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MOVA Unveils a New Autonomous Hovering Robotic Pool Cleaner with Underwater Drone-Like Agility
Las Vegas, [October 22, 2025] — MOVA, a smart home innovator, today announced its participation at International Pool Spa Patio Expo (PSP Expo) 2025 in Las Vegas, debuting its most advanced robotic pool cleaner yet — the Rover X10. Powered by enhanced vertical thrust technology, the Rover X10 can rise, hover, descend, and move laterally while suspended in water — much like an underwater drone. While most pool cleaners are limited to 2D mapping of the floor and walls, the Rover X10 takes a leap forward with 3D pool mapping technology, enabling real-time spatial awareness and precise recognition of every contour. Powered by LDS (Laser Distance Sensor), it excels in navigating complex pools with irregular shapes, varying depths, and multiple corners — where visual and sonar systems often fall short.
Building on its proven expertise in robotic vacuums, wet-dry vacuums, and robotic lawnmowers, MOVA now officially extends its innovation into the smart pool cleaning segment. The new robotic pool cleaner lineup, flagship Rover X10, alongside the Diver A10 and R10, underscores MOVA’s ambition to redefine smart pool care. MOVA’s robotic pool cleaners are expected to be available for purchase in North America, Europe and Australia starting spring 2026.
“MOVA is committed to creating intelligent, full-ecosystem cleaning solutions that deliver both performance and simplicity,” said Lucien Shen, President of MOVA Robotic Pool Cleaner Business Unit. “The Rover X10 represents the pinnacle of our innovation—bringing AI, endurance, and precision together to give users a truly effortless pool cleaning experience.”
MOVA Rover X10: Mastering All-Terrain Pool Cleaning
The Rover X10 sets a new benchmark in pool cleaning with its groundbreaking 7-in-1 OMNI Clean system, delivering comprehensive coverage across seven critical zones: surface, floor, walls, waterlines, corners, steps, and shallow areas. Equipped with 15 coordinated motors and a powerful 15,000mAh battery, the X10 offers up to 6 hours of continuous floor cleaning on a single charge, covering pools as large as 500㎡.
The Rover X10 redefines pool cleaning with a suite of advanced technologies. Its EdgeDrive™ precision brushing system enables flawless cleaning along edges and corners, while the 5L ultra-fine filtration basket is designed to capture particles of various sizes — from large debris like leaves to fine dust as small as 3μm.
At its core, the FloatDrive™ system integrates four jet-drive motors with intelligent differential control, enabling agile and precise lifting across different surfaces. Powered by high-efficiency brushless motors that deliver an impressive 10,000 GPH of suction power, the X10 maintains steady climbing performance on steps and complex pool surfaces. Its enhanced vertical thrust supports seamless underwater hovering and not only prevents the robot from getting stuck on steps, ladders, drains, or pool lights, but also allows it to reach varying depths and access hard-to-clean areas. The X10 can even self-lift smoothly for effortless retrieval after cleaning — bringing the underwater drone concept to life in a practical, consumer-ready form.
Equipped with underwater LDS (Laser Distance Sensor), 360° AquaScan™ maps the pool in real time with pinpoint accuracy. Its intelligent route planning adapts dynamically to every curve and contour, ensuring complete coverage with minimal redundancy. Complementing this, PoolNavi™ fuses advanced sensors with AI-driven path optimization, enabling the X10 to learn, adapt, and maximize cleaning efficiency. Powered by AquaSonar™ technology, which converts WiFi signals into ultrasonic waves for stable underwater connectivity, the Rover X10 offers real-time monitoring, app-based control, and smart wireless docking — delivering a truly seamless pool cleaning experience.
MOVA Diver A10: High-Performance Value for Everyday Pools
For consumers seeking a high-value yet powerful solution, MOVA introduces the AI-powered Diver A10. Designed with efficiency and durability in mind, the A10 delivers up to 25% stronger suction performance compared with typical models in its class, reaching a remarkable 6,000 gallons per hour flow rate. With the 169Wh (7800mAh) high-capacity battery, it delivers up to 210 minutes of uninterrupted runtime, making it a reliable partner for large or heavily used pools. The A10 also incorporates a ultra-fine filtration system with a 3.5L debris basket and a fine filter screen, ensuring that both coarse debris and fine particles are effectively captured. With MOVA’s side hall-sensor and advanced AI algorithms, the A10 achieves ultra-precise edge cleaning along pool walls,and its extended coverage reaches 5cm above the waterline—delivering pristine pool edges, while its dual-track drive and front scrubbing brush enable thorough coverage and spotless results.
MOVA Diver R10: Entry-Level Simplicity, Enhanced Runtime
Completing the lineup is the Diver R10, MOVA’s most accessible robotic pool cleaner. Targeted at above-ground and smaller underground pools, the R10 focuses on reliable floor cleaning with straightforward ease of use. Despite its entry-level positioning, it delivers impressive performance with 120 minutes of runtime—30 minutes longer than many competitors in its class—and a suction capacity of 1,500 GPH. Equipped with dual suction inlets, two scrubbing brushes, and a random cleaning mode, the R10 ensures consistent floor coverage. Its compact design, efficient circulation outlets, and simple one-touch operation make it the perfect choice for first-time robotic pool cleaner users.
