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When Pool Projects Become Political – Trump’s Pool Contractor Got Review Bombed

Political controversy surrounding the Lincoln Memorial Reflecting Pool put a pool contractor at the center of a national backlash.

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There are pool projects, and then there are projects that stop being about pools altogether.

The resurfacing of the Lincoln Memorial Reflecting Pool has become one of the most politically charged aquatic construction stories in recent memory, dragging a relatively unknown contractor, Atlantic Industrial Coatings, directly into the center of a national media firestorm. What might otherwise have been viewed as a complex waterproofing and restoration project is now being debated across cable news, social media, mainstream newspapers, and Google Reviews by people who have never hired the company, worked with the company, or, in many cases, likely even heard of the company before last week.

As the controversy intensified following reporting by The New York Times and other national media outlets, Atlantic Industrial Coatings’ Google Business profile was inundated with one-star reviews from non-customers condemning the company over the project, the politics surrounding it, and the reported ballooning cost of the renovation itself.

Some reviewers accused the company of “destroying” a national monument. Others referenced the project’s no-bid contract status, allegations of favoritism, and ties between the contractor and President Donald Trump. Several reviews contained no written explanation whatsoever, simply dropping the company’s rating lower with anonymous one-star hits.

For contractors in the pool and aquatic construction industry, the situation raises a difficult question:

What happens when taking on a nationally visible project turns your business into collateral damage in a political war you never intended to participate in?

Public Outrage vs Legitimate Reviews

Review bombing is hardly new. Restaurants, hotels, brands, entertainers, and public figures have all experienced it at one time or another. But the reflecting pool controversy highlights how vulnerable contractors can be when political outrage spills into business platforms that were originally intended to measure customer satisfaction.

Atlantic Industrial Coatings currently sits with a devastatingly low Google rating following a flood of politically motivated reviews. Many of the posts appear to come from individuals who were never customers and never interacted with the company in any traditional business capacity.

That distinction is important.

Google reviews were originally designed to help consumers evaluate legitimate customer experiences. Did the contractor show up? Was the workmanship good? Did the company honor its warranty? Was communication professional? Those are the kinds of things reviews are supposed to reflect.

Instead, Atlantic Industrial Coatings is being judged by people reacting to headlines, politics, presidential associations, and media narratives surrounding the reflecting pool restoration.

To those in the trade reading this, that may feel deeply unfair.

A company can spend years building its reputation one project at a time only to watch its online presence get torched in a matter of days because of a politically radioactive contract.

At the same time, there is another side to this discussion that cannot simply be dismissed.

Critics Are Not Inventing the Controversy

To be clear, the backlash here did not emerge out of thin air.

The core issue driving public outrage is not merely the coating color or aesthetic concerns surrounding the reflecting pool. The controversy centers on allegations reported by major national media outlets that a renovation originally discussed publicly as a roughly $1.8 million repair project reportedly ballooned into $13.1 million without a competitive bidding process.

That scrutiny intensified even further after preservation groups filed suit attempting to stop the project altogether, arguing the Trump administration bypassed historic review procedures and oversight protections surrounding one of Washington’s most iconic landmarks.

Critics argue that a taxpayer-funded restoration project tied to the Lincoln Memorial deserves intense public scrutiny, especially if normal procurement channels and preservation reviews were circumvented.

Those are legitimate public-interest questions.

It’s also true that Atlantic Industrial Coatings had never previously held a federal contract before being awarded the reflecting pool project, further fueling criticism surrounding the administration’s selection of the company. At the same time, President Trump publicly described the contractor as “a guy who’s unbelievable at doing swimming pools” who had worked on projects connected to his properties.

Industry experts have also raised legitimate technical concerns about the renovation itself. Tim Auerhahn, chairman of The Aquatic Council, told The New York Times that the reflecting pool’s longstanding algae and filtration issues would not simply disappear because the basin was coated blue, stating plainly, “Painting is not going to solve that problem.”

It is not unreasonable for journalists, watchdog groups, preservation advocates, or even members of the pool industry itself to question how a federal project increased in scope and cost so dramatically, or whether the work being performed fully addresses the reflecting pool’s underlying structural and mechanical problems.

The problem is that public scrutiny surrounding a project can quickly become public punishment of the contractor itself.

And those are not necessarily the same thing.

Critics are sounding off because of a $13.1 million dollar no-bid contract awarded to restore the Lincoln Memorial Reflecting pool.
Critics are sounding off because of a $13.1 million dollar no-bid contract awarded to restore the Lincoln Memorial Reflecting pool. Photo Credit – Erik Cox Photography

Contractors Rarely Control the Politics Around a Job

One of the realities of working in construction, especially at the commercial or municipal level, is that contractors often inherit political baggage they did not create.

