Pool News
The Current State of the Backyard Pool Industry: Short Film Holds Up a Mirror
The film that asks the question… is family togetherness worth the price of summer’s most expensive luxury?

At first glance, The Current State of the Backyard Pool Industry sounds less like a short film and more like something you’d see on the agenda at an industry summit. It reads like a white paper. A market report. An economic forecast delivered in a ballroom with bad coffee and PowerPoint slides.
That’s intentional.
Because the film isn’t just about a backyard pool. It’s about everything surrounding it right now — inflation, supply chain issues, pricing anxiety, dwindling usage, and the uneasy dance between homeowners and contractors trying to justify what something costs these days.
Film Title Anything But a Misnomer
The short film from Derek Frey, David Amadio, Gil Damon, and Steve Kuzmick opens in territory that ought to immediately feel familiar to anyone working in the pool industry: a dated backyard pool. The liner is aging. The water looks neglected. The chemistry is questionable. And the homeowner is staring at a renovation estimate he isn’t sure he can justify — financially or emotionally.
From that setup, the film does something clever. It takes the headlines we’ve been writing about here at Pool Magazine — rising costs, logistical breakdowns, economic pressures — and drops them into an everyday backyard conversation. Then it asks a harder question:
When the cost of maintaining the pool goes up… what happens to the meaning of it?

Film Shows The Realities of Rising Costs
In the opening scene, a homeowner, Henry (played by Gil Damon), asks his pool guy, Rick (played by Steve Kuzmick), why his pool liner replacement now carries a five-figure price tag.
The character Rick cites inflation. Supply chain instability. A late winter freeze in Texas. Petrochemical plant shutdowns. Limited liner availability.
If you’ve read Pool Magazine over the past few years, you’d already know that at least a few of those stories have already been validated in print. They’re real. They happened. They created issues that affected contractors nationwide.
That’s what makes the scene land.
Because Rick isn’t inventing stories. He’s pulling from real-life industry issues. But the way he delivers his points — confidently, rapidly, with the cadence of someone who has well rehearsed his rebuttal — creates more than a sliver of doubt.
Is he educating the homeowner? Or is he stacking headlines into a persuasive narrative that smacks with the slick gold chain energy of a used car salesman?
“The whole Texas freeze thing came from research,” David Amadio explains. “We were trying to connect the plight of this one contractor to a larger industry issue. The audience doesn’t know if it’s real. They don’t know if it’s legit. It could just be a ruse.”
That ambiguity is the point. The film doesn’t accuse the industry of exaggeration. It simply shows how real economic forces can easily blur into sales language.
The inflation and Texas freeze references aren’t throwaway lines. They were well researched.
Art Sometimes Imitates Life
“When you first reached out to us for an interview, I went on the Pool Magazine website, and one of the top headlines was about another Texas freeze,” director Derek Frey says. “I was like, wow. I don’t know if that’s art imitating life or not, but that was particularly intentional in our crafting of this story.”

That realness doesn’t just live in the headlines, pool guy Rick cites — it lives in how he carries himself.
Kuzmick’s performance isn’t built only on what he says but on the physicality of how he delivers his lines. After making his case for why Henry’s liner replacement will be more expensive, he wraps the conversation with a firm slap on his customer’s back and a casual, “Talk it over with the family and let me know.”
Then he walks.
He doesn’t linger, and he sure doesn’t soften the number. The message is subtle but unmistakable: I’ve got other jobs. I’m busy, and you need me more than I need you.
A View From The Other Side of the Mirror
Henry, the homeowner, is just as recognizable as Rick — only from the other side of the estimate.
He’s the Everyman. The middle-aged dad staring at a liner replacement bill that costs far more than he expected and wondering how he’s going to explain it at the dinner table. There’s a touch of Clark Griswold in him — earnest, well-intentioned, slightly overwhelmed. You get the sense that if something can go wrong with his pool, it probably will. When his skimmer pole snaps in half on the first attempt to clean, it’s funny — but it’s also revealing. This is a man losing control of something he once felt confident about.
The real pressure, though, is about the conversation waiting for him inside the house.
Henry knows the liner replacement isn’t just a repair. It’s a negotiation. One where he has to justify the expense to his wife — and he already senses she won’t be on board. In today’s economy, a five-figure liner replacement isn’t a casual conversation. It’s sure to be a debate and a potential source of tension.
That’s where the film pivots from industry commentary to something more personal, and a conversation happening in many homes across the nation.

