Cleaning and Service Equipment and Supplies
AvenBlu Launches Free Pool Chemistry Hub and Calculator

New public resources focus on helping pool owners understand water-test results as a connected system rather than a collection of isolated numbers.
AvenBlu, a digital pool-care platform for homeowners and pool professionals, has expanded its free public resource library with a new Pool Chemistry Guide and a companion Pool Calculator designed to turn confusing test results into clearer next-step decisions.
For many homeowners, the hardest part of pool care begins after the test strip. They have numbers, but not context. AvenBlu’s latest launch is built around that gap, helping users understand how readings influence one another and what should be addressed first instead of simply handing them another chart of “good” numbers.
“A chlorine reading by itself doesn’t tell the entire story. We wanted to build something that helps people understand the context before they start adding products.” TY — AVENBLU
Moving Beyond Individual Test Numbers
The Pool Chemistry Guide explains the measurements homeowners encounter most often when testing residential water: free chlorine, combined chlorine, pH, total alkalinity, cyanuric acid, calcium hardness, salt, and water temperature.
Its core premise is simple: these readings are not independent pass-or-fail grades. They are connected signals. A pool may have chlorine that looks acceptable on paper while still underperforming because pH, stabilizer, temperature, recent swimmer load, or general water condition are pulling the system in another direction.
The guide also clarifies a distinction that often gets blurred in consumer-facing pool content: the difference between public-health baselines, commonly used industry operating methods, and AvenBlu’s own conservative planning recommendations.
Instead of encouraging users to chase every number at once, AvenBlu frames pool care as a deliberate sequence: test, interpret, correct, circulate, and retest.
- Explains why free chlorine needs CYA and pH context.
- Shows how alkalinity affects pH stability.
- Connects calcium, temperature, and balance to scale or aggressive water.
- Clarifies that saltwater pools still require complete chlorine and water-balance management.

For homeowners overwhelmed by conflicting online advice, that framing can reduce guesswork. For service providers, it can mean conversations start with better information and more realistic expectations.
From Education to Practical Pool Decisions
The chemistry hub connects directly with AvenBlu’s free Pool Calculator, which lets homeowners enter pool volume and current test results to better understand what those numbers mean and estimate conservative starting adjustments. The calculator is intentionally designed around a test-correct-circulate-retest workflow rather than encouraging several overlapping corrections at once.
- Test: Start with a current sample and a clear set of readings.
- Interpret: Read chlorine, pH, stabilizer, and balance together.
- Correct: Make one deliberate adjustment rather than several guesses.
- Circulate: Let water mix fully before treating old numbers like current reality.
- Retest: Use the new reading to choose the next move.
That same philosophy carries into issue diagnosis. For green water, cloudy water, strong chlorine odor, staining, scaling, rapidly disappearing chlorine, or unstable pH, AvenBlu presents symptoms as investigative clues rather than definitive diagnoses.
“The goal isn’t to make every number move at once. It’s to understand the relationships and make the next deliberate move.”
It also draws clear safety lines, advising homeowners to stop and seek appropriate help when facing fumes, spills, burns, major overdoses, uncertain chemical combinations, severe contamination, or circulation failures.

A Growing Pool-Care Knowledge Library
The Pool Chemistry Guide is part of a broader expansion of AvenBlu’s public educational resources. The goal is not to publish disconnected articles, but to create a connected user journey that mirrors the way real homeowners think about their pools.
Someone researching a strong chlorine odor can move from an issue-specific guide into broader chemistry education, then use a calculator or retesting workflow to evaluate their own pool. A homeowner dealing with scale can move from identifying the symptom to understanding how calcium, pH, alkalinity, temperature, and overall balance may contribute.
Pool Calculator
Helps homeowners enter pool volume and test results, understand what the numbers mean, and estimate conservative starting adjustments.
Pool Chemistry Guide
Explains chlorine, pH, alkalinity, stabilizer, calcium, salt, testing, water-balance interactions, and correction order in plain language.
Pool Care Guides
Issue-specific resources covering cloudy and green water, saltwater care, stain and scale clues, seasonal maintenance, retesting, and safety.

About AvenBlu
AvenBlu is a digital pool-care platform built to help homeowners better understand, manage, and maintain their pools while also giving pool professionals tools for business visibility, customer management, documentation, and ongoing service operations.
Its platform combines pool-care education, water-test interpretation, maintenance planning, troubleshooting resources, and professional-service connections in one system.
Cleaning and Service Equipment and Supplies
Pool Equipment Theft Is Becoming a Bigger Problem Than Most Homeowners Realize
Pool equipment theft is on the rise. Learn why thieves target pool pads and how to protect your pool equipment.

