Press Releases
Pool & Hot Tub Alliance Announces 2025 Dr. R. Neil Lowry Grant Recipient
(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce the recipient of the 2025 Dr. R. Neil Lowry Grant: Southern Nevada Health District (SNHD) in Las Vegas, NV. SNHD was honored during the PHTA Awards of Excellence Reception at the 2025 International Pool Spa Patio Expo in Las Vegas, NV, on October 21, 2025.
Given in the memory of Dr. Robert Neil Lowry, a longtime member of PHTA and the Recreational Water & Air Quality Committee, this $5,000 grant honors a public health official or department who has made outstanding contributions to advance the public’s health and safe use of recreational water in pools, spas, and waterparks through educational, safety, operational, and technical programs.
SNHD is responsible for serving the Las Vegas metropolitan area, as well as all outlying municipalities in Clark County. This includes over 5,000 aquatic venues. Since 2024, SNHD has been implementing risk factor surveys to help inspectors assess the safety of these venues, including lifeguard staffing, bather load, equipment, and water treatment systems.
Conducting these surveys allows for improved working relationships between inspectors and aquatic facility operators, creating a more supportive environment. The results from the surveys lead to better protecting public health by reducing the number of violations and closures related to imminent health hazards and encouraging innovation in risk mitigation strategies throughout the community.
With the $5,000 grant, SNHD will expand the risk factor survey program to allow for a more thorough analysis of the data that can then be used to develop training materials for industry partners and enhance outreach efforts to aquatic facilities.
“The PHTA RWAQC was deeply impressed by SNHD’s risk factor survey program and its goals to ensure bather health and safety as well as improve coordination between operators and inspectors,” says Justin Wiley, PHTA Vice President of Government Relations, Standards, and Codes. “PHTA is proud to support SNHD in its efforts to expand this program and enhance aquatic experiences for its community members.”
Previous winners of the Dr. R. Neil Lowry Grant include Central Valley Health District, 2024; Craven County Environmental Health, 2023; Fishers Health Department, 2022; and City of North Richland Hills, 2021.
For more information about the Dr. R. Neil Lowry Grant, visit phta.org/lowry-grant.
[image caption: L-R: PHTA President & CEO Sabeena Hickman, CAE; Periodic Products, Inc. President & CEO Joe Laurino, PhD; Southern Nevada Health District Senior Environmental Health Specialist Linda Nguyen; PHTA Board Chair Scott Frost, Heritage Pool Supply Group]About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
About PHTA’s Recreational Water & Air Quality Committee (RWAQC)
The Pool & Hot Tub Alliance’s RWAQC develops and maintains verifiable science-based information regarding sanitization technology and chemical products for use in pools, spas, and hot tubs. The committee also assists in the development of the chemical and sanitation sections for American National Standards Institute (ANSI) PHTA standards, including the ANSI/APSP/ICC-11 American National Standard for Water Quality in Public Pools and Spas. For a current listing of Committee members or more information, email [email protected].
News
Beatbot Unveils iF DESIGN AWARD 2026 Winner Sora 30 along with New Sora 10 for Effortless Spring Cleaning
Award-winning innovation that elevates smart pool care into a simplistic lifestyle expression
Richmond, TX — [Mar 30, 2026] —Beatbot, a global leader in innovative pool robotics, is welcoming the spring season with the launch of two new additions to its Sora lineup: the Beatbot Sora 30, winner of the iF DESIGN AWARD 2026, and the Beatbot Sora 10, a new entry-level model designed to make intelligent pool cleaning more accessible. Built for reliable, hassle-free pool maintenance, the new Sora series helps pool owners tackle seasonal cleaning with powerful performance and thoughtful design.
The newly launched Beatbot Sora series models deliver complete cleaning coverage across floors, walls, waterlines, and platforms. Both the Beatbot Sora 30 and Sora 10 feature powerful 6,800 GPH suction, an ultra-large 5L debris capacity with 150μm filtration, and smart parking for easy retrieval, helping pool owners maintain cleaner water with less effort. The two models also feature bold color accents contrasted with deep black finishes, adding a modern visual touch that complements poolside environments.
Engineered for consistent performance, the robots actively navigate shallow areas and pool platforms, ensuring broad coverage throughout the pool. Powered by Beatbot’s innovative HydroBalance™ Structure, they deliver powerful suction and stable movement throughout the cleaning process.
The award-winning Sora 30 further distinguishes itself with a refined, minimalist design, featuring smooth contours, clean flowing lines, and a distinctive structure that gives it a recognizable look while blending naturally into backyard environments. It also enhances performance with a 10,000mAh battery, supporting up to five hours of floor cleaning for longer cleaning cycles.
The Beatbot Sora 30 is available with an MSRP of $999, while the Beatbot Sora 10 is priced at $699. Consumers now can place their orders on Beatbot’s official website and Amazon.
To provide pool owners with more choice and make spring pool maintenance even easier, Beatbot has also launched its Spring Cleaning promotion. For a limited time, select products are offered at up to 40% off on the Beatbot official website and Amazon.
