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Step Into Swim Announces New Partnerships

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Step Into Swim

Pool industry leaders dedicate $95,000 to Step Into Swim, help nearly 2,000 children learn to swim

(Alexandria, Va.) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, today announced strategic partnerships with key program supporters Master Pools Guild (MPG), Northeast Spa & Pool Association (NESPA) Foundation, and Periodic Products, Inc. The partners committed a total of $95,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for nearly 2,000 children while driving down the drowning rate.

“The best thing we can do to keep our children safe in the water is to continue talking about the lifesaving skill of learning to swim and increase access to swim education to make water safety a reality for children in need,” says Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development for PHTA, who leads the Step Into Swim initiative. “MPG, NESPA Foundation, and Periodic Products are longtime safety champions in the industry who continue to advocate for the next generation of swimmers. They share in Step Into Swim’s mission to create more swimmers and help provide a stepping stone to reach our goals in 2023.”

Drowning is the leading cause of death among children ages 1 to 4,[1] though learning to swim from a qualified instructor reduces the risk of drowning by 88% among this age group.[2] Step Into Swim, with the help of partners like MPG, NESPA Foundation, Periodic Products, and others, is taking an active role to reduce drowning by reaching as many families as possible through safe swimming efforts.

  • Partnership Celebration with MPG

MPG, an exclusive network of over 100 elite custom pool builders from across the globe, committed $50,000 to Step Into Swim. The company works to enhance outdoor living spaces and continues to support swim education and access as part of its passion for aquatic recreation. Through its Platinum Level sponsorship, MPG will help Step Into Swim provide learn-to-swim programming for 1,000 children.

“The Master Pools Guild is excited to see the momentum that [PHTA President and CEO] Sabeena Hickman and Rowdy Gaines have built around the Step Into Swim program,” says Teri Wiltshire, Executive Director at MPG. “We are proud to partner with PHTA, and other industry supporters, sharing the goal of increased access to swim lessons and instilling water confidence in all swimmers.”

  • Partnership Celebration with NESPA Foundation

NESPA is a professional organization that advances the commercial interests of members in the pool and spa industry. The NESPA Foundation, which was created to advance education and professionalism in the industry, committed $25,000 to Step Into Swim. The association prides itself on making an impact in the industry, and its ongoing support of Step Into Swim affirms its advocacy work to support swim education in needed communities. Through its Gold Level sponsorship, the NESPA Foundation will help Step Into Swim provide learn-to-swim programming for 500 children.

“The NESPA Foundation is focused on creating more opportunities for children to learn lifesaving water skills and introducing kids to a lifelong love of aquatics,” says Dominick Mondi, Executive Director of NESPA. “Partnering with Step Into Swim aligns perfectly with our efforts. We were thrilled to see so many like-minded industry leaders join us in supporting Step Into Swim’s mission at NESPA’s annual Pool & Spa Show in January.”

  • Partnership Celebration with Periodic Products

Periodic Products, a material science technology company with a full range of swimming pool chemicals and products, committed $20,000 to Step Into Swim, which underscores its vision to advance safer environments in the industries it serves. Through its Gold Level sponsorship, Periodic Products will help Step Into Swim provide learn-to-swim programming for 400 children.

“It is an honor to be a Gold Level sponsor for the Step Into Swim program,” says PHTA Chair-Elect Joseph Laurino, PhD, President and CEO of Periodic Products, Inc. “Periodic Products and its employees are committed to helping make a difference in the communities we serve, and creating healthier and safer swimming environments is one important way. With this donation, Periodic Products is proud to impact so many children.”

All Step Into Swim partners have a collective goal of providing the lifesaving skill of learning to swim and raising awareness for the aquatic industry’s role in improving public health and safety. In 2022, the program raised over $750,000 dollars, which provided grants to more than 60 facilities in 46 states and funded swim lessons for 23,500 children. The initiative has gifted more than 300,000 swim lessons since 2012 through YMCAs, Jewish Community Centers, Boys and Girls Clubs, and many more. The program is funded through partner contributions, which are integral for advancing the mission. 100 percent of donations go to Step Into Swim initiatives and learn-to-swim programming. To learn more, visit www.StepIntoSwim.org.

