Step Into Swim Celebrates Program Partnerships in Mission to Create More Swimmers
Pool & hot tub industry partners help Step Into Swim increase access to water safety education, kick off program year at the Pool and Spa Show
(Atlantic City, NJ) – Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, announced ongoing partnerships with key program supporters Fluidra, Hayward Holdings, Inc., and Heritage Pool Supply Group. Each one shares Step Into Swim’s commitment to increase access to swim lessons and instill overall water confidence in the name of drowning prevention, reflective in key partner celebrations at this week’s Pool and Spa Show hosted by the Northeast Spa and Pool Association.
“It is so great to have the opportunity to meet with our partners in person and celebrate their contributions to the next generation of swimmers,” says Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development for PHTA, who leads the Step Into Swim initiative. “Fluidra, Hayward, and Heritage Pool Supply Group have been integral in growing our mission and their financial contributions will help Step Into Swim reach our goal of raising $750,000 to provide learn-to-swim grants. These grants will provide thousands of children with proper, safe swim education and help reduce drowning.”
Partnership Celebration with Fluidra – Bruce Brooks, Fluidra CEO; Sabeena Hickman, CAE, PHTA President & CEO; Rowdy Gaines, PHTA Vice President of Partnerships & Development, Lennie Rhoades, Fluidra North America President; Scott Frost, Fluidra North American Vice President of Sales; Charlie Claffey, PHTA Chair; Joe Laurino, PhD, PHTA Chair-Elect.)
Fluidra, a publicly listed company focused on developing innovative products, services, and IoT solutions for the residential and commercial pool markets, committed $100,000 to Step Into Swim. The partnership, which was celebrated with a ceremonial check presentation and photo opportunity at the industry tradeshow, underscores Fluidra’s mission to provide the perfect pool and wellness experience for all and its shared belief in investing in the effort to teach people the lifesaving skill of learning to swim so that they may do so. The generous donation will help Step Into Swim provide learn-to-swim programming for 2,000 children.
“As a leader in the aquatics industry, it’s on us to help create equal access to aquatic enjoyment and that includes the opportunity to learn how to swim,” says Lennie Rhoades, President of Fluidra North America. “That’s why we are honored to be working with Step Into Swim again and are delighted to contribute to their cause as they continue to make waves by prioritizing learning to swim, saving lives, and raising awareness about drowning prevention as well as water safety.”
Partnership Celebration with Hayward Holdings, Inc. – L to R: Eifion Jones, Hayward Senior Vice President & CFO; Stuart Baker, Hayward Vice President of Business Development; Rick Roetken, Hayward President North America; Albert Miller, Hayward Vice President of Sales North America; Kevin Holleran, Hayward President & CEO; Rowdy Gaines, PHTA Vice President of Partnerships & Development; Sabeena Hickman, CAE, PHTA President & CEO; Charlie Claffey, PHTA Chair; Joe Laurino, PhD, PHTA Chair-Elect; Bob Blanda, PHTA Board Member.)
Hayward Holdings, Inc., a global designer, manufacturer, and marketer of a broad portfolio of pool and outdoor living technology, committed $50,000 to Step Into Swim. The partnership, which was celebrated with a photo opportunity at the industry tradeshow, furthers Hayward’s purpose-driven approach to community commitment. The generous donation will help Step Into Swim provide learn-to-swim programming for 1,000 children.
“At Hayward, our vision—to inspire happiness and well-being through safe, smart, and sustainable solutions—drives everything we do, including our impact on the world. We are proud to continue to support Step Into Swim and help inspire the next generation of swimmers,” says Kevin Holleran, President & CEO of Hayward.
SIS Heritage Cares Atlantic City – L to R: Dave Cook, Heritage Cares Pool Group President; Rowdy Gaines, PHTA Vice President of Partnerships & Development; Andrew Petrozziello, Heritage Pool Supply Group COO; Clayton Hatten, Heritage Pool Supply Group Regional Vice President of Tile/Pool Hardscapes & Florida.)
