News
GENESIS® Announces Maria Moscato As International Design & Wellness Faculty Advisor
(Alexandria, Va.) – GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is pleased to announce its new International Design & Wellness Faculty Advisor, Maria Moscato. Moscato, who is based in Bologna, Italy, has extensive experience in fine arts, architecture, writing and editing, and instructing at the collegiate level.
Moscato earned a Bachelor of Arts degree in Studio Visual Arts, as well as two Master of Arts degrees in Architecture and Industrial Arts. She first became involved in the pool and spa industry through her husband, who publishes Piscine Oggi, the premier pool industry publication in Italy that focuses on both residential and commercial pool design, maintenance, and technology. Moscato served as a translator and editor for Piscine Oggi for over 14 years.
In addition to her fine arts background, Moscato recently became a certified building technician in Italy after completing an 800-hour course on all aspects of construction and safety. She is well versed in 3D modeling and design software, including AutoCAD and Revit.
“I’m honored to be part of the GENESIS® faculty and have the opportunity to bring new courses and design ideas to the program,” says Moscato. “When people think of design, they think of Italy—whether it be fashion, cars, or architecture. There is something special about Italian design, and I look forward to sharing those design principles with GENESIS® students. I love the profession of teaching and sharing knowledge, a passion I will be able to live out by participating with GENESIS® and PHTA.”
As the International Design & Wellness Faculty Advisor, Moscato will work closely with GENESIS® Design Faculty Chair Paul John Boulifard and Design Faculty Advisors Feras Irikat and Kirk Bianchi. She will be responsible for developing new curriculum and teaching several GENESIS® courses.
“Maria has a wealth of knowledge through her access to amazing European design trends,” says Skip Phillips, Master CBP, Co-Founder of GENESIS®. “Her unique perspective will help GENESIS® elevate its educational offerings to new heights and truly change the trajectory of pool design in the United States. We are thrilled to welcome Maria to the GENESIS® faculty and cannot wait for our students to work with her.”
For more information, please contact Amy Willer, PHTA’s Director of Content and Communications, at [email protected] or 703-838-0083, ext. 121.
News
Invis-A-Rope™ Gives Automatic Pool Covers Aesthetically Pleasing Look
Exclusive Invis-A-Rope™ from Automatic Pool Covers, Inc. is designed to blend seamlessly into the pool track for a nearly invisible finish that customers love. Its dark gray color is intentionally engineered to match the pool coping and be virtually invisible within the track, unlike more visible alternatives from other manufacturers. As a key component of the THREE·SIXTY·FIVE™ automatic pool cover system, Invis-A-Rope™ enhances overall pool aesthetics while maintaining functionality, delivering a discreet design that remains virtually unseen by swimmers and end users.
Automatic Pool Covers Inc.
(800) 878-5789
About Automatic Pool Covers, Inc. (APC)
Automatic Pool Covers, Inc. (APC) is a leading U.S. manufacturer of automatic pool cover systems for gunite, vinyl, fiberglass, existing pools, and spas. Headquartered in Westfield, Indiana, APC partners with pool professionals nationwide to deliver high-quality auto-covers designed for safety, durability, and ease of use.
Manufacturer
Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector
Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.
The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.
With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.
Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.
In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.
Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.
“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.
Press Releases
Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected
Dallas, TX — The pool and outdoor living industry is accelerating its digital transformation as more builders adopt connected tech stacks to increase efficiency across every phase of a project. The newly launched JobTread and POOLCORP integration signals this shift toward smarter, fully integrated construction workflows.
JobTread, a construction management platform trusted by more than 10,000 companies, today announced its new integration with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and outdoor living products. This integration helps contractors connect estimating, purchasing, and project management in one streamlined workflow.
Launched in 2021, JobTread’s rapid growth reflects how quickly contractors are embracing project management software. In just a few years, the platform has seen a meteoric rise in adoption. That momentum signals a larger industry shift away from legacy solutions and toward integrated systems.
“Pool builders are becoming more strategic in how they use technology,” said Eric Fortenberry, Founder and CEO of JobTread. “They want systems that work together. Launching this new integration with POOLCORP helps contractors order materials quickly and seamlessly while delivering a better customer experience.”
The integration gives contractors direct access to POOLCORP’s full product catalog—including inventory, pricing, and ordering—while managing projects within JobTread. This includes access to National Pool Trends (NPT), POOLCORP’s leading building materials brand, trusted by builders and subcontractors for new pool construction and complete remodels. By connecting estimating directly to ordering across materials, finishes, and equipment, the integration helps streamline workflows, reduce errors, and accelerate project timelines.
For POOLCORP, the collaboration represents continued investment in digital innovation. As contractor expectations evolve, distributors and software providers are working more closely to support modern, connected workflows.
“Technology is reshaping how pool professionals operate,” said Todd Marshall, Vice President and Chief Information Officer of POOLCORP. “Partnering with platforms like JobTread is part of our broader commitment to building a more connected ecosystem for our customers. We will continue investing in integrations that help simplify workflows, accelerate project execution, and enable our customers to run their businesses faster and more efficiently.”
About JobTread
JobTread provides construction management software designed to help contractors streamline operations, improve financial visibility, and deliver exceptional project experiences. Launched in 2021 and trusted by more than 10,000 construction companies, JobTread combines estimating, scheduling, communication, job costing, and reporting in a single system, giving contractors real-time financial visibility across every project. Learn more at www.jobtread.com.
About POOLCORP
POOLCORP is the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products. Serving thousands of professionals across the industry, POOLCORP supports contractors with a broad product offering, including National Pool Trends (NPT), and a growing focus on digital innovation and connected customer experiences.
JobTread Contact:
Taylor Crosby
Director of Marketing
[email protected]
POOLCORP Contact:
Kendall Large
Vice President of Marketing
[email protected]
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