Press Releases
Float Like a Duck Celebrates 20th Anniversary
Award-Winning, Family-Friendly Water Safety Initiative Celebrates 20th Anniversary

(Las Vegas, NV) April 2023 – Float Like A Duck celebrates two-decades of sharing the importance of water safety. Float Like A Duck was founded by Paragon Pools’ President Joseph M. Vassallo as part of the company’s philanthropic endeavors with a mission of Educating the public on the importance of safety while celebrating the joys of water sports!
Since its launch in 2003, the water safety initiative with messaging in English and Spanish has achieved some notable milestones over the years including numerous accolades, hosting in-person events, publishing a water safety coloring book, releasing numerous water safety PSA videos, and establishing its own cheerful water safety mascot named Duckie, to name a few. In addition, Float Like A Duck has provided funding for free swimming lessons for at-risk youths and sponsors the Nevada Desert Mermaids artistic swimming team.
Float Like A Duck’s unique positive, family-friendly messaging has made it a popular platform for others to embrace and share among their community. Individuals and organizations from all walks of life have volunteered their time to present at events, participate in making the videos, and/or allowing their likeness to become part of the water safety coloring book. And the media has also found Float Like A Duck to be a cheerful and informative storyline for their news stories.
Vassallo states, “Water and water sports are an integral part of our lives whether it be in the bath, a pool, at the lake, or beach. Our goal through the Float Like A Duck program is to prepare the entire family with water safety skills, practices, and preventative measures to ensure every experience is an enjoyable one.”
The 20th anniversary campaign concentrates on enhancing the initiatives’ on-line presence providing a wide resource of information, tips, and videos for consumers, non-profits, and fellow water safety advocates. New content is continuously being added and a common theme focuses on ENFORCING the ABC&D’s of water safety, with a BIG emphasis on A-adult supervision.
Each YouTube video offers a unique perspective on water safety, and several are featured in Spanish. “Water safety encompasses all types of water-related environments not just the pool, therefore each year we brainstorm on how we can share the water safety message in different capacities,” states Vassallo. “Some of the videos target situations and/or elements that adults may not consider to be a vulnerable setting for their child.”
The objective is to educate families on steps they can take to keep their loved ones safe by bringing attention to situations and providing them with a pro-active safety tip to ensure a safe and fun lifestyle. May is National Water Safety Month, however we want the public to be conscious about water safety during the entire summer swim season as well as throughout the year.
The Float Like A Duck team encourages households to enjoy the Float Like A Duck webpages, downloadable coloring book, and videos as a family unit and then discuss the various elements so that everyone- including grandparents, teens, and kids have an appreciation for water centric activities and how to stay safe. Float Like A Duck resources can also be a helpful tool when discussing water safety with a caregiver, baby sitter, or au pair.
The national award-winning program has been recognized by the President’s Council on Sports, Fitness & Nutrition, the Nevada Governor’s Points of Light Awards, the National Drowning Prevention Alliance, the National Water Safety Congress, and Kix Brooks- Kidde Hero of the Week. Several of the videos have also received awards for their production and content. Float Like a Duck/Paragon Pools has received three grants since 2021 from the PHTA Step Into Swim foundation. One hundred percent of the funds are presented to swimming programs throughout the Las Vegas community to provide free swimming lessons for at-risk youths in the valley. The 2023 Grant will be presented to the City of Las Vegas to utilize in their swimming lessons programs.
Float Like A Duck is an official partner of the PHTA National Water Safety Month, and the USCPSC Pool Safely program. Vassallo was also a founding board member of the Southern Nevada Child Drowning Prevention Coalition. And, Float Like a Ducks’ messaging physically crossed the US borders in 2021 and 2022 when packets of water safety coloring books were presented to Cabo San Lucas Fire Department-Fire Chief Juan A Carabajal Figueroa for his community.
The campaign has succeeded in growing support over the 20 years, where thousands have been exposed to floating and other lifesaving skills. Program partners have included the City of Las Vegas, Clark County, the City of Henderson & Rad Tad Travels, first responders Las Vegas Metro, LV Metro Volunteer Police & Mascot McGruff, Las Vegas Fire & Rescue, and the Nevada Highway Patrol, along with the YMCA, Danny Romero Designs, UMC Children’s Hospital, Hearts Alive Village Las Vegas, SNCDPC, SNHD, Las Vegas Sky Cam, Mirage Las Vegas & Siegfried & Roy’s Secret Garden & Dolphin Habitat, Mary Vail MBA Publicist, Nevada Desert Mermaids, Ovia Entertainment, and media partners KVVU-Fox-5, KTNV TV-13 & the Morning Blend, iHeart Media, La Buena 101.9, Beasley Broadcasting, Pin Point Publications, as well as pool industry partners the PHTA, Fluidra, Cover Pools, Paramount Pool Systems, PebbleTec, Adams Pool Solutions, PoolCorp, National Pool Tile, and Carecraft.
For more water safety information, tips, and videos are available on the website, social media, and on YouTube. https://www.paragonpoolslv.com/float-like-a-duck
Pool News
POOLCORP Launches XTREME Days of Customer Appreciation Sales Event