Heritage Pool Supply Group, one of the largest and fastest-growing privately held wholesale distributors in the U.S., continues to support Step Into Swim and Swim Across America with benefit events hosted by its Heritage Cares, the Heritage Family of Companies philanthropy. The philanthropy planned a charity concert during the industry tradeshow with 38 Special and Lynyrd Skynyrd taking the stage at Hard Rock Hotel & Casino in Atlantic City.
“As a member of the aquatics industry, we believe learning to swim is a critical lifesaving skill that can empower young swimmers to stay safe in the water,” says Dave Cook, President of Heritage Cares Pool Group. “Heritage Cares prides itself on supporting initiatives that align with our mission and positively impact communities across the country, such as Step Into Swim.”
Contributions from industry partners are integral to growing Step Into Swim’s mission. In 2022, the program raised over $750,000, which provided grants to more than 60 facilities in 43 states and funded swim lessons for 23,500 children. The initiative has gifted more than 300,000 swim lessons since 2012 through YMCAs, Jewish Community Centers, Boys and Girls Clubs, and many more. The program is funded through contributions and 100 percent of donations go to Step Into Swim initiatives and learn-to-swim programming. To learn more, visit www.StepIntoSwim.org.
For more information, please contact Amy Willer, PHTA’s Associate Director of Marketing & Communications, at [email protected] or 703-838-0083 x 121.
Cyberattack on Pool in Israel a Wake-Up Call For Pool Pros
A recent cyberattack on a swimming pool in Israel should be a wake up call for pool professionals everywhere.
The recent cyberattack on a hotel pool controller in Israel highlights the potential risks and vulnerabilities that the pool industry faces in terms of hackers affecting Operational Technology (OT) security. As the use of technology in pool systems continues to increase, it is important for pool companies and professionals to understand the potential dangers and take steps to protect themselves and their clients.
Hackers Shine Spotlight on Lack of Security
The hacktivist group GhostSec claimed it breached the hotel’s pool water system and could control the pH and chlorine levels in the pools. The attackers did not disclose the details of the OT breach, but researchers at Otorio, a cybersecurity company specializing in OT security, investigated the incident and found two Aegis II controllers that were exposed.
hope you all can understand our decision on not attacking their PH levels and risking a chance to harm the innocents of #IsraelSeptember 11, 2022
Our "war" has always been FOR the people not against them. #FreePalestine
The Aegis II controller is a device used to monitor and control the chemical concentration in water in locations such as swimming pools, spas, and water parks. The controllers can communicate with other systems, such as pumps, heaters, and sensors, to maintain water quality.
In this case, the AEGIS II here was responsible for continuously measuring and controlling the conductivity and biocide concentration to keep pipework and heat exchangers clean.
The AEGIS II Controller’s applications included:
- Control of bleeding in evaporation cooling systems
- Control of corrosion inhibitors, de-foamers and dispersants
- Measuring and control of inhibitor concentration
- Measuring and control of pH and ORP voltage
- Metering of biocides
According to Otorio’s report, the hackers could have potentially affected the pH levels of the hotel’s pools, but there is no evidence that any harm was done to the guests or the facility. However, the incident raises concerns about the growing threat of OT cyberattacks and their impact on critical infrastructure and public safety.
Targeting Pool Automation Devices With Weak Security
One of the key concerns in the pool industry is the use of programmable logic controllers (PLCs) and other ICS devices that are used to monitor and control the various aspects of pool systems, such as chemical levels, temperature, pumps, and lighting. These devices can be vulnerable to cyberattacks if they are not properly secured, especially if they are connected to the Internet or other networks.
OT cyberattacks are not new, but they are becoming more frequent, sophisticated, and disruptive. Unlike hackers that focus on stealing data or disrupting services, OT attacks can have physical consequences, such as equipment damage, production loss, environmental damage, or human harm.
Finding Out Exactly How It Happened
In the case of this particular pool controller breach, the attackers were able to access the Aegis II controllers with default passwords, which is a common weakness that can be easily exploited. Once the attackers gained access to the controllers, they could potentially manipulate the chemical levels in the pools, which could cause harm to the swimmers or damage to the equipment.
At the discovery of this breach, OTORIO promptly informed Israel’s Cyber Emergency Response Team (CERT) of the incident and worked closely with the authorities to resolve the issue as quickly as possible. As of now, the affected controller is no longer accessible to the public.
