Pool News
Pool Builders Adapt to Inflation in a Post-Covid Economy
The COVID-19 pandemic reshaped the way we live and work, and it also had a profound impact on the costs of swimming pools over the past few years. Consequently, the price of an inground swimming pool has increased by roughly 30% since 2021. During the height of the pandemic, the pool industry experienced unprecedented demand driven by factors such as quarantining at home and limited options for travel. Consumers sought to create a relaxing oasis in their own backyards, and pool builders were overwhelmed with orders. However, in the post-COVID economy, the industry is adapting to new challenges, including price increases on materials, rising interest rates, and inflation.
Changing Consumer Behavior
The pandemic forced people to stay home, and this prompted a surge in home improvement projects, with swimming pools being a top choice for many. As Bob Mellon, the owner of Signature Pools & Spa in Fresno, CA, notes, “That’s one of the hardest things that I think came out of COVID is the inflation and the pricing has gone up so much.” The demand for pools skyrocketed, but rising costs have continued to be a factor over the past two years.
Mellon adds, “Our equipment costs have gone up 4% recently and they just continue to go up. Our cement prices are up, our rebar costs are up. We had shortages during COVID. So all of the materials that we have no control over have gone up.” These factors are affecting pool builders and their clients alike.
Adaptation to Inflation and Rising Interest Rates
In response to rising costs, builders are finding ways to adapt and mitigate the impact on their customers. Mellon explains, “One of the things that we’ve done is try to be more efficient. We’re kind of at a place where we’re trying to actually tighten our profit margins, and we’re able to do that by streamlining our company.” Pool builders are working harder to control costs and keep prices as reasonable as possible.
Mellon also points out the changing landscape of financing options, saying, “Where banks a couple of years ago were giving loans out very freely, they’re turning some down now. In efforts for the government to try to slow down inflation, they’re raising rates and it’s affecting us a bit.” This shift in lending practices has created challenges for both pool builders and customers who may need financing to afford their dream pools.

Pool Construction Lead Times
During the peak of the pandemic, customers often faced long lead times, with some waiting up to six months between signing a contract and the commencement of their pool project. This was a result of the overwhelming demand and supply chain disruptions. However, the post-COVID environment has seen a recalibration.
Mellon states, “Right now, we have been building pools from day of dig to water four to six weeks.” Pool builders have worked to streamline their processes and adapt to the new landscape, providing more efficient service to meet customer demand. However, Mellon acknowledges that they still allow for a buffer in the timeline due to potential changes and delays, such as material shortages and weather conditions.
A New Reality
After years of significant spending by US consumers, Morgan Stanley economists have recently predicted a potential “hangover effect on consumption”, which could ultimately weigh down economic growth. In the months ahead, American consumers are poised to confront several hurdles, including the resumption of student loan repayments, declining savings accounts, and stricter lending standards imposed by banks.
While the availability of pool builders has improved, consumers should not expect a drop in prices due to the factors mentioned. Inflation, rising material costs, and changing financing options have put increased pressure on the industry. As Mellon emphasizes, “We’re trying to help with the customers and help with the pricing. We’re going into a slower time. Our numbers are off this year compared to last year,” attributing a drop in pool sales to increased costs, recession concerns, and rising interest rates.
How Pool Builders Are Adapting To Inflation
Pool builders are adapting to inflation in a changing economic environment through various strategies and approaches. Some of the methods builders are employing include the following:
- Price Adjustments: Some pool builders have had to increase the prices of their services to reflect the increased costs of materials and labor. Transparent communication with clients about these price adjustments is key to maintaining customer trust.
- Contractual Clauses: In their contracts with clients, builders may include clauses that allow for price adjustments based on fluctuating material costs. This provides a degree of protection against sudden price hikes.
- Diversification: Some pool builders are diversifying their offerings. They may expand into related services, such as pool maintenance, remodeling, or landscaping. This diversification can help stabilize revenue streams and reduce reliance on pool construction alone.
- Technology Integration: Incorporating technology and software tools can enhance project management, scheduling, and resource allocation, ultimately increasing efficiency and reducing costs.
- Skilled Labor Training: Investing in the training and development of skilled labor can help increase productivity and reduce the reliance on subcontractors, which can help manage labor costs more effectively.
- Supplier Negotiations: Establishing strong relationships with suppliers can lead to favorable terms, bulk discounts, and priority access to materials, mitigating supply chain disruptions and costs.
- Financing and Payment Options: Offering flexible financing and payment options to clients can make pool construction more affordable for customers, potentially offsetting the impact of rising interest rates.
- Market Research and Adaptation: Pool builders may adapt their offerings to meet changing demand. For example, they may shift towards smaller, more budget-friendly pool designs if that is what the market demands.
- Customer Education: Educating customers about the benefits of their pool choices and how they affect long-term operational costs can justify higher initial costs and encourage more efficient pool designs and features.
- Insurance and Risk Management: Pool builders may review and update their insurance policies to protect against unexpected costs, such as project delays or unexpected material price increases.
Ultimately, the post-COVID economy has brought significant changes to the pool industry, affecting both consumers and pool builders. The unprecedented demand for pools during the pandemic has been replaced by more cautious consumer spending. Pool builders are adapting to this changing economic environment. While lead times have improved, prices remain relatively high due to inflation and other factors. Analysts expect discretionary spending, including investments in new pool construction to continually moderate through the coming months.
Pool News
Remembering Guy Wood: A Pool Builder Who Elevated the Craft
The pool industry recently lost one of its most respected craftsmen with the passing of Guy Wood. For more than four decades, Wood built a reputation not only as a skilled builder and technician but as a steady, thoughtful presence in an industry that values both creativity and trust. His work, his mentorship, and his quiet determination left a lasting mark on the people and projects he touched.
A Career Built on Craftsmanship
Wood spent the majority of his professional life serving homeowners throughout the Fort Worth area. Beginning in 1979, he helped shape generations of backyards through his companies, Westside Pools & Service and Westside Watershapes. Together, the two divisions reflected the full scope of his commitment to the craft. Westside Pools & Service focused on maintenance and repair, while Westside Watershapes handled the construction of custom pools that would go on to earn recognition in international design competitions.

