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Step Into Swim Announces New Partnerships

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Step Into Swim

Pool industry leaders dedicate $95,000 to Step Into Swim, help nearly 2,000 children learn to swim

(Alexandria, Va.) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, today announced strategic partnerships with key program supporters Master Pools Guild (MPG), Northeast Spa & Pool Association (NESPA) Foundation, and Periodic Products, Inc. The partners committed a total of $95,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for nearly 2,000 children while driving down the drowning rate.

“The best thing we can do to keep our children safe in the water is to continue talking about the lifesaving skill of learning to swim and increase access to swim education to make water safety a reality for children in need,” says Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development for PHTA, who leads the Step Into Swim initiative. “MPG, NESPA Foundation, and Periodic Products are longtime safety champions in the industry who continue to advocate for the next generation of swimmers. They share in Step Into Swim’s mission to create more swimmers and help provide a stepping stone to reach our goals in 2023.”

Drowning is the leading cause of death among children ages 1 to 4,[1] though learning to swim from a qualified instructor reduces the risk of drowning by 88% among this age group.[2] Step Into Swim, with the help of partners like MPG, NESPA Foundation, Periodic Products, and others, is taking an active role to reduce drowning by reaching as many families as possible through safe swimming efforts.

  • Partnership Celebration with MPG

MPG, an exclusive network of over 100 elite custom pool builders from across the globe, committed $50,000 to Step Into Swim. The company works to enhance outdoor living spaces and continues to support swim education and access as part of its passion for aquatic recreation. Through its Platinum Level sponsorship, MPG will help Step Into Swim provide learn-to-swim programming for 1,000 children.

“The Master Pools Guild is excited to see the momentum that [PHTA President and CEO] Sabeena Hickman and Rowdy Gaines have built around the Step Into Swim program,” says Teri Wiltshire, Executive Director at MPG. “We are proud to partner with PHTA, and other industry supporters, sharing the goal of increased access to swim lessons and instilling water confidence in all swimmers.”

  • Partnership Celebration with NESPA Foundation

NESPA is a professional organization that advances the commercial interests of members in the pool and spa industry. The NESPA Foundation, which was created to advance education and professionalism in the industry, committed $25,000 to Step Into Swim. The association prides itself on making an impact in the industry, and its ongoing support of Step Into Swim affirms its advocacy work to support swim education in needed communities. Through its Gold Level sponsorship, the NESPA Foundation will help Step Into Swim provide learn-to-swim programming for 500 children.

“The NESPA Foundation is focused on creating more opportunities for children to learn lifesaving water skills and introducing kids to a lifelong love of aquatics,” says Dominick Mondi, Executive Director of NESPA. “Partnering with Step Into Swim aligns perfectly with our efforts. We were thrilled to see so many like-minded industry leaders join us in supporting Step Into Swim’s mission at NESPA’s annual Pool & Spa Show in January.”

  • Partnership Celebration with Periodic Products

Periodic Products, a material science technology company with a full range of swimming pool chemicals and products, committed $20,000 to Step Into Swim, which underscores its vision to advance safer environments in the industries it serves. Through its Gold Level sponsorship, Periodic Products will help Step Into Swim provide learn-to-swim programming for 400 children.

“It is an honor to be a Gold Level sponsor for the Step Into Swim program,” says PHTA Chair-Elect Joseph Laurino, PhD, President and CEO of Periodic Products, Inc. “Periodic Products and its employees are committed to helping make a difference in the communities we serve, and creating healthier and safer swimming environments is one important way. With this donation, Periodic Products is proud to impact so many children.”

All Step Into Swim partners have a collective goal of providing the lifesaving skill of learning to swim and raising awareness for the aquatic industry’s role in improving public health and safety. In 2022, the program raised over $750,000 dollars, which provided grants to more than 60 facilities in 46 states and funded swim lessons for 23,500 children. The initiative has gifted more than 300,000 swim lessons since 2012 through YMCAs, Jewish Community Centers, Boys and Girls Clubs, and many more. The program is funded through partner contributions, which are integral for advancing the mission. 100 percent of donations go to Step Into Swim initiatives and learn-to-swim programming. To learn more, visit www.StepIntoSwim.org.

