Leading pool franchise introduces a digital experience designed to support early-stage inspiration and connect homeowners with local pool professionals

MACON, GA (October 13, 2026) – America’s Swimming Pool Co. (ASP), the nation’s leading swimming pool service franchise, today announced the launch of its Pool Design Tool, an interactive digital experience exclusively designed for ASP to better engage homeowners earlier on in their pool installation planning journeys. It is intended to support early-stage inspiration and planning by helping homeowners explore design possibilities and connect with their local ASP franchise location, rather than serving as a final design or estimating platform.

Since launching in late February, the Pool Design Tool has successfully helped drive engagement and generate qualified leads across ASP’s franchise network. Important data points include:

• 322 homeowners across 81 franchise markets have entered a ZIP code inside the tool, resulting in dozens of quote requests.
• 73% of visitors are inside existing ASP service markets, showing alignment between homeowner interest and ASP’s ability to service them.
• The tool has generated quote requests across 19 existing territories nationwide, demonstrating broad interest across the franchise network.

“Many homeowners don’t know where to begin when it comes to pool design and installation, and that’s why America’s Swimming Pool Co. wants to step in and help,” said Jimmie Meece, brand president of America’s Swimming Pool Co. (ASP). “As we head into prime pool construction season, more homeowners are spending time researching major backyard projects before speaking with contractors. We want our Pool Design Tool to be the first step in that journey – giving homeowners an interactive way to explore options while setting the stage for more productive conversations with our local pool experts who can bring those ideas to life.”

Now live on ASP’s website, Pool Design Tool allows homeowners to visualize and design a customizable in-ground pool using detailed 3D renderings before requesting a consultation. Homeowners can experiment with various pool shapes, sizes, finishes, decking styles and popular water features, from spas to infinity edges, to see how different combinations might look. By interacting with these design options, homeowners can gain a clearer understanding of the types of decisions involved in building a pool and are better prepared for the initial consultation.

After completing a design, homeowners are prompted to enter their ZIP code and are instantly connected with their local ASP franchise location to set up a consultation to review the plan and discuss next steps. For consumers, ASP expects the tool to streamline planning, reduce redesign timelines and help homeowners move from inspiration to installation faster. For ASP franchise owners offering pool construction services, Pool Design Tool helps create stronger and more productive customer conversations from the start. Key features include higher-quality leads, earlier customer engagement, improved lead routing and a more efficient sales process, as homeowners arrive at consultations with design ideas already in mind.

Alongside Pool Design Tool, ASP is expanding its digital resources to further support homeowners throughout the pool planning process. These enhancements include new pool installation service pages across local franchise websites, localized construction content highlighting the experience of individual franchise owners, and additional educational resources to help homeowners understand pool design considerations, installation timelines and project requirements. Together with the Pool Design Tool, these upgrades have helped increase online visibility, connect homeowners with local pool professionals earlier in the planning process, and generate more qualified leads across ASP’s markets. As a result, the franchise has nearly doubled its keyword rankings related to pool installation and remodeling over the past year.

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry, cementing itself as a leading swimming pool service brand with the trust of pool owners nationwide. The company is known for its affordable, reliable and knowledgeable service – including maintenance, inspections, repairs, renovations and construction. For more information or to schedule a service, visit asppoolco.com.

About ASP – America’s Swimming Pool Co.
ASP is the largest swimming pool cleaning, repair, renovation and construction franchise in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers more than 1,500 cities in 25 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Co., visit the website or find us on Facebook @asppoolco.

About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchise brands: ASP – America’s Swimming Pool Co., Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky Electric, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. See authoritybrands.com for more information.

Poolside Adventures and Landmark Aquatic have joined forces to bring big-impact attractions with a small footprint to aquatic facilities across the country. The partnership pairs Poolside Adventures’ AquaClimb®, AquaZip’N® and AquaNinja® FLX attractions with Landmark’s expansive nationwide reach and proven expertise in aquatic facility design, construction, renovation, and maintenance.

Poolside Adventures attractions add excitement to aquatic facilities without a major renovation because they anchor directly to an existing pool deck with no water hookups, special tools or added concrete and reinforcement. In fact, the modular AquaClimb® walls can start with one section and grow with budgets. The AquaZip’N® is rapidly becoming a new, safer alternative to diving boards as it only requires four feet of water depth, can be installed in just a few hours, and has a throughput of six riders a minute.

“Some municipalities can’t afford a new water park or perhaps cannot renovate their pool this year,” said Cherie Moy, VP of Marketing and Strategic Partnerships for Poolside Adventures. “Our products are an easy answer: a big impact with a small footprint, adding an ‘active attraction’ that makes the pool more exciting.”

“Landmark has a large footprint across the country, and we’re especially excited about their reach into HOA communities, a growing market where our partnership has already led to multiple installations,” said Moy. “Together, we will help clients find the right fit for their space, their budget and to add action and adventure to their pool experience.”

Matt Cappello, Vice President of Design at Landmark Aquatic agrees saying, “We’re excited to collaborate with Poolside Adventures to promote the versatility, ease of installation and entertainment value their products will bring to more pools across the country.”