For Wood, the goal was always straightforward: design and build the finest custom pools possible for his clients. That focus guided the way he ran his business and the way he approached each project. Over the years, he earned numerous professional credentials, including accreditation from the Society of Watershape Designers (SWD), designation as a Verified Watershape Builder through Watershape University, certification as a NSPF Certified Pool/Spa Operator, and recognition as an APSP Certified Building Professional.
He was also deeply engaged in the broader pool professional community, maintaining active involvement with organizations such as Genesis, Watershape University, and Carecraft. Those affiliations reflected his belief that learning never stops in this industry, and that the best builders continually refine their craft.
Respected In The Industry
While Wood’s professional accomplishments were significant, those who knew him say his character was what truly set him apart.
Ray Corral, who collaborated with Wood, considered him a close friend, remembers both the man and the quiet strength he showed while facing personal challenges.
“When I first met Guy Wood, he shared that he was battling cancer,” Corral recalled. “Even then, he spoke about how honored he felt to have the team he had assembled come together to finish what he believed would be his final project. I can’t think of a greater honor than that.”
Corral said the two worked together on multiple projects alongside other respected professionals in the industry, including Kyle McDaniel and designer Randy Angell.

“As a tribute to Guy, I had reached out to Pool Magazine, which gracefully took on one of our collaborations and paid credit and industry recognition to Guy,” Corral said. “Guy was selfless and approached the issues we had with patience… something you learn with time and experience in our world.”
What stood out most to Corral was Wood’s determination.
“I was always taken back how he continued to quietly fight, but kept moving forward with our projects,” he said. “Guy Wood was my friend. He was an industry leader and a mentor, my personal role model.”