This incident highlights the importance for pool professionals to take a proactive approach to OT security by implementing best practices and security controls, such as:
- Changing default passwords and using strong and unique passwords for each device and user
- Updating firmware and software patches regularly to fix known vulnerabilities
- Segmenting the network and restricting access to critical devices and systems
- Encrypting data in transit and at rest to prevent unauthorized access
- Monitoring the system for suspicious activities and anomalies that could indicate a cyberattack
- Having a comprehensive incident response plan in place to minimize the impact of a cyberattack and restore normal operations as quickly as possible.
Installers who are performing upgrades or new installations of equipment should also stay informed about the latest trends and threats in OT security and seek guidance from cybersecurity experts or specialized vendors if needed. By taking a proactive and collaborative approach to OT security, pool professionals can help mitigate the risk of hackers gaining access to equipment and ensure the safety and satisfaction of their clients.
Outdoor Living Trends – 5 Major Trends Taking Over The Backyard
We’ve narrowed down 5 important outdoor living trends you’ll be seeing more of in 2023.
As we enter into 2023, outdoor living trends continues to evolve, bringing new ideas and innovations to the forefront. From open plan pool concepts to eco-friendly and smart technology, the focus is on creating harmonious outdoor living environments that seamlessly integrate with our modern lifestyles. To get a sense of what’s hot and trending, we spoke with pool builders from all over the country to find out what’s becoming more popular with homeowners this pool season. Today, we’ll take a look at 5 important trends in outdoor living that are becoming increasingly popular this year.
Top 5 Outdoor Living Trends of 2023
#1 – Swimming Pools & Open Plan Concepts
One of the most notable ways people are incorporating swimming pools into their homes is by creating designs focused around their outdoor living area. With the increasing popularity of open-plan living, homeowners are gravitating towards concepts that make the pool a more central focus of their indoor / outdoor living space.
Designing an Open Plan Pool Concept for Your Backyard
The combination of an open-plan design, the right outdoor living furniture and a swimming pool provides a unique opportunity to create a beautiful, functional and enjoyable space that is both stylish and elegant. This means accomplishing an open flow towards the backyard where the swimming pool often serves as the main feature of their outdoor living area.
Key Aspects of an Open Plan Concept
“One of the key aspects of open-plan concepts that incorporate a swimming pool is the integration of the indoor and outdoor spaces,” said Frisco, TX pool builder – Tyler Griffith of Lonestar Pool & Spa Designs, “the object of the game is to design the interior and exterior spaces to flow seamlessly into one other, creating a space that feels open and inviting. This is frequently achieved through the use of large glass doors and windows, as well as by using materials such as natural stone and timber that complement the indoor and outdoor spaces.”
“Another important aspect of open-plan concepts that incorporate a swimming pool is the use of modern aesthetic tastes,” said Griffith, “this includes the use of clean lines, neutral colors, and minimalistic design elements, which create a sense of spaciousness and a feeling of relaxation.”
#2 – Incorporating Spectacular Water Features
Another popular trend developing in swimming pools, according to designer Chris Johannsen is the incorporation of water features, which are becoming an increasingly popular addition when planning a pool. “These features add visual interest and provide an additional source of entertainment for swimmers and non-swimmers alike,” said Johannsen.
“Water features in the backyard are a beautiful addition to any home, especially when they incorporate a swimming pool. From stunning waterfalls to playful fountains and deck jets, water features can add visual interest, provide a source of entertainment, and create a peaceful and calming environment in your backyard,” said Johannsen, “With the advancement of technology, water features can now incorporate LED lighting and can even be synchronized with your music system, making them an even more integral part of your outdoor living space.”
3 Water Features That Promote a Sense of Tranquility In The Backyard
Waterfalls are one of the most popular water features in the backyard, and for good reason. They provide a stunning visual effect and a peaceful sound that creates a relaxing atmosphere. Waterfalls can be incorporated into the pool design, or can be designed as a separate feature, such as a rock waterfall that cascades into the pool. With LED lighting, waterfalls can be lit up at night to create a dramatic effect and enhance the beauty of your outdoor living space.
