Industry News
Vinyl Liner Replacement Services In 2021

Have you ever thought about providing vinyl liner replacement services? At present, there is a high demand for liner replacement services. So, one way you can expand your business this year is to provide these services.

The owner of Carolina Pool and Spa, Val Simoncic, had extensive experience in pool maintenance before meeting Greg Minton. The regional sales manager for Tara Pool & Outdoor Products, Greg Minton, introduced Val to the vinyl liner replacement business. Simoncic states, “In 2015, Greg taught me everything I needed to know about the liner business. He showed me how to measure all pool types; vinyl, concrete and fiberglass. Consequently, I have been able to grow my company over the years.”
Simoncic’s company, Carolina Pool and Spa, only uses liners from Tara. Tara is a reliable vinyl liner manufacturer located in Alabama. The company has been in the industry since 1984. Subsequently, they manufacture quality products that meet customer requirements. The company has always been an industry leader due to its precision and attention to detail. The liners at Tara provide exceptional aesthetics and durability. Also, they come in a broad spectrum of pool designs and colors.
Simoncic says, “Nowadays, you can customize your liner to complement your pool. Besides, liners also come in different patterns and can fit water features like tanning ledges. In fact, vinyl pools now offer high versatility like gunite pools. Nonetheless, you cannot build an infinity-edge vinyl pool.”
As a result, the popularity of vinyl pools is constantly on the rise. Remember, these pools are affordable and can last for a decade. Needless to say, you have to take good care of vinyl pools to boost their durability. Leaving the vinyl pool exposed to the sun for a prolonged period can weaken or damage the liner.
Tara Pool & Outdoor Products provides over 26 liner patterns in different materials, colors, and sizes. Tara liners can add a whole new charm to your backyard. The best thing about these liners is that they come with a durable 20-year warranty. With this warranty, you get complete vinyl liner replacement services within the first two years.
A modern visualization tool: The envision pool designer
At times, it’s not enough to see the liner in a standard picture. Most customers would love to see how the liner will look when inside their pool before purchasing it. Luckily, Tara uses the Envision Pool Designer to showcase all their liners to their clients. The software uses reflective properties of the sun and water to show how a liner looks when placed in the pool. This way, customers see the outcome of the project even before vinyl liner replacement begins.
A while back, Simoncic won a sale using the Envision Pool Designer without presenting a liner sample to the client. He says, “Immediately the customers saw the brand-new Tara pattern, Aquamarine, on Envision Pool Designer, they made their purchase. I told them I didn’t have a sample at that moment, but they didn’t care. It’s like they had already made up their minds. They were able to access the visualizer through their smartphones. All in all, the Aquamarine is a beautiful liner pattern, and we are probably going to be the first company to install it.”
Vinyl liner pools are not famous for their aesthetics. Most people think that vinyl pools are non-customizable and less appealing. However, Tara Pool & Outdoor Products are helping homeowners to change their perceptions about vinyl pools. The company provides elegant liners that complement almost all pool designs. Simoncic says, “We had a customer who wanted to remodel her gunite pool. She wanted to reduce the size of her pool. When I asked her if I should give her the price of a vinyl pool, she was skeptical. In fact, she said they were not attractive. But when I presented samples of our previous vinyl pool projects, her mind was blown away.”
2021 is the best way to increase your sales
Last year, the pool industry experienced increased demand for their service. Tara had the busiest year in 2020. So, they had to increase their production to keep up with the high demand. Moreover, the company went through a major rebranding.
Getting a liner from Tara is pretty simple. All you have to do is have the right measurements for the pool. Also, present all your customer requirements and specifications during this time. Then, send them to Tara. The manufacturers will come up with a computer drawing of the liner and send it to you. Once you approve the drawing, they’ll deliver the liner after about seven days.
Vinyl liner replacement
Offering vinyl liner replacement services can help you boost your sales and revenues. But you have to deliver quality installation. Fortunately, Tara is here to help. Suppose you have any questions about liner installation, feel free to ask them. Ultimately, Tara stands out due to its excellent reputation and customer service.
Industry News
Latham Named to Newsweek’s America’s Greatest Companies List for Second Year