The hesitation isn’t just about money. It’s about relevance.
Fighting a Losing Battle Against Devices & Indifference
Henry tries to make his case by appealing to what the pool used to represent — long summers, family time, shared memories. But when he looks to his kids for reinforcement to help him make the case, he’s met with indifference. Phones in hand, half-hearted answers, distracted nods. The pool that once anchored family life now competes against their screen time.
“It’s like a fantasy of middle-class American fatherhood,” David Amadio says. “All of us are watching our kids grow older by the day. All these pastimes we loved are falling by the wayside. This movie was our attempt to try to hold onto those things for a little bit longer.”
Gil Damon, who plays Henry — and who actually owns the pool used in the movie — brings an authenticity to that quiet frustration.
The Film Introduces a Thought Provoking Question
“Whether the kids swim in it or not, you still have to maintain it,” Damon says. “If you don’t maintain it, something goes terribly wrong. And there’s still something kind of joyous in maintaining it. Even just skimming the leaves. But at some point you’re like, wait, what am I doing all this for?”
That question lingers in the film.
What are we maintaining?
The pool becomes a metaphor for something bigger — for rituals that once felt permanent but now feel optional. For investments that once made obvious sense but now require defense. For a version of family life that doesn’t compete well with Wi-Fi.
Competing Against Technology
“Technology is king,” Amadio says. “There are so many casualties in the culture of technology. The pool’s like a little antidote to that. It’s an analog getaway from the digital maelstrom in which we all live.”
In that context, the liner replacement isn’t just a repair. It’s a referendum. Not just on budget, but on whether the pool still holds meaning inside the household. Henry’s wife finally says she would just as soon as like to fill in the pool and be done with it altogether.
And it’s right when Henry seems ready to give up — when he shuts off the timer and retreats inside — that the film introduces its wild card.
Reigniting That First Spark
Henry awakens to the sound of splashing. The pool lights are on. The water, which hours earlier looked neglected and uninspiring, now appears clean, inviting, almost cinematic. Floating across the surface is a stranger in goggles, a swim cap, and striped bathing suit, casually doing the backstroke.
He introduces himself as Willy Chamieux — played by writer David Amadio — and calmly explains that he is “the manifestation of why pools are cool.”

Henry, understandably alarmed, tells him the pool is in no condition to swim in (even though it’s clearly been transformed) and orders him out, a command which Willy ignores.
Instead, he dives beneath the surface to “inspect” the torn liner Henry was complaining about. When he resurfaces, it’s face down in a dead man’s float. Henry panics and jumps in to save him — only to discover he’s been played.
Getting Memory to Break Down The Barriers
And that’s the turning point. The moment Henry slips into the water, all of the tension drains from him. The defensiveness, the budgeting, the quiet resentment we saw earlier — it all fades. There’s something about being back in his pool — not as a project, not as an expense, but as he always imagined it — that softens him. You can see it on his face. He’s not calculating anymore. He’s remembering.

Willy challenges him to a game. They dive for quarters. They laugh — the kind of unguarded laughter that hasn’t been heard in that backyard in a while.
Soon, the rest of the family drifts outside. They’re tackled into the pool by Willy and quickly fall under the same spell as Henry, experiencing the renovated condition and joy of once more being in their own pool. The tone of the film shifts again. Visually, the sequence leans into classic aquatic spectacle.
“That was the main reference,” Derek Frey says. “Those 1930s films choreographed by Busby Berkeley — Footlight Parade — and Olympic synchronized swimming. We storyboarded the movement based on many of those references.”

The overhead shots evoke old Hollywood water ballets. The pool center stage again once more in the lives of Henry and his family.

