Joe Trusty

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

Features3 months ago
Scuppers Are Reshaping Modern Pool Design
Explore how scuppers are redefining modern pool design and the latest trends shaping luxury outdoor living spaces.
Pool News3 months ago
White House Announces Additional Repairs as Reflecting Pool Problems Continue
Just when it looked like the Lincoln Memorial Reflecting Pool was finally ready for its close-up, another setback has emerged. The White House announced this week...
Products3 months ago
Dive Into The Latest Luxury Pool Design Innovations From SICIS
For decades, SICIS has been recognized globally for its luxury glass mosaics, supplying some of the world’s most ambitious hospitality, spa, and residential projects. Today, however,...
Pool News4 months ago
Top 10 Tile Trends To Watch For Pools & Outdoor Living in 2026
Every year, the pool and outdoor living industry looks to Coverings for one reason—insight into the latest tile trends. It’s not just another expo. Coverings is...
Pool News4 months ago
Swim Tests: When Schools Stop Teaching Students to Swim, Everyone Loses
For more than a century, the ability to swim was once considered a basic life skill—something schools believed was essential for producing healthy, capable adults. Today,...
Pool News4 months ago
Lincoln Memorial Reflecting Pool May Meet Its Deadline—But Will It Solve the Problem?
The Lincoln Memorial Reflecting Pool is one of the most recognizable bodies of water in the world. Stretching between the Lincoln Memorial and the Washington Monument,...
Safety4 months ago
Pool Barrier Safety: The Small Details That Matter Most
May is National Water Safety Month, and while many of the conversations surrounding pool safety tend to focus on supervision, swim lessons, and drowning prevention education,...
Trade Shows5 months ago
Pool Trade Shows & Industry Events To Attend in 2026-2027
Trade shows are a great way to connect with what is going on in the pool and outdoor living industry. Pool professionals attend regional and national...
Pool Builder6 months ago
Taking On the Hard Jobs Others Won’t Touch – Melo’s Pools & Outdoors
Inside Melo’s Pools & Outdoors and the mindset behind Palm Desert’s top luxury builders
Pool News6 months ago
The Current State of the Backyard Pool Industry: Short Film Holds Up a Mirror
The film that asks the question... is family togetherness worth the price of summer’s most expensive luxury?

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Leslie’s Reportedly Prepares for Chapter 11 Bankruptcy as Possible Nasdaq Delisting Looms
The nation’s largest specialty pool retailer reportedly seen preparing to file for Chapter 11. […]
RENOLIT Establishes U.S. Engineering Department for Pool Business
New department will expand technical support for […]
Magic Plastics Redesigns MagicVac Cutting Freight Costs
New compact packaging reduces shipping costs and […]
AvenBlu Launches Free Pool Chemistry Hub and Calculator
New public resources focus on helping pool owners […]
Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk
Hayward Industries has recalled approximately 4,600 […]
RENOLIT Launches ONE Augmented Reality Pool Design App
New ALKORPLAN ONE app lets pool professionals design, […]
Inside the 2026 Million Dollar Pool Design Challenge
The Million Dollar Pool Design Challenge heads to New Orleans for the PSP Deck Expo in 2026 and Pool Magazine has your inside track. […]
Franklin Electric Shares Global Water Perspectives Through Art Exhibit
Fort Wayne, IN – September 2026 – Franklin Electric […]
SafeSplash Highlights Early Water Safety During Baby Safety Month
Select SafeSplash Locations to Offer ParentTot Events, […]
Ownership Group Acquires Shasta Pools, Announces Expansion Plans to Offer Complete Home Services
Dansons Capital Group, Accrual Equity Partners, and Hydro Construction purchased Arizona’s premier pool builder with eye on developing national brand […]