News
PoolDial Launches Modern Pool Service Software with Built-In AI Phone Answering
PHOENIX, AZ, March 28, 2026 — PoolDial, a new pool service management platform built for small and midsize pool service companies, is now available nationwide. The platform combines route optimization, customer management, billing, chemical tracking, and AI-powered phone answering for $2 per pool, per month.
Most pool service companies are small operations: solo owners or teams of two to five technicians. Existing software options were built nearly a decade ago for larger operations, often on older technology that is slow to load and difficult to use. PoolDial was built from the ground up to address what small and growing companies actually need.
“Too many pool businesses are stuck with clunky old software, messy spreadsheets, or paper logs,” said Parker Conley, founder of PoolDial. “My goal is to build the best pool service software on the market. Software should handle the boring business stuff so pool pros can focus on what they do best: taking care of pools.”
What PoolDial Includes
PoolDial is a mobile-first platform designed for pool service businesses running 30 to 300+ pools. It is the first pool service software to include AI phone answering and an AI business assistant in every account. Key capabilities:
- AI Phone Answering: A 24/7 AI receptionist that answers calls, captures leads, responds to customer questions, and sends summaries to the owner.
- AI Business Assistant: Available in the dashboard, mobile app, and via SMS. Answers questions, pulls up customer info, and provides business insights.
- Route Optimization: Map-based route planning with drag-and-drop scheduling.
- Billing & Invoicing: Online card payments with automatic QuickBooks sync.
- Chemical Tracking: Water test logging, LSI calculations, and service history for every pool.
- Website Builder: A professional pool company website included in every account.
The platform also includes work order management, a field mobile app with offline support, a customer portal, team management with unlimited users, and data import from Skimmer, Pool Brain, and other pool service software.
How PoolDial Compares
The pool service software market is currently served by products like Skimmer, Pool Brain, Paythepoolman, and PSS. PoolDial differs in three key ways:
- AI built in: AI phone answering and an AI business assistant are included in every account. Other pool service software does not offer this.
- Modern architecture: Built in 2025 on a modern tech stack. The platform loads fast, works reliably on mobile, and is actively developed.
- Simple pricing: $2/pool/month with every feature included, unlimited users, and no tiered plans.
Pricing and Availability
PoolDial is available now on web, iOS, and Android. Pricing is $2 per pool per month with a $40/month minimum. Every feature is included at every level with unlimited users. A 30-day free trial is available with no setup fees. The company is currently onboarding its first customers.
About PoolDial
PoolDial is pool service software for small and midsize companies. Founded by Parker Conley, a software engineer, the platform handles routing, billing, customers, and communication so pool professionals can focus on taking care of pools. Learn more at pooldial.com.
News
Pentair Pool Raises More Than $80,000 Through Nationwide Polar Plunge Fundraising Effort in Celebration of its Official Swimming Sponsorship of the 2026 Special Olympics USA Games
Minneapolis, Minnesota — March 24, 2026 — Pentair Pool, a global leader in sustainable
pool solutions, recently participated in Special Olympics Polar Plunges across Florida,
Minnesota and North Carolina. Pentair Pool and its employees are proud to support the
2026 Special Olympics USA Games as the Official Swimming Sponsor furthering its
commitment to inclusion, community impact, and helping people safely and sustainably
enjoy water.
In celebration of the partnership, nearly 80 Pentair executives, employees, and family
members took part in the annual Polar Plunge, raising more than $80,000 to support local
Special Olympics delegations. Funds raised will help athletes from each delegation travel
to Minneapolis this June to compete in the 2026 Special Olympics USA Games, taking
place June 20–26 at the University of Minnesota and National Sports Center.
Participation in this year’s Polar Plunge grew significantly, increasing 16-fold year-overyear — a testament to the passion and dedication of Team Pentair in support of Special
Olympics athletes and their communities.

“Supporting the Special Olympics USA Games is a natural extension of who we are at
Pentair Pool,” said Jerome Pedretti, Executive Vice President and CEO for Pentair Pool.
“Swimming brings people together, builds confidence, and creates opportunity, and we’re
proud to stand alongside Special Olympics athletes, volunteers, and organizers to help
deliver an unforgettable experience in and out of the water.”
As the Official Swimming Sponsor of the 2026 USA Games, Pentair Pool will work closely
with Special Olympics leading up to and throughout the event, providing support, raising
awareness, and engaging employees through volunteer opportunities designed to enhance
the athlete experience during swimming competitions.
To learn more about the partnership, visit www.pentair.com/en-us/poolspa/landing/special-olympics.html.
About Pentair Pool
At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s
most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water
solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people
sustainably enjoy water. Our solutions include industry-leading pumps, automation,
lighting, heating, and filtration technology that help our customers enjoy a smarter and
more sustainable pool. Customer success is at the heart of our vision for bringing family
and friends together in the pool and on the deck to build social connections, create lifelong
memories, and help promote fitness and enjoyment. For more information, visit
www.pentairpool.com.
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