A contractor may bid or accept work based on technical specifications, project scope, deadlines, and compensation. They are not necessarily the architects of procurement policy, government oversight, or political messaging surrounding the project.

If the reports are accurate that Atlantic Industrial Coatings was brought in under accelerated timelines for a nationally scrutinized restoration effort, they may simply have been the company willing and capable of executing the work under extraordinary pressure.

That distinction is important because the online reaction increasingly treats the contractor as though they were personally responsible for every political decision tied to the project.

For contractors watching this unfold, the message is unsettling.

Take on a politically sensitive project and your business may become permanently associated with national controversy whether you intended that or not.

“Trump’s Pool Guy” and the Optics Problem

The optics surrounding the project became even more combustible once national reporting began characterizing Atlantic Industrial Coatings as connected to Trump properties and previous work involving the president’s golf clubs.

Fair or unfair, that framing changed the narrative instantly.

The company was no longer simply a contractor restoring a reflecting basin. It became, in the public imagination, “Trump’s pool contractor.” In today’s hyper-polarized climate, that label alone was enough to trigger backlash regardless of the technical merits of the work itself.

For some people, the project immediately became symbolic of broader grievances involving politics, government spending, favoritism, and executive power.

Once that happened, Atlantic Industrial Coatings was no longer operating inside the normal rules of reputation management.

They became a proxy target.

Is Google Responsible for Fixing This?

That question is becoming increasingly difficult for platforms to ignore.

Google’s policies prohibit reviews from people who did not have a legitimate experience with a business, and many of the reviews targeting Atlantic Industrial Coatings appear to fall squarely into that category. Several are openly political, some contain no actual review content, and others seem tied entirely to reactions from national news coverage rather than firsthand customer experiences.

At the same time, the situation is more nuanced than a traditional fake review campaign.

Critics would argue the company accepted a highly visible public contract tied to taxpayer money, historic preservation concerns, and a politically charged administration. Supporters counter that Google Reviews were never intended to become a public referendum on federal politics or presidential decision-making.

That’s really the issue.

Atlantic Industrial Coatings is not being judged primarily on workmanship, communication, or customer satisfaction. The company is being judged on a national controversy surrounding a project most reviewers have no direct connection to.

For contractors, that’s a troubling precedent.

Because once online review systems become vehicles for political outrage rather than legitimate customer feedback, any company attached to a controversial public project can find its reputation under attack regardless of the quality of its work — suddenly becoming one headline away from being the next target.

Watch this article as a video:

Featured Photo Credit: ZUMA Press, Inc. | Alamy


4.8/5 - (60 votes)

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

Pool News

Pool Filter Explosion Leaves Service Technician With Serious Facial Injuries

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Pool Filter Explosion Leaves Service Technician With Serious Facial Injuries

A pool service technician in Charlotte County, Florida, suffered multiple facial fractures when a pressurized pool filter lid blew off and struck him in the face. Weslee Blakeslee spent two nights in the hospital after the Nov. 4 incident.

Blakeslee told the station he was working on a pool filter when pressure built rapidly. A lid came off, cutting his cheek and knocking him to the ground. Nearly a week later, the swelling had gone down, but he said the left side of his face was still numb, making it difficult to brush his teeth. Even wearing glasses put pressure on his injured nose.

“This was just a regular Wednesday, and it could have been so much worse,” Blakeslee told Gulf Coast News, which originally broke the story.

A GoFundMe co-organized by his wife, Ana Blakeslee, says he was transferred to a hospital in Fort Myers for specialist evaluation. The family’s account describes nine fractures in his face, including his jaw, cheek, nose, and bones surrounding his eye.

Pool filter failures have caused deaths and serious injuries in the past

Blakeslee acknowledged how fortunate he was that his injuries weren’t far worse, and is currently recovering at home. Other pool workers have died in similar incidents. In June 2023, a worker opening a residential pool in Sandy, Utah, was killed when a filter lid blew off and struck him in the face. The investigation summary says it remains unclear what he was doing when the lid separated.

In December 2012, a filter housing lid struck a worker in the head at a residential pool, causing facial fractures and putting him in the hospital for two weeks. OSHA’s accident summary noted deformation on the ring clamp that secured the lid. Investigators reported that the bolt holding the clamp together appeared to have pulled free under excessive pressure.

A similar injury happened to a Florida homeowner. In a 2020 investigation, Tampa Bay’s WFTS reported that David Shimkus had just finished cleaning his pool filter in Belleair Bluffs when the metal top blew off and struck him in the forehead. He told the station he was still dealing with daily pain from the injury about a year later.

For service crews, the clamp on a split-tank filter is a pressure-retaining component. The ANSI/APSP/ICC standard for above-ground and on-ground residential pools addresses that hazard directly. It calls for perimeter-clamped filter tanks to release air pressure gradually before the clamp disengages the tank halves. The Florida incident leaves an open question about which component failed. The earlier cases show how serious the consequences can be when a lid separates.

