Pool News
Hasa Acquires Orenda Technologies

SAUGUS, Calif., March 27, 2023 /PRNewswire/ — Hasa, Inc. (“Hasa”), a portfolio company of Wind Point Partners (“Wind Point”), today announced the acquisition of Orenda Technologies (“Orenda” or the “Company”), a manufacturer and supplier of professional-grade, eco-friendly specialty pool chemicals. Orenda’s innovative solutions expand Hasa’s product portfolio and geographic reach for recreational water treatment customers across the entire continental U.S.
In conjunction with the transaction, Hasa will expand its commercial and residential pool channel support with Orenda as a strategic brand. Well-known for its high-quality line of specialty pool products, Orenda also serves as an industry leader with its deep library of educational resources for pool industry professionals and homeowners.

Chris Brink, CEO of Hasa, stated, “We are thrilled to announce Hasa’s expansion into these professional-grade specialty products, which the industry increasingly recognizes as critical to maintain safe, clean and clear water in swimming pools and spas. With Hasa’s capabilities and resources plus Orenda’s top-notch team and market-facing partners, we will together provide significant value to pool professionals, residential and commercial pool customers and our channel partners.”
Harold Evans, Chairman & CEO of Orenda, added, “Hasa is one of the premier brands in the industry. We could not have found a better partner for our customers, whom we value deeply. We are excited to have this partnership with Hasa, which will significantly enhance the value that our customers receive through additional services and products offered. I also look forward to joining the Hasa team in an executive advisory role.”
Jarred Morgan, President of Orenda, will continue to lead the Orenda business under Hasa ownership. Mr. Morgan noted, “We are very proud of the brand we have built based upon great products, great people and high industry credibility. We look forward to continuing to deliver industry-leading service to our customers and supporting the next phase of growth for the combined organization.”
Peter Leemputte, Principal at Wind Point, commented, “Orenda represents an excellent addition to the Hasa platform. Acquisitions are a focal point of our value creation plan for Hasa, and we are excited to inaugurate our M&A program with the acquisition of such a high-quality business like Orenda.”
About Hasa
Hasa, Inc. is a leading producer and distributor of high-quality water treatment products used to sanitize and maintain water systems, including swimming pools, water tanks and containment vessels for recreational, industrial and municipal end markets. Founded in 1964, the company operates out of facilities in California, Arizona, Washington, Nevada and Texas. Over its more than 55-year history, Hasa has established a strong reputation for supplying superior products through excellent logistics and distribution capabilities.
Additional information about Hasa is available at www.hasa.com.
About Wind Point Partners
Wind Point Partners is a Chicago-based private equity investment firm with approximately $5 billion in assets under management. Wind Point focuses on partnering with top caliber management teams to acquire well-positioned middle market businesses where it can establish a clear path to value creation. The firm targets investments in the consumer products, industrial products and business services sectors. Wind Point is currently investing out of Wind Point Partners X, a fund that was initiated in 2022.
Additional information about Wind Point is available at www.windpointpartners.com.
About Orenda Technologies
Orenda Technologies is a manufacturer and supplier of professional-grade specialty pool chemicals servicing the continental U.S. Since 2010, Orenda has been committed to servicing the pool service professional community through its Orenda Academy™, the Orenda Calculator™ app and its deep library of other continued educational resources.
Additional information about Orenda Technologies is available at www.orendatech.com.
Pool News
Dr. Adam Katchmarchi Joins PHTA as VP of Educational Development

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Dr. Adam Katchmarchi (Ph.D.) has joined the organization as Vice President of Educational Development. Dr. Katchmarchi begins his role effective July 1, 2025.
As Vice President of Educational Development, Dr. Katchmarchi will collaborate closely with PHTA staff, partners, and industry professionals to enhance and expand PHTA’s educational programming. His primary responsibilities will include developing innovative courses and trainings, elevating the quality and accessibility of educational content, and fostering strategic partnerships aimed at enriching industry-wide professional development. He will coordinate closely with Jeanne Mendelson, Vice President of Educational Operations & Sales, to lead PHTA educational programs and services.
“I am extremely honored and excited to join the incredible team at the Pool & Hot Tub Alliance in this role,” says Dr. Katchmarchi. “I look forward to leveraging my background in aquatics education and water safety advocacy to support PHTA’s mission. Together, we will deliver high-caliber, impactful educational opportunities that help our members thrive professionally and enhance industry standards.”
Dr. Katchmarchi brings a wealth of experience and expertise to his new position. Prior to joining PHTA, he served as the Chief Executive Officer of the National Drowning Prevention Alliance (NDPA), where he successfully implemented national initiatives focused on water safety awareness and drowning prevention. His leadership facilitated transformative partnerships across the public and private sectors, significantly advancing water safety education.
In addition to his executive experience, Dr. Katchmarchi was a tenured Associate Professor in the Department of Allied and Public Health at Indiana University of Pennsylvania (IUP), a position he held from 2014 to 2025. An accomplished educator and researcher, Dr. Katchmarchi has authored numerous peer-reviewed publications and frequently presents at both national and international conferences.
Dr. Katchmarchi earned his Ph.D. in Coaching and Teaching Studies from West Virginia University, with research specializing in water safety education. He also holds a Master of Science in Sport Management from Indiana University of Pennsylvania and a Bachelor of Science in Education from Slippery Rock University, both with focuses on aquatics and aquatic safety.
“Dr. Katchmarchi is an exceptional addition to our leadership team,” says Sabeena Hickman, CAE, President & CEO of PHTA. “His distinguished career and dedication to aquatic safety, education, and advocacy make him ideally suited to elevate PHTA’s educational initiatives. We are excited about the impact he will have on our members and the industry as a whole.”
For more information, please contact Amy Willer, PHTA’s Director of Content and Communications, at [email protected] or 703-838-0083, ext. 121.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
Manufacturer
CCEI Taps Martin Grenier to Head North American Operations

