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Watkins Manufacturing Acquires Endless Pools ®, Inc.



Watkins Manufacturing Acquires Endless Pools ®, Inc.

Watkins Manufacturing Corporation, the world’s largest manufacturer of hot tubs, has acquired Endless Pools®, Inc. through its parent company, Masco Corporation. The acquisition allows Watkins to expand its line of personal well-being products into the aquatic fitness category, opening new channels of distribution and access to a new customer base.

Watkins Manufacturing will maintain the Endless Pools brand and Endless Pools’ headquarters will remain in Aston, Pa. Terms of the acquisition were not disclosed.

Watkins Manufacturing is headquartered in Vista, Calif. Its brands include Hot Spring® Spas, the world’s best-selling brand and the only brand to sell more than one million spas, Caldera® SpasFreeflow® Spas and Fantasy® Spas. Watkins Manufacturing is a wholly-owned subsidiary of Masco Corporation, (NYSE: MAS), headquartered in Taylor, Mich.

“Endless Pools is a perfect fit within our long-term strategic plan,” stated Steve Hammock, President of Watkins Manufacturing. “The Endless Pools management team has done an outstanding job of innovating, developing differentiated solutions, and building and managing a leading consumer brand.”

Endless Pools is a 30-year pioneer in the development and marketing of aquatic fitness products including counter-current swim machines and underwater treadmills. The Endless Pools customer base is extensive, including commercial enterprises, numerous colleges and universities, and consumers.

“The addition of Endless Pools to the Watkins family adds a premium, complementary brand to an already superior product mix,” stated James Murdock, founder and President of Endless Pools. “The two organizations are certain to benefit from a shared vision of the important health and fitness benefits we want to promote and the consumer experience we want to provide.”

About Watkins Manufacturing Corporation
Watkins Manufacturing was established in 1977, in Vista, Calif. It is the world’s largest manufacturer of hot tubs, including Hot Spring® Spas, Limelight® Hot Tubs, Hot Spot® Spas and Caldera® Spas. The Watkins dealer network extends into all 50 states and over 70 countries. Watkins is a wholly owned subsidiary of Masco Corporation (MAS), a Fortune 500 company whose products include Delta® faucets, KraftMaid® and Merillat® cabinets and Behr® paint.

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

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Hot Tubs

Aromatherapy For Hot Tubs & Spas



Aromatherapy - Get Started With Hot Tub & Spa Scents

If you’re looking for a way to relax and destress, aromatherapy for your hot tub or spa might be the perfect solution for you! Aromatherapy is the use of essential oils to promote healing and well-being. People have been using aromatherapy for centuries to improve their health and wellbeing. There are many ways to enjoy aromatherapy, but one of our favorite methods is by using it in our hot tubs and spas! In this article, we will discuss the benefits of aromatherapy, how to use it in your spa or hot tub, and some of our favorite essential oils scents.

Aromatherapy in Your Spa

Did you realize you can detect over a trillion different scents? Certain fragrances or scents have a physiological influence on humans. They have the ability to calm, revitalize, and create a sense of well-being. Certain scents are also known to induce a sensuous or euphoric state, particularly in individuals who are already relaxing in a hot tub.

Aromatherapy has many benefits, but one of the most popular reasons people use it is to relax and destress. If you’re looking for a way to unwind after a long day, aromatherapy might be the perfect solution for you! There are many different ways to enjoy aromatherapy, but one of our favorite methods is by using it in our hot tubs and spas. In this article, we will discuss how to use essential oils in your spa or hot tub for relaxation and destress relief.

Essential Oils For Your Spa & Hot Tub

There are many different essential oils that can be used for relaxation and destress relief. To use essential oils in your spa or hot tub, simply add a few drops to the water. You can also add a few drops to a diffuser if you prefer. If you’re looking for a more potent aromatherapy experience, you can add a few drops of essential oil to your bathtub.