[1] Centers for Disease Control and Prevention, Drowning Data. https://www.cdc.gov/drowning/data/index.html

[1] Association Between Swimming Lessons and Drowning in Childhood, A Case-Control Study:  Ruth Brenner, et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151293/

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About the Pool & Hot Tub Alliance and Step Into Swim:

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,700 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

Step Into SwimTM is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 300,000 children with support from community organizations, partners, industry advocates, members and more. For more information, visit www.stepintoswim.org.


[1] Centers for Disease Control and Prevention, Drowning Data. https://www.cdc.gov/drowning/data/index.html

[2] Association Between Swimming Lessons and Drowning in Childhood, A Case-Control Study:  Ruth Brenner, et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151293/

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Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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SRS Distribution Announces Next Phase of Growth by Combining with The Home Depot to Better Serve Professional Customers

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MARCH 28, 2024

SRS Distribution Inc. (“SRS”) announced today that it has entered into a definitive agreement with The Home Depot to be acquired for $18.250 billion. Under the terms of the agreement, SRS Distribution will operate as an independent business unit within The Home Depot, focused on accelerating growth in the Pro market.

Over the past 16 years, the SRS family has become one of the fastest-growing building products distributors in the United States. This proposed transaction will bring together the impressive talent, technology, and capabilities of SRS with The Home Depot’s trusted name and robust platform, expanding SRS’ reach into numerous new product categories and customers.

The proposed acquisition will clear a pathway for accelerated growth with the residential and commercial professional customer by expanding The Home Depot’s Pro capabilities, combining online, retail, and wholesale. The combined platform will open new opportunities for existing suppliers and partners by providing access to SRS’ expert workforce focused on specialty verticals, as well as The Home Depot’s cross-project expertise, product mix, network, and digital assets.

Under the agreement, the SRS senior leadership team will remain with the company to guide its ambitious growth plans. Dan Tinker, President and CEO of SRS, will continue to lead SRS operations under this new structure, reporting to The Home Depot CEO Ted Decker.

“We are proud to be combining with The Home Depot to continue our growth journey with the additional resources and capabilities they will put behind us,” said Dan Tinker, President and CEO of SRS. “We set out to find the optimal strategic outcome for the business, and we strongly believe we have achieved just that. With this combination, the future has never been brighter for our supplier partners, our Pro customers, and our team.”

“SRS’ ability to build leadership positions in each of its trade verticals while generating significant revenue growth is a testament to its strong vision, leadership, culture, and execution,” said Ted Decker, Chair, President, and CEO of The Home Depot. “SRS’ branch network, coupled with The Home Depot’s 2,000+ U.S. stores and distribution centers and comprehensive product offering provides the residential and commercial Pro customer with more fulfillment and service options than ever before. I look forward to welcoming Dan and the entire SRS team to The Home Depot and capturing the exciting opportunity ahead.”

SRS Distribution currently has two private equity investors: Berkshire Partners LLC. (since 2013) and Leonard Green & Partners L.P. (since 2018). “Over the past 16 years, SRS Distribution has successfully grown its business while delivering tremendous shareholder value to its investors and, more uniquely, to
its employees,” said Jon Seiffer, Senior Partner at Leonard Green. “This next chapter with The Home Depot is a logical step in SRS’ evolution and will mutually benefit both companies’ growth prospects for the benefit of all employees, customers, and suppliers,” said Josh Lutzker, Managing Director at Berkshire Partners.

The transaction is expected to close by the end of fiscal 2024 and is subject to regulatory approvals and other customary closing conditions. Jefferies LLC. is acting as lead financial advisor, and Goldman Sachs is also acting as financial advisor to SRS on this transaction.