Analysis of Willy Chamieux
The character of Willy carries an apparition-like quality throughout that the film never explains outright.
“We don’t know if he’s a water sprite or an actual person,” David Amadio adds playfully. “He kind of straddles the line.”
That ambiguity is deliberate.
Willy clearly isn’t there to fix the pool; the illusion disappears the moment he does. Rick will still need to be called if that dream is ever to become a reality. No, Willy is merely there to remind.
To remind Henry what the pool once felt like, reconnecting the emotion to the investment.
To remind the family of what enjoying the pool together once meant.
There’s something unmistakably Dickensian about the structure. Willy feels like a warm-weather variation of A Christmas Carol — less chains and underdone potato, more chlorine and cannonballs. If Scrooge needed the Ghost of Christmas Past to remember who he once was, Henry needs something similar.
Willy may very well be the Ghost of Summers Past.
The film never spells it out, but the parallels are there, and we pointed some of them out to the filmmakers. The character Henry represents a man on the brink of abandoning something meaningful. A supernatural visitation. A night that changes perspective before it’s too late.
“We hadn’t thought about Dickens specifically,” David Amadio admits, “but it’s definitely there.”
Whether spirit, trickster, or simply shared DNA, Willy’s function is clear: he forces Henry to re-experience joy before he walks away from it.
And then comes the final turn.
Coming Full Circle
Henry wakes the following morning, not on the couch where he had resigned himself to defeat, but in bed — surrounded by his family. The energy is different. The tension is gone. His wife looks at him and gives a quiet, approving nod. No speech is necessary. No debate. They both know what comes next.
His first order of business will be to call Rick and approve the liner replacement.
The film doesn’t frame that moment as one of defeat or capitulation, but one of clarity.
Only then does the final reveal land.
As day breaks, Rick pulls up in a truck and Willy climbs in. They head off toward another address — another backyard, another hesitant homeowner, another family on the fence. The magic wasn’t random but part of the process.
There’s a faint echo here of The Swimmer — one almost immediately draws the comparison of Burt Lancaster moving from pool to pool. Only this time, the journey is one of restoration. Willy isn’t drifting through suburbia trying to outrun a sad reality. He’s moving through it, reminding families what once made their backyards matter. It’s a subtle but meaningful reframing.
Rather than positioning Rick as a manipulator, the filmmakers present something more layered and nuanced. Rick understands that homeowners don’t just need pricing estimates. They need perspective.
“I think they’re ultimately doing good for people,” Derek Frey says. “Rick is pure business. He’s about the sale. Willy is doing it for the reasons he outlined. Everybody kind of comes out a winner.”
Together, they’re not just repairing pools — they’re restoring connection.
And that’s where the film’s theme settles.
The current state of the backyard pool industry isn’t simply about tariffs, inflation, or any of the other litany of issues impacting the industry. It’s about relevance and reminding consumers why they opted to build a pool in the first place.
Screening The Current State of the Backyard Pool Industry
For pool professionals, the takeaway isn’t that they need a gimmick.
It’s remembering what it is that they’re really selling.
The film doesn’t pretend that the economics aren’t real. The cost increases are real. The supply chain strain was real. The sticker shock homeowners feel is real. Those conversations happen every day in the backyard.
But so does the other part — the part that’s harder to quantify.
The first cannonball of the season.
The late-night sessions of Marco Polo.
The laughter that carries from backyard to backyard all summer long.
Rick understands the business of that, but Willy understands the magic.
And that’s why the film resonates.
Screening this film could be a useful exercise for pool professionals across the industry — not as satire, not as critique, but as perspective. It invites a simple question: Are we leading with cost, or are we leading with value?
We may not all have a magical spirit like Willy to bring along on every job to convince the customer.
Which means the magic has to come through us. Because if we don’t remind them why it matters, no one else will.
Ready to take a deeper dive?
Listen to our entire interview with the filmmakers of The Current State of the Backyard Pool Industry on the Pool Magazine Podcast.
Photo Credits: Derek Frey Films
Pool News
Landmark Aquatic Brings Poolside Adventures Attractions Nationwide

Poolside Adventures and Landmark Aquatic have joined forces to bring big-impact attractions with a small footprint to aquatic facilities across the country. The partnership pairs Poolside Adventures’ AquaClimb®, AquaZip’N® and AquaNinja® FLX attractions with Landmark’s expansive nationwide reach and proven expertise in aquatic facility design, construction, renovation, and maintenance.
Poolside Adventures attractions add excitement to aquatic facilities without a major renovation because they anchor directly to an existing pool deck with no water hookups, special tools or added concrete and reinforcement. In fact, the modular AquaClimb® walls can start with one section and grow with budgets. The AquaZip’N® is rapidly becoming a new, safer alternative to diving boards as it only requires four feet of water depth, can be installed in just a few hours, and has a throughput of six riders a minute.
“Some municipalities can’t afford a new water park or perhaps cannot renovate their pool this year,” said Cherie Moy, VP of Marketing and Strategic Partnerships for Poolside Adventures. “Our products are an easy answer: a big impact with a small footprint, adding an ‘active attraction’ that makes the pool more exciting.”
“Landmark has a large footprint across the country, and we’re especially excited about their reach into HOA communities, a growing market where our partnership has already led to multiple installations,” said Moy. “Together, we will help clients find the right fit for their space, their budget and to add action and adventure to their pool experience.”
Matt Cappello, Vice President of Design at Landmark Aquatic agrees saying, “We’re excited to collaborate with Poolside Adventures to promote the versatility, ease of installation and entertainment value their products will bring to more pools across the country.”
About Landmark
Since 1967, Landmark Aquatic has helped communities and organizations bring complex aquatic facilities to life and keep them performing. Today, we are the nation’s largest integrated commercial aquatics platform, providing design, construction, renovation, restoration, and maintenance services nationwide. Our construction-led expertise and long-term service capabilities give customers one trusted partner across every stage of a facility’s lifecycle. For the life of your pool. Learn more at www.landmarkaquatic.com.
About Poolside Adventures
For more than 20 years, Poolside Adventures’ flagship AquaClimb® has led the market for poolside climbing walls. Its full line, including the AquaClimb® Luxe, AquaZip’N® and AquaNinja® FLX, delivers challenging, safe fun for swimmers of all ages. For more about Poolside Adventures visit www.aquaclimb.com.
Pool News
Shasta Pools Hires 30-Year Builder to Head Residential Construction

