New venture combines buying power of pool service companies nationwide to deliver better pricing and terms for all

• Group purchasing organization leverages collective strength of pool companies nationwide to reduce costs of chemicals, parts, and equipment
• Industry members can access manufacturer discounts, rebates, and streamlined purchasing processes
• Created by pool care professionals for pool service industry operators

AUSTIN, Texas (Aug. 24, 2026) – SPS PoolCare, the largest swimming pool services company in the United States, has launched BlueWave Advantage, a group purchasing organization designed specifically for pool service companies. BlueWave Advantage combines the buying power of pool service companies nationwide, including the largest – SPS PoolCare – to secure better prices, terms, and rebates on products and supplies they use to service customer pools every day.

BlueWave Advantage addresses the ongoing challenge pool service companies face with rising operational costs and supply chain pressures. The organization provides members access to competitive pricing on everyday essentials including chemicals, equipment, and parts while maintaining complete business independence. Pool companies that are members retain full control over purchasing decisions while benefiting from enhanced pricing power through collective negotiation.

“BlueWave Advantage represents our commitment to supporting the entire pool service industry, not just our own operations,” said Lance Martin, CEO of SPS PoolCare. “By leveraging our scale and relationships with suppliers, we can help pool companies across the country improve their margins and operational efficiency without sacrificing their independence, strengthening the entire pool service sector.”

BlueWave Advantage has partnered with Heritage Pool Supply Group, the fastest-growing pool supply distributor in the industry with 150+ locations across 36 states, for efficient product availability and streamlined fulfillment. Members benefit from simplified purchasing processes, standardized supplier relationships, and consolidated billing that reduces administrative burden. The program was created by pool care professionals who understand the unique operational challenges facing pool service companies industry-wide, no matter their size or operation tenure.

“Pool service companies work hard to build their businesses and serve their customers, but they shouldn’t have to struggle with supply costs that eat into their profits,” said Tom Patterson, BlueWave Advantage General Manager. “This partnership gives independent pool service operators of all sizes an opportunity to become more competitive through education, business resources, preferred service partners, and enterprise-level buying power, creating a more level playing field across the industry.”

BlueWave Advantage supports pool service companies throughout their business lifecycle, from startups seeking competitive advantages to established operators exploring growth strategies. The organization maintains relationships with leading pool industry suppliers to deliver discounts and rebates that directly impact member bottom lines. Every percentage point saved on materials and logistics translates to improved profit margins without burdening customers with price increases.

Pool service companies interested in joining BlueWave Advantage can learn more about member benefits, pricing, and how to sign up at spspoolcare.com/bluewave-advantage/sign-up/.

About BlueWave Advantage:
BlueWave Advantage is a group purchasing organization created by SPS PoolCare to help pool service companies nationwide secure better prices, terms and rebates most businesses are unable to achieve on their own. Members maintain complete business independence while accessing manufacturer discounts, streamlined purchasing processes, and consolidated billing through Heritage Pool Supply Group’s national warehousing and logistics network. BlueWave Advantage supports pool service companies at every stage of development, from startups to established operators, helping improve profit margins without increasing customer prices. Learn more at spspoolcare.com/bluewave-advantage/.

About SPS PoolCare:
As the #1 swimming pool services company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly-recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. SPS PoolCare is committed to creating a world-class service experience for its customers and being an employer-of-choice for its team members. Read more at spspoolcare.com.

For more information, contact:
Madeleine Williamson
10 to 1 Public Relations
480-514-1070
[email protected]

Collaboration advances the future of pool care with data-driven insights that enable more proactive, connected pool management. 

LONDON – Aug. 19, 20626 — Pentair Pool, a leader in smart, sustainable pool solutions, today announced the launch of its planned technology integration with Pool Brain, a leading software platform for swimming pool service and repair professionals. The integration combines Pentair’s IntelliFlo3® variable-speed pump, the only Wi-Fi-enabled automation pool pump, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners. 

The integration combines Pentair’s Lighthouse™ connected equipment intelligence data stream, delivering greater visibility into equipment performance, with Pool Brain’s service management capabilities, providing pool professionals with actionable insights that help streamline operations, improve efficiency, and deliver better service for pool owners. Upon launch, the integration will deliver insights from Pentair’s IntelliFlo3 pump directly into Pool Brain’s service management platform. The IntelliFlo3 pump provides pool owners with entry-level automation capabilities that deliver a connected, simple, enjoyable pool management experience. 

“Pentair Pool is committed to providing innovative solutions that help pool professionals grow their businesses while giving pool owners more carefree days by the pool,” said Christine Richardson, Chief Product and Innovation Officer for Pentair Pool. “By bringing actionable equipment intelligence and water turnover insights directly into the Pool Brain workflow, we’re helping service professionals operate more efficiently, prevent issues before they occur, and deliver exceptional experiences for homeowners.” 

