RB Retail & Service Solutions is pleased to announce it has introduced RB Propel, a new cloud-based business management platform built specifically for pool and spa service and retail businesses. RB Propel is designed to help operators move away from the patchwork of disconnected point-of-sale systems, service apps, spreadsheets, and manual processes that many businesses rely on today, replacing them with a single software system.

The platform connects store operations, field service, inventory, customer history, and back-office workflows, giving owners and teams one control center for the entire business. Rather than choosing between lightweight tools that create blind spots or enterprise systems that add implementation complexity, RB Propel is positioned to offer the operational depth pool and spa businesses need with a modern cloud experience.

Key benefits include reduced duplicate work through connected customer and sales data, stronger margin protection through improved inventory accuracy and job-level visibility, and standardized workflows and reporting that support growth across multiple locations.

RB Propel also includes guided onboarding, training, and responsive support, reflecting the company’s recognition that switching business systems carries risk for operators who can’t afford disruption during peak season.

RB Propel is releasing features in waves and currently onboarding Retail business with the next wave including include service businesses. Learn more at rbretailandservicesolutions.com

About RB Retail & Service Solutions software:
For more than 20 years, pool and spa retailers and service professionals have helped shape RB into a platform built around the real-world needs of the industry. Since 2003, RB has remained focused on one mission: helping pool and spa businesses operate more efficiently, serve their customers better, and grow with confidence.

What began as a vision to simplify complex retail and service operations has evolved alongside the businesses RB serves. Decades of industry experience, customer feedback, and changing technology have helped shape the next chapter of RB: RB Propel.

Built for the future of the pool and spa industry, RB Propel brings the experience and functionality businesses have come to expect from RB into a modern, cloud-based platform designed to simplify everyday operations and support continued growth. From retail and customer management to service, inventory, payments, and business insights, Propel is being designed to connect the critical areas of a pool and spa business in one solution.

RB Propel represents more than a new software platform—it is the next evolution of a partnership that began more than two decades ago. As the industry continues to change, RB remains committed to listening to its customers, embracing innovation, and building technology that helps pool and spa professionals spend less time managing software and more time growing their businesses.


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For an industry that spends a great deal of time talking about how pools are built, operated and maintained, Pool Horizons is advancing a different conversation: why swimming pools matter in the first place.

Launched in 2023, Pool Horizons is a global initiative bringing together leaders from the swimming pool industry and broader aquatic community to examine and communicate the role pools play in society. Its work focuses on areas including health and wellbeing, community development, water safety and sustainability, with an emphasis on giving the industry research and real-world examples that demonstrate the value of aquatic spaces beyond recreation.

Over the next several months, Pool Horizons will continue that conversation at major industry gatherings in the United States and Europe, with appearances scheduled in Phoenix, Lyon and Atlantic City.

Pool Horizons Heads to the MasterMind Summit

The first stop will be the PHTA & GENESIS MasterMind Summit, taking place September 16–18 at The Wigwam in Litchfield Park, Arizona.

Pool Horizons will host a two-hour session on Friday, September 18, from 8 a.m. to 10 a.m., connecting the cultural and social history of swimming pools with the data-backed narrative the industry is working to develop.

Author and historian Jeff Wiltse will explore the history of swimming pools and their enduring social, cultural and economic importance. Attendees will then hear about the latest Pool Horizons initiatives and how that work applies to the U.S. market.

The session will conclude with industry leaders discussing how different stakeholders can work together to better communicate the value of pools and create new opportunities for the industry.

Taking the Conversation to France

The initiative will head overseas in November for Piscine Global 2026 in Lyon, France.

On November 18 from 4 p.m. to 5 p.m., Pool Horizons will present preliminary findings from the Global Aquatic Social Impact Framework (GASIF) pilot study. The project is aimed at developing a more data-driven understanding of the social impact created by swimming pools and aquatic facilities.