Recognition Highlights Pool Industry Leader’s Continued Commitment to
Innovation, Sustainability and Employee Experience
LATHAM, N.Y. (August 25, 2026) – Latham, The Pool Company [NASDAQ:SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, has been named to Newsweek’s list of America’s Greatest Companies 2026. This marks the second consecutive year Latham has earned a place on the list, which recognizes leading U.S.-based companies for their financial performance, employee satisfaction, innovation and sustainability efforts.
The comprehensive study, presented by Newsweek in partnership with Plant-A Insights Group, evaluated companies with over $75 million in annual revenue through an extensive survey of more than 179,000 employees and 2.7 million company reviews on financial stability, innovation, and sustainability. To enhance the depth and reliability of the study, Plant-A partnered with leading third-party data providers to assess more than 120 KPIs across critical performance areas such as leadership, integrity, compensation and work-life balance. Only companies that demonstrated outstanding results earned a place on the list.
“Being named one of America’s Greatest Companies for the second year in a row reflects the strength of our people and the culture they have built at Latham,” said Sean Gadd, President and CEO of Latham. “Our team shares a commitment to serving our customers, advancing our industry and finding better ways to work. This recognition shows the impact of those efforts and gives us strong momentum as we continue to grow.”
The Newsweek ranking also considers environmental stewardship, including greenhouse gas emissions, water use, waste reduction and transparency in sustainability reporting. Latham continues to explore ways to improve efficiency, reduce waste and support more responsible practices across its operations.
“Families trust Latham to help create spaces where they can connect, recharge and enjoy time together,” added Gadd. “Earning that trust starts with how we operate as a company. We are proud of this recognition and remain focused on delivering high-quality products, supporting our employees and building a strong foundation for continued growth.”
The full list of America’s Greatest Companies 2026 is published online at Newsweek.com. To learn more about Latham, visit LathamPool.com.
About Latham, the Pool Company
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.
Industry News
Landmark Aquatic Brings Duraflex Diving Equipment to Facilities Nationwide

Duraflex International and Landmark Aquatic have joined forces to bring premier diving equipment to aquatic facilities across the country. The partnership pairs Duraflex’s decades of expertise in diving board design and manufacturing with Landmark’s proven track record in aquatic facility construction, renovation, and maintenance — creating a best-in-class solution for facilities looking to elevate their diving programs.
Whether outfitting a new build or upgrading an existing facility, the collaboration gives aquatic operators access to Duraflex’s full product lineup alongside Landmark’s end-to-end project management and long-term service support. From recreational community pools to high-performance competition venues, the partnership is built to serve divers at every level.
“By joining forces, Duraflex and Landmark Aquatic provides our customers access to greater resources and strengthens our ability to better serve our customers,” said J. Ryan Casserly, Chief Executive Officer of Landmark Aquatic. “We’re excited about the opportunities ahead and the future we’ll build together in the world of aquatics.”
About Landmark
Landmark Aquatic is a nationwide provider of commercial aquatic facility design, construction, and maintenance services, with more than six decades of industry experience. Serving clients across most of the U.S., Landmark delivers construction-led solutions and on-going support though its AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions. For more about Landmark Aquatic visit www.landmarkaquatic.com
About Duraflex International
For over 60 years, Duraflex International has been the trusted name in competitive and recreational diving equipment. Designed for performance and built to last, Duraflex products are found in facilities ranging from neighborhood pools to Olympic-level competition venues worldwide. Duraflex’s commitment to innovation and quality has made it the industry standard for diving boards and aquatic equipment.
Industry News
CCEI Wins 2025 Golden Wave Award

Every two years, the prestigious German media outlet Schwimmbad + Sauna hosts the Golden Waves awards, celebrating and rewarding European companies for their outstanding products, technologies, and innovations in the aquatic and wellness industry. The competition draws entries from across the continent, making each nomination a meaningful recognition of excellence. CCEI has long been a strong contender at this event — most notably in 2019, when the company took home the coveted Gold award.
For this 11th edition of the Golden Waves, CCEI put its connected level regulation system Niva VP for infinity pools in the spotlight. The technology earned the company nominations in three categories: Smart Technology, Usability, and Technical Innovation — a testament to the solution’s breadth of impact and the jury’s recognition of its multi-dimensional value. Thanks to its differential pressure technology, Niva VP delivers ultra-precise water level regulation down to the centimeter, without floats or approximate adjustments.
Representing CCEI at the awards ceremony were Catherine Gobin, Group Sales Director, and Leonie Bauer, Germany Branch Manager, who accepted the Bronze Medal in the Smart Technology category on behalf of the entire CCEI team. Their presence at the event also underscored the company’s active engagement with the European market and its commitment to building lasting relationships within the industry. “We are thrilled and honored to receive this award as it acknowledges the hard work of our entire team who continue to push the technological envelope to bring innovative products to the swimming pool industry,” says Gobin.
This distinction is more than a medal — it is a confirmation of CCEI’s strategic vision and ongoing commitment to shaping the pool of tomorrow: connected, efficient, and sustainable. As the aquatic industry continues to evolve, CCEI remains at the forefront, developing solutions that combine cutting-edge technology with real-world usability for professionals and end users alike.
www.ccei-pool.com/en-us
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G / Inglewood, CA 90301
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