Manufacturers
Latham Pools: Driving Innovation as They Approach a Platinum Milestone

As Latham Pools prepares to celebrate its 70th anniversary next year, the company shows no signs of slowing down. On the contrary, CEO Scott Rajeski says the company is leaning harder than ever into what made them a leader in the first place — innovation, execution, and an unwavering focus on the customer experience.
Reflecting after connecting at this year’s Pool & Spa Show in Atlantic City, Rajeski observed a noticeable resurgence of energy in the pool sector. “The excitement, the enthusiasm at the show — it was probably one of the better shows in many years,” he shared. “Traffic was great, attendance was up, and, you know, a lot of buzz back in the industry, which is great for all of us.”
Meeting the Moment: The Rise of Plunge Pools
One of Latham’s most talked-about recent developments is their expanded plunge pool collection — a timely response to changing consumer demands as lot sizes continue to shrink across North America.
“The response has been phenomenal,” Rajeski said. “People are using their pool in the backyard as an entertainment feature these days. You know, the Milan has really resonated, and we’ve just launched the vinyl liner package pool Calypso series in four configurations. Starting with a very simple pool, but then one that becomes more and more feature-rich over time, with benches and ledges that are in there.”

Latham’s plunge pools are designed not just for smaller spaces, but for faster, easier installation — a major advantage in today’s tight labor market. Their new Calypso series was recognized at the International Pool | Spa | Patio Expo for its innovation in installation time, energy efficiency, and ease of maintenance.
“It’s a very simple design. It’s a really easy install for a pool builder,” Rajeski explained. “More importantly, it’s a much faster install, so the consumer’s able to get into their backyard and get into their pool and enjoy it much quicker.”
Turning Challenges Into Opportunities
Amid recent reports of widespread issues with concrete pool deterioration — sometimes called “concrete cancer” (ASR) — Latham sees an opportunity to educate consumers about alternatives like fiberglass.
“It’s unfortunate for all the homeowners who bought one of those pools and are experiencing going through these issues and concerns,” Rajeski said. But the shift in consumer awareness aligns perfectly with Latham’s long-standing messaging.
“We’ve been trying to market the benefits of fiberglass against concrete pools. I do think this gives us another opening in terms of educating consumers, builders about fiberglass — the opportunity, whether it’s the faster install, the low-cost maintenance… you’re getting a shell built in one of our factories, delivering it right to the backyard, setting that vessel in the ground, and the homeowner never has to worry about anything again.”
Timing has worked in Latham’s favor. Their “Sand State Strategy” — a focused and concerted effort to expand its market penetration launched just as headlines about concrete pool issues became more prominent.
“We’re advertising and marketing all of the benefits of fiberglass pools — the ownership, the faster install, the customization, the cost benefits versus a concrete pool. We’ll continue to drive the awareness of fiberglass ownership.”
Leading the Digital Revolution in Pool Buying
Latham’s innovation isn’t limited to product design — it extends into technology platforms designed to transform the pool-buying experience.
Tools like the Latham Pool Visualizer, which allows consumers to see how a pool would look in their backyard via augmented reality, were born out of real-world frustrations.
“You’re out there spray painting your backyard, moving templates around, trying to get a feel of what it’s going to look like,” Rajeski recalled. “I remember I said, you know, imagine if you could come up with a tool — just like in Christmas Vacation with Clark Griswold when he imagines the pool in his backyard and he can visually see what it’s going to look like.”
Visualizers not only enhances the consumer experience but also accelerate the sales cycle, said Rajeski. “It was all about enabling the pool buying decision for the homeowner, but also generating a lead direct to the dealer to hook the consumer and build their opportunity to close the sale.”
Latham’s tech ecosystem also includes Measure by Latham Pools — an AI-powered device that uses LIDAR and HD cameras to create precise measurements for safety covers and vinyl liners in minutes.
“It all started with a conversation about the disruption caused by measuring a liner in the backyard… very time-consuming, completely manual, and lots of opportunities for mistakes,” Rajeski explained.