Fountains are another popular water feature that can incorporate a swimming pool. Outdoor fountains come in a variety of shapes and sizes, from simple, elegant sprays to elaborate, multi-tiered designs. They can be incorporated into the pool design or installed as a separate feature, and can add a playful and whimsical touch to your backyard. With LED lighting, fountains can be lit up at night to create a mesmerizing and calming effect.
Deck jets are a fun and interactive water feature that can be incorporated into a swimming pool. They shoot streams of water into the air and can be used to create a variety of designs, such as arcs or sprays. Deck jets can be synchronized with music, creating a unique and entertaining experience for pool users.
#3 – Creating Harmonious Outdoor Living Spaces
Outdoor living spaces are also being incorporated into homes in a number of other ways, with many homeowners investing in outdoor kitchens and dining areas, according to Paula Thomas of Thomas Pools & Spas in Modesto. “These spaces are perfect for entertaining guests and provide a comfortable area for cooking, dining and relaxing, said Thomas, “many homeowners are also incorporating fire pits, fireplaces and outdoor lighting into their outdoor living spaces, making them usable even after the sun sets.”
“Designers are always looking for ways to incorporate these kind of elements into the swimming pool area to create a seamless and functional outdoor living space,” said Thomas, “We accomplish this by capturing the homeowners vision and pairing that with the right design, materials, and techniques to create a space that is not only aesthetically pleasing but also functional and practical.
Identifying The Techniques Designers Use
Flow & Symmetry
One of the most popular techniques used by designers is to create a continuous flow and symmetry between the pool area and the surrounding outdoor living areas. This is done by using similar materials, such as pavers or decking, for the pool deck and adjacent outdoor living areas. This creates a cohesive look and feel and helps to visually connect the different areas. A sense of balance and symmetry are evident in well defined and congruent outdoor living spaces.
One of the most popular outdoor living trends is creating in-pool seating. One technique used by designers is to incorporate multiple built-in seating areas into the pool itself. This can be achieved by using built-in benches, ledges, chaise lounges, or even in-pool stools. This provides a convenient and comfortable place for people to sit and relax when lounging pool side, and it also helps to define the space while creating areas of comfort and recreation.
Landscaping is becoming so much more important these days, according to pool builder Jacob Tetrick of Quality USA Pools. “We’re always striving to incorporate greenery and landscaping into the swimming pool area to create a natural and serene environment,” explained Tetrick, “you can usually achieve this by planting trees, shrubs, and flowers around the pool area, or by creating a lush green lawn. This not only provides a visual barrier between the pool area and the surrounding environment but also adds to the overall beauty and tranquility of the space.”
“Shade structures, such as cabanas, pergolas, or shade sails, are being increasingly used by designers to provide protection from the sun and create an inviting outdoor living area,” according to Thomas Cartwright of Windy City Pools, “shade structures can also be used to define the space and provide a backdrop for outdoor dining or entertaining. We’re seeing a greater use of shade sails to help create a respite from the beating sun while in the pool itself. Smart designers are making better use of these amenities to solve real world usability issues for swimmers and thinking ahead of how the pool will actually be used.”
“Lighting is an important aspect of designing an outdoor living area around a swimming pool,” said Jason De Bosky of Crystal Blue Aquatics, “pool designers carefully appropriate lighting to highlight the pool and its surrounding areas, to create a warm and inviting atmosphere in the evenings, and to provide a safer environment for swimming. Designers often wind up using a combination of overhead lights, strip lighting, and accent lighting to create a beautiful and functional outdoor living space.”
#4 – Eco-Friendly
According to Ben Joseph of Custom Outdoor Trends in Rockwall, TX, another popular trend in swimming pools and outdoor living spaces is the incorporation of sustainable and eco-friendly features. “From solar-powered heaters to ultra-efficient pool pumps and filters to products made to recycle the pool water itself, homeowners are looking for ways to make their swimming pools and outdoor living spaces more sustainable and environmentally-friendly,” said Joseph.