CCEI, is pleased to announce the hiring of Martin Grenier to head their North American operations. Martin has over 10 years of experience in the swimming pool industry having worked for Hayward for over 7 years plus other positions in both retail and distribution. CCEI is a manufacturer of automation and controller systems in the US as well as lighting systems in Canada, Mexico, Europe and Africa with its head office located in France.
Martin is now responsible for operations and sales for both the company’s US and Canadian markets and is also charged with raising brand and product awareness of CCEI’s products throughout the North American pool industry. “As an established supplier in Europe, we are focused on raising awareness of our products and services with pool builders, retailers and distributors, while also working to form strategic partnerships in the US and Canada,” says Grenier. A native of Canada, Martin is also fluent in English and French. “Martin has already made a significant impact in the Canadian swimming pool market and we are confident CCEI will continue to experience exponential growth in sales of our products in both the US and Canadian markets,” says Sébastian Chéreau, Head of CCEI’s Global Marketing. “We are pleased to have Martin join our team and share his expertise with our company as he helps align our marketing strategies and goals across all branches of CCEI around the world,” says Sébastien Chéreau, Marketing Director for CCEI.
Since 1973, CCEI has been designing and manufacturing electrical equipment for private and public pools. Over the years, we have acquired in-depth experience with pools and their specific constraints. Starting as a manufacturer specialized in electrical boxes, CCEI has expanded to different areas, including automatic water treatment and lighting for pools.
CCEI’s technical team has also grown and now has a team with recognized skills in electronics, optics and electrochemistry. With this knowledge, CCEI is now able to provide global, adapted solutions to pool builders and industries and enhance the safety, ergonomics and reliability of pool facilities.
Martin can be reached at the company’s offices in Montreal at: [email protected].
More information about the company’s US operations can be found at:
www.ccei-pool.com/us/
CCEI USA Inc., Inglewood, CA 90301
Pool News
PHTA ACCEPTING NOMINATIONS FOR 2025 DR. R. NEIL LOWRY GRANT

Honoring public health officials and departments with $5,000
(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is now accepting nominations for the 2025 Dr. R. Neil Lowry Grant. The winners will be honored at the PHTA Awards Ceremony at the International Pool | Spa | Patio Expo in Las Vegas, NV, on October 21, 2025.
Given in the memory of Dr. Robert Neil Lowry, a long-time member of PHTA and the PHTA Recreational Water & Air Quality Committee (RWAQC), this $5,000 grant honors a public health official or department who has made outstanding contributions to advance the public’s health and safe use of recreational water in pools, spas, and waterparks through educational, safety, operational, and technical programs.
“Knowing Neil at the beginning of my career in this industry impacted me in a profound way,” says Jody O’Grady, Chair of the RWAQC. “His knowledge of applying chemistry to keep everyone safe through education was invaluable. I am proud to be chairing the committee that reviews and selects this award so his legacy, through education, will continue.”
To be considered for the Lowry Grant, the public health official or department must describe their planned or proposed program, the service provided and how it benefits public health and safety, the impact of the expected results, and how the grant funds will be used. The nomination deadline is Friday, August 1, 2025.
Past winners of the Lowry Grant include: Central Valley Health District, 2024; Craven County Environmental Health, 2023; Fishers Health Department, 2022; City of North Richland Hills, 2021; Pueblo Department of Public Health and Environment, 2019; Arizona Department of Health Services, 2018; Quechan Parks & Recreation, 2017; Riverside County California Department of Health, 2016; Columbus Public Health, 2015; Middlesex-London Health Unit of London, Ontario, 2014; Brevard County Environmental Health Services Department, 2013; Sacramento County Environmental Management Department, 2012; Alexandria Health Department, 2011; City of Houston, 2010; and City of Plano, 2009.
For more information about the grant and to submit a nomination form, visit www.phta.org/lowry-grant.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,700 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
About PHTA’s Recreational Water & Air Quality Committee (RWAQC)
The Pool & Hot Tub Alliance’s RWAQC develops and maintains verifiable science-based information regarding sanitization technology and chemical products for use in pools, spas, and hot tubs. The committee also has an important role in the development of the chemical and sanitation sections for American National Standards Institute (ANSI) PHTA standards, including the ANSI/APSP/ICC-11 American National Standard for Water Quality in Public Pools and Spas. For a current listing of Committee members or more information, email [email protected].
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