Instead of requiring a two- or three-week process with multiple site visits, Measure by Latham Pools can map a pool with one technician in under 30 minutes. “It designs and quotes the liner or cover immediately and sends that quote right back where you can hit the button, create the purchase order, and send all of that design and cut sheets right back to our manufacturing facilities to produce that liner.”
It’s a major efficiency boost for both dealers and homeowners. “Now they’re measuring four or five times more liners in a particular day… It’s a huge profitability play for the builder.”
Importantly, the system’s built-in AI continuously improves with use. “The more measurements we collect, the smarter the device gets — cutting that design time down, hopefully eventually to 10 or 15 minutes.”
Strengthening the Connection Between Consumers and Builders
In tandem with its visualizer and measuring technology, Latham developed the My Latham platform — an all-in-one system that keeps consumers organized and engaged throughout the pool planning process.
“What we’re trying to be is the salesperson out there connecting the person who’s interested in a pool to the pool builder who can install it for that homeowner,” Rajeski said. “We nurture them through that entire buying process… then make that connection of a hot sales lead to one of our best builders in that area or zip code.”
Everything — from educating homeowners about fiberglass vs. concrete, to offering AR visualization, financing options, and finding a local builder — is streamlined through My Latham, making it easier than ever to turn dreams into backyard realities.
The Road Ahead: Innovation at Full Speed
As Latham looks ahead to its Platinum Anniversary in 2026, innovation remains at the heart of its vision for the future.
“We’ve talked a lot about launching many new, innovative models and pools that will resonate in specific geographies,” Rajeski revealed. “Smaller pools with built-in spas and ledges — just beautiful designs that will fit in those smaller backyards.”
Beyond new designs, Latham is also focused on upgrading manufacturing capabilities to produce models faster. “Cycle time, speed to market, the ability to produce more models for builders faster — that’s where we’re headed.”
Rajeski credits the company’s success to its people: “It’s having extremely bright and talented individuals in the organization — from marketing, to engineering, to the hourly folks making the pools in the factory, to the truck driver delivering that pool right to the backyard.”
At the end of the day, he said, it’s about helping families create lifelong memories. “Everyone dreams of having that swimming pool, celebrating life’s memories and moments… it’s not every day you get to wake up, come to work, do something that makes people’s dreams come true.”
As Latham nears its 70th year, that mission remains stronger — and more innovative — than ever.
Ready to take a deeper dive?
Listen to our entire conversation with Latham CEO Scott Rajeski on the Pool Magazine Podcast.
Manufacturers
Pentair Names Bob Fishman Interim CFO Following Executive Leadership Change

Pentair has appointed former Chief Financial Officer Bob Fishman as Interim Executive Vice President and CFO following the departure of Nicholas Brazis, who left the company on July 10 to pursue an opportunity with a private company. The company has launched a search for a permanent successor while Fishman assumes the role effective immediately.
Fishman previously served as Pentair’s Executive Vice President and CFO for six years before stepping away from the position earlier this year. His return comes as the company works through a challenging period for its pool segment, which has experienced significantly weaker-than-anticipated demand resulting from continued inventory reductions throughout the distribution channel.
“Our Board and leadership team are pleased to have Bob Fishman rejoin Pentair on an interim basis as we conduct a search for his successor. During Bob’s six year tenure at Pentair, he helped to strengthen our financial foundation and enhance our operating discipline. Given his deep financial expertise, clear understanding of our business and strong relationships across Pentair and the financial community, I am confident he will step back in seamlessly as we execute on our key strategic and financial priorities to build long-term value,” said John L. Stauch, Pentair President and Chief Executive Officer.
Fishman also commented on his return.
“I’m excited to return to Pentair and support the company during this transition. Pentair has a strong portfolio, talented team and clear strategy for long-term success. I’m optimistic about the opportunities ahead and look forward to working alongside John and the team to support disciplined execution and create value for our customers, shareholders and employees.”
Pool Business Drives Revised Outlook
Alongside the executive announcement, Pentair released preliminary second-quarter financial expectations and lowered its full-year outlook, citing more aggressive inventory reductions across the pool distribution channel than previously anticipated. The company now expects full-year sales to decline between 4% and 7%, compared to its earlier forecast calling for 2% to 4% growth.
According to Pentair, channel destocking is expected to reduce pool segment sales by approximately $250 million during 2026, with an estimated $155 million impact on pool segment income. The company also noted that second-quarter pool sales were significantly affected by inventory adjustments made by major channel partners amid softer market conditions.
Despite the near-term slowdown, Pentair said it is taking steps to strengthen the pool business by working more closely with dealers, distributors and service professionals while accelerating new product development and expanding technical support resources. The company maintained that it continues to hold a leading position in energy-efficient and connected pool technologies and expects market conditions to normalize heading into the 2027 pool season.
Stauch emphasized the company’s confidence in the long-term outlook despite current market conditions.
“We believe these headwinds are temporary and we are taking decisive actions to adapt the business to current demand levels while positioning it to return to normalized performance in 2027. We are confident that these actions will bring us closer to our dealers, accelerate innovation and drive long-term growth. Our pool business is an industry leader with a premier brand, strong customer base, and a large install base, with leading positions in energy-efficient and smart connected pool technologies. Importantly, our flow and water solutions segments performed generally in line with expectations as we continue to successfully execute our growth agenda, demonstrating the strength and balance of our portfolio.”
Fishman expressed confidence that the company remains well positioned as it works through current market conditions.
“We have assessed our full year forecast and feel confident that we can execute successfully in 2026 and position ourselves for significant growth in 2027. With a solid balance sheet, strong cash flow, a balanced capital deployment strategy and a resilient business model, we remain well positioned to deliver long-term shareholder value.”
Pentair is scheduled to release its complete second-quarter financial results and provide additional commentary on its outlook during its earnings call on July 28.
Manufacturer
Fluidra Acquires Datapool to Lead Digitalization and Efficiency in the Pool Sector

Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.
The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.
With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.
Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.
In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.
Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.
“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.
Manufacturer
Pentair Announces Leadership Transition for Pentair Pool

Pentair plc (NYSE: PNR), a leader in helping the world sustainably move, improve, and enjoy water life’s most essential resource, today announced that Jerome Pedretti, Executive Vice President and Chief Executive Officer of Pentair Pool, will depart the Company effective July 1, 2026. Pedretti concludes a distinguished career with Pentair spanning more than 20 years.
In connection with Pedretti’s departure, Pentair is eliminating the Chief Executive Officer of Pentair Pool role. De’Mon Wiggins, current EVP and President, Pentair Flow and Pentair Water Solutions, will assume responsibility for the Pool segment as EVP and President, Pentair Flow, Water Solutions and Pool, effective April 28, 2026. Pedretti will remain with Pentair through his departure date to support an orderly transition.
“Over more than two decades with Pentair, Jerome has made a significant and lasting impact on our Pool and Flow businesses through his leadership, deep expertise, and unwavering commitment to our customers and our culture,” said John Stauch, Pentair President and Chief Executive Officer. “We are truly grateful for Jerome’s many contributions and for his thoughtful partnership in supporting a smooth transition. With De’Mon’s strong track record of execution and strategic leadership, I am confident in the continued momentum of our Pool business and excited about the opportunities ahead.”
CAUTION CONCERNING FORWARD-LOOKING STATEMENTS
This release contains statements that we believe to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, are forward-looking statements. Without limitation, any statements preceded or followed by or that include the words “targets,” “plans,” “believes,” “expects,” “intends,” “will,” “likely,” “may,” “anticipates,” “estimates,” “projects,” “should,” “would,” “could,” “positioned,” “strategy,” or “future” or words, phrases, or terms of similar substance or the negative thereof are forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond our control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include the overall global economic and business conditions impacting our business, including the strength of housing and related markets and conditions relating to international hostilities; supply, demand, logistics, competition and pricing pressures related to and in the markets we serve; the ability to achieve the benefits of our restructuring plans, cost reduction initiatives and Transformation Program; the impact of raw material, logistics and labor costs and other inflation; volatility in currency exchange rates and interest rates; failure of markets to accept new product introductions and enhancements; the ability to successfully identify, finance, complete and integrate acquisitions; risks associated with operating foreign businesses; the impact of seasonality of sales and weather conditions; our ability to comply with laws and regulations; the impact of changes in laws, regulations and administrative policy, including those that limit U.S. tax benefits or impact trade agreements and tariffs; the outcome of litigation and governmental proceedings; and the ability to achieve our long-term strategic operating and sustainability goals and targets. Additional information concerning these and other factors is contained in our filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2025. All forward-looking statements, including all financial forecasts, speak only as of the date of this release. Pentair assumes no obligation, and disclaims any obligation, to update the information contained in this release.
ABOUT PENTAIR PLC
At Pentair, we help the world sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and commercial water solutions, to industrial water management and everything in between, Pentair is a core large cap value S&P 500 equity stock focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2025 of approximately $4.2 billion, and trades under the ticker symbol PNR. With approximately 9,000 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com.
Contacts
Media Contact:
Shelly Hubbard
Vice President, Investor Relations
Direct: 612-812-0148
Email: [email protected]
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