For those looking for an easy way to enjoy all of the benefits of aromatherapy, using essential oils for your hot tub, spa or sauna is a great option, according to Spa Huset Norway. “Certain smells can definitely improve your mood and overall wellbeing, using your spa in combination with aromatherapy has been proven to have great health benefits,” said General Manager, Monthy Pedersen.

Learn about the health benefits of aromatherapy for hot tubs & spas
Learn about the health benefits of aromatherapy for hot tubs & spas

Our favorite aromatherapy scents for Hot Tubs & Spas:


Lavender has been used for thousands of years, ever since the Romans introduced it into their baths. It’s a well-known antiseptic that can be used to cure minor infections, including candida, but it’s primarily used to relax the mind. Lavender aromatherapy can aid with sleep issues, depression, and anxiety. It relieves muscle pain, cramps, migraines, and other head and body pain as a circulatory stimulant. Lavender is also beneficial to the skin. It promotes skin cell regeneration and is used to heal scars and stretch marks, as well as rashes, sunburns, and skin infections.

InSPAration Lavender Crystals-Epsom Salts

  • Uses an aromatherapy crystal blend designed exclusively for spas, hot tubs, and jetted baths.
  • Vitamins, minerals, and natural extracts have been added to this product.
  • Softens the skin and revitalizes fatigued muscles.
  • Masks chemical odors while not staining or harming wood, fiberglass, acrylics, or plaster.
  • There are no oils in it, so it will not clog filters or change the chemistry of the water.


Eucalyptus leaves have long been utilized in ancient societies to relieve aches and pains and to alleviate altitude sickness. Early Incas bathed in natural hot springs loaded with eucalyptus leaves in Peru’s highlands. Eucalyptus, like peppermint, contains camphor and can be used to treat sore throats, sinus problems, illness, and fever.

Eucalyptus Fragrance – 9 oz

  • Eucalyptus spa infusion oil.
  • A beautiful aroma can enhance your spa experience.
  • Specifically formulated for use in a hot tub.
  • The water chemistry in the spa will not be affected.


Jasmine is a seductive and sensual floral fragrance that is rich and warm. It has a long history of being used as an aphrodisiac, and I can see why! Jasmine is a wonderfully exotic smell that is also known as ‘Mistress of the Night’ or ‘Moonlight of the Grove’ since its alluring scent is strongest at night. When you put Jasmine in a hot tub, you might be inviting your sweetheart to join you! Jasmine is sweet, delicate, and seductive.

  • Safe for all acrylics, jets, pumps, and filters.
  • Masks chemical odors; has no effect on pH; does not foam or bubble in water; There are no oils in this product, and it leaves no oily residue.
  • It has no effect on the chemistry of water.
  • Natural Aloe Vera Extract, Vitamins E and C, and RX Formula for a Therapeutic Body Experience


Mint is one of the most popular aromatic herbs, with applications ranging from food and drinks to lip balm. The British Journal of Medicine reported in 1879 that menthol fumes relieved headaches and nerve pain. It promotes alertness and concentration, and it could be ideal after a hard day to prepare for a long evening. Peppermint stimulates blood flow, alleviates itching, and relieves arthritic cramps and muscle discomfort. It’s also healthy for your skin because it stimulates natural skin oil production.

  • Aromatherapy crystals for spas, hot tubs, and jetted baths
  • Contains vitamins, minerals, and natural skin-softening ingredients.
  • Tired muscles are revitalized, and the body is relaxed.
  • Non-oily – will not clog filters or change the chemistry of water.
  • Amazing scents – no more chemical odors!
Aromatherapy is not only incredibly relaxing, but it has also been shown to provide numerous health benefits.
Aromatherapy is not only incredibly relaxing, but it has also been shown to provide numerous health benefits.

Aromatherapy can help:

  • Relieve stress and anxiety
  • Improve mood and energy levels
  • Promote better sleep
  • Boost immunity
  • Relieve pain and tension headaches

Getting Started With Aromatherapy & Hydrotherapy

If you’re tired, run-down, or even depressed, you’ve probably already tried a few things to lift your spirits and your overall health. Aromatherapy, with its many benefits, should not be underestimated when it comes to improving your overall well-being. Hydrotherapy (the use of warm water to treat a variety of health issues) used in conjunction with scented oils have been shown to improve health, decrease stress, increase serotonin, and improve overall well-being. Simply add a few drops of your favorite essential oil to the water before you get in to enjoy therapeutic and relaxing aromatherapy in your hot tub or spa.

