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Landmark Aquatic Taps Waterpark Industry Veteran Craig Nielsen

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Craig-Nielsen - Landmark Aquatic

With 25 Years of Hands-On Experience and an Owner-Operator Perspective, Nielsen Brings Unmatched Expertise as Landmark Enters the Next Era of Waterpark Innovation

Landmark Aquatic is pleased to now have Craig Nielsen as Vice President of Strategic Partnerships. Nielsen founded and led CEM Aquatics for over 25 years before CEM’s acquisition by Landmark in early 2026. Bringing a rare blend of design, construction, and owner-operator experience to Landmark’s leadership team, Nielsen’s elevation to this role signals Landmark’s commitment to leading the waterpark industry through what Nielsen calls its most exciting period of transformation yet.

Nielsen has watched the waterpark industry evolve from the ground up. “In the early 2000s, the model was remarkably consistent — flume slides, tube rides, lazy rivers, and a snack bar,” he recalls. “The most sophisticated technology on the property was probably the water chemistry controller.” The first seismic shift came when brands like Great Wolf Lodge inverted the traditional waterpark model, making the indoor waterpark the hotel’s core amenity rather than a side attraction. “Suddenly, a family destination that once operated 90 days a year was generating revenue 365 days a year — making it a fundamentally different business.”

Today, the competitive field has widened dramatically. Hotel chains, casino operators, cruise lines, and mixed-use real estate developers are all investing in waterparks as proven drivers of occupancy and revenue. Nielsen speaks from firsthand experience as co-owner of Cowabunga Canyon in Summerlin and Cowabunga Park in Henderson, Nevada. “Consumers today are often selecting their vacation resorts based on the waterpark offerings,” he says. “The secret is out — waterparks attract people, and everyone is building them.”

Looking ahead, Nielsen points to surf parks, next-generation adventure rivers, and AI-powered guest experiences as the defining frontiers of waterpark development. “Surf parks today are where indoor waterpark resorts were in the early 2000s — those who embrace them in the next three to five years will have a significant first-mover advantage,” he says. On technology, Nielsen is equally bullish: “AI is already improving everything from water chemistry to pump operations.

Soon, interactive AI experiences that track guests, create competitions, and reward participation will become the norm — it’s genuinely exciting.”

It is precisely this convergence of technology, capital, and consumer appetite that Nielsen intends to help Landmark Aquatic navigate. “Technology, capital, and a genuinely evolved consumer appetite for water-based experiences are converging in a way I haven’t seen in 25 years,” he says. “The barriers that once limited this industry — seasonality, demographic reach, geographic constraints — are all disappearing simultaneously. The wave is building, and I’m proud to help Landmark ride it.”

About Landmark Aquatic

Landmark Aquatic is a premier provider of commercial aquatic facility design, construction, and maintenance, with more than six decades of industry leadership. Serving clients nationwide, Landmark delivers construction-led solutions supported by its CPO-certified AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.

Contact info:

Website: www.landmarkaquatic.com

Email: [email protected]

Ph:1-888-871-2887

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Alise Everton

Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected

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Pool Industry Accelerates Digital Transformation with POOLCORP and JobTread as Tech Stacks Become More Connected

Dallas, TX — The pool and outdoor living industry is accelerating its digital transformation as more builders adopt connected tech stacks to increase efficiency across every phase of a project. The newly launched JobTread and POOLCORP integration signals this shift toward smarter, fully integrated construction workflows.

JobTread, a construction management platform trusted by more than 10,000 companies, today announced its new integration with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and outdoor living products. This integration helps contractors connect estimating, purchasing, and project management in one streamlined workflow.

Launched in 2021, JobTread’s rapid growth reflects how quickly contractors are embracing project management software. In just a few years, the platform has seen a meteoric rise in adoption. That momentum signals a larger industry shift away from legacy solutions and toward integrated systems.

