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Built on Relationships: Pentair Pool’s New Sales Structure and the People Who Make It Work

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How a third-generation pool professional embodies the relationship-driven future Pentair is building.

Since the very beginning, the pool industry has always thrived on craftsmanship and connection. From backyard memories to multi-generation family businesses, success in this industry runs deeper than equipment – any pool professional can tell you that it’s all built on trust. Pentair Pool’s newly expanded sales organization reflects that same belief: that supporting partners isn’t just about products. It’s about people, structure, and long-term relationships.

A Stronger Structure for Stronger Partnerships

As part of Pentair Pool’s continued commitment to partner growth, the sales organization has been expanded and clarified to offer a more streamlined, accountable experience for its distributor and dealer partners.

At the national level, Pentair has introduced additional roles, including a team of dedicated National Account Managers for distributors, supported by a team of Zone Account Managers, each laser-focused on strategy and execution across key regions.

To drive that support even closer to the backyard, Pentair has strengthened its regional framework as well. Each of the seven regions is led by a seasoned Regional Sales Manager, backed by more than 20 sales and service professionals per region – over 150 team members nationwide. This team is dedicated to elevating dealer experience and identifying new opportunities across local markets.

At the core of this strategy, Pentair Pool is really building a sales structure that very much mirrors how the industry itself works – through personal connections, regional insight, and the shared goal of helping families create lasting memories in their backyards.

No one understands that better than Scott Bushey, Pentair Pool’s National Account Manager for Inside Sales.

A Legacy Three Generations in the Making

Scott didn’t just grow up around pools… He grew up inside the industry. His grandfather, formerly from a construction background, entered the business in the late 1950s after deciding to build a pool in his Massachusetts backyard. He didn’t know how, but a manufacturer in California did. They flew out, taught him the craft, and built a lifelong relationship that would define a family legacy.

“That’s the thing about our industry,” Scott said. “It’s not a transactional-type relationship. It’s not just selling a pump or filter. We’re helping build memories. And those relationships – those moments of someone showing up for you – are why so many of us never leave.”

From those first backyard lessons, the Busheys became a pool family. His grandfather passed the torch to Scott’s father, who would spend decades in the field. When Scott was considering his next step in 1999, it was his father who convinced him to make the leap and enter the industry. This, however, came with a word of warning.

“Scotty… You know how this industry is. Once you’re in, you can’t get out.” Scott laughed, explaining that it felt like an Al Pacino movie. But it was more of a welcome than a warning, and now, the family boasts three generations of proud pool guys.

“The industry has been good to our family,” Scott said. “It becomes your community. Your friends. In a lot of ways, it becomes your extended family. So many people in this industry have known each other for ages, it’s like a big reunion when we all get together.”

Why Relationships Still Matter More Than Ever

In his 25+ years in the industry, Scott has seen change, but he’s also seen what hasn’t changed.

Competition has sharpened, consolidation has grown, catalogs have ballooned from a handful of pages to hundreds. But beneath all that? The industry still revolves around trust.

Scott has seen the impact firsthand – helping dealers sell their business when health concerns overwhelmed them, attending customers’ weddings, and offering guidance on everything from equipment to succession planning.

“A lot of times, customers don’t just buy a product because of all the features and benefits,” he said. “That’s important, sure, but they buy because of the relationship. They trust you. Because they know you’ll help them solve problems, whether it’s troubleshooting equipment or something bigger. The pool industry is all about the people. Talk to any person in pool sales; they’ve all got a story about attending somebody’s wedding. About helping somebody with their business.”

For him, that’s the heart of the industry. And it’s one reason he’s excited about Pentair’s strengthened sales organization.

“When you have a structure designed to touch more customers, more often, it means more relationships,” he said. “It means we can support dealers in a deeper way and better support the industry.”

What Makes Pentair Pool Special

When asked directly, Scott doesn’t hesitate.

“It’s the people,” he said. “The culture. And our commitment to the homeowner and the dealer. Those things are crucial. Whether you’re talking about creating the best product when it comes to quality, innovation, making sure that the dealer and the homeowner is taken care of… It all goes back to people who make Pentair Pool stand out.”

He also believes the next five to ten years will show just how far that commitment goes.

“We are the industry leader. And you’re going to see a huge difference in how we show up, how we support customers, how we shape the dealer experience, and how we help families make memories. It’s always been about relationships, and I believe we’re taking that concept one step further.”

The Industry Is Growing. Pentair Is Growing With It.