Step 1

Gather up everything you’ll need for your hydrotherapy session. Bring a bathing suit, a towel, a bottle of water, a book, a movie, or music, flip flops, and your favorite aromatherapy scents. Bring along a basket to store your personal items so that they can be easily moved to your hot tub area and then brought back inside. This eliminates the need to leave the hot tub for a drink or other activity if you become bored or thirsty.

Step 2

Allow your spa fragrances to dissolve and blend with the water for the appropriate amount of time. While you wait, put on your beach suit, get ready for your activity, and set any mobile devices to “do not disturb” if you want to unplug and disconnect from technology. If you don’t have your mobile device with you, notify at least one person that you will be in the hot tub for safety.

Step 3

Enter the hot tub, activate the jets, and unwind. Allow your body to acclimate to your new surroundings and simply let the stress slip away. Once you’ve felt rejuvenated and relaxed, use your activity to entertain yourself, or simply sit back, relax, and enjoy the sounds of nature or your predetermined music.

Step 4

Spend some time observing your surroundings. Enjoy the splendor of your magnificent backyard landscape, the sounds of nature, and the aromatherapy spa scents. Consider what the fragrance means to you and allow the scents and relaxing hydrotherapy to do its thing.

Step 5

Take your time exiting the spa when you’ve finished relaxing in the hot tub. Sit on the ledge for a few minutes as you dry off with your towel. Enjoy the last few minutes of aromatherapy as you acclimatize to the outside temperature. Close your spa cover and carry your belongings inside, eliminating the need to return outside—unless, of course, you want to relax on your patio furniture and enjoy a lovely evening outdoors.

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Hot Tubs

Should You Add a Spa to your Pool? Pros and Cons



Should You Add a Spa to your Pool? Pros and Cons of Adding a Spa

If you’re considering adding a spa to your swimming pool, you’re not alone. Many people are opting for this type of installation these days. But before you make any decisions, it’s important to weigh the pros and cons. In this article, we’ll take a look at some of the most important factors to consider when making your decision.

Pros of Adding a Spa

If you’re considering adding on a spa, there are several things you should take into account. Here are some pros of adding a spa that will help you make your decision:

  • One pro is that spas can be very relaxing. Soaking in hot water can help to relieve muscle tension and pain. It can also be a great way to wind down after a long day.
  • Another pro is that hot tubs and spas can be used for social gatherings. They provide a great space for people to relax and chat. You can even host parties or events around your spa.
  • One of the best things about spas is that you can use them all year round. In the winter, they’re a great way to stay warm while you enjoy the outdoors. In the summer, they provide a refreshing way to cool down after a long day in the sun.
  • Finally, spas and hot tubs can add value to your home. If you ever decide to sell your home, adding a spa on to your pool may make it more attractive to potential buyers.

Cons of Adding a Spa

Conversely, if you’re on the fence and are wondering if there are any drawbacks to adding a spa, here is what you should know:

  • One con is the cost. Inground pools and spas can be very expensive, the price is going up and if you’re not careful, you can end up spending a lot of money on one.
  • Another con is the maintenance. Inground spas require a lot of upkeep and if you’re not prepared to do this, you’ll quickly become frustrated with your purchase.
  • Finally, inground spas can take up a lot of space and if you have a small yard, this may not be the best option for you.

What You Should Think About When Considering Adding On a Spa

Ultimately, one of the biggest considerations is cost. Spas are expensive, and pools are even more so. A jackhammer makes a poor eraser though, so if you are considering adding on a spa to your pool at so point, it’s often cheaper to add a spa at the same time. This is because the pool builder can do both installations at once, which saves on labor costs.

How much does a spa cost?