[1] Centers for Disease Control and Prevention, Drowning Data. https://www.cdc.gov/drowning/data/index.html

[1] Association Between Swimming Lessons and Drowning in Childhood, A Case-Control Study:  Ruth Brenner, et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151293/

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About the Pool & Hot Tub Alliance and Step Into Swim:

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,700 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

Step Into SwimTM is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 300,000 children with support from community organizations, partners, industry advocates, members and more. For more information, visit www.stepintoswim.org.


[1] Centers for Disease Control and Prevention, Drowning Data. https://www.cdc.gov/drowning/data/index.html

[2] Association Between Swimming Lessons and Drowning in Childhood, A Case-Control Study:  Ruth Brenner, et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151293/

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Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Safety

Pool Barrier Safety: The Small Details That Matter Most

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Pool Barrier Safety: The Small Details That Matter Most

May is National Water Safety Month, and while many of the conversations surrounding pool safety tend to focus on supervision, swim lessons, and drowning prevention education, one of the most important physical layers of protection around a swimming pool is often overlooked entirely — the barrier system itself.

For many homeowners, a pool fence is treated as little more than a code requirement or decorative backyard feature. But according to Jeremy Brongo, owner of Florida State Fence, the details surrounding a properly designed and maintained pool barrier can make a tremendous difference when seconds matter most.

“One of the things that a fence can do is prolong the time that it takes for a child to get close to a pool,” said Brongo. “So it’s just an added layer of protection that doesn’t allow the children to accidentally fall into the pool.”

That idea — buying precious time — sits at the heart of modern pool safety philosophy.

Pool Fence System

Drowning Prevention Starts With Safety

Drowning remains one of the leading causes of accidental death for young children in the United States, and nowhere is the issue more pronounced than in Florida. According to Florida Department of Health data, the state routinely leads the nation in child drowning fatalities among children ages 1-4. In many cases, the incidents occur in residential swimming pools.

Florida’s year-round swimming weather, combined with the sheer number of residential pools throughout the state, helped push lawmakers to adopt some of the country’s strongest residential pool barrier laws decades ago.

Brongo says the speed at which these incidents occur is something many homeowners fail to fully appreciate until tragedy strikes close to home.

“You always hear families or someone that has dealt with somebody who they know that has drowned in a pool,” said Brongo. “They always say that it happened so quick.”

That reality is one reason why safety experts increasingly stress the importance of layered protection around pools rather than relying on any one single solution.

Barriers, Part of The Pyramid of Pool Safety

The concept of a “Pyramid of Pool Safety,” is an approach heavily promoted throughout the aquatics industry. The idea is simple: no single device or technology is foolproof on its own.

Fences, alarms, supervision, swim lessons, self-closing gates, drain safety systems, and water competency all work together as overlapping layers of protection.

Adam Katchmarchi, Vice President of Educational Development at Pool & Hot Tub Alliance, previously told Pool Magazine that while technology is making advancements in assisting in drowning prevention, “there is no replacement for barriers, supervision, and water competency.”

Brongo echoes that same philosophy from the barrier side of the industry.

“I think just giving that extra layer of protection buys you more time,” he explained. “If a toddler or child gets away from you temporarily, it gives you those few extra precious moments to act and help try to keep children safe .”

Fence Surrounding Swimming Pool

Florida Leading The Way By Necessity

One of the biggest misconceptions homeowners have is that any backyard fence automatically satisfies pool safety laws.

In reality, Florida’s Residential Swimming Pool Safety Act contains very specific requirements governing residential barriers and controlled access around pools.

“That law requires residential pools to have at least one approved safety feature designed to restrict or detect unsupervised access,” Brongo explained. “The most common solution is a compliant barrier system around the pool, such as a fence.”

The problem, according to Brongo, is that many homeowners never realize how technical those requirements actually become.

“I think people just assume that if they have a fence, then they’re compliant,” said Brongo. “But the fence actually has a lot of specifications that make it pool compliant.”