5/5 - (7 votes)

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Pool Builder

Historic Rain in Florida Takes Toll on Pool Job Sites

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Historic Rain in Florida Takes Toll on Pool Job Sites

BREVARD COUNTY, FL — For swimming pool builders along Florida’s Space Coast, Monday, November 2, was anything but business as usual. An extraordinary rainfall event inundated portions of Brevard County, flooding neighborhoods, closing roads and turning active swimming pool construction sites into muddy reservoirs.

According to The Washington Post, portions of Florida’s Space Coast received as much as 28 inches of rain in approximately 36 hours, equivalent to nearly half the region’s typical annual rainfall. The relentless downpours overwhelmed drainage systems, flooded residential neighborhoods and brought construction activity to a standstill.

In some of the hardest-hit communities, nearly two feet of rain fell as a slow-moving weather system repeatedly delivered heavy downpours across the region. The National Weather Service characterized rainfall in portions of southern Brevard County as a 1-in-1,000-year event, a statistical designation indicating a 0.1% probability of rainfall of that magnitude occurring in any given year.

By Tuesday, November 3, the storm had claimed at least two lives. Joshua Bennett, 34, was found dead in his truck in a flooded area of southeastern Palm Bay, while Archie Richards, 78, was discovered inside his Toyota Tacoma in a canal near his home in Malabar. Emergency crews rescued hundreds of people as rising water inundated residential neighborhoods and left vehicles stranded.

Preliminary rainfall reports showed 23.69 inches in Grant-Valkaria, 23.44 inches in Malabar and 19.75 inches in Palm Bay. The extraordinary rainfall overwhelmed drainage systems, flooded homes and brought construction activity to a standstill in affected neighborhoods.

For Jeff Jones, owner and builder at Spacefront Pool & Spa, the storm struck directly at the communities he serves. Several of his active construction projects were caught in the flooding.

From Active Construction Sites to Underwater Excavations

Before the storm, Jones’s crews had been progressing through the normal stages of swimming pool construction. Excavations had been completed, plumbing installed and, at some locations, steel reinforcement and forming were already underway.

“Today was one of those days that reminds you just how unpredictable the construction industry can be, especially here on Florida’s Space Coast,” Jones said. “Today we had multiple swimming pool construction sites flood, freshly excavated pools filling with water and surrounding soil washing back into the pools.”

For a pool builder, an open excavation represents considerably more than a hole in the ground. By the time plumbing, rebar, and forms are installed, crews have already invested substantial labor and materials into preparing the site for the next phase of construction.

Flooding at this stage can undo days of work and leave contractors facing costly repairs. But before Jones could begin assessing the damage, there were more immediate concerns.

A Builder’s First Priority: Safety

“Even with roads closed due to flooding, I made it out to our job sites to assess the situation and address immediate hazards,” Jones said. “One of my biggest concerns was the electrical equipment associated with our pumps.”

With floodwaters rising, he worked to disconnect electrical power safely and remove pumps where conditions allowed.

“Some of my pumps were a foot below water.”

The danger wasn’t limited to electrical equipment. Submerged excavations concealed steel reinforcement, unstable soil and other hazards that could pose serious risks to anyone attempting to recover materials or equipment.

Jones understood there was a point where the effort to protect a construction site just had to stop.

“You can rebuild a swimming pool. You can’t replace someone’s life.”

But the damage to his construction sites wasn’t the only thing weighing on Jones.

“What made this situation even more devastating was that some of our customers’ homes were flooding as well,” Jones said.

“As a business owner, your first instinct is to protect your work and your investment. But you quickly realize there’s a much bigger picture.”

The flooding had turned what began as a construction emergency into something far more personal, with Jones balancing the responsibility of protecting his business against the immediate needs of the families he serves.

Weeks of Recovery Ahead

With the immediate danger beginning to subside, Jones faces the difficult task of assessing what can be salvaged from his flooded construction sites.

The damage to an unfinished swimming pool can extend well beyond the water visible in an excavation. Heavy runoff carries soil, sand, and debris into the work area, potentially compromising excavation walls, displacing forms, and undermining surrounding ground. Plumbing and steel may also require inspection or repair before construction can resume.

Some projects may need little more than pumping and cleanup. Others could require extensive excavation repairs, re-forming and additional inspections. Saturated soil and elevated groundwater levels can further complicate recovery, making it necessary to evaluate site conditions before removing accumulated water.

“This is going to set us back weeks,” Jones said.

The setbacks come with additional labor costs, equipment expenses and the challenge of coordinating crews and subcontractors around work that must now be repeated. For a pool builder managing several projects at different stages of construction, those disruptions can ripple through the entire schedule.

