Industry News
Vinyl Liners Are Becoming More Popular In the Market
Have you ever thought of starting a vinyl liner replacement business? More often than not, vinyl liner pools are more vulnerable to wear and tear. In fact, pool owners need to replace vinyl liners after every 4 to 7 years. So, if you have the knowledge, skills, and experience on liner replacement, it can be a good source of income for you, especially during this COVID-19 season.

Owner of Carolina Pool and Spa, Val Simoncic, has more than ten years of experience in vinyl liner replacement. Simoncic says, “Minton, the regional sales manager for Tara Pool and Outdoor products taught me how to replace liners and install safety covers. Additionally, he showed me how to measure different pools before liner replacement. And it’s been a journey of great losses and triumphs.” Now, Tara and Carolina Pool and spa work together. Carolina Pool and Spa only use Tara vinyl liners. On the other hand, Carolina Pool and Spa is the most recommended liner replacement company by Tara.
Founded in 1984, Tara has managed to gain an excellent reputation due to its quality products. Tara’s liners pay attention to detail; they come in precise sizes and designs. Not to mention, Tara offers durable and versatile liners that boost the pool’s aesthetics.
You can customize almost all vinyl liners to match your requirements. In particular, you can customize liners to complement your water features and any pool design. However, note that it is impossible for a liner to fit a vanishing edge pool.
Owner of Carolina Pool and Spa, Val Simoncic
Ultimately, modern vinyl liners offer high versatility and functionality. Besides, vinyl pools are way cheaper than fiberglass and concrete pools. Subsequently, vinyl pools are becoming more popular; hence most people are looking to replace their liners. On average, a pool liner can last for 7 to 10 years. But it depends on how you maintain them. If you expose the liner to harsh climatic conditions, it will probably last for less than seven years. Fortunately, replacing a vinyl liner does not consume a lot of time. Thus, a liner replacement business will give you a quick and substantial return on investment. But you have to be dedicated and committed to your work.
Tara provides different vinyl liner patterns with different materials. They have 26 twenty-first century liner designs incorporating stone, marble, tile, among other high-end materials. Moreover, vinyl liners come in different colors; and you can always customize them to match your requirements. One of the best things about Tara liners is that they come with a 20-year warranty. And in case of anything, you get full replacement services in the first two years.
A modern visualization tool: The Envision Pool Designer
Tara is now embracing technology to enable customers to see all the vinyl liner designs they offer. Trying to describe the appearance of the liner to the client is not enough. So, companies like Tara are taking a step further to showcase their liners using the Envision Pool Designer. This online software enables the client to see how the vinyl liner will look in the water and under the reflection of the sun.
Simoncic says that he recently sold a modern Tara liner using the Envision Pool Designer. He did not even have to show a sample of the actual liner to the client. He says, “They saw it on the online software and made the purchase without a second thought. I offered to show them a sample, but they were less interested.”
Most people often think that vinyl pools are not stylish or attractive enough. But Tara has proved them wrong. Tara has the most attractive liners that can modify your backyard into an exceptional holiday destination. Simoncic says, “There was a time I had a customer who strictly wanted a gunite pool. She didn’t even want me to mention the prices of some of the vinyl liners we had at the moment because she thought they were unattractive. But when I showed her the vinyl liners sample, her mind was blown away.”
Replacing vinyl liners is an amazing way to increase your sales
During the COVID-19 pandemic, Tara worked twice as hard to increase its sales and revenues. Tara focused on rebranding and meeting the surge in demand for their products. And they emerged successful in all their endeavors. Consequently, Tara still holds an exceptional reputation in the industry due to its quality products and excellent customer service.
Ordering a liner is easy
Contrary to popular belief, ordering a vinyl liner is a pretty straightforward process. All you have to do is give your contractor the measurements of the pool. Then, they will send them to Tara. Once Tara receives your pool measurements, they will make the most suitable liner based on your requirements. Tara will finish making the liner in seven days. From there, they send the liner to your contractor for installation. Simoncic says, “The customer service at Tara is out of this world.”
Ultimately, offering liner replacement services can expand your business. But you have to offer quality installation.
Industry News
POOLCORP Welcomes John Watwood as President and Chief Executive Officer
Seasoned distribution leader to drive POOLCORP’s next chapter of growth, deepening commitment to customers and supply partners
COVINGTON, LA., May 14, 2026 — POOLCORP, the world’s largest wholesale distributor of swimming pool and outdoor living products, recently announced the appointment of John Watwood as President and Chief Executive Officer.
Watwood joined the company in January 2026 as Executive Vice President and has quickly made an impact after spending much of his time in POOLCORP sales centers, meeting with customers, engaging with suppliers, and aligning closely with teams across the business. With extensive leadership experience in industrial and specialty distribution, Watwood brings a deep understanding of how to build high-performing teams, strengthen customer connections, and create long-term value in the industry.
Prior to joining POOLCORP, Watwood served as Senior Vice President of Sales and Operations at Motion Industries, a leading distributor of industrial parts and value-added solutions and a subsidiary of Genuine Parts Company. During his career, he has led large-scale sales and operations organizations focused on customer growth, supply chain excellence, and market expansion.

“John has gained the trust of our employees, customers, and suppliers in a very short period of time,” said Kenny St. Romain, Senior Vice President at POOLCORP. “He understands distribution at its core, but more importantly, he understands the value of relationships and the local support that our customers need. Our field teams have seen firsthand his commitment to listening, supporting our customers, and helping us continue to evolve our already successful service model. There’s real excitement across the organization about where we’re headed under John’s leadership.”
Watwood’s appointment marks the next chapter for POOLCORP as the company continues to invest in customer-focused solutions, sales and service excellence, operational capabilities, and technology-enabled experiences designed to help industry professionals grow and operate more efficiently.