About SRS Distribution

Founded in 2008 and headquartered in McKinney, Texas, SRS Distribution has grown to become one of the fastest-growing building products distributors in the United States. Since the Company’s inception, it has established a differentiated growth strategy and entrepreneurial culture that is focused on serving customers, partnering with suppliers, and attracting the industry’s best talent. SRS Distribution currently operates under a family of distinct local brands encompassing more than 760 locations across 47 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC. For more information, visit www.srsdistribution.com.

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Pentair Earns 2024 ENERGY STAR® Partner of the Year – Sustained Excellence Award

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energy-star-award-2024-Pentair

Pentair (NYSE: PNR), a leader in helping the world sustainably move, improve, and enjoy water, is honored to receive the 2024 ENERGY STAR® Partner of the Year – Sustained Excellence Award from the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy. This is the twelfth consecutive year Pentair has received this award.

Pentair has been named an ENERGY STAR Partner of the Year for twelve consecutive years. (Graphic: Business Wire)

“Pentair strives to create a better world for people and the planet through smart, sustainable water solutions that improve energy and water efficiency and improve customer outcomes,” said Karla Robertson, EVP, General Counsel, Secretary and Chief Social Responsibility Officer. “We are proud to provide our customers with energy-efficient products and are extremely honored to once again receive the ENERGY STAR Partner of the Year Award in recognition of our continued collaboration with the EPA.”

A Legacy of Energy Excellence in the Pool Industry

Pentair was the first manufacturer of pool equipment to receive ENERGY STAR certification for its variable speed pool pumps and has been named an ENERGY STAR Partner of the Year consecutively each year since 2013—longer than any other manufacturer in the pool industry. In 2023, Pentair offered 29 ENERGY STAR certified pool pump models helping U.S. consumers save approximately 782 million kWh of energy, resulting in greenhouse gas (GHG) emissions reductions of 554,485 metric tons of CO2 and saving $118 million in energy costs.* Since 2005, Pentair ENERGY STAR pool pumps have been responsible for a cumulative 45 billion kWh of energy savings,** 19.5 million metric tons of CO2 emissions reduction and $6.8 billion in operating cost savings for consumers.***

Championing Energy Savings in the Commercial Ice Industry

Manitowoc Ice from Pentair Water Solutions, a leading provider of commercial ice makers, has been a key contributor to ENERGY STAR Partner of the Year award winners for 15 consecutive years. With 68 ENERGY STAR certified models, Manitowoc Ice is a trailblazer in providing energy-efficient, high-quality ice-making solutions. In 2023, Manitowoc sales of ENERGY STAR ice makers helped customers save over 28.6 million kWh of energy, enough to provide electricity to 3,940 homes for a year, according to the United States Environmental Protection Agency (EPA).****

Every year, the ENERGY STAR program recognizes prominent companies and entities for their exceptional efforts in advancing towards a sustainable energy economy. Winners of the ENERGY STAR awards are at the forefront of their respective sectors in promoting and crafting energy-efficient products for industrial, commercial, and residential purposes. These initiatives play a crucial role in combating the climate crisis, safeguarding public well-being, and fostering a sustainable energy landscape for all. Winners are selected from a network of thousands of ENERGY STAR partners. For a complete list of 2024 winners and more information about ENERGY STAR’s awards program, visit energystar.gov/awardwinners.

To learn more about Pentair’s efforts to support a more sustainable future, visit pentair.com/impact. In addition, the Company’s 2023 Corporate Social Responsibility Report further highlighting how Pentair is Making Better Essential for people and the planet is planned for release this spring.

*Greenhouse Gas Equivalencies Calculator

**How Much Electricity Does an American Home Use? U.S. Energy Information Administration

***2021 Total Electric Industry – Average Retail Price

****ENERGY STAR® Certified Automatic Commercial Ice Makers

ABOUT PENTAIR

At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.