About Landmark
Since 1967, Landmark Aquatic has helped communities and organizations bring complex aquatic facilities to life and keep them performing. Today, we are the nation’s largest integrated commercial aquatics platform, providing design, construction, renovation, restoration, and maintenance services nationwide. Our construction-led expertise and long-term service capabilities give customers one trusted partner across every stage of a facility’s lifecycle. For the life of your pool. Learn more at www.landmarkaquatic.com.

About Poolside Adventures
For more than 20 years, Poolside Adventures’ flagship AquaClimb® has led the market for poolside climbing walls. Its full line, including the AquaClimb® Luxe, AquaZip’N® and AquaNinja® FLX, delivers challenging, safe fun for swimmers of all ages. For more about Poolside Adventures visit www.aquaclimb.com.

Vic Harshman brings extensive pool building experience to key leadership role

• Decades of proven pool construction experience across Nevada, Arizona and Texas
• Previously served as Shasta Pools’ exclusive excavation contractor
• Predecessor handpicked Harshman to grow position under new leadership team

SCOTTSDALE, Arizona (October 5, 2026) – Shasta Pools, Phoenix Metro’s most recognized pool builder, named Vic Harshman as Head of Residential Construction. Harshman joins the new leadership team with more than three decades of hands-on industry experience and a long-standing relationship with the company to one of its most critical leadership roles.

Harshman has held senior construction leadership positions in Arizona and Texas, and worked closely with Shasta Pools, developing firsthand knowledge about the company’s standards, culture and customers. The appointment reflects the momentum Shasta Pools has built since its August 6 acquisition by Dansons Capital Group, Accrual Equity Partners, and Hydro Construction, and positions the full-service 60-year old pool company for continued growth.

Leadership Perspective
“Vic brings exactly the kind of no-nonsense, customer-first leadership our residential construction division needs,” said Jeff Thiessen, President, Dansons Capital Group. “His philosophy is deeply aligned with ours. Keeping customers’ needs as the foremost priority at every stage of the build process is at the center of everything we do, and Vic lives that every day.”

Harshman’s career in pool construction began at age 19, when he purchased a backhoe and launched a business digging plumbing trenches and footings. When the housing market declined in the late 1980s, he relocated to Las Vegas and began excavating swimming pools, a move that led to the creation of Harshman Excavating.

Harshman built and operated excavation businesses in Nevada, Arizona and Texas, primarily serving the pool industry, and served for a period as Shasta’s exclusive excavation contractor.

In 2012, Harshman joined A&A Manufacturing, serving pool builders across an eight-state region and growing annual sales by 10x. In 2020, he joined Keith Zars Pools in Texas as Director of Construction, where he brought together decades of ownership, leadership and industry knowledge.

A Return Rooted in Relationships
“I have always believed that strong relationships, hard work, accountability and taking care of people are the foundation of a successful business,” said Vic Harshman, Head of Residential Construction, Shasta Pools. “Shasta has been a meaningful part of my career for many years. I am genuinely excited to come back and help lead this team into a very exciting future.”

Harshman steps into the role with the full support of Dan Thiessen, Chairman of the new ownership team, and John Mortensen, the outgoing head of residential construction. Mortensen recommended Harshman for the position and will now serve as the company’s lead trainer. That transition reflects Shasta Pools’ commitment to investing in its people and preserving institutional knowledge as the organization continues to grow.

ABOUT SHASTA POOLS:
Shasta Pools is Arizona’s trusted name in custom pool building, proudly serving the Valley since 1966. For 60 years, Shasta has transformed backyards into beautiful, functional spaces where families relax, entertain and enjoy life. The company specializes in new pool construction, remodeling, pool service and landscape design with plans for expansion into the home services market to provide customers with complete home care solutions. Learn more at ShastaPools.com.

ABOUT DANSONS CAPITAL GROUP:
Dansons Capital Group, headquartered in Scottsdale, Arizona, is a family-owned and family-managed investment firm built on shared values, integrity and long-term vision. The firm was established by the founders of Dansons, Inc., the company that launched and sold Pit Boss Grills. The company takes a hands-on approach, actively seeking opportunities across global markets and multiple asset classes. Its growing portfolio includes strategic real estate development holdings across multiple countries, oil drilling technologies, and limited partnership investments. Guided by a deep commitment to quality and the communities they serve, the Thiessen family leads with gratefulness for the blessings God has given them and in turn supports those less fortunate. Dansons Capital Group continues to identify and cultivate opportunities that reflect their family’s values and generational vision.

ABOUT ACCRUAL EQUITY PARTNERS:
Accrual Equity Partners (AEP) is a founder-led, privately funded private equity group built on the belief that every person, every percentage, and every product matters. This commitment, known as the “Power of One,” drives AEP’s mission to empower businesses and secure legacies across fragmented, service-based industries. AEP partners with founder-led and family-owned businesses to overcome barriers and unlock their full potential through strategic investment, operational performance enhancement, and advisory services. For more information, visit AccrualEquityPartners.com.

ABOUT HYDRO CONSTRUCTION:
Hydro Construction, LLC (HydroCon) was founded in 1986 to serve Arizona’s commercial pool construction and renovation market. Under the leadership of Curt Lonsdale, the company’s commercial pool construction division now manages some of the largest and most complex projects in the country.