Covington, LA – July 14, 2025 – POOLCORP (Nasdaq/GSM: POOL), the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products, is thrilled to announce its XTREME Days of Customer Appreciation, an exclusive four- day sales event taking place July 16 to 19 at all SCP and Superior locations across North America.
“XTREME Days is our way of saying thank you to the retailers, service professionals, and builders who have contributed significantly to the success of our industry in more than just constructing, renovating, and servicing pools,” said Kenny St. Romain, Senior Vice President of Sales for POOLCORP. “Together, we have built a legacy of trust and growth, and we want to show our customers how committed we are to delivering greater value, more support, and compelling reasons to keep choosing us.”
XTREME Days of Customer Appreciation will come to life at every SCP and Superior sales center across POOLCORP’s U.S., Canada, and Mexico locations. Customers can look forward to valuable mid-season deals that they won’t find anywhere else. The events will feature food trucks, cookouts, giveaways, product demonstrations, and networking opportunities. Each location will offer a unique spin on this event, all united around the powerful theme of celebrating POOLCORP’s relationships that drive the industry forward.
MEDIA CONTACTS:
Kendall Large
Vice President, Marketing – POOLCORP
772-486-0671
[email protected]
“With nearly 45 years, our impact on the industry is a result of our unwavering focus on customers — being present when and where they need us, offering the right products, and providing exceptional service,” said Kendall Large, Vice President of Marketing for POOLCORP.
Pool Professionals who visit their local SCP or Superior branch during the XTREME Days of Customer Appreciation can join in the fun and take advantage of exclusive offers for 4 days only, July 16 – 19. Additionally, every customer who attends will have a chance to enter to win a credit to their local SCP, Superior or NPT sales center. Details are provided at each location.
For additional information about POOLCORP, XTREME Days deals, or to shop now, visit pool360.com or follow us on Facebook, Instagram, and LinkedIn. We look forward to celebrating you to the XTREME!
About Pool Corporation
Pool Corporation (Nasdaq/GSM: POOL) is the world’s largest wholesale distributor of swimming pool and related backyard products. POOL operates approximately 445 sales centers in North America, Europe, and Australia through which it distributes more than 200,000 products to roughly 125,000 wholesale customers. For more information about POOLCORP, please visit www.poolcorp.com.
Manufacturer
Clear Blue Water Tech, UAG Team Up on Affinity Pool

Syracuse, NY — 07/03/25 — James Melnicoff, President of Clear Blue Water Tech, is pleased to announce a new partnership with United Aqua Group (UAG), one of the most respected buying groups in the pool and spa industry. Headquartered in Las Vegas, Nevada, UAG has been transforming how pool and spa professionals purchase products and services since its founding in 1963.
“At United Aqua Group, we’re always looking for vendor partners who share our commitment to quality, innovation, and member success,” said Craig Goodson, President of United Aqua Group. “Clear Blue Water Tech brings a strong reputation and a robust line of products that will enhance the value we deliver to our members. We’re excited to welcome them to the UAG family.”
Through this partnership, Clear Blue Water Tech will offer its Affinity-branded line of pool and specialty chemical products to UAG members across the country. The product line includes liquid pool stabilizer, liquid clarifiers, pod clarifiers, liquid phosphate removers, phosphate remover tablets, flocculants, enzymes, solar treatments, spa products and more—all designed to deliver exceptional value, trusted quality, and fast shipping.
“We are honored to be selected as a vendor to such a well-established and forward-thinking organization,” said Melnicoff. “Our team is committed to providing UAG members with innovative, reliable, and cost-effective solutions for their pool and spa chemical needs.”
For more information about Clear Blue Water Tech or the Affinity product line, visit clearbluewatertech.com or contact us at [email protected].
To learn more about United Aqua Group and the benefits of membership, go to unitedaquagroup.com or email [email protected] for more information.
Pool News
Dr. Adam Katchmarchi Joins PHTA as VP of Educational Development

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Dr. Adam Katchmarchi (Ph.D.) has joined the organization as Vice President of Educational Development. Dr. Katchmarchi begins his role effective July 1, 2025.
As Vice President of Educational Development, Dr. Katchmarchi will collaborate closely with PHTA staff, partners, and industry professionals to enhance and expand PHTA’s educational programming. His primary responsibilities will include developing innovative courses and trainings, elevating the quality and accessibility of educational content, and fostering strategic partnerships aimed at enriching industry-wide professional development. He will coordinate closely with Jeanne Mendelson, Vice President of Educational Operations & Sales, to lead PHTA educational programs and services.
“I am extremely honored and excited to join the incredible team at the Pool & Hot Tub Alliance in this role,” says Dr. Katchmarchi. “I look forward to leveraging my background in aquatics education and water safety advocacy to support PHTA’s mission. Together, we will deliver high-caliber, impactful educational opportunities that help our members thrive professionally and enhance industry standards.”
Dr. Katchmarchi brings a wealth of experience and expertise to his new position. Prior to joining PHTA, he served as the Chief Executive Officer of the National Drowning Prevention Alliance (NDPA), where he successfully implemented national initiatives focused on water safety awareness and drowning prevention. His leadership facilitated transformative partnerships across the public and private sectors, significantly advancing water safety education.
In addition to his executive experience, Dr. Katchmarchi was a tenured Associate Professor in the Department of Allied and Public Health at Indiana University of Pennsylvania (IUP), a position he held from 2014 to 2025. An accomplished educator and researcher, Dr. Katchmarchi has authored numerous peer-reviewed publications and frequently presents at both national and international conferences.
Dr. Katchmarchi earned his Ph.D. in Coaching and Teaching Studies from West Virginia University, with research specializing in water safety education. He also holds a Master of Science in Sport Management from Indiana University of Pennsylvania and a Bachelor of Science in Education from Slippery Rock University, both with focuses on aquatics and aquatic safety.
“Dr. Katchmarchi is an exceptional addition to our leadership team,” says Sabeena Hickman, CAE, President & CEO of PHTA. “His distinguished career and dedication to aquatic safety, education, and advocacy make him ideally suited to elevate PHTA’s educational initiatives. We are excited about the impact he will have on our members and the industry as a whole.”
For more information, please contact Amy Willer, PHTA’s Director of Content and Communications, at [email protected] or 703-838-0083, ext. 121.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
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