Industry News
SafeSplash Swim School Becomes Nation’s Largest Swim Network

Streamline Brands Consolidates to Flagship Name to Expand Access to Lifesaving Swim Education Nationwide
SAN RAFAEL, CA (September 15, 2025) — Streamline Brands, a part of Youth Enrichment Brands and the nation’s largest swim school operator and franchisor, is entering a transformative new chapter in its mission to make swimming safer and more accessible for families across the country. With a growing network of over 200 locations, the company is consolidating its corporate identity under one powerful, trusted name: SafeSplash Swim School.
This strategic rebrand marks an important milestone in unifying the company’s identity and positioning it for continued growth. The organization will transition from its former corporate identity, Streamline Brands, to operate solely under the SafeSplash Swim School name, creating a single, unified brand. In addition, several previously acquired swim school brands are moving under the SafeSplash name, with AquaKids completing its transition in August and The Swim Revolution and Fish Tails following later this month. These changes establish a more cohesive and recognizable brand presence for families nationwide, driving operational efficiencies and reinforcing SafeSplash’s mission to expand access to lifesaving swim education at scale.
“The rebrand to SafeSplash Swim School reflects who we are today and where we’re headed as we grow,” said Chris Harkness, President of SafeSplash Swim School. “It shows that we’re about more than just swim lessons as we empower swimmers of all ages to be safer, help families feel confident, and give franchisees a purpose-driven way to make a lasting impact in their communities.”
One of the most significant differentiators for SafeSplash is its S.A.F.E.R. Swimmer Promise, a first-of-its-kind commitment in the swim school industry. The program ensures that children ages four and up enrolled in designated group lessons will master ten essential self-rescue and safety skills within one year of consistent attendance, or receive additional lessons at no cost until they pass the S.A.F.E.R. Swimmer Test. To date, more than 3,500 children nationwide have completed the program, gaining vital skills such as floating, rolling to breathe, and swimming to safety, along with the confidence to enjoy water safely. The S.A.F.E.R. Swimmer Promise reflects the brand’s unwavering focus on measurable results, safety accountability, and true peace of mind for families.
SafeSplash Swim School views swim lessons as a vital foundation for safety and confidence. Its proven model brings together certified instructors, a skill-focused curriculum, and innovative technology to deliver seamless, personalized experiences for families. This approach helps swimmers of all ages stay safe and thrive in the water while nurturing a lifelong love of swimming.
The rebrand marks a defining moment in the company’s history, uniting its schools under a strong, singular identity that reflects its commitment to safety, confidence, and nationwide growth. As SafeSplash continues to expand, it remains dedicated to ensuring every swimmer has access to high-quality instruction and a trusted name in their community.
About SafeSplash Swim School
SafeSplash Swim School, a part of Youth Enrichment Brands, promotes a lifetime of water safety and opportunity by teaching the joy of swimming. With over 200 swim schools in its network, it uniquely combines learn-to-swim programs with elite competitive instruction, catering to a diverse clientele and allowing franchisees to pursue their passion. The progressive curriculum ensures swimmers learn the correct techniques from the start, fostering safe, strong, and confident individuals who will enjoy the water for years to come. By offering the industry’s most consistent and premium learn-to-swim and competitive programs, SafeSplash Swim School aims to make a lasting impact in the community through exceptional instruction in the industry’s most advanced facilities.
Industry News
Latham Named to Newsweek’s America’s Greatest Companies List for Second Year