That sentiment was echoed by acclaimed watershape designer Randy Angell, who was a frequent collaborator with Wood.
“Guy was a rare breed — a man of humility who had every reason to brag,” Angell said. “I had the pleasure of working with him on various projects over the years, most recently our Frank Lloyd Wright-inspired renovation project that was featured on the cover of Pool Magazine. He was a constant force in the industry and someone I could refer my clients to without hesitation.”
Angell noted that Wood’s influence extended beyond the projects themselves.
“Guy had a drive to continually elevate our industry,” he said. “Whether through thoughtful design, construction excellence, or unwavering business integrity, he pushed to be the best and inspired those around him to do the same.”
While Wood’s work earned industry recognition, those who spent time with him remember the personal side just as vividly.
Carol Gigliotti, Sales Director for Pool Magazine, knew Wood for decades during her time working in the industry.
“We lost an industry great and a personal friend to me and so many others,” Gigliotti said. “A truly wonderful man and outstanding designer and builder. All who knew him loved him, myself included.”
Photographer Danny Riley, who had the privilege of photographing Wood’s creations, recalls their last memories together.
“I remember being together poolside with his wife and daughter, trading stories and laughter over a beautiful Texas sunset, surrounded by everything he loved.”
Riley says that moment revealed the kind of person Wood was away from the jobsite.
“Very innovative and incredibly talented in his craft, he had a soul one might not expect from someone so accomplished,” Riley said. “If I could describe his presence in two words? Humble and kind. I’m honored to have known him.”
Those two qualities — humility and kindness — are mentioned repeatedly by the people who knew Wood best. Despite his experience, his credentials, and the accolades his projects received, he remained someone who approached the work and the people around him with patience and respect.
A Lasting Legacy
After a long and successful career, Wood made the decision in 2025 to sell Westside Pools & Service to Gold Medal Pools. It marked the closing of one chapter of a professional life that had already influenced countless projects and professionals.
But the true measure of Wood’s legacy may be found less in the awards or certifications and more in the relationships he built throughout the industry. Designers trusted him to bring their visions to life. Other builders respected his craftsmanship. Clients relied on his integrity.
And friends remember him as someone who continued to move forward, even during difficult moments, always focused on finishing the work he loved.
Guy Wood helped shape the watershaping industry through the projects he built and the example he set. His impact will continue to be seen in the backyards he transformed, the professionals he mentored, and the standards of excellence he championed throughout his career.
He will be fondly remembered by colleagues across the industry and missed by the many friends, collaborators, and family members whose lives he touched along the way.
Pool News
Step Into Swim Is Turning Industry Giving Into Life-Saving Impact
Pool industry leaders donate to Step Into Swim, expanding access to swim lessons and advancing water safety nationwide.
Drowning remains one of the leading causes of accidental death among children in the United States. It’s a sobering reality that hits hardest in underserved communities where access to swim lessons and aquatic facilities is limited. That’s where Step Into Swim, an initiative of the Pool & Hot Tub Alliance, continues to step in with purpose.
Since its launch in 2012, Step Into Swim has gifted more than 500,000 swim lessons to children across the U.S. and beyond. In 2025 alone, the program raised over $1.5 million, funding learn-to-swim programs in 43 states, American Samoa, the U.S. Virgin Islands, Grand Cayman, and Canada — providing nearly 20,000 children with access to life-saving water safety education. Every dollar donated goes directly toward programming.
Behind those numbers is a growing coalition built from manufacturers, distributors, trade organizations, and technology providers who see water safety as a shared responsibility.
At the center of the program’s outreach efforts is three-time Olympic gold medalist Rowdy Gaines, who serves as Vice President of Partnerships and Development for PHTA. Gaines has become one of Step Into Swim’s most visible advocates, helping connect industry support directly to community outcomes.

Hayward: Investing in Safer Futures
This year, Hayward expanded its multi-year partnership. They made a $50,000 donation — comprised of $25,000 in cash and $25,000 in equipment — earning Platinum-level supporter status.
Hayward President and CEO Kevin Holleran emphasized that the company’s commitment goes far beyond product innovation.
“Access to swimming pools and water safety education is essential to protecting families and strengthening communities,” Holleran said. “Hayward’s continued support of Step Into Swim helps more children access life-saving learn-to-swim programs. Investing in water safety means investing in safer futures, and this donation reflects Hayward’s values and our commitment to making a meaningful impact beyond the products we design and manufacture.”
Gaines echoed that sentiment, noting that Hayward’s involvement has helped keep community pools open while expanding access to swim lessons for underserved children.
“Hayward’s continued support has not only provided access to swim lessons to underserved children across the country — it has also helped Step Into Swim revitalize community pools that were at risk of closure,” he said.