“Pool builders are becoming more strategic in how they use technology,” said Eric Fortenberry, Founder and CEO of JobTread. “They want systems that work together. Launching this new integration with POOLCORP helps contractors order materials quickly and seamlessly while delivering a better customer experience.”

The integration gives contractors direct access to POOLCORP’s full product catalog—including inventory, pricing, and ordering—while managing projects within JobTread. This includes access to National Pool Trends (NPT), POOLCORP’s leading building materials brand, trusted by builders and subcontractors for new pool construction and complete remodels. By connecting estimating directly to ordering across materials, finishes, and equipment, the integration helps streamline workflows, reduce errors, and accelerate project timelines.

For POOLCORP, the collaboration represents continued investment in digital innovation. As contractor expectations evolve, distributors and software providers are working more closely to support modern, connected workflows.

“Technology is reshaping how pool professionals operate,” said Todd Marshall, Vice President and Chief Information Officer of POOLCORP. “Partnering with platforms like JobTread is part of our broader commitment to building a more connected ecosystem for our customers. We will continue investing in integrations that help simplify workflows, accelerate project execution, and enable our customers to run their businesses faster and more efficiently.”

About JobTread
JobTread provides construction management software designed to help contractors streamline operations, improve financial visibility, and deliver exceptional project experiences. Launched in 2021 and trusted by more than 10,000 construction companies, JobTread combines estimating, scheduling, communication, job costing, and reporting in a single system, giving contractors real-time financial visibility across every project. Learn more at www.jobtread.com.

About POOLCORP
POOLCORP is the world’s largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products. Serving thousands of professionals across the industry, POOLCORP supports contractors with a broad product offering, including National Pool Trends (NPT), and a growing focus on digital innovation and connected customer experiences.

JobTread Contact:
Taylor Crosby
Director of Marketing
[email protected]

POOLCORP Contact:
Kendall Large
Vice President of Marketing
[email protected]

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CPSC Announces $4M in Pool Safety Grants to Combat Rising Child Drownings

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CPSC Announces $4M in Pool Safety Grants to Combat Rising Child Drownings

As communities across the country prepare for another summer swim season, the U.S. Consumer Product Safety Commission is increasing its focus on one of the most persistent safety issues surrounding residential pools and spas: child drownings. This week, the CPSC announced it is making up to $4 million in pool safety grants through Pool Safely, providing financial support to state, local, tribal, and territorial governments working to strengthen pool safety enforcement and drowning prevention initiatives.

The announcement comes as federal data continues showing troubling trends involving pediatric drownings. According to statistics cited by the CPSC and CDC, drowning remains the leading cause of death for children between the ages of one and four and continues ranking among the leading causes of accidental death for older children nationwide.

Between 2020 and 2022, an average of 357 children under the age of 15 died annually in pool- or spa-related drownings. Hundreds of additional non-fatal submersion incidents also required emergency medical treatment during that same period, many resulting in long-term neurological injuries.

The latest grant funding initiative reflects growing concern among regulators and safety organizations that progress made over the last two decades may be slowing as drowning fatalities trend upward again following years of decline.

Federal Officials Shift Focus Toward Enforcement

The Pool Safely Grant Program operates under the Virginia Graeme Baker Pool and Spa Safety Act, legislation passed in 2007 following the death of 7-year-old Virginia Graeme Baker, who became trapped by the suction force of a spa drain.

The law dramatically reshaped public pool safety standards nationwide by requiring compliant anti-entrapment drain covers and additional circulation safety systems in public pools and spas. Its impact was immediate.

According to figures referenced by the CPSC, there has not been a reported child death involving drain entrapment in a public pool or spa in the United States since implementation of the Virginia Graeme Baker Act.

Federal regulators are now applying similar pressure toward broader residential drowning prevention efforts, particularly in areas where enforcement and compliance vary significantly from one jurisdiction to another.

Communities receiving pool safety grants may qualify for awards ranging from $50,000 to $400,000, with at least half of the money required to support enforcement-related activities such as inspections, staffing, and training. Remaining funds may be used for public education campaigns, outreach programs, and water safety initiatives.