Pool barriers in Florida must generally be at least 48 inches tall and designed to discourage climbing. But even something as simple as the placement of a horizontal rail can create a code issue.

“If there’s a horizontal bar in the fence, that will allow a small child to put their foot in there and basically act as a ladder,” Brongo said. “So the spacing between any horizontal members on the fence has to be greater than 45 inches.”

Self Latching Pool Gate

The Gate Is The Most Important Part

While the fence itself matters, Brongo says the gate is often the single most critical component of the entire system.

“I would say the gate’s probably the number one most important part of the fence,” said Brongo. “That’s naturally where people tend to walk and tend to go to access a pool.”

Florida law requires pool gates to be self-closing and self-latching, but Brongo says homeowners often underestimate how important proper operation truly is.

“If the gate for some reason closes but doesn’t fully latch, and the gate’s still accessible or has the ability to get in, that can become an issue,” he explained.

Another requirement many people never realize exists is the direction the gate swings.

“The gate’s required to swing out. The gate cannot swing in,” said Brongo. “A lot of people don’t know this.”

The reasoning behind that rule is surprisingly practical. Young children naturally push forward against barriers. If a gate swings inward and isn’t fully latched, a child leaning into it could accidentally open access directly to the pool.

“If it swings out, if a child walks up, they’re not going to have the ability to reach up to where the handle of the latch should be,” Brongo explained. “And if they lean on the fence, it would typically latch and wouldn’t open.”

The Hidden Problems Homeowners Miss

Some of the biggest safety risks surrounding pool barriers aren’t actually part of the fence itself.

Brongo says his company frequently encounters situations where homeowners unknowingly create climbing hazards around otherwise compliant barriers.

“One of the main ones is if there’s something left near a fence or some type of pool equipment or AC equipment that’s too close to a fence and can be used as an object that someone can climb on,” he said. “That’s just not something that’s thought about very often.”

Furniture, planters, coolers, storage bins, and even landscaping can all unintentionally compromise a barrier system over time.

That same gradual change is why maintenance becomes so important.

“I would say people tend to get complacent and they don’t maintain,” Brongo explained. “The fence may have been installed pool-compliant at one time, but over time, the gate might not be functioning the same way that it was the day it was installed.”

Pool owners should routinely inspect hinges, latches, springs, closures, and surrounding conditions to ensure the barrier is still performing correctly years after installation.

“The gates usually are just an easy adjustment,” said Brongo. “Most of the hinges on our gates are spring-loaded. You can adjust the tension with an Allen wrench. It takes no more than two minutes.”

Pool Fencing System

When To Plan A Pool Barrier

According to Brongo, barrier planning should never be treated as an afterthought.

In Florida, barrier systems are directly tied into the final stages of pool construction and inspection.

“It’s part of the pool safety inspection here in Florida,” said Brongo. “They actually will not allow a homeowner to fill the pool with water until they have the barrier system in place.”

That means pool owners should be discussing fencing, access points, alarms, and overall safety design alongside the original pool layout — not after construction is complete.

For homeowners using the house itself as part of the barrier system, additional protections may also be required.

“Any doors leading directly to the pool area may have to have an alarm or some type of self-closing option,” Brongo explained.

Safety And Backyard Design Can Coexist

One of the reasons some homeowners resist installing pool fencing is the belief that barriers ruin the visual appeal of a backyard.

Brongo says modern fencing options have evolved significantly over the years.

“Fencing’s come a long way,” he said. “There’s so many great options now for pool fences.”

Aluminum fencing remains one of the most popular choices throughout Florida, but today’s homeowners also have access to a wide variety of colors, styles, and designs capable of blending into luxury outdoor environments while still remaining code compliant.

Ultimately, though, aesthetics should never outweigh safety.

“It can happen in a split second, and safety is the number one priority,” Brongo said. “If there’s anything that they can do to help prevent an incident, fencing is obviously one of those items.”

Because when it comes to pool safety, the details most people miss are often the ones that matter most.

Ready to take a deeper dive?

Listen to our entire conversation with Jeremy Brongo on the Pool Magazine podcast.