Heritage Pool Supply Group: Turning Community into Action
For Heritage Pool Supply Group, giving back is woven directly into company culture. Through its Heritage Cares Foundation, the distributor contributed $100,000 to Step Into Swim following its annual charity concert at the Pool & Spa Show in Atlantic City.
Scott Frost, President of Heritage Pool Supply Group, described the initiative as deeply personal for his organization.
“This initiative is very close to our hearts as it aims to create more swimmers and teach children in underserved communities across the country to swim,” Frost said. “By working together, we can make a significant impact and ensure that every child has the opportunity to learn this essential life skill.”
Heritage Cares has selected Step Into Swim as a beneficiary for five consecutive years, helping raise awareness throughout the pool, spa, and hot tub industry while directly funding swim access for thousands of children.
Gaines credited Heritage’s long-term commitment with tangible results.
“Since 2021, Heritage Pool Supply Group’s donations to Step Into Swim have provided nearly 20,000 children access to lifesaving learn-to-swim programs,” he said, calling Frost and the Heritage team “true champions of water safety.”

Pentair Pool: Making Safety the Starting Point
Now in its third year supporting Step Into Swim, Pentair Pool announced a $100,000 contribution as part of its broader commitment to drowning prevention and water safety education.
Greg Claffey, President of Pentair Pool, underscored the importance of introducing children to water in the right way.
“Everyone’s journey should start with a safe introduction to the water,” Claffey said. “This partnership lets us give back to our communities in a meaningful way — by supporting local families through helping future swimmers learn the skills that keep them safe in and around the water.”
Pentair’s Diamond-level support helps fund learn-to-swim programs for thousands of children nationwide. The company also sponsors National Water Safety Month each year, reinforcing its belief that education and awareness are just as critical as equipment and innovation.
Gaines praised Pentair’s consistency.
“Pentair Pool understands that enjoying aquatic environments begins with safety, and they consistently advocate for increased awareness of drowning prevention through their work with Step Into Swim, National Water Safety Month, and other water safety initiatives,” he said.

Fluidra: Five Years of Meaningful Momentum
Marking its fifth consecutive year of support, Fluidra continued its partnership with a $100,000 donation, reinforcing its commitment to underserved communities and vulnerable populations.
Gaines described Fluidra’s impact in deeply human terms.
“Their generosity has had a life-changing positive impact on literally thousands of children who now know how to be safe in and around water,” he said. “Step Into Swim is thrilled to begin our 2026 fundraising with this incredible donation from Fluidra, which will allow us to fund learn-to-swim programs across the country and fulfill our mission to save lives.”
Jon Viner, President of Fluidra North America, emphasized that water safety reaches far beyond the pool deck.
“Ensuring children have the skills to be safe and confident around water is a responsibility that extends beyond the pool,” Viner said. “Through our support of Step Into Swim, we’re helping broaden access to swim education that can truly change — and save — lives.”
Fluidra also noted that in 2025, Step Into Swim fundraising was matched by the PHTA Board of Directors, bringing total contributions to more than $3 million and supporting over 250 programs delivering roughly 180,000 swim lessons.

NESPA Foundation: Rallying the Northeast
Another major supporter helping expand Step Into Swim’s reach is the NESPA Foundation, which continued its partnership as a Diamond Level supporter with a $100,000 donation presented during the 2026 Pool & Spa Show in Atlantic City.
Jeremy Hasbrouck, President of the NESPA Foundation, said the partnership reflects what’s possible when the industry works together toward a common goal.
“Our partnership with Step Into Swim is a testament to what we can achieve when the industry unites for a common cause,” Hasbrouck said. “For the past three years, our matching program has successfully quadrupled funding, turning our members’ generosity into swim lessons. The NESPA Foundation remains steadfast in its commitment to drowning prevention, and we are thrilled to continue this journey with Step Into Swim to make water safety accessible to all.”
Beyond its financial support, the Foundation continues to create tangible community impact throughout the Northeast. Following the show, the NESPA Foundation also presented a $35,000 Step Into Swim grant to the Atlantic City Boys & Girls Club, supporting learn-to-swim programming for local youth.
Rowdy Gaines noted that NESPA’s consistent support has made the organization one of the most influential contributors to Step Into Swim’s growth in the region.
“They have shown up year after year to rally support from their members and raise awareness of the lifesaving importance of swim lessons and water safety,” Gaines said. “Step Into Swim could not reach this level of success in the Northeast without the support of NESPA, its Executive Director Dominick Mondi, and the NESPA Foundation Board.”
Industry Partners Expanding the Mission
Support for Step Into Swim also extends beyond the largest industry manufacturers. A number of companies continue to contribute through ongoing partnerships that collectively strengthen the initiative’s reach.
AquaStar Pool Products, Periodic Products, and Pool Shark H2O recently renewed their partnerships with Step Into Swim with combined donations totaling $50,000, helping fund additional learn-to-swim grants across the country.
Their support contributed to Step Into Swim’s most successful single month of fundraising ever, with donations exceeding $500,000 in January 2026 alone.
“When leaders like AquaStar Pool Products, Periodic Products, and Pool Shark H2O show their support for a cause like Step Into Swim, the rest of the pool, spa, and hot tub industry takes notice,” Gaines said. “Raising awareness of drowning prevention and understanding the lifesaving impact of swim lessons is the first step in eradicating the accidental drowning epidemic.”