It really depends on the make and model of spa that you’re looking at. Inground spas are generally more expensive than hot tubs are. The price of a hot tub usually ranges from about $5,000 to $10,000. Usually, inground spas range anywhere from $10,000 to $20,000 or more.

If you’re looking for a high-end spa with all the bells and whistles, you can expect to pay closer to $15,000. But if you’re just looking for something to relax in after a long day, you can find models for as little as $10,000.

Other Cost Considerations

Of course, the cost of a spa isn’t just the upfront cost itself. You also have to factor in things like installation costs and ongoing maintenance costs. So it’s important to do your research before you make any decisions.

Another important consideration is installation time. Most hot tubs can be installed in a single day while an inground spa is going to definitely take longer. If you don’t relish the thought of having a crew come back to install one at a later date and disrupt your yard, the most opportune time to install a spa is during your pool construction.

Finally, there’s the question of maintenance. Spas require just as much maintenance as pools do if not more. While they are a great way to relax and unwind, they also come with a few costs. Let’s take a look at what is involved with maintaining a spa.

Spas require some chemicals to keep the water clean and safe for soaking. These can include chlorine, bromine, and PH balancers. Depending on the size of your pool and spa, you may need to purchase these chemicals in bulk. You will also need to regularly clean your filters to prevent dirt and debris from clogging them. Depending on the type of filter you have, you may need to replace them every few months.

Spas vs Hot Tub? This is the question many home owners ultimately will ask themselves at some point.
Spas vs Hot Tub? This is the question many home owners ultimately will ask themselves at some point.

Inground Spa vs Hot Tub – Which is Best?

For those pool owners wishing they had purchased a spa too, a hot tub becomes an appealing option. When it comes to choosing an inground spa or a hot tub, it can be difficult to decide which is the best choice to make. Both have their own unique benefits and drawbacks, so it really depends on your specific needs and wants. Let’s compare and contrast them for a moment so that you can make an informed decision about which one is right for you!

  • In-ground spas are generally larger and more luxurious than hot tubs. They are also inground, so they can be a great addition to your backyard landscape. However, inground spas are also more expensive to install and maintain than hot tubs.
  • Hot tubs are less expensive than inground spas and they are easier to install. Hot tubs are also portable, so you can take them with you if you move. However, hot tubs are not as large as inground spas and they don’t offer the same luxury features.

So, what’s the verdict? There’s no right or wrong answer, it all depends on your personal preferences and situation. Weigh the pros and cons carefully before making your decision. Either way, you’ll end up with a beautiful backyard retreat that you can enjoy for years to come.

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Hot Tubs Remain in High Demand Moving into 2022



Hot Tubs in High Demand

It’s been an explosive two years of unprecedented growth for the hot tub and spa industry. A resurgence of consumer interest in backyard amenities such as swimming pools, hot tubs, and spas has seen hot tub sales jump in recent years.

More consumers than ever before are looking to install a new hot tub or spa in their backyard and the demand for them remains white-hot. According to the Pool & Hot Tub Alliance, a trade association for the industry, sales of hot tubs and pools are rising across the country. In 2020, almost 45 percent of its members predicted revenue growth of 10% or more.

“Hot tubs have been in the top 10 of ‘I want’ lists for a long time, but they’ve now moved up close to the top because some of the other things aren’t currently attainable, like travel,” says Kevin Richards, Vice President of Sales and Marketing at Master Spas. “We’re seeing more people finally saying, ‘It’s really time to get a hot tub’.”

The president and CEO of the Pool & Hot Tub Alliance, Sabeena Hickman, is fully aware of the rising customer interest. “Hot tubs are definitely in hot demand,” she said. 

Hickman suggested a large percentage of that growth can be attributed to the quarantine conditions of the Covid-19 pandemic. Consequently, that demand has created another underlier for consumers to purchase a hot tub, they’re still relatively low-cost in comparison to building a swimming pool.