Pool equipment theft isn’t something most homeowners bother to think about until it happens to them.
That was the case recently in Bakersfield, California, where police are asking for the public’s assistance in identifying a man accused of stealing pool equipment from a residential property and causing thousands of dollars in repair damage. According to investigators, the theft took place over a two-day period, and surveillance images of the suspect have been released in hopes that someone will recognize him. Anyone with information is encouraged to contact the Bakersfield Police Department.
While the incident may seem like an isolated theft, it shines a light on a growing concern for homeowners, pool service companies, and builders alike. As the cost of pool equipment continues to rise, so does the financial impact when it ends up in the wrong hands.
Thousands of Dollars Sitting in Plain Sight
Modern pool equipment pads often contain thousands—even tens of thousands—of dollars worth of equipment.
Variable-speed pumps, gas heaters, automation systems, salt chlorinators, filters, and control panels are typically installed outdoors, often behind a side gate with little more than a fence separating them from the street.
For homeowners, that equipment represents a significant investment. For thieves, it’s an easy opportunity.
But according to Cole Daasnes, owner of Poseidon Pool Service in Loomis, California, many thieves don’t actually know what they’re stealing.
“It’s not like these thieves have pool knowledge,” Daasnes said. “They don’t know whether they’re looking at a heater, a pump, or a filter. Most of the time, they’re simply after the copper inside the equipment. They’ll destroy a piece of equipment worth several thousand dollars, hoping to recover a relatively small amount of scrap metal.”
While some electronic components and automation systems can be resold, heaters are often targeted simply because thieves assume they’re filled with valuable copper. The damage they leave behind can far exceed whatever they ultimately receive at a scrapyard.
The Real Cost Isn’t What the Thief Walks Away With
The financial consequences don’t end with the theft itself.
Without a functioning circulation system, pools can quickly begin to develop water quality issues, particularly during the summer months. Pumps stop circulating water, sanitizers can’t do their job, and algae can begin taking hold in a matter of days.
Then comes the expense of replacing the stolen equipment.
“It’s really a double whammy for the homeowner,” Daasnes explained. “First, someone destroys or steals equipment they’ve already invested thousands of dollars into. Then they have to hire someone like us to come out, remove what’s left, source replacement equipment, and install everything again. It’s an expense nobody plans for.”
Depending on what was taken, replacing equipment can cost several thousand dollars before labor is even factored into the equation.

Property Crime Carries a Heavy Price Tag
While pool equipment theft represents only a small slice of overall property crime, the financial impact of residential burglaries of this nature remains substantial across the United States.
According to national crime and insurance data, over half a million burglaries occur each year. In recent years, the average financial loss per burglary has ranged from roughly $2,700 to $2,800, with victims collectively losing $5.6 billion annually, according to recent statistics.
Those figures don’t always tell the whole story. Insurance may cover part of the loss, but homeowners are often still responsible for deductibles, depreciation, uncovered property, or upgrades required to replace older equipment with current models. Even when an insurance claim is approved, the inconvenience of replacing damaged equipment, restoring the pool, and waiting for repairs can far exceed the dollar amount on the claim.
For pool owners, the costs can escalate quickly. A thief who strips copper from a heater or damages a pump in the process may only walk away with scrap worth a few hundred dollars, while leaving behind thousands of dollars in replacement costs and labor.
Vacant Homes Are More Vulnerable
Most pool equipment theft happens when homeowners are out of town and the property is visibly unattended. An overflowing mailbox, dark backyard, empty driveway, or a side gate left unlocked can signal that no one is home.
For thieves targeting pool equipment, that window of time works to their advantage. A pool pad is usually located along the side of the home or in the backyard, away from the street and out of direct view. If a homeowner is gone for several days, a thief may have more time to access the property, remove equipment, and leave before anyone notices.
That is why cameras, alarms, motion lighting, and trusted neighbors can make a meaningful difference, especially during vacations or extended trips.
Protecting Your Equipment
No security measure can guarantee that equipment won’t be stolen, but there are practical steps homeowners can take to reduce the risk.
Installing motion-activated lighting around equipment pads can make side yards less attractive to thieves. Locking side gates and maintaining clear sightlines from the home also add layers of protection.
Daasnes believes one of the smartest investments homeowners can make today is electronic surveillance.
“If you’re seeing these kinds of thefts happening in your area, a backyard camera and an alarm system make a lot of sense,” he said. “Most people already have cameras covering their front door, but the equipment pad is usually tucked away on the side of the house where nobody’s watching. A camera back there can be a strong deterrent and may provide law enforcement with valuable evidence if something does happen.”
Recording serial numbers, photographing installed equipment, and registering eligible products with manufacturers can also simplify insurance claims and improve the chances of recovering stolen property.
A Growing Reminder for Pool Owners
This recent case in Bakersfield serves as a reminder that a pool’s equipment pad can represent one of the most valuable collections of mechanical equipment on a residential property.
While most homeowners focus on protecting what’s inside their homes, thousands of dollars’ worth of equipment often sits just outside, largely out of sight and, unfortunately, vulnerable to opportunistic thieves.
As equipment becomes more sophisticated and more expensive, protecting it is becoming an increasingly important part of responsible pool ownership. For homeowners in areas experiencing pool equipment theft, a few proactive security measures today could help prevent a much more expensive problem tomorrow.
Cleaning and Service Equipment and Supplies
Darlly Filtration Partners With The Grit Game on Private Label Pool Filters