If there’s one theme that defines both Pentair’s new sales organization and Scott Bushey’s three-generation story, it’s that foundations matter.

The foundation of a backyard pool becomes part of a family’s story. The foundation laid by manufacturers and mentors, as demonstrated by Scott’s grandfather, can become a career. And the foundation of strong support teams? That becomes successful dealer partnerships.

Pentair’s expanded sales structure is designed to honor that philosophy, bringing strategy, connection, and hands-on expertise to every level of the field.

And with leaders like Scott championing the human side of the work, the future looks like what the industry has always done best: creating spaces for families to gather, dealers to grow, and relationships to endure.

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Alise Everton

Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Master Pools Guild Welcomes Red Rock Design Build as Newest Member

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Red Rock Design Build showing Brett and Rick

Arizona-based custom pool builder joins international network of industry professionals dedicated to excellence in design, construction, and collaboration.

RICHMOND, VA — October 23, 2026 — Master Pools Guild (MPG), an international network of distinguished custom swimming pool builders, is pleased to announce Red Rock Design Build of Chandler, Arizona, as its newest member. Led by longtime friends and business partners Rick Chafey and Brett Blauvelt, Red Rock Design Build specializes in custom swimming pools, landscape design, and complete outdoor living environments, bringing a team-oriented approach to creating exceptional spaces for its clients.

Red Rock Design Build has established itself through a commitment to quality craftsmanship, thoughtful design, and personalized service. The company’s team works closely with homeowners to create outdoor environments that seamlessly integrate swimming pools, landscaping, and functional living spaces.

With decades of combined experience in the pool and construction industries, Rick and Brett bring complementary expertise to the company. Rick’s extensive background in swimming pool construction and technical craftsmanship, combined with Brett’s experience in design, business management, and construction operations, provides a strong foundation for the Red Rock team.

“Rick and Brett have built a company that reflects the values we look for in our members,” said Teri Wiltshire, Executive Director of Master Pools Guild. “Their team’s dedication to craftsmanship, attention to detail, and commitment to creating exceptional outdoor environments align with the standards of our organization. We’re excited to welcome Red Rock Design Build to the Guild and look forward to the experience and perspective their entire team will bring to our network.”

For Red Rock Design Build, joining Master Pools Guild represents an opportunity to connect with other accomplished builders, exchange ideas, and continue developing the knowledge and resources that benefit both the company and its clients.

“At Red Rock, we’ve always believed that surrounding ourselves with knowledgeable, talented people makes us better at what we do,” said Rick Chafey, Co-Founder of Red Rock Design Build. “Joining Master Pools Guild allows our entire team to learn from other respected builders, share ideas, and continue raising the bar for the projects we create.”

“One of the things we’re most excited about is the opportunity to bring new ideas and perspectives back to our team,” added Brett Blauvelt, Co-Founder of Red Rock Design Build. “The relationships and shared knowledge within Master Pools Guild will help us continue growing as a company while delivering the level of quality and service our clients expect.”

As a member of Master Pools Guild, Red Rock Design Build joins an international network of independent pool builders committed to advancing the industry through education, innovation, and collaboration. Members regularly exchange knowledge on construction techniques, emerging technologies, design trends, and business practices.

The addition of Red Rock Design Build further strengthens MPG’s network of professionals who share a dedication to craftsmanship, continuous improvement, and the advancement of the swimming pool industry.

About Red Rock Design Build

Red Rock Design Build is a Chandler, Arizona-based company specializing in custom swimming pools, landscape design, and outdoor living environments. Led by business partners Rick Chafey and Brett Blauvelt, the company brings together a skilled team of professionals dedicated to creating thoughtfully designed outdoor spaces. With an emphasis on craftsmanship, collaboration, and personalized service, Red Rock Design Build works closely with clients to transform their outdoor living visions into reality.

About Master Pools Guild

Master Pools Guild is an international network of independent custom swimming pool builders dedicated to excellence in design, construction, education, and collaboration. Through shared knowledge, industry resources, and professional relationships, MPG members work together to advance the art and business of swimming pool construction.

Media Contact:
Cheryl Lewis

[email protected]

Office (804) 657-4752

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Manufacturer

Nidec Names New Pool/Spa Motors National Account Manager

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Atticus Edge, Nidec's new National Account Manager for pool and spa motors, pictured alongside the Nidec logo and a Neptune pool pump motor.

ST. LOUIS, MO – October 21, 2026 – Nidec, a manufacturer of electric motors and drives, has announced the promotion of Atticus Edge to National Account Manager for the pool and spa industry.
 