The combination of intelligence from Pentair’s IntelliFlo3 with Pool Brain’s service management platform provides proactive alerts, remote diagnostics, equipment intelligence, turnover monitoring, and daily equipment status within a single workflow. Service professionals can receive early warnings on issues such as priming failures, pressure changes, and operational anomalies, helping them identify and diagnose problems before they lead to costly repairs, water quality concerns, or unexpected service calls. With greater visibility into pool health between visits, service companies can arrive on-site with the right tools and parts, reduce unnecessary truck rolls, improve operational efficiency, and manage more pools without adding headcount. By automating insights and alerts, the integration helps pool professionals increase productivity, scale operations more effectively, and deliver more proactive service. 

“Launching our integration with Pentair marks an important milestone for the pool service industry. Pool companies can finally connect the equipment on the pad to the software platform they use to run their business every day, which has been our vision from day one,” said Adam Beech, founder and CEO of Pool Brain. “Together with Pentair, we’re giving pool pros a more connected and automated way to manage their business. Device data flows into Pool Brain automatically; water movement issues are surfaced proactively to prevent algae growth, companies operate more efficiently, and on-site visits are reduced. We believe this is only the beginning of what’s possible.” 

Together, Pentair and Pool Brain are helping redefine the future of pool service through connected, insight-driven technology. By bringing equipment intelligence and service operations together in a seamless experience, the integration empowers professionals to make better decisions, improve service outcomes, and transition from reactive maintenance to more proactive pool management. 

“Even in the early stages of deployment, we’re seeing the value,” said Brittney Mendez, Service Team Manager for Tribal Waters, a Phoenix-based custom pool and spa builder and 

service provider. “The level of insight and visibility we’re gaining through the integration helps us be more proactive and provide a better experience for pool owners.” 

The collaboration represents another step toward a more connected and efficient future of pool care. Pool servicers interested in connecting with Pentair Pool for information about how to they can help streamline operations, improve efficiency, and deliver better service for pool owners through the integration can click here to connect with a Pentair representative. Learn more about Pentair Pool Lighthouse and the Pool Brain integration here. 

About Pentair Pool 

Pentair Pool is a Pentair plc business. At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive. 

As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technologies that help customers enjoy a smarter and more efficient pool. Customer success is central to our vision—bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and promote fitness and enjoyment. 

For more information, visit pentair.com/pool and follow Pentair Pool on Facebook and Instagram. 

About Pool Brain 

A modern “all in one” pool software platform built by industry experts to give you more time, more money, and less stress. Key features include fully automated chemical dosing, remote data monitoring, custom alerts, guided workflows, scheduling, route optimization, quotes (estimates), jobs (work orders), automatic billing, self-serve customer portal, products & services management, customer management, multiple bodies of water, equipment tracking, issue reporting, technician controls, built-in customer feedback, mobile app (no signal required), auto-notifications, group emails, reporting and integrations, and more. For more information, visit www.poolbrain.com. 

LATHAM, N.Y., Aug. 18, 2026 — Latham Group, Inc. (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, today announced the appointment of Todd Antonelli as Chief Commercial Officer.

Mr. Antonelli brings more than 25 years of commercial leadership experience across leading building products organizations, with a track record of driving profitable growth, optimizing sales channels, and leading commercial transformations.

In his role as Chief Commercial Officer, Mr. Antonelli will oversee Latham’s commercial strategy and sales organization, with a focus on strengthening customer relationships, optimizing go-to-market execution, and positioning the Company for continued growth in established markets and accelerated growth in line with our Sand State strategy.

Mr. Antonelli most recently served as Chief Revenue Officer of Cabinetworks Group, the largest privately held cabinet manufacturer in the United States. He led a broad commercial transformation across retail sales, dealer and distributor channels, customer service, and sales operations, strengthening go-to-market execution and building infrastructure to support scalable growth.

Previously, Mr. Antonelli spent nearly a decade with Marvin Windows & Doors, a leading manufacturer of premium windows and doors, most recently serving as Senior Vice President, Sales, and a member of the executive leadership team. During his tenure, he helped nearly triple revenue growth in five years while advancing sales strategy and optimizing distribution channels.

“I am pleased to welcome Todd to Latham,” said Sean Gadd, President and Chief Executive Officer of Latham. “As we enter our next phase of growth, we are focused on building a world-class commercial organization to advance the four pillars of our growth strategy: growing our core business, accelerating conversion from concrete to fiberglass, advancing our autocover business, and pursuing accretive acquisitions. Todd’s deep commercial leadership experience and proven track record of driving profitable growth make him an outstanding addition to our leadership team. I look forward to his contributions as we continue creating value for our customers, dealers, partners, and shareholders.”

Mr. Antonelli holds a Master of Business Administration from California Lutheran University and a Bachelor of Arts from California State University, Chico.

About Latham Group, Inc.

Latham Group, Inc., headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform consisting of approximately 1,900 employees on average across around 40 locations.