*All data is provided by MOVA LAB and may vary depending on testing conditions. MOVA reserves the right of final interpretation.
About MOVA
MOVA is a global innovative smart appliance brand that advocates “leading innovation, connecting technology with daily life.” It is dedicated to creating new intelligent living spaces for families worldwide through continuous technological breakthroughs, exploring future home living styles.
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For more information, please visit http://global.mova-tech.com
Media Contact
CCEI is pleased to announce Benoit Masse as the company’s new Sales Director for Canada. Masse has over 35 years of experience in the pool industry, including 20 years at Hayward, which has given him the opportunity to develop true expertise in everything from technical service, commercial pool construction, as well as a deep understanding of distribution.
“Benoit brings CCEI in-depth industry knowledge which will be tremendously important as he supports our customers and partners across Canada,” says Martin Grenier, VP of CCEI’s North American operations. Benoit can be reached at [email protected].
www.ccei-pool.com/us/
424-800-2191
JED Pool Tools, US manufacturer and distributor of swimming pool and spa maintenance equipment, offers a new Pro 14” Pool Vacuum with a swivel-plastic handle for cleaning both residential and commercial swimming pools. This vac head is heavy weight and designed to make it easy to clean corners and steps. Made to handle the cleaning of any size swimming pool with durable construction. Easily maneuverable vacuum head has 360-degree swivel connector that ends aggravating hose tangling. Adapted for both 1-1/2” and 1-1/4” hose sizes. Proudly made by JED in Pennsylvania, USA.
www.JEDPoolTools.com
570-344-4137
Old Forge, PA
(Sarasota, Fl. / Alexandria, Va.) — The Florida Swimming Pool Association (FSPA) and the Pool & Hot Tub Alliance (PHTA) today announced a new affiliation agreement, effective January 1, 2027, bringing together two leading organizations with a shared commitment to advancing the pool, spa, and hot tub industry.
The affiliation represents both a new chapter and a return to shared roots. FSPA operated as Region VII of the National Spa & Pool Institute (NSPI) during the 1960s and 1970s, transitioned to an independent affiliate in 2001, and became fully independent in 2008. Nearly two decades later, FSPA and PHTA are reuniting through a modern affiliation model designed to combine strong state and national resources while preserving FSPA’s autonomy.
Under the affiliation, FSPA will continue to independently govern and operate its organization, while FSPA members will also gain membership in PHTA. The relationship brings together FSPA’s deep Florida relationships, state advocacy, chapter network, and market expertise with PHTA’s national education and certification programs, standards development, workforce initiatives, research, advocacy, and industry resources.
“FSPA has always been focused on delivering meaningful value to our members and strengthening the industry in Florida,” says Keith Johnson, President of FSPA. “This affiliation allows us to maintain the identity, leadership, and local relationships that make FSPA strong while giving our members access to an even broader network of education, resources, and expertise. It is an exciting opportunity to bring our organizations back together in a way that positions our members and our industry for the future.”
The organizations already have a strong history of collaboration, including FSPA’s partnership with PHTA’s Step Into Swim drowning prevention initiative, which has expanded significantly since 2020—funding more than 180,000 swim lessons in 2025 alone—while increasing support for community learn-to-swim programs.
“There is tremendous power in bringing the industry together while continuing to recognize the importance of strong state and local leadership,” says Scott Frost, Chairman of the PHTA Board of Directors. “FSPA has an extraordinary history and presence in Florida, and PHTA brings national scale and resources that can complement that strength. Together, we can create greater opportunities for our members, speak with a stronger industry voice, and continue raising the level of professionalism throughout the industry.”
The affiliation is designed to expand access to education and certification, strengthen workforce development, increase advocacy influence, enhance consumer safety initiatives, and provide members with additional resources and benefits. The FSPA-PHTA affiliation takes effect January 1, 2027.
For more information, please contact Amy Willer, PHTA’s Senior Director of Content and Communications, at
[email protected] or 703-838-0083, ext. 121.
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About the Florida Swimming Pool Association
The Florida Swimming Pool Association (FSPA) is a nonprofit trade association representing Florida’s swimming pool, spa, and hot tub industry. For more than 50 years, FSPA has served as a trusted resource for pool builders, service professionals, manufacturers, and suppliers while promoting professionalism, education, and safety across the industry. Through advocacy, training, and consumer outreach, FSPA works to protect the interests of its members and advances best practices in pool and spa construction, maintenance, and design. FSPA also supports drowning prevention and water safety initiatives through its charitable arm, the Florida Swims Foundation, which provides funding for swim lessons and water safety education programs throughout the state. For more information, visit www.fspa.com.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
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