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About this episode
The pool market has changed, and builders are adapting. With new-pool construction slowing in many parts of the country, renovation, modernization and equipment upgrades are becoming an increasingly important source of opportunity.
In this episode of the Pool Magazine Podcast, we sit down with Teri Wiltshire, Executive Director of Master Pools Guild, a global network of independent pool builders, to discuss what members are seeing in markets across the country and how successful companies are responding.
We explore the shift toward renovation and add-on revenue, why lead quality and close rates matter more in a competitive market, and how builders are becoming more disciplined about sales, marketing, overhead and operations. Wiltshire also shares her perspective on technology and AI, including why new tools ultimately have to prove they can save time or generate measurable revenue.
With more than 10 million residential pools already in the United States, the opportunity extends far beyond new construction. We discuss how builders can approach that installed base differently, why renovation requires its own sales strategy, and what separates companies adapting to today's market from those still operating with the same playbook they used during the pandemic-era boom.
Listen in for an industry-level conversation about where the opportunities are shifting and how pool builders are positioning their businesses for the market that exists today.
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