Vic Harshman brings extensive pool building experience to key leadership role
- Decades of proven pool construction experience across Nevada, Arizona and Texas
- Previously served as Shasta Pools’ exclusive excavation contractor
- Predecessor handpicked Harshman to grow position under new leadership team
SCOTTSDALE, Arizona (October 5, 2026) – Shasta Pools, Phoenix Metro’s most recognized pool builder, named Vic Harshman as Head of Residential Construction. Harshman joins the new leadership team with more than three decades of hands-on industry experience and a long-standing relationship with the company to one of its most critical leadership roles.
Harshman has held senior construction leadership positions in Arizona and Texas, and worked closely with Shasta Pools, developing firsthand knowledge about the company’s standards, culture and customers. The appointment reflects the momentum Shasta Pools has built since its August 6 acquisition by Dansons Capital Group, Accrual Equity Partners, and Hydro Construction, and positions the full-service 60-year old pool company for continued growth.
Leadership Perspective
“Vic brings exactly the kind of no-nonsense, customer-first leadership our residential construction division needs,” said Jeff Thiessen, President, Dansons Capital Group. “His philosophy is deeply aligned with ours. Keeping customers’ needs as the foremost priority at every stage of the build process is at the center of everything we do, and Vic lives that every day.”
Harshman’s career in pool construction began at age 19, when he purchased a backhoe and launched a business digging plumbing trenches and footings. When the housing market declined in the late 1980s, he relocated to Las Vegas and began excavating swimming pools, a move that led to the creation of Harshman Excavating.
Harshman built and operated excavation businesses in Nevada, Arizona and Texas, primarily serving the pool industry, and served for a period as Shasta’s exclusive excavation contractor.
In 2012, Harshman joined A&A Manufacturing, serving pool builders across an eight-state region and growing annual sales by 10x. In 2020, he joined Keith Zars Pools in Texas as Director of Construction, where he brought together decades of ownership, leadership and industry knowledge.
A Return Rooted in Relationships
“I have always believed that strong relationships, hard work, accountability and taking care of people are the foundation of a successful business,” said Vic Harshman, Head of Residential Construction, Shasta Pools. “Shasta has been a meaningful part of my career for many years. I am genuinely excited to come back and help lead this team into a very exciting future.”
Harshman steps into the role with the full support of Dan Thiessen, Chairman of the new ownership team, and John Mortensen, the outgoing head of residential construction. Mortensen recommended Harshman for the position and will now serve as the company’s lead trainer. That transition reflects Shasta Pools’ commitment to investing in its people and preserving institutional knowledge as the organization continues to grow.
ABOUT SHASTA POOLS:
Shasta Pools is Arizona’s trusted name in custom pool building, proudly serving the Valley since 1966. For 60 years, Shasta has transformed backyards into beautiful, functional spaces where families relax, entertain and enjoy life. The company specializes in new pool construction, remodeling, pool service and landscape design with plans for expansion into the home services market to provide customers with complete home care solutions. Learn more at ShastaPools.com.
ABOUT DANSONS CAPITAL GROUP:
Dansons Capital Group, headquartered in Scottsdale, Arizona, is a family-owned and family-managed investment firm built on shared values, integrity and long-term vision. The firm was established by the founders of Dansons, Inc., the company that launched and sold Pit Boss Grills. The company takes a hands-on approach, actively seeking opportunities across global markets and multiple asset classes. Its growing portfolio includes strategic real estate development holdings across multiple countries, oil drilling technologies, and limited partnership investments. Guided by a deep commitment to quality and the communities they serve, the Thiessen family leads with gratefulness for the blessings God has given them and in turn supports those less fortunate. Dansons Capital Group continues to identify and cultivate opportunities that reflect their family’s values and generational vision.
ABOUT ACCRUAL EQUITY PARTNERS:
Accrual Equity Partners (AEP) is a founder-led, privately funded private equity group built on the belief that every person, every percentage, and every product matters. This commitment, known as the “Power of One,” drives AEP’s mission to empower businesses and secure legacies across fragmented, service-based industries. AEP partners with founder-led and family-owned businesses to overcome barriers and unlock their full potential through strategic investment, operational performance enhancement, and advisory services. For more information, visit AccrualEquityPartners.com.
ABOUT HYDRO CONSTRUCTION:
Hydro Construction, LLC (HydroCon) was founded in 1986 to serve Arizona’s commercial pool construction and renovation market. Under the leadership of Curt Lonsdale, the company’s commercial pool construction division now manages some of the largest and most complex projects in the country.
Pool News
NTCA Welcomes Jennifer Ibe and Rachel Smith to the Team