Rising Prices for Pools Contribute to Demand for Hot Tubs & Spas

Prices for inground pools have steadily risen over the past two years. Since 2020, the price for a swimming pool has gone up roughly 40%. Not only that, but the cost of a home with a pool has also skyrocketed in many areas of the country. While the demand for swimming pools seems to finally be equalizing to pre-pandemic levels, prices have not fallen. The fact is they’re predicted to remain high well into 2023 as builders are still facing many of the same exact issues this year they faced in 2022 and 2021.

A perfect storm of labor shortages, rising inflation, and logistical delays largely contributed to the increasing prices consumers have recently seen from builders. This is in conjunction with an unexpected Texas winter freeze in February 2021. Industry experts like Harold Evans of Orenda Technologies said this helped to exacerbate the problem by taking a large percentage of equipment and components off the market after the storm in order to facilitate emergency repair work.

Why More Homeowners Are Installing a Hot Tub?

The market for hot tubs and spas in the United States has expanded over the past decade. In correlation with a growing number of distributors, one of the two biggest new markets for hot tub sales has been Nevada and Arkansas which are the two states most likely to have hot tubs in their home listings according to

Hot Tub Sales have exploded in Nevada & Arkansas – Photo Credit: Life’s Great Spas

However, in the Northeast region of the United States, the growth has been explosive. “We’re selling more hot tubs than we ever have in our entire history,” said Jim Grammaticopolous, owner of Your Backyard Haven who says that their spa sales are way up since the beginning of the pandemic. “Pool sales have slowed over Q4 and into Q1 but hot tub sales tripled during that same timeframe”.

Adjusting for seasonality is a norm in the pool industry, however, Grammaticopolous attributes other factors such as rising costs for construction. “Some folks may be getting priced out of the market for a pool and suddenly a hot tub becomes a very appealing alternative.”

A representative for Life’s Great Spas in Malta, NY said that for their firm it’s about making the cost as feasible as possible for their dealers and for the consumer. “It’s why we aggressively price our hot tubs to make it an obtainable purchase.”

Hot Tub Availability Index – Credit:

Top 5 States for Hot Tub Sales in the United States

  • California
  • Texas
  • Florida
  • Illinois
  • New York

How Big is The Market for Hot Tubs & Spas?

The market for hot tub and spa-related products was valued at $1.875 billion in 2020 and is projected to grow by 5% over the next two years. The biggest player in that space is Watkins Manufacturing which through its parent company Masco Corporation, acquired Endless Pools back in 2015. They may have found themselves best equipped to deal with the swell in demand; with the largest customer base and channels of distribution. Let’s take a closer look at who some of the largest manufacturers are:

Top Hot Tub / Spa Manufacturers

 CompanyHeadquartersEmployeesAnnual Est. Revenue
1.Masco CorporationMichigan22,000$8 Billion
2.Jacuzzi Brands LLCCalifornia4,947$1.29 Billion
3.Bullfrog International LCUtah2,694$518 Million
4.Cal SpasCalifornia300$57 Million
5.Masterspas, LLCIndiana286$40 Million
6.Dynasty SpasTennessee190$37.4 Million
7.Softub, IncCalifornia154$30 Million
8.Marquis Corp.Oregon151$29 Million
9.ThermospasConnecticut132$25 Million
10.Dimension One Spas, Inc.California160$22 Million
11.Nordic ProductsMichigan70$21 Million
12.Artesian SpasNevada132$6 Million
13.SunQest, Inc.North Carolina25$4 Million
14.Aston USATexas23$4 Million
15.Agean MarbleOhio19$3 Million
16.Medallion Swim Pool Co., IncVirginia20$2.4 Million
17.Richards Total Backyard SolutionsTexas9$2.4 Million
Top Manufacturers of Hot Tubs & Spas

Final Thoughts

One of the hottest emerging markets for hot tub and spa sales is the Asian-Pacific market. Rapid urbanization is driving much of that expansion. Hot tub and spa sales are predicted to continue their trajectory well into 2024 and will account for a large percentage of the projected $3.56 billion in growth the industry is expecting during that timeframe.

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