Recognition Highlights Pool Industry Leader’s Continued Commitment to
Innovation, Sustainability and Employee Experience
LATHAM, N.Y. (August 25, 2026) – Latham, The Pool Company [NASDAQ:SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, has been named to Newsweek’s list of America’s Greatest Companies 2026. This marks the second consecutive year Latham has earned a place on the list, which recognizes leading U.S.-based companies for their financial performance, employee satisfaction, innovation and sustainability efforts.
The comprehensive study, presented by Newsweek in partnership with Plant-A Insights Group, evaluated companies with over $75 million in annual revenue through an extensive survey of more than 179,000 employees and 2.7 million company reviews on financial stability, innovation, and sustainability. To enhance the depth and reliability of the study, Plant-A partnered with leading third-party data providers to assess more than 120 KPIs across critical performance areas such as leadership, integrity, compensation and work-life balance. Only companies that demonstrated outstanding results earned a place on the list.
“Being named one of America’s Greatest Companies for the second year in a row reflects the strength of our people and the culture they have built at Latham,” said Sean Gadd, President and CEO of Latham. “Our team shares a commitment to serving our customers, advancing our industry and finding better ways to work. This recognition shows the impact of those efforts and gives us strong momentum as we continue to grow.”
The Newsweek ranking also considers environmental stewardship, including greenhouse gas emissions, water use, waste reduction and transparency in sustainability reporting. Latham continues to explore ways to improve efficiency, reduce waste and support more responsible practices across its operations.
“Families trust Latham to help create spaces where they can connect, recharge and enjoy time together,” added Gadd. “Earning that trust starts with how we operate as a company. We are proud of this recognition and remain focused on delivering high-quality products, supporting our employees and building a strong foundation for continued growth.”
The full list of America’s Greatest Companies 2026 is published online at Newsweek.com. To learn more about Latham, visit LathamPool.com.
About Latham, the Pool Company
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.
Industry News
Landmark Aquatic Brings Duraflex Diving Equipment to Facilities Nationwide

Duraflex International and Landmark Aquatic have joined forces to bring premier diving equipment to aquatic facilities across the country. The partnership pairs Duraflex’s decades of expertise in diving board design and manufacturing with Landmark’s proven track record in aquatic facility construction, renovation, and maintenance — creating a best-in-class solution for facilities looking to elevate their diving programs.
Whether outfitting a new build or upgrading an existing facility, the collaboration gives aquatic operators access to Duraflex’s full product lineup alongside Landmark’s end-to-end project management and long-term service support. From recreational community pools to high-performance competition venues, the partnership is built to serve divers at every level.
“By joining forces, Duraflex and Landmark Aquatic provides our customers access to greater resources and strengthens our ability to better serve our customers,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “We’re excited about the opportunities ahead and the future we’ll build together in the world of aquatics.”
About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Serving clients across most of the U.S., Landmark delivers construction-led solutions and on-going support though its AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions. For more about Landmark Aquatic visit www.landmarkaquatic.com
About Duraflex International
For over 60 years, Duraflex International has been the trusted name in competitive and recreational diving equipment. Designed for performance and built to last, Duraflex products are found in facilities ranging from neighborhood pools to Olympic-level competition venues worldwide. Duraflex’s commitment to innovation and quality has made it the industry standard for diving boards and aquatic equipment.
Industry News
CCEI Wins 2025 Golden Wave Award

Every two years, the prestigious German media outlet Schwimmbad + Sauna hosts the Golden Waves awards, celebrating and rewarding European companies for their outstanding products, technologies, and innovations in the aquatic and wellness industry. The competition draws entries from across the continent, making each nomination a meaningful recognition of excellence. CCEI has long been a strong contender at this event — most notably in 2019, when the company took home the coveted Gold award.
For this 11th edition of the Golden Waves, CCEI put its connected level regulation system Niva VP for infinity pools in the spotlight. The technology earned the company nominations in three categories: Smart Technology, Usability, and Technical Innovation — a testament to the solution’s breadth of impact and the jury’s recognition of its multi-dimensional value. Thanks to its differential pressure technology, Niva VP delivers ultra-precise water level regulation down to the centimeter, without floats or approximate adjustments.
Representing CCEI at the awards ceremony were Catherine Gobin, Group Sales Director, and Leonie Bauer, Germany Branch Manager, who accepted the Bronze Medal in the Smart Technology category on behalf of the entire CCEI team. Their presence at the event also underscored the company’s active engagement with the European market and its commitment to building lasting relationships within the industry. “We are thrilled and honored to receive this award as it acknowledges the hard work of our entire team who continue to push the technological envelope to bring innovative products to the swimming pool industry,” says Gobin.
This distinction is more than a medal — it is a confirmation of CCEI’s strategic vision and ongoing commitment to shaping the pool of tomorrow: connected, efficient, and sustainable. As the aquatic industry continues to evolve, CCEI remains at the forefront, developing solutions that combine cutting-edge technology with real-world usability for professionals and end users alike.
www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G / Inglewood, CA 90301
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