For the companies involved, the mission aligns closely with their broader commitment to safety within the aquatic industry.
“At AquaStar Pool Products, safety isn’t just what we manufacture—it’s what we believe in,” said Steve Barnes, Director of Science and Compliance at AquaStar Pool Products. “Teaching children and families to swim saves lives, and we are proud to deepen our commitment.”

Periodic Products has also strengthened its long-term support by contributing to the Rowdy Gaines Water Safety Champion Endowment Fund, helping establish sustainable funding for Step Into Swim well into the future.
Meanwhile, Pool Shark H2O continues to support the initiative through its Silver Level sponsorship.
“Our continued partnership is a win for everyone involved, especially the kids who otherwise may not get access to these lifesaving swim lessons,” said Scott Trafton, President and Co-founder of Pool Shark H2O.
A Collective Mission with Measurable Impact
What makes Step Into Swim especially powerful is its collaborative model. Manufacturers, distributors, and industry partners aren’t competing for recognition — they’re pooling resources around a shared goal: reducing childhood drowning and expanding equitable access to swim education.
From revitalizing community pools to funding grassroots swim programs through YMCAs, Boys & Girls Clubs, community centers, and local organizations, Step Into Swim converts corporate generosity into real-world outcomes.
For the pool and spa industry, this initiative represents something bigger than philanthropy. It’s a unified effort to strengthen communities, improve public health, and ensure that more children grow up with confidence — not fear — around water.
As Gaines often reminds supporters, every lesson matters. Every donation counts. And every child who learns to swim is one more life potentially saved.
And with continued leadership from companies like Hayward, Heritage Pool Supply Group, Pentair Pool, and Fluidra, Step Into Swim is proving that when an industry comes together with purpose, it can make waves far beyond the water’s edge.
Pool News
Pentair Rings the Opening Bell at the New York Stock Exchange
Pentair celebrated a major milestone this week as company leadership rang the Opening Bell at the New York Stock Exchange in honor of the company’s 60th anniversary.
The ceremony brought together Pentair’s executive leadership team along with Chairman of the Board Dave Jones to commemorate six decades of innovation in water technology. The event also marked another important milestone for the company: 30 years of trading on the NYSE.
“Celebrating Pentair’s 60th birthday at the NYSE was truly an inspiring and energizing experience,” said Jerome Pedretti, EVP & CEO of Pentair Pool.
In a statement shared following the ceremony, Pentair reflected on the significance of the moment.
“Today, our executive leadership team and Chairman of the Board, Dave Jones, had the honor of ringing the Opening Bell at the New York Stock Exchange,” the company said. “In 2026, Pentair celebrates our 60th anniversary, 50 consecutive years of dividend increases, and 30 years of trading on the NYSE.”
Pentair also used the occasion to thank the people who have supported the company’s growth over the years.
“Thank you to our employees, customers, and shareholders for your support as we advance our mission to help the world sustainably move, improve, and enjoy water, life’s most essential resource,” the company added.
Founded in 1966, Pentair has grown into a global leader in water technology, with solutions that support residential, commercial, and industrial water systems. Within the pool industry, Pentair is widely recognized as one of the sector’s most influential manufacturers.
Its equipment lineup includes pumps, filters, heaters, automation systems, lighting, and water treatment technologies used by pool builders, service professionals, and homeowners around the world.
For the pool industry, the NYSE ceremony served as both a celebration of Pentair’s long history and a reminder of the company’s continuing impact on modern pool technology.
As Pentair marks 60 years in business, the company remains focused on its mission to help people move, improve, and enjoy water around the world.
Photo Credit: New York Stock Exchange
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