Representatives from participating industry associations in France, Spain and the United States will take part, followed by a roundtable examining the challenges and future of the swimming pool industry. Leaders from CF Group, Fluidra, Hayward and Pentair are scheduled to participate in the discussion.

Pool Horizons will make a second appearance in Lyon during Aqualie on November 19 from 4:45 p.m. to 5:15 p.m. That session will introduce Pool Horizons and showcase a French public swimming pool Best-in-Class project, providing a real-world example of the role aquatic facilities can play within their communities.

Returning to Connect With The Industry in Atlantic City in 2027

The schedule continues into the new year with the Pool Horizons Summit in Atlantic City on January 25, 2027, from 3 p.m. to 6 p.m.

Following its 2026 gathering, Pool Horizons will return with a program that includes a keynote presentation, a new Best-in-Class project and contributions from leading figures throughout the swimming pool industry.

Together, the upcoming events provide Pool Horizons with an opportunity to continue building the conversation on both sides of the pond.

AUSTIN, TX, August 24, 2026 — Skimmer, the leading operating system for pool service and maintenance professionals, today announced the acquisitions of Pool Builder Geek and Poologics, two software platforms purpose-built for pool construction businesses.

The acquisitions mark Skimmer’s expansion into pool construction and establish the foundation for a unified platform serving pool professionals from construction through ongoing service and maintenance.

As part of the acquisition, Pool Builder Geek founder Tommy Reynolds, who has extensive experience in the pool construction software space, will join Skimmer, leading the company’s construction strategy and continued investment in solutions for pool builders.

“Our vision is to build an end-to-end platform for the pool and spa industry,” said Jack Nelson, CEO of Skimmer. “Pool Builder Geek brings an AI-native platform designed to evolve quickly with the industry, while Poologics brings a proven product that builders have relied on for years. Together, they significantly accelerate our ability to serve pool construction businesses.”

Pool builders manage complex estimating, permitting, project management, subcontractor coordination, customer communication, and job costing processes. Many still rely on spreadsheets or generic construction tools that were not designed for their specific needs. Pool Builder Geek and Poologics address those challenges with purpose-built capabilities, including estimating, project management, permitting, job costing, and AI-powered visualization.

“Pool builders do not need generic contracting software with a pool label added to it,” said Reynolds. “We built Pool Builder Geek specifically around how pools are sold and built with AI at the core of the platform. Joining Skimmer gives us the resources and expertise to accelerate our product roadmap and deliver even more for the builders we serve. I’m excited about what we can build together and what this means for the future of the pool industry.”

“We built Poologics on the belief that pool construction deserves software designed specifically for the industry,” said Nate Pruitt, CEO of Poologics. “Skimmer has built its business on that same belief for pool service. Together, we can give builders more resources, stronger support, and a faster path to innovation.”

Service and maintenance remain a core focus of Skimmer. The expansion into construction advances the company’s long-term strategy to provide connected, purpose-built tools for pool professionals across the industry.

About Skimmer

Skimmer is one of America’s leading pool service platforms. The company is on a mission to modernize the pool and spa service and repair industry through easy-to-use software and best-in-class support. Over 35,000 pool service professionals servicing 1,000,000+ pools in North America use Skimmer to get organized, get paid faster, and grow their businesses. For more information, visit getskimmer.com.

About Poologics

Poologics is an all-in-one business management platform built specifically for swimming pool builders. It streamlines CRM, estimating, project management, and job costing, helping professionals run their businesses with greater efficiency, accuracy, and control. For more information, visit poologics.com.

About Pool Builder Geek

Pool Builder Geek is an AI-powered project management platform built exclusively for the swimming pool construction and renovation industry. Created by a team with deep experience building software for pool builders, it gives builders purpose-built tools for project tracking, scheduling, subcontractor coordination, budgeting, job costing, and AI-powered backyard visualization. For more information, visit poolbuildergeek.com.

Media contact

Travis Wingate

Skimmer, CMO, [email protected], 416-838-9161