Photo Credits: Florida State Fence

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SPS PoolCare Acquires Amenity Pool Services’ Operations in Six Sun Belt Markets

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SPS PoolCare

AUSTIN, Texas (May 21, 2026) — SPS PoolCare, the largest swimming pool services company in the United States, today announced it has acquired the majority of Amenity Pool Services’ pool service operations. The transaction, completed in two portions, spans Amenity’s commercial and residential operations in Phoenix, Tucson, and Jacksonville, Fla., as well as its residential operations in Orlando, Dallas, and Port Charlotte, Fla.

The Amenity transaction builds on SPS PoolCare’s January 2026 acquisition of Pool Troopers, which united the nation’s two largest pool service providers. Amenity Pool Services is ranked #3 on the 2025 PSN/Jandy Top 50 Service List, and together, these transactions reflect the company’s capacity to integrate large, complex operations while delivering the consistent, professional service experience that customers depend on every week.

“Amenity has outstanding team members, service standards, and customer relationships cultivated across key Sun Belt markets,” said Lance Martin, CEO of SPS PoolCare. “With this partnership, customers benefit from our expanded network of skilled technicians, advanced scheduling systems, and comprehensive service offerings that keep their pool in top condition year-round.”

SPS PoolCare, a portfolio company of Storr Group, has acquired more than 200 pool service companies since its inception in 2021. The company seeks to provide customers with continuity by preserving existing service schedules, technician relationships, and pricing structures during each transition onto ServiceTitan’s cloud-based platform. SPS PoolCare now serves more than 50,000 weekly recurring residential and commercial customers across 19 markets in five states.

“This transaction represents another significant step in executing the company’s long-term consolidation strategy and further strengthens the platform’s leadership position in the industry. We look forward to supporting the management team through the next phase of growth and integration,” added Fraser Ramseyer, founder of SPS PoolCare and founder and CEO of Storr Group. 

Nation’s largest pool services company acquires operations in Phoenix, Tucson, Dallas, Orlando, Jacksonville, Fla.,and Port Charlotte, Fla. 

  • Acquisition brings new customers, skilled technicians, and expanded market presence  
  • SPS PoolCare has acquired over 200 pool service companies since its inception in 2021.
  • SPS PoolCare now serves over 50,000 weekly recurring residential and commercial customers across 19 markets in five states.

About SPS PoolCare: 

As the #1 swimming-pool service company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. The company is committed to creating a world-class service experience for its customers and to being the employer-of-choice for its team members. Read more at spspoolcare.com

About Storr Group: 

Storr Group is an operationally focused lower-middle-market investment firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. Storr Group has offices in West Palm Beach, New York City, and Austin. To partner today, visit storrgroup.com

For more information, contact: 

Madeleine Budge 

10 to 1 Public Relations 

[email protected]

(480) 514 – 1070

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CCEI Introduces New Antea VS: Smart Control For Variable Speed Pumps

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CCEI-Antea VS + phone app

CCEI is pleased to introduce the new Antea VS– a new innovation that allows management of variable speed pumps by seamlessly integrating them into CCEI Vigipool ecosystem.  This ultra-compact antenna can be installed effortlessly on a wide range of pumps, delivering advanced connectivity and smart control at your fingertips with the Vigipool app. 

 With the Antea VS pool professionals can control and configure the pump room from anywhere.  Simply plug the antenna into a 12-15 VAC (50-60 Hz) outlet, then connect to the pump and within minutes you have full control on your smartphone. The system automatically adjusts pump room speed based on real-time environmental conditions—such as water temperature and pool cover status—while always giving users the freedom to manually select preferred pump speeds at any time.  

To unlock its full potential, the Antea VS is engineered to work alongside the Tild VP automation system which governs the pump’s electrical supply and serves as the backbone of the pump room. Together they control power, filtration, lighting and variable speed pumps using the Vigipool app.

More information about CCEI’s US operations can be found at:

www.ccei-pool.com/us/

424-800-2191

CCEI USA Inc.

808 Hindry Ave, Suite G

Inglewood, CA 90301 

NEW IG PAGE:  

PLEASE FOLLOW US ON INSTAGRAM:

https://www.instagram.com/cceipool_na

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