The emphasis on enforcement highlights a growing concern that many residential pool safety regulations already exist on paper, but compliance oversight often depends heavily on local resources and staffing levels.

In some municipalities, pool barrier inspections and residential code enforcement remain aggressive and highly structured. In others, enforcement may be complaint-driven or limited by staffing shortages and budget constraints.

Older residential pools can also complicate compliance efforts, particularly in neighborhoods where construction predates modern barrier standards and updated safety requirements.

Most Incidents Continue Occurring in Residential Settings

One of the more sobering realities surrounding child drownings is how often they occur outside of active recreational swimming.

According to data cited by the CPSC, nearly 70% of toddler drownings happen during non-swim times rather than organized pool activity.

That statistic has played a major role in reshaping how safety organizations approach drowning prevention messaging. Much of the conversation now centers around restricting unsupervised access to water rather than focusing exclusively on recreational swim safety.

Residential barriers remain one of the most heavily emphasized components of modern pool safety programs, particularly:

• Four-sided isolation fencing
• Self-closing, self-latching gates
• Door alarms
• Safety covers
• Pool alarms
• Compliant anti-entrapment drain covers

Safety advocates increasingly describe drowning prevention as a layered strategy rather than a single-product solution. Physical barriers, supervision, swim instruction, alarms, and CPR preparedness are all viewed as overlapping safeguards designed to reduce the likelihood of unsupervised water access and improve emergency response when incidents occur.

The broader discussion has also evolved alongside newer pool technologies. Cameras, motion sensors, smart alerts, and connected automation systems have become more common in residential environments, though safety organizations continue warning against relying too heavily on technology without maintaining physical barriers and direct supervision.

Swim Education and Water Competency Continue Drawing Attention

The latest drowning statistics have also renewed focus on disparities involving swim instruction and water competency access.

According to figures referenced by the CPSC, Black children and American Indian/Alaska Native children continue experiencing disproportionately higher drowning rates compared to white children, particularly in swimming pools.

Many organizations involved in water safety outreach have attributed those disparities to unequal access to swim lessons, aquatic facilities, and community education programs.

Over the last several years, municipalities and nonprofit groups have expanded subsidized swim lesson programs aimed at younger children and underserved communities, particularly in areas lacking affordable aquatic education opportunities.

Additional grant funding distributed through the Pool Safely program could help expand some of those local initiatives moving forward.

A Renewed National Focus Ahead of Summer

Applications for the latest round of pool safety grants are being accepted through July 13, 2026 through the federal Grants.gov portal under grant opportunity CP-VGB-26-01.

The funding initiative arrives at a time when pool safety organizations, regulators, and local governments are placing renewed emphasis on drowning prevention ahead of peak summer swimming activity.

For federal agencies, the concern extends beyond statistics alone. Rising pediatric drowning fatalities have increasingly become a public health issue tied not only to residential pool access, but also to enforcement consistency, swim education availability, and long-term community safety infrastructure.

The latest funding effort suggests regulators are preparing for a more aggressive push toward residential pool safety compliance and broader public awareness campaigns over the next several years as communities continue searching for ways to reverse a trend that has become increasingly difficult to ignore.

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Pool Barrier Safety: The Small Details That Matter Most

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Pool Barrier Safety: The Small Details That Matter Most

May is National Water Safety Month, and while many of the conversations surrounding pool safety tend to focus on supervision, swim lessons, and drowning prevention education, one of the most important physical layers of protection around a swimming pool is often overlooked entirely — the barrier system itself.

For many homeowners, a pool fence is treated as little more than a code requirement or decorative backyard feature. But according to Jeremy Brongo, owner of Florida State Fence, the details surrounding a properly designed and maintained pool barrier can make a tremendous difference when seconds matter most.

“One of the things that a fence can do is prolong the time that it takes for a child to get close to a pool,” said Brongo. “So it’s just an added layer of protection that doesn’t allow the children to accidentally fall into the pool.”