Flowood, MS, October 1 – The National Tile Contractors Association (NTCA) is pleased to announce the addition of Jennifer Ibe as Membership and Sponsorship Sales Manager and Rachel Smith as Membership Marketing Manager. The two new positions strengthen NTCA’s focus on membership growth, retention, engagement, and delivering greater value to members.
“Growing and strengthening our membership is a key priority for the NTCA, and Jennifer and Rachel bring the experience and expertise to help us do that,” said Jeremy Sax, Deputy Director of NTCA. “Their complementary skills will allow us to take a more strategic approach to both membership development and the overall member experience.”
Jennifer Ibe, Membership and Sponsorship Sales Manager
Ibe brings more than 10 years of experience in association events, sales, sponsorships, relationship management, and strategic growth. Most recently, she served as Director of Sponsorship and Sales for the Global Workspace Association, where she led major conferences, sponsorship development, budgets, and initiatives that increased attendance by 33% and profitability by 30%.
At the NTCA, Ibe will lead membership recruitment, retention, re-engagement, and relationship development while supporting sponsorship and partner revenue opportunities. She will also represent the NTCA at major industry events and help strengthen relationships with members and prospective members.
Ibe holds a B.A. in Communications from the University of Illinois at Chicago.
Rachel Smith, Membership Marketing Manager
Smith brings extensive association experience in membership, communications, digital engagement, and member programming. Most recently, she served as Digital Communications Manager for the Association of Electric Companies of Texas. Previously, as Director of Membership for the Texas Economic Development Council, she managed more than 1,000 members and developed programs to increase member engagement and networking. She also served as Membership Coordinator for the Texas Association of Community Health Centers, where she managed more than 5,000 members and led new-member onboarding and retention initiatives.
At NTCA, Smith will focus on member onboarding, retention campaigns, communications, digital engagement, webinars, events, and community development. She will also support membership analytics and digital initiatives aimed at strengthening the member experience.
Smith holds a B.A. in Communications with a minor in Social Justice from West Virginia Wesleyan College.
“Jennifer’s focus on relationship-building and membership development, combined with Rachel’s experience in member communications and engagement, gives us a strong team focused on every stage of the member journey,” Sax added. “We’re excited about what this means for our members and for the future growth of NTCA.”
About NTCA
Established in 1947, the National Tile Contractors Association (NTCA) is a nonprofit trade association dedicated to the professional installation of ceramic tile and natural stone. It is widely recognized as the largest and most respected tile contractors’ association in the world. For those seeking to improve their tile business, NTCA provides unparalleled educational experiences, supportive peer interaction, unique cost-savings programs, and a commitment to help develop the skills needed to improve your work, recruit, train, and manage your employees, and ultimately, make your business more profitable. Find out more at www.tile-assn.com.
Pool News3 weeks agoLeslie’s Reportedly Prepares for Chapter 11 Bankruptcy as Possible Nasdaq Delisting Looms
Pool News2 weeks agoLeslie’s Files Chapter 11, Lenders Set to Take Control in Major Restructuring
Features2 weeks agoA New Era at POOLCORP: John Watwood Focuses on Customers and the Fundamentals
Pool Equipment2 weeks agoAquaLink® EDGE™ and trackr iO Signal a New Direction for Pool Automation
Pool Equipment4 weeks agoHayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk
Press Releases3 weeks agoFSPA and PHTA Reunite Through Historic Affiliation
Press Releases4 weeks agoAutomatic Pool Covers Expands National Sales Team
News4 weeks agoAquatics Veteran Natalie Hood Launches Natalie Hood & Associates, LLC


























You must be logged in to post a comment Login