swimming pool service and repair business in North County, San Diego, and the President of Ultimate Pool Tools

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Master Spas Continues Support of St. Jude Children’s Research Hospital as Charity Partner of Warburton Golf Tournament

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Master Spas continues support of St. Jude Children’s Research Hospital as charity partner of Warburton Golf Tournament

Fort Wayne, IN – Master Spas, a leading manufacturer of premium hot tubs and swim spas, continued its support of St. Jude Children’s Research Hospital as a charity sponsor of the 2023 Warburton Golf Tournament.

Master Spas donated an H2X Trainer 15 swim spa to the auction and presented St. Jude with a significant donation, which was made on behalf of Master Spas and its worldwide network of specialty retailers. In addition, Master Spas donated a Michael Phelps Legend Series hot tub for the St. Jude Dream Home Giveaway raffle.

The 2023 Warburton Golf Tournament took place February 23-26 at the JW Marriott Desert Springs, California.  It is an annual event that brings together celebrities, professional athletes, and top-tier golfers to support St. Jude Children’s Research Hospital, which provides life-saving care to children battling cancer and other life-threatening diseases. The event includes a golf tournament, auction, and other activities designed to raise awareness and funds for the hospital.

“We are honored to partner with the Warburton Golf Tournament and St. Jude Children’s Research Hospital to support this important cause,” said Kevin Richards, Vice President of Sales and Marketing at Master Spas. “As a company, we are committed to making a positive impact in our community, and we believe that supporting St. Jude’s mission to find cures for childhood diseases is a worthy cause.”

This year’s four-day event raised more than $4.7 million for St. Jude Children’s Research Hospital. The Warburton is the highest grossing tournament for St. Jude Children’s Research Hospital, raising more than $26.5 million since it began 13 years ago.

Fueled by the company’s mission and values, Master Spas has established a charitable giving program that supports multiple nonprofit organizations and charities, including St. Jude Children’s Research Hospital. The Master Spas Care program extends beyond the company and to its global network of retailers.

Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Because of events like The Warburton, St. Jude can provide cutting-edge treatments not covered by insurance, at no cost to families. When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and won’t stop until no child dies from cancer.

About Master Spas

Master Spas is based in Fort Wayne, Indiana, 90 miles northeast of Indianapolis. Operating out of a state-of-the-art, 583,000-square-foot manufacturing facility on a 50-acre manufacturing campus, Master Spas is the largest portable spa, hot tub and swim spa manufacturer in the world with all products built in the U.S.A. The company’s executive team boasts more than 200 years of spa manufacturing success and one of the strongest track records in the industry. For more information, please visit: www.MasterSpas.com.

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Fluidra Makes Dedicated Shift to More Efficient LED Pool Lighting

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Following new Department of Energy lighting regulations, the company takes energy-savings a step further

SAN DIEGO – March, 1 2023– The swimming pool industry is about to undergo another transformation as a result of new Department of Energy (DOE) lighting regulations that aim to reduce energy consumption and greenhouse gas emissions by prohibiting the sale of some incandescent lights. In response to these changes, Fluidra, a leading global provider of pool equipment and connected solutions in the pool and wellness sector, has announced its commitment to not only meet, but exceed these regulations.

The new regulations, which apply to various pool lights with a lumen range between 310 and 3,300 lumens (roughly 25 to 300 watts for incandescent lamps), build upon the existing Energy Independence and Security Act of 2007, which set energy efficiency standards for many common household lighting products. Under the new regulations, manufacturers are required to produce lighting products that are even more energy-efficient, which should result in significant cost savings for consumers. According to independent environmental studies requested by the DOE, this new regulation is estimated to result in net consumer benefits of $3 billion over 30 years.

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To be compliant, the new regulations stipulate the following:

•            Manufacturers can no longer sell non-compliant incandescent lights manufactured or imported on or after the effective date of January 1, 2023

•            Distributors & Retailers can no longer re-sell non-compliant incandescent lights without penalties effective March 1, 2023, and with reduced penalties until July 31, 2023

As currently written, these regulations affect Fluidra’s 100W and 300W incandescent lighting products. However, the company, which is focused on reducing its carbon impact both through its business practices and the products it produces is taking a firmer stance and will stop manufacturing incandescent lights completely. Moving forward, the company will only manufacture LED lightswhichhave been shown to provide up to 87% energy savings* for homeowners.

“Pool owners are now looking for much more than just a beautiful pool they can enjoy; they want that pool to include solutions that mitigate environmental impact while also saving them money,” said Fluidra president, Lennie Rhoades. “We’re always looking for ways to make the pool more energy efficient, whether it’s through the use of variable-speed technologies or adding a pool cover, which conserves water, heat and chemicals.  In the case of lighting, we are already seeing a natural migration within the industry to LED-based technologies, so these new DOE regulations give us an ideal opportunity to accelerate the transition to this more efficient technology. We are confident that our customers will benefit from the increased efficiency and cost savings these changes will bring.”

*Calculation based on a comparison between a 500W white incandescent light and a 65W white LED light with comparable lumen output.

In place of the previous generation of incandescent lights, Fluidra will continue to build out its robust range of LED lighting options, including the upcoming release of their latest LED offering, the Infinite WaterColors LED Lights, the company is confident that its lighting solutions will cater to the sustainability concerns of pool owners while providing a superior experience and the highest value to pool owners.

For more information about Fluidra’s LED pool and spa lighting solutions, pool professionals are encouraged to contact their local Fluidra representative for information or visit Jandy.com

About Fluidra

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally. The company operates in over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands, including Jandy®, Polaris®, Zodiac®, CMP®, Taylor Water Technologies and S.R.Smith. To learn more about Fluidra, visit FluidraUSA.com or call 800-822-7933.

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