Manufacturer
Aqua Leisure Recreation Rebrands as Helio Outdoors
- Leading South Boston-based manufacturer and marketer of pool floats, marine towable rafts, snowshoes, and swimming pool parts evolves to meet growing consumer interest in outdoor recreation.
- 55-year history of manufacturing excellence paired with new brand-centric leadership team provides platform for new product innovation, wider product assortment.
- Legacy of retail channel strength, prolific new product development and global sourcing sophistication provides platform for growth.
STOUGHTON, Mass., June 18, 2025 — The company formerly known as Aqua Leisure Recreation announces it has rebranded as Helio Outdoors (HelioOutdoors.com). Founded in 1970 in Stoughton, Mass., Helio Outdoors is a collection of category leading brands in the outdoor recreation space, including Aqua®, Airhead®, Inyo Pools™, Purleine™ and Yukon Charlies®. The rebrand provides clarity of purpose as a house of brands serving a growing outdoor recreation category estimated at $109 billion in the U.S. in 2024.1
With a product portfolio spanning pool floats, water toys, swim gear, marine towables, snow shoes and pool parts, Helio Outdoors products are sold at mass merchandise retailers such as Walmart® and Target®, as well as sporting good retailers like Dick’s®, Academy Sports & Outdoors®, and others. Additionally, Helio brands products can be purchased directly online at Amazon® as well as its own direct-to-consumer websites.
“This is an incredible opportunity for us to reorganize in a manner that provides clarity to our retail partners and to the consumers choosing our products,” said Carmen Evola, chief executive officer at Helio Outdoors. “The Aqua Leisure moniker served us well for more than half a century, but as we introduce more rigor to product innovation and brand building, we found it prudent to define more clearly who we are as a house of brands. Helio Outdoors is the perfect identity for a platform of companies with a shared purpose to empower people to and get outside to enjoy Outdoor for Life™.”
The U.S. outdoor recreation products sector is estimated to grow at a 6.95% CAGR, adding more than $70 billion in sales between 2024 – 2031.2
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1 U.S. Bureau of Economic Analysis, 2024
2 U.S. Bureau of Economic Analysis
About Helio Outdoors (FKA: Aqua Leisure Recreation, LLC):
Founded in 1970, Helio Outdoors is a leading marketer and manufacturer of consumer goods products serving the outdoor recreation category under owned brands Aqua®, Airhead®, Inyo Pools™, Pureline™ and Yukon Charlies®. Privately held and headquartered in Stoughton, Mass., with regional offices in Denver and Orlando, Helio Outdoors stands on pillars of quality, accessibility, and adventure, to provide quality products for athletes, water lovers, adventure seekers, children learning to swim, and everyone looking to enjoy the outdoors. For more information, visit HelioOutdoors.com.
RENOLIT has launched its highly anticipated 2026 edition of the Art of Pools catalog, a premium showcase of the company’s reinforced PVC pool membranes, ceramic-inspired surfaces, and integrated decking solutions for modern swimming pool design.
Spanning more than 175 pages of world-class photography, the catalog draws inspiration from stunning pool installations across the globe, highlighting how RENOLIT’s complete waterproofing systems bring together aesthetics, durability, and architectural integration in a single, cohesive solution.
This new edition reflects an evolved design vision — one that speaks directly to architects, designers, builders, and discerning homeowners seeking both beauty and performance in aquatic environments. From sleek contemporary finishes to richly textured ceramic-inspired surfaces, the catalog demonstrates the full breadth of RENOLIT’s design capabilities.
The 2026 Art of Pools catalog is available now for immediate viewing online: https://online.fliphtml5.com/dpzsu/zfex/ and can be downloaded at https://renolit-alkorplan.com/the-art-of-pool.
Printed copies are also available upon request.
Phone number: (219) 324-6886
Location: LaPorte, Indiana
Manufacturer
B Squared Pools Offers Waterfall Sun Ledge for Pools
B Squared Pools is pleased to offer pool builders a polypropylene constructed sun ledge kit that can be added to any swimming pool. Made of lightweight, energy-efficient, and structurally superior material, the new sun ledge has an independent, free-standing design with a built-in waterfall edge. Fast and easy to install without having to renovate the pool, it offers a weather-resistant finish with a spacious, tanning-ready ledge. This product is a panel-based system that eliminates metal fasteners and resists rust, corrosion, and freeze-thaw damage. The polypropylene panels provide an internal grid structure for added wall strength and built-in insulation through its sealed chambers for added thermal efficiency. Made in the USA and available for immediate shipment.
www.BSquaredPools.com
419-708-5225
Manufacturer
Pentair Expands Step Into Swim Partnership
At Pentair Pool, safety isn’t a box we check. It’s a pillar of who we are and how we show up for the communities we serve.
Water brings people together. It fuels connection, wellness, and unforgettable moments with family and friends. But those moments can only happen when safety comes first. That belief is what continues to drive our partnership with Step Into Swim, and why, for the third year in a row, Pentair Pool is proud to invest in expanding access to lifesaving swim education.
Safety Starts With Education In and Out of the Water
Learning to swim is more than a skill; it’s a foundation for confidence, independence, and long-term safety. Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA), focuses on removing barriers to swim education, helping children build essential water safety skills early. For Pentair Pool, this partnership aligns directly with our broader mission to help people safely and sustainably enjoy water. We believe that the safest pool experience doesn’t start with equipment alone… It starts with education, awareness, and access.
“Everyone’s journey should start with a safe introduction to the water,” says Greg Claffey, President of Pentair Pool, who serves on the PHTA Board of Directors. “This partnership lets us give back to our communities in a meaningful way — by supporting local families through helping future swimmers learn the skills that keep them safe in and around the water.”
Turning Commitment Into Action
This year, Pentair Pool committed $100,000 as a Diamond Level sponsor to further support Step Into Swim’s mission. That investment helps fund swim lessons for thousands of children, expanding access to programs that teach foundational water safety skills — especially in communities where opportunities to learn to swim may otherwise be limited.
Our involvement with Step Into Swim is one part of a much larger, long-standing commitment. For more than a decade, Pentair Pool has supported National Water Safety Month, using our platform to elevate awareness around drowning prevention and safe pool practices.
Together, these efforts reinforce a simple truth: awareness saves lives, but education sustains them.
Why Training Matters at Every Level
Advancing water safety doesn’t stop with swim lessons. It also depends on knowledgeable, well-trained pool professionals who design, install, and maintain aquatic environments every day. That’s why Pentair Pool invests heavily in professional education and training, equipping pool pros with the expertise they need to help create safer pool experiences for homeowners, facilities, and communities. Through our robust professional support resources like Pentair Pool University and on-demand webinars, Pentair provides ongoing education, technical guidance, and hands-on learning to reinforce best practices across the industry.
Our goal is to ensure that safety knowledge evolves alongside technology, standards, and real-world application. When pool professionals are confident and informed, everyone benefits.
Building a Safer Future Together
Partnerships like Step Into Swim matter because they reflect a shared responsibility. Manufacturers, pool professionals, parents, educators, and community leaders all play a role in improving water safety outcomes.
By investing in swim education, supporting professional training, and consistently advocating for safety awareness, Pentair Pool is helping to create a future where water is something everyone can safely and sustainably enjoy.
We’re proud to stand alongside Step Into Swim and the broader pool and spa industry in advancing safety education one lesson, one professional, and one community at a time.
About Pentair Pool
At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technology that help our customers enjoy a smarter and more sustainable pool. Customer success is at the heart of our vision for bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and help promote fitness and enjoyment. For more information, visit www.pentairpool.com.
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