Pentair had revenue in 2023 of approximately $4.1 billion, and trades under the ticker symbol PNR. With approximately 10,500 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.

ABOUT ENERGY STAR

ENERGY STAR® is the government-backed symbol for energy efficiency, providing simple, credible, and unbiased information that consumers and businesses rely on to make well-informed decisions. Thousands of organizations—including nearly 40% of the Fortune 500®—partner with ENERGY STAR. Together with EPA, they deliver cost-saving energy efficiency solutions that protect the climate, improve air quality, and protect public health. Since 1992, ENERGY STAR and its partners helped American families and businesses avoid more than $500 billion in energy costs and achieve more than 4 billion metric tons of greenhouse gas reductions. More background information about ENERGY STAR’s impacts can be found at www.energystar.gov/impacts.

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Fluidra EARNS 2024 ENERGY STAR® Partner of the Year AWARD

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Award shown that Fludira won Partner of the Year Energy Star Award

SAN DIEGO – March 26, 2024 – Fluidra, a leading global provider of residential and commercial pool and wellness equipment, has been recognized by the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy as a 2024 ENERGY STAR Partner of the Year. This prestigious award honors organizations that have made outstanding contributions to protecting the environment through energy efficiency achievements.

“Receiving the ENERGY STAR Partner of the Year award is a testament to our unwavering commitment to sustainability and energy efficiency,” said Lennie Rhoades, President of Fluidra North America. “This prestigious recognition underscores our dedication to environmental preservation and innovation, driving us to continue leading the way towards a more sustainable future.”

Each year, the ENERGY STAR program honors a select group of businesses and organizations that have made outstanding contributions to energy efficiency and the transition to a clean energy economy. ENERGY STAR award winners lead their industries in the production, sale, and adoption of energy-efficient products, homes, buildings, services, and strategies. These efforts have saved more than 5 trillion kilowatt-hours of electricity over the past 30 years.

In addition to our robust lineup of ENERGY STAR certified pool pumps, Fluidra has demonstrated its contributions with a complete equipment offering that’s designed to operate more efficiently.  Some of their most popular products feature innovative technologies that aim to reduce energy use, such as the JXi™ Gas Pool Heater that introduced VersaFlo™ Bypass Technology to circumvent the heat exchanger and the Versa Plumb® System — a complete equipment setup that’s engineered to reduce operational pool costs and improve hydraulic efficiency. And, last year they announced they were transitioning away from high-energy consuming incandescent lights in favor of LED lighting.

The company has also showcased its environmental stewardship with initiatives that help offset its day-to-day emissions, including planting over 25,000 trees globally and installing solar panels on their rooftop. These efforts have not only reduced the company’s carbon footprint but also saved energy and resources, leading to significant cost savings.

“President Biden’s Investing in America agenda creates unprecedented opportunity to build a clean energy economy, and private sector partners through programs like ENERGY STAR are leading the way,” said EPA Administrator Michael S. Regan. “I congratulate this year’s ENERGY STAR award winners for their innovation and leadership, in delivering cost-effective energy efficient solutions that create jobs, address climate change, and contribute to a healthier environment for all.”

Winners are selected from a network of thousands of ENERGY STAR partners. For a complete list of 2024 winners and more information about ENERGY STAR’s awards program, visit energystar.gov/awardwinners.

About Fluidra

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally. The company operates in over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands, including Jandy®, Polaris®, S.R.Smith®, and Cover-Pools®. To learn more about Fluidra, visit fluidrausa.com or call 800-822-7933.

About ENERGY STAR

ENERGY STAR® is the government-backed symbol for energy efficiency, providing simple, credible, and unbiased information that consumers and businesses rely on to make well-informed decisions. Since 1992, ENERGY STAR and its partners helped American families and businesses avoid more than $500 billion in energy costs and achieve more than 4 billion metric tons of greenhouse gas reductions. More background information about ENERGY STAR’s impacts can be found at www.energystar.gov/impacts.

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