DAVENPORT, Fla., Darlly Filtration, one of the largest filter cartridge manufacturers in the world and a private label supplier to well-known names in pool and spa, has partnered with The Grit Game (TGG) to represent its pool and spa filtration line across seven states: Florida, Georgia, South Carolina, Alabama, Mississippi, Louisiana and Texas.
A filter program with the dealer’s name on it
For most pool stores, the replacement cartridge is the most shoppable item on the shelf. A customer brings in a dirty filter, the counter team identifies it, and the customer finds the same part number online before reaching the parking lot.
Darlly’s private label program is built to close that gap:
- Private label at no upcharge. The dealer’s logo goes on the cartridge label for the same price as a Darlly labeled filter.
- Custom part numbers. Dealers can assign their own part numbers, so the filter on their shelf is not a line-for-line price comparison online.
- No order minimums. No minimums on orders or on private label, so a dealer can start with their two or three highest-volume SKUs.
- Same ship timeline. Product is labeled when the order is picked, so private label ships as fast as stocked product.
“Every pool store we walk into has the same story. Their team does the work of identifying a filter, and the sale walks out the door to an online seller. Darlly gives dealers a real answer to that: their own name and their own part number on a cartridge built to the original spec, with no upcharge and no minimums. That is the kind of line we want to put in front of pool professionals, because it helps them run a better business,” Laci Davis, Co-Founder and CEO, The Grit Game.
Built to the spec of the original cartridge
Every Darlly pleated cartridge is built to the specification of the original equipment cartridge, with:
- Single-layer tri-lobal spun bonded polyester media that resists chlorine and bromine
- An ABS injection molded center core made with NSF certified material
- Reinforced end caps with screen mesh molded in during production
- Pleat bands for pleat stability
- A screw thread guaranteed for life
What the partnership means across the seven states
TGG’s reps will work with pool professionals market by market, starting with the filters each account moves most.
- Florida. A cartridge-heavy market where price pressure is constant. The focus is private label and custom part numbers that take the price comparison off the table.
- Texas and Louisiana. Larger filters are the norm. Reps will cross-reference the large Hayward, Pentair, Jandy and Waterway cartridge sets that dominate the region.
- Georgia, South Carolina, Alabama and Mississippi. Wide-open ground where D.E. filtration is still common, making universal grid kits a simple, single-line-item add alongside cartridges.
“Darlly Filtration is excited to partner with The Grit Game. The professionalism, integrity and high standards of The Grit Game Team embody what Darlly stands for,” Brad Schneider, Director of U.S. Sales Pool & Spa Division.
Pool builders, service route companies and retail store owners interested in a Darlly private label program can contact their The Grit Game rep here.
About Darlly Filtration
Hangzhou Darlly Filtration has manufactured filter cartridges for more than 25 years and is one of the largest filter cartridge manufacturers in the world, producing more than 35 million filters a year for customers in over 100 countries. Beyond pool and spa, Darlly serves the biopharmaceutical, microelectronics, medical, food and beverage, petrochemical and drinking water industries. Darlly is an OEM and private label supplier to established brands in the pool and spa industry and offers more than 600 replacement cartridge part numbers, universal D.E. grids and filtration systems. US operations run from warehouses in Ontario, California and Loveland, Colorado. Learn more at darllyfilter.com.
About The Grit Game
The Grit Game is an award-winning manufacturer rep firm and marketing agency serving the pool, spa and backyard industry across the United States and Canada. Founded in 2023 by Laci Davis and Johnny Davis, TGG works on an “education before transaction” model, connecting a vetted line of manufacturer partners with the pool professionals who build, service and sell to backyard owners. TGG was named Pool Nation Sales Rep Group of the Year in 2024. Learn more at thegritgame.com.
Cleaning and Service Equipment and Supplies
JED Pool Tools Offers New 14-Inch Pro Vacuum Head

JED Pool Tools, US manufacturer and distributor of swimming pool and spa maintenance equipment, offers a new Pro 14” Pool Vacuum with a swivel-plastic handle for cleaning both residential and commercial swimming pools. This vac head is heavy weight and designed to make it easy to clean corners and steps. Made to handle the cleaning of any size swimming pool with durable construction. Easily maneuverable vacuum head has 360-degree swivel connector that ends aggravating hose tangling. Adapted for both 1-1/2” and 1-1/4” hose sizes. Proudly made by JED in Pennsylvania, USA.
www.JEDPoolTools.com
570-344-4137
Old Forge, PA
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