“One of the most important factors in designing an eco-smart pool is energy efficiency, explained Joseph, “Swimming pools can be major energy consumers, and designers are working to reduce this by incorporating features such as variable-speed pumps, recycling systems, and energy-efficient heaters. By reducing the energy consumption of the pool, homeowners can lower their monthly energy bills and reduce their carbon footprint.”
#5 – Smart Technology
Finally, many homeowners are investing in smart technology when building their swimming pools and outdoor living spaces. This includes smart pool covers that can be controlled remotely, smart lighting systems, AI-based pool fences and even pool cleaning robots. These smart technologies make maintaining and using your swimming pool and outdoor living spaces easier and more convenient.
Ultimately, the swimming pool is now a natural extension of the home, with homeowners incorporating them into their homes in a number of ways. They’re embracing popular outdoor living trends; from centralizing their backyard around their swimming pools to incorporating water features, eco-friendly features and smart home technology, the possibilities are endless. If you’re thinking of building a swimming pool or incorporating an outdoor living area into your home, now is the time to start exploring your options.
Texas-Shaped Pool a Must When Visiting Houston
Pool Magazine was recently in Houston for the annual Southwest Pool & Spa Show. Absolutely no visit to Houston is complete without checking out the Texas-shaped pool at Altitude Rooftop & Pool located on the 6th floor at the Marriott Marquis in downtown Houston.
The Southwest Pool & Spa Show, a premier event for pool and spa professionals, was hosted this year at the George Brown Convention Center. The convention center is conveniently connected to the Marriott Marquis which made deciding to visit a no-brainer for us and a must-visit destination for plenty of attendees and exhibitors at the show.
We took advantage of the opportunity to check out the one-of-a-kind pool experience. During our visit, we saw a number of pool pros taking time out before and after the show to visit the pool. This only reinforced its importance to the industry and its impact on the pool design and construction world.
Texas Shaped Pool is an Iconic Pool Destination
Undeniably, the standout feature of the Altitude Rooftop & Pool at the Marriott Marquis Houston is its distinctly shaped pool, offering guests a unique and unforgettable recreational experience. The crowning jewel is the Texas-shaped lazy river, accented by a beautiful infinity pool, and large spa.
The $335 million dollar project was designed by Morris Architects and built by Rida Development and Houston First. The iconic lazy river features walls and a stainless steel spa that were custom-made by manufacturer Natare which designs vessels and equipment for competition, fitness, leisure, and aquatic recreation. Using over 100 tons of stainless steel, the materials were manufactured in their state-of-the-art facility located in Indianapolis, IN.
The vinyl liner Texas-shaped pool is truly a fun and entertaining spectacle that gives swimmers a floating tour around the state. Approaching the western side of the Texas-shaped pool swimmers are treated to a clear, acrylic wall overlooking the roof’s edge before water jets shoot them southeast along the path of the Rio Grande. In the center of the lazy river, children can play in the water features of a circular splash pad, 20 feet in diameter. The innovative stainless steel “bowl” of the splash pad is lined with stone pavers, through which water drains back to the filtration system.
Along the edge of the rooftop is an impressive 77-foot long infinity pool, where swimmers can relax and look out over the Houston skyline and Discovery Green below. The infinity pool is accompanied by a large spa, composed of two large, overlapping rectangular sections, each one about 8 feet by 10 feet.
The rooftop is decked out with thousands of winter lights and interactive displays for the duration of the winter season as part of the “Texas Winter Lights” exhibit. The temperature of the heated lazy river is a pleasant 80 degrees. During the spring, each Friday night is dedicated to watching movies on the rooftop terrace.
With an emphasis on green technology, the Altitude Rooftop & Pool is powered by energy-efficient pumps and filters, reducing its carbon footprint and making it a more sustainable option for guests who care about the environment. In addition to its exceptional design and construction, High Dive rooftop bar and restaurant offers guests the perfect place to enjoy a drink or snack while taking in the stunning views.
The Marriott Marquis Houston opened in the spring of 2016, adding over 1,800 construction jobs and 700 permanent jobs to Houston’s hospitality industry. Whether you’re a local or just passing through, the Altitude Rooftop & Pool is a must-visit destination in Houston, offering a one-of-a-kind pool experience.
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