About Pool Corporation
POOLCORP is the world’s largest wholesale distributor of swimming pool and related outdoor living products. The Company operates approximately 455 sales centers in North America, Europe, and Australia, through which it distributes more than 200,000 products to roughly 125,000 wholesale customers, including pool builders, retail stores, and service professionals. For more information, please visit www.poolcorp.com.
Industry News
Latham Rings Nasdaq Opening Bell Commemorating 70th Anniversary & 5 Year IPO
Latham Group, Inc. – the largest designer and manufacturer of in-ground residential swimming pools in North America, Australia and New Zealand, visited the Nasdaq MarketSite in Times Square.
The team at Latham proudly rang the Nasdaq Opening Bell. The industry leader took a moment to celebrate its 70th anniversary and five years as a public company, highlighting continued growth, strong market performance, and resilience in a shifting residential construction landscape.
The achievement follows a year of solid performance for Latham Group Inc., which reported 7% year-over-year revenue growth in 2025, even as the broader residential construction market faced ongoing economic headwinds.

In a statement on LinkedIn, the company said:
“For seven decades, innovation has been at the core of what we do, made possible by the trusted builders and partners who bring these backyards to life every day.
Together, we’ve helped transform backyards into spaces where families gather and memories are made.
Here’s to 70 years of progress, partnership, and what we’ll build next!”
Photo Credit: Latham, The Pool Company
Industry News
SPS PoolCare Expands Enterprise Platform with ServiceTitan
SPS’s Recent Acquisition of Pool Troopers Accelerates Company’s Investment in Scaled Infrastructure with ServiceTitan Powering Over 30 Branch Locations Across Five States and Standardizing Operations across the Service Cycle
LOS ANGELES – March 17, 2026— ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced that SPS PoolCare, the largest residential swimming pool services platform in the United States, is standardizing their 30+ branch locations across five states on the ServiceTitan platform. By unifying their family of brands on ServiceTitan, SPS will leverage a single, enterprise-grade system to unify its vast operations, accelerate its high-velocity acquisition strategy, and scale its platform.
“SPS is demonstrating how purpose-built technology can transform a traditionally fragmented industry,” said Connor Theilmann, Chief Business Officer of ServiceTitan. “Their leadership team has made a deliberate investment in enterprise infrastructure, and we’re proud to support their continued growth. Standardizing on ServiceTitan will allow SPS to meet the needs of a large, multi-location operation, with Fraser Ramseyer, Storr Group, and the SPS leadership team making this one of the most seamless large-scale integrations we’ve ever seen.”
The move reflects SPS PoolCare’s continued investment in enterprise-grade infrastructure, as it advances its position as the dominant market leader in a highly fragmented industry. Founded in 2021 and backed by Storr Group, an investment firm that builds and scales industry-leading platforms, SPS PoolCare operates across Texas, Florida, Arizona, Nevada, and Georgia, where it employs more than 1,000 team members and is on track to perform more than two million weekly recurring pool services in 2026. ServiceTitan’s cloud-based platform serves as SPS PoolCare’s technology backbone, enabling SPS to manage complexity across geography, workforce scale, and service frequency.
“We’ve worked closely with the ServiceTitan team for several years, and this decision reflects the trust and alignment we’ve built as long-term partners,” said Lance Martin, CEO and COO of SPS PoolCare. “Our objective has always been to build a durable platform that enables our team to deliver exceptional service to our customers. Standardizing on ServiceTitan gives us the operational visibility, integration speed, and performance discipline required to scale responsibly and create long-term value.”
Ranked #1 on Pool and Spa News Top 50 Service list, SPS continues to solidify its position as the industry leader, driven by the company’s ability to pair high-velocity revenue growth with a deep commitment to staff training and retention, active industry leadership, and an early adopter of innovative technology within the pool service space. SPS PoolCare is dedicated to the communities it serves, ensuring that its national scale translates into a positive local impact across its entire service footprint.
“From inception, our thesis at Storr Group has been to build the pool industry’s first scaled category-defining operating platform,” Fraser Ramseyer, CEO of Storr Group and Founder of SPS PoolCare. “Technology is not ancillary to that vision – it is foundational. ServiceTitan provides the infrastructure necessary to integrate acquisitions efficiently, drive operational consistency, and support disciplined expansion.”
SPS PoolCare’s focus on being the employer-of-choice is supported by ServiceTitan’s mobile-first capabilities, which empower their over 1,000 staff team members with the tools they need to succeed in the field.
ServiceTitan continues to invest in purpose-built technology for the pool industry, offering features like route optimization, automated chemical tracking, and integrated project management for renovations. By providing real-time visibility into multi-location operations, ServiceTitan enables enterprise-scale businesses like SPS PoolCare to make data-driven decisions that fuel organic growth.
About ServiceTitan ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.
About SPS PoolCare
As the #1 swimming pool services company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. SPS PoolCare is committed to creating a world-class service experience for its customers and being an employer-of-choice for its team members. Read more at spspoolcare.com.
About Storr Group
Storr Group is an operationally focused lower-middle-market private equity firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. To partner today, visit storrgroup.com.
Press Contact
Max Wertheimer
ServiceTitan, Inc.
© 2026 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).
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