Industry News
Goldfish Swim School Celebrates A Wave-Making Summer, With Franchisee Accolades, Noteworthy Openings And A Golden Announcement

TROY, Mich. (Aug. 17, 2023) – Goldfish Swim School Franchising, LLC, recognized five fin-tastic franchisees at its second annual School Leadership Summit in Troy, Michigan, earlier this month. The event provides school leadership teams and owners the opportunity to connect, celebrate successes and milestones, and share learnings and best practices.
The Franchise Team, with help from brand ambassador and Olympic gold medalist Cullen Jones, presented the five Core Value Awards to schools who embody the unique set of values that have made Goldfish Swim School a leader in its category and communities:
- Going Above and Beyond to Create a Golden Experience – Larisa and Jeff Posner, Goldfish Swim School – Springfield, New Jersey
- Providing Wow! Customer Service – Gilbride Ownership Group, Goldfish Swim School – North Canton, Ohio
- Treating People with Integrity, Compassion & Trust – Gina Thomas, Goldfish Swim School – Winter Park, Florida
- Meeting & Exceeding Expectations so you see Extraordinary Results – BHB Ownership Group, Goldfish Swim School – Canton, Michigan
- Making a Big Deal out of Life’s Accomplishments by Remembering to Celebrate – Wyckoff Ownership Group, Goldfish Swim School – Boise, Idaho
Strengthening the core of the Goldfish Swim School franchise, the brand entrusts franchisees to integrate these guiding principles into both the day-to-day operations of their swim schools and within their local communities.
“It brings us great joy to engage with, recognize and celebrate our franchisees from all over North America. We appreciate their relentless dedication to living and demonstrating our core values in their communities and in their schools.” said Chris McCuiston, CEO & Co-Founder of Goldfish Swim School Franchising, LLC. “Through their efforts, we’re able to teach more than 200,000 kids how to be safer in and around the water each week, and we’re eager to witness the continued growth of our franchisees and the brand.”
While all together, the brand also celebrated the milestone grand opening of Goldfish Swim School’s 150th school in Astoria, New York in June. The school is owned and operated by the brand’s first franchisees, BHB Group, led by Katie Lee and Hope and Brian Bayer. This is BHB Group’s 20th open school across seven states: Michigan, Indiana, Florida, Ohio, Oklahoma, New York and Maryland.
Adding to this momentum, Goldfish Swim school proudly commemorated the addition of drowning prevention advocate and World Champion Swimmer Ryan Murphy, alongside his parents Pat and Katy Murphy, and grandfather, Mike Sullivan, who plan to open Goldfish Swim School – Saint Johns, near his hometown in Florida. The school is slated for a spring 2024 opening.
Goldfish Swim School continues to lead the way in franchising for children’s swim schools. This year, the brand achieved the top spot in the Children’s Swimming Lessons category and secured the 69th position overall in Entrepreneur’s Franchise 500. It also received recognition among the top 200 franchises and was distinguished as a leading Recession-Proof Franchise by Franchise Business Review.
With now more than 150 locations open and an additional 150+ schools in development, the brand remains focused on its strategic franchise expansion across North America.
Franchise opportunities remain available in Dallas, TX, throughout California and in Canada. For more information on Goldfish Swim School and its franchising opportunities, please visit https://www.goldfishswimschool.com/franchise-opportunities/ or call 248-801-1850.
About Goldfish Swim School:
Founded in 2006 by husband-and-wife team Chris and Jenny McCuiston, Troy, Michigan-based Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged four months to 12 years. Classes are led by specially trained instructors in a safe, child-friendly environment using a research-based philosophy called The Science of SwimPlay®. Since opening its first franchised location in 2009, the brand has grown to 150+ schools in 30+ states, with an additional 150+ in development. Goldfish is ranked No. 69 overall in Entrepreneur’s 2023 Franchise 500® and has been recognized as the No. 1 provider of children’s swimming lessons for seven consecutive years, was named to Franchise Times’ Top 500 for 2022 and is rated as a Top Franchise by Franchise Business Review for 2023. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America. For information on franchising, go to www.goldfishswimschool.com/franchising-opportunities.
Industry News
Latham Named to Newsweek’s America’s Greatest Companies List for Second Year