Florida contractors are accustomed to dealing with unpredictable weather, but the magnitude of this event illustrates how even experienced builders can find themselves facing circumstances beyond their control.

Jones has spent years working in an industry where weather is an unavoidable part of the business. His experience has taught him the importance of job-site drainage, protecting equipment and preparing crews to respond when conditions improve. Yet even those precautions have their limits.

“Preparation is everything, but even the best preparation can’t prevent Florida from being Florida on a random Monday in November.”

For now, the work ahead involves assessing the damage, restoring affected construction sites, and getting projects moving again. The financial consequences have yet to be fully determined, but the delays are already a certainty.

As Jones put it, “Mother Nature doesn’t care about your construction schedule.”

Photographs courtesy of Jeff Jones, Spacefront Pool & Spa.

5/5 - (11 votes)

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Equipment Supplies

Pool Manager Charged Over Stolen Equipment Sold on eBay

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Pool Manager Charged Over Stolen Equipment Sold on Ebay

A former New Jersey pool company manager has been charged with theft after allegedly selling company equipment through an unauthorized eBay account and keeping more than $14,000 in proceeds, according to police allegations reported by Newport Dispatch.

Jessica Szurick, 42, of Clifton, was charged Oct. 27 with theft by unlawful taking following an investigation involving Preferred Pool Management Inc. in Fairfield. The company’s owner contacted police Aug. 27 to report the alleged unauthorized sales.

Investigators said industrial machinery and pool equipment had been sold through the account. Financial records obtained through court-authorized subpoenas allegedly showed approximately $14,253 from three transactions deposited into a bank account registered to Szurick rather than the business. The owner also reported unauthorized company credit card purchases, which were reviewed during the investigation.

According to Daily Voice, Szurick’s LinkedIn profile listed employment with Preferred Pool Management from May 2018 through July 2026, most recently as a senior regional manager. The profile described responsibility for 161 commercial aquatic facilities and approximately 315 seasonal employees.

Szurick was issued a complaint-summons and is scheduled to appear in Essex County Superior Court on Dec. 9. The charge remains an allegation, and she is presumed innocent unless proven guilty.

Tracking Equipment and Sales Proceeds

The available reporting does not explain the alleged motive or establish which safeguards Preferred Pool Management had in place. But the alleged transactions illustrate a vulnerability other pool companies can examine: equipment leaving the business without the corresponding revenue reaching its bank account.

Pool Magazine recently explored pool equipment theft and its costly consequences for homeowners. Inside a pool business, protecting those assets requires more than locks and cameras. Employees need access to equipment to do their jobs, and owners need records that account for what happens afterward.

The Cost of Earning That Money Back

For a pool company, an equipment loss can create expenses beyond the item itself. Depending on what disappears, the business may face an urgent replacement purchase, a delayed installation, another truck roll, or hours spent reconstructing records. The reporting does not establish whether those disruptions occurred in this case.

Even the direct loss can take considerable work to recover. At a hypothetical 10% profit margin, a company would need $100,000 in additional sales to generate $10,000 in profit—the amount needed to offset a $10,000 unrecovered loss. That follows OSHA’s cost-divided-by-profit-margin calculation.

The reported eBay proceeds do not establish Preferred Pool Management’s total financial loss. They put a dollar figure on the transactions investigators say they traced.

Pool equipment and supply inventory in a warehouse

Building Accountability Into the Business

For pool companies, the challenge is giving employees the access they need while maintaining oversight of valuable assets. Managers must be able to purchase equipment, move it between locations, and keep jobs moving. Those responsibilities should come with records another person can review.

The Insurance Information Institute recommends businesses “implement tight accounting controls that include frequent audits and take steps to ensure employees are aware of these practices.” Its employee theft prevention guidance also encourages businesses to provide a way for employees to report concerns without fear of reprisal.

For a pool business, that oversight can start with equipment sales. Document the item, require authorization for its release, and have someone other than the person arranging the transaction verify that payment reached the company’s account. Equipment marked discarded or damaged should also have a documented explanation.

Broader occupational-fraud research supports the value of internal oversight. “Organizations with effective anti-fraud controls in place consistently experienced lower losses and faster fraud detection,” the Association of Certified Fraud Examiners states in its 2026 occupational fraud findings.

As a pool company adds crews, vehicles, and service locations, an owner’s ability to personally track every asset becomes harder to sustain. Equipment may move among a warehouse, several trucks, and multiple job sites before anyone considers selling or disposing of it. The records and review process need to grow with that operation.

The Fairfield allegations remain for the courts to resolve. For other owners, they present a reason to examine their own process now. Delegating responsibility keeps the business moving; independent review gives the owner confidence that equipment releases are authorized and sale proceeds reach the company. Establishing those checks during everyday operations is far easier than reconstructing the trail after something goes missing

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