Joe Trusty

Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

Cleaning and Service Equipment and Supplies6 months ago
Building Trust With Water Quality
Pentair’s Yann Morvan explains how salt chlorination, filtration, and smart technology help pool professionals deliver crystal-clear water and build lasting customer trust.
Pool News6 months ago
Texas Drought Puts New Focus on Pool Water Use
Texas drought conditions have put a new focus on pool water use in light of increasing water restrictions in the lone star state.
Pool News6 months ago
This Summer, A Pool Floats in NYC: Update on + POOL Project
When + POOL first captured global attention, it did so with a deceptively simple idea: New York City is surrounded by water—why can’t New Yorkers swim...
Industry News6 months ago
Swimming Pool Sales Mastery: Mike Logan’s Blueprint for Stronger Sales Teams
After spending nearly five decades building custom swimming pools in Northern California, industry veteran Mike Logan thought retirement might finally be in the cards. But after...
Pool News6 months ago
Texas Pool Permits Down Third Straight Year In A Row
Texas saw a single-digit percentage decrease in pool permits in 2025 vs double digit decreases in '24 and '23. Will 2026 be a back to black...
Equipment Supplies6 months ago
BlueOrbit Brings Hydrotherapy Into the Entire Pool
BlueOrbit from Riverflow creates a soothing circular current, bringing hydrotherapy, movement, and wellness benefits to the entire pool.
Pool News6 months ago
Remembering Guy Wood: A Pool Builder Who Elevated the Craft
The pool industry recently lost one of its most respected craftsmen with the passing of Guy Wood. For more than four decades, Wood built a reputation...
Pool News7 months ago
Step Into Swim Is Turning Industry Giving Into Life-Saving Impact
Pool industry leaders donate to Step Into Swim, expanding access to swim lessons and advancing water safety nationwide.
Pool News8 months ago
How a Backyard Pool Helped One Pool Salesman Lose 150 Pounds — and Completely Change His Life
When James Votraw, Southeast Business Development Manager for Latham Pools, steps onto a jobsite or into a dealer’s office today, he carries a story that has...
Pool Builder8 months ago
Building a Legacy: The Enduring Story of Mission Pools
For more than six decades, Mission Pools has stood as a hallmark of excellence and integrity in Southern California’s pool industry. Founded in 1960, the company...

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Leslie’s Reportedly Prepares for Chapter 11 Bankruptcy as Possible Nasdaq Delisting Looms
The nation’s largest specialty pool retailer reportedly seen preparing to file for Chapter 11. […]
RENOLIT Establishes U.S. Engineering Department for Pool Business
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New compact packaging reduces shipping costs and […]
AvenBlu Launches Free Pool Chemistry Hub and Calculator
New public resources focus on helping pool owners […]
Hayward Issues Recall for Universal Pool Heaters Over Carbon Monoxide Risk
Hayward Industries has recalled approximately 4,600 […]
RENOLIT Launches ONE Augmented Reality Pool Design App
New ALKORPLAN ONE app lets pool professionals design, […]
Inside the 2026 Million Dollar Pool Design Challenge
The Million Dollar Pool Design Challenge heads to New Orleans for the PSP Deck Expo in 2026 and Pool Magazine has your inside track. […]
Franklin Electric Shares Global Water Perspectives Through Art Exhibit
Fort Wayne, IN – September 2026 – Franklin Electric […]
SafeSplash Highlights Early Water Safety During Baby Safety Month
Select SafeSplash Locations to Offer ParentTot Events, […]
Ownership Group Acquires Shasta Pools, Announces Expansion Plans to Offer Complete Home Services
Dansons Capital Group, Accrual Equity Partners, and Hydro Construction purchased Arizona’s premier pool builder with eye on developing national brand […]