Recognition Highlights Pool Industry Leader’s Continued Commitment to
Innovation, Sustainability and Employee Experience
LATHAM, N.Y. (August 25, 2026) – Latham, The Pool Company [NASDAQ:SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, has been named to Newsweek’s list of America’s Greatest Companies 2026. This marks the second consecutive year Latham has earned a place on the list, which recognizes leading U.S.-based companies for their financial performance, employee satisfaction, innovation and sustainability efforts.
The comprehensive study, presented by Newsweek in partnership with Plant-A Insights Group, evaluated companies with over $75 million in annual revenue through an extensive survey of more than 179,000 employees and 2.7 million company reviews on financial stability, innovation, and sustainability. To enhance the depth and reliability of the study, Plant-A partnered with leading third-party data providers to assess more than 120 KPIs across critical performance areas such as leadership, integrity, compensation and work-life balance. Only companies that demonstrated outstanding results earned a place on the list.
“Being named one of America’s Greatest Companies for the second year in a row reflects the strength of our people and the culture they have built at Latham,” said Sean Gadd, President and CEO of Latham. “Our team shares a commitment to serving our customers, advancing our industry and finding better ways to work. This recognition shows the impact of those efforts and gives us strong momentum as we continue to grow.”
The Newsweek ranking also considers environmental stewardship, including greenhouse gas emissions, water use, waste reduction and transparency in sustainability reporting. Latham continues to explore ways to improve efficiency, reduce waste and support more responsible practices across its operations.
“Families trust Latham to help create spaces where they can connect, recharge and enjoy time together,” added Gadd. “Earning that trust starts with how we operate as a company. We are proud of this recognition and remain focused on delivering high-quality products, supporting our employees and building a strong foundation for continued growth.”
The full list of America’s Greatest Companies 2026 is published online at Newsweek.com. To learn more about Latham, visit LathamPool.com.
About Latham, the Pool Company
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.
Industry News
Landmark Aquatic Brings Duraflex Diving Equipment to Facilities Nationwide

Duraflex International and Landmark Aquatic have joined forces to bring premier diving equipment to aquatic facilities across the country. The partnership pairs Duraflex’s decades of expertise in diving board design and manufacturing with Landmark’s proven track record in aquatic facility construction, renovation, and maintenance — creating a best-in-class solution for facilities looking to elevate their diving programs.
Whether outfitting a new build or upgrading an existing facility, the collaboration gives aquatic operators access to Duraflex’s full product lineup alongside Landmark’s end-to-end project management and long-term service support. From recreational community pools to high-performance competition venues, the partnership is built to serve divers at every level.
“By joining forces, Duraflex and Landmark Aquatic provides our customers access to greater resources and strengthens our ability to better serve our customers,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “We’re excited about the opportunities ahead and the future we’ll build together in the world of aquatics.”
About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Serving clients across most of the U.S., Landmark delivers construction-led solutions and on-going support though its AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions. For more about Landmark Aquatic visit www.landmarkaquatic.com
About Duraflex International
For over 60 years, Duraflex International has been the trusted name in competitive and recreational diving equipment. Designed for performance and built to last, Duraflex products are found in facilities ranging from neighborhood pools to Olympic-level competition venues worldwide. Duraflex’s commitment to innovation and quality has made it the industry standard for diving boards and aquatic equipment.
Industry News
CCEI Wins 2025 Golden Wave Award

Every two years, the prestigious German media outlet Schwimmbad + Sauna hosts the Golden Waves awards, celebrating and rewarding European companies for their outstanding products, technologies, and innovations in the aquatic and wellness industry. The competition draws entries from across the continent, making each nomination a meaningful recognition of excellence. CCEI has long been a strong contender at this event — most notably in 2019, when the company took home the coveted Gold award.
For this 11th edition of the Golden Waves, CCEI put its connected level regulation system Niva VP for infinity pools in the spotlight. The technology earned the company nominations in three categories: Smart Technology, Usability, and Technical Innovation — a testament to the solution’s breadth of impact and the jury’s recognition of its multi-dimensional value. Thanks to its differential pressure technology, Niva VP delivers ultra-precise water level regulation down to the centimeter, without floats or approximate adjustments.
Representing CCEI at the awards ceremony were Catherine Gobin, Group Sales Director, and Leonie Bauer, Germany Branch Manager, who accepted the Bronze Medal in the Smart Technology category on behalf of the entire CCEI team. Their presence at the event also underscored the company’s active engagement with the European market and its commitment to building lasting relationships within the industry. “We are thrilled and honored to receive this award as it acknowledges the hard work of our entire team who continue to push the technological envelope to bring innovative products to the swimming pool industry,” says Gobin.
This distinction is more than a medal — it is a confirmation of CCEI’s strategic vision and ongoing commitment to shaping the pool of tomorrow: connected, efficient, and sustainable. As the aquatic industry continues to evolve, CCEI remains at the forefront, developing solutions that combine cutting-edge technology with real-world usability for professionals and end users alike.
www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G / Inglewood, CA 90301
Industry News4 weeks agoSkimmer Expands Into Pool Construction Software With Acquisitions of Pool Builder Geek and Poologics
Products2 weeks ago5 Ways Jandy’s New AquaLink® EDGE™ Is Changing the Game for Pool Pros
Pool Builder3 weeks agoOwnership Group Acquires Shasta Pools, Announces Expansion Plans to Offer Complete Home Services
Press Releases4 weeks agoSPS PoolCare Launches BlueWave Advantage Buying Group
Industry News4 weeks agoLatham Named to Newsweek’s America’s Greatest Companies List for Second Year
Pool News3 weeks agoLandmark Aquatic Earns Three 2026 PHTA Awards of Excellence
Trade Shows4 weeks agoCoverings Announces 2027 Orlando Dates and Awards Call
Manufacturer4 weeks agoCCEI Introduces New Color for pH & ORP Controllers





























You must be logged in to post a comment Login