In his new role, Edge is responsible for the Pool/Aftermarket Motor business, managing Nidec’s U.S. MOTORS® network of sales representatives and supporting key national pool supplier accounts. He works closely with customers and sales partners to drive growth and deliver strong support across the pool aftermarket channel. 
 
Edge joined Nidec two years ago, serving in various engineering roles. Most recently, he supported the Variable speed and Neptune® motor platforms as a mechanical engineer, where he developed strong technical expertise and product knowledge. 
 
“As pool pumps and motors become more complex, pool service professionals often need expert guidance in selecting and programming pump motors,” said Steve O’Brien, National Sales Director at Nidec. “Atticus is already proving himself in this role as he applies his education and knowledge to benefit pool service professionals and distributors.”
 
Variable speed motors are now required by the U.S. Department of Energy (DOE) for most pool applications, including replacement motors. Nidec’s Neptune line of pool pump motors offers energy savings plus the ability to replace only the failed motor, rather than the entire pump. 
 
With these technical advantages, Edge said the Neptune line has become a popular replacement motor for the pool industry. “We’re pleased to be able to offer service reps, and in turn their pool customers, these high-efficiency motors that meet or exceed DOE regulations.” 
 
Prior to joining Nidec, Edge worked for Spec-Tech Industrial Electric as an assembly and testing tech. He also completed an internship at Neff Power. Edge holds a Bachelor’s degree in Mechanical Engineering from Saint Louis University. 
 
About Nidec 
 
Nidec Corporation is the world’s No.1 comprehensive motor manufacturer. Based in Kyoto, Japan, Nidec Corporation offers motors ranging from micro-size to super large, as well as application products and services in IT, automation, home appliances, automobiles, commercial and industrial systems, environmental, energy, and many other businesses. Nidec is comprised of approximately 340 companies employing more than 110,000 people all over the world. Nidec.com
 
The U.S. MOTORS® brand of Nidec Motor Corporation encompasses a complete line of general and special purpose commercial and industrial motors from 1/3 horsepower through 4000 horsepower for a wide variety of applications. Since 1908, the U.S. MOTORS brand has stood for exceptional product reliability and performance. It is one of the oldest and most trusted brands in the motor industry and is recognized worldwide as the mark of leadership and technological innovation. USMotors.com

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Industry News

Pentair Names Josh Cowley Executive Vice President and Chief Executive Officer, Pentair Pool

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a picture of a man

London, United Kingdom – October 19, 2026 – Pentair plc (NYSE: PNR), a leader in helping the world sustainably move, improve and enjoy water, life’s most essential resource, today announced that it has named Josh Cowley as Executive Vice President and Chief Executive Officer of Pentair Pool, effective November 9, 2026. Mr. Crowley will report to De’Mon Wiggins, Executive Vice President and President, Pentair Flow, Water Solutions and Pool.

“Josh brings deep pool industry knowledge, a strong understanding of our customers and a proven ability to turn strategy into action,” said John L. Stauch, Pentair President and Chief Executive Officer. “His successful commercial and operating track record, coupled with his business acumen and leadership experience, will help build on the strength of our Pool business, enhance customer relationships and position Pentair Pool for long-term growth. We are pleased to welcome him to Pentair.”

Cowley brings more than 25 years of leadership experience and a successful track record of scaling businesses, building teams and strengthening channel partnerships. Most recently, he served as Chief Executive Officer of May Manufacturing, a leading hot tub and swim spa manufacturer, where he led the company through a significant phase of growth by establishing a customer centric culture with focused strategic priorities, expanding customer relationships, building a solid leadership team, and improved overall financial performance.

Prior to that, Cowley served as Chief Commercial Officer of Latham Group, the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, where he led global sales, customer service, product and channel management, and brand marketing. Earlier in his career, from 2005 to 2021, he held several senior leadership roles at Stanley Black & Decker, Inc., including President and General Manager of North America Retail Sales & Marketing. Cowley earned a bachelor’s degree in exercise and sport science from the University of North Carolina at Chapel Hill.

About Pentair plc

At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.

Pentair had revenue in 2025 of approximately $4.2 billion, and trades under the ticker symbol PNR. With approximately 9,000 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.

PENTAIR CONTACTS:

Jeff Thompson
Investor Relations
Direct: 763-656-5527
Email: [email protected]

Rebecca Osborn
Corporate Communications
Direct: 763-656-5589
Email: [email protected]

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