That idea — buying precious time — sits at the heart of modern pool safety philosophy.

Pool Fence System

Drowning Prevention Starts With Safety

Drowning remains one of the leading causes of accidental death for young children in the United States, and nowhere is the issue more pronounced than in Florida. According to Florida Department of Health data, the state routinely leads the nation in child drowning fatalities among children ages 1-4. In many cases, the incidents occur in residential swimming pools.

Florida’s year-round swimming weather, combined with the sheer number of residential pools throughout the state, helped push lawmakers to adopt some of the country’s strongest residential pool barrier laws decades ago.

Brongo says the speed at which these incidents occur is something many homeowners fail to fully appreciate until tragedy strikes close to home.

“You always hear families or someone that has dealt with somebody who they know that has drowned in a pool,” said Brongo. “They always say that it happened so quick.”

That reality is one reason why safety experts increasingly stress the importance of layered protection around pools rather than relying on any one single solution.

Barriers, Part of The Pyramid of Pool Safety

The concept of a “Pyramid of Pool Safety,” is an approach heavily promoted throughout the aquatics industry. The idea is simple: no single device or technology is foolproof on its own.

Fences, alarms, supervision, swim lessons, self-closing gates, drain safety systems, and water competency all work together as overlapping layers of protection.

Adam Katchmarchi, Vice President of Educational Development at Pool & Hot Tub Alliance, previously told Pool Magazine that while technology is making advancements in assisting in drowning prevention, “there is no replacement for barriers, supervision, and water competency.”

Brongo echoes that same philosophy from the barrier side of the industry.

“I think just giving that extra layer of protection buys you more time,” he explained. “If a toddler or child gets away from you temporarily, it gives you those few extra precious moments to act and help try to keep children safe .”

Fence Surrounding Swimming Pool

Florida Leading The Way By Necessity

One of the biggest misconceptions homeowners have is that any backyard fence automatically satisfies pool safety laws.

In reality, Florida’s Residential Swimming Pool Safety Act contains very specific requirements governing residential barriers and controlled access around pools.

“That law requires residential pools to have at least one approved safety feature designed to restrict or detect unsupervised access,” Brongo explained. “The most common solution is a compliant barrier system around the pool, such as a fence.”

The problem, according to Brongo, is that many homeowners never realize how technical those requirements actually become.

“I think people just assume that if they have a fence, then they’re compliant,” said Brongo. “But the fence actually has a lot of specifications that make it pool compliant.”

Pool barriers in Florida must generally be at least 48 inches tall and designed to discourage climbing. But even something as simple as the placement of a horizontal rail can create a code issue.

“If there’s a horizontal bar in the fence, that will allow a small child to put their foot in there and basically act as a ladder,” Brongo said. “So the spacing between any horizontal members on the fence has to be greater than 45 inches.”

Self Latching Pool Gate

The Gate Is The Most Important Part

While the fence itself matters, Brongo says the gate is often the single most critical component of the entire system.

“I would say the gate’s probably the number one most important part of the fence,” said Brongo. “That’s naturally where people tend to walk and tend to go to access a pool.”

Florida law requires pool gates to be self-closing and self-latching, but Brongo says homeowners often underestimate how important proper operation truly is.

“If the gate for some reason closes but doesn’t fully latch, and the gate’s still accessible or has the ability to get in, that can become an issue,” he explained.

Another requirement many people never realize exists is the direction the gate swings.

“The gate’s required to swing out. The gate cannot swing in,” said Brongo. “A lot of people don’t know this.”

The reasoning behind that rule is surprisingly practical. Young children naturally push forward against barriers. If a gate swings inward and isn’t fully latched, a child leaning into it could accidentally open access directly to the pool.

“If it swings out, if a child walks up, they’re not going to have the ability to reach up to where the handle of the latch should be,” Brongo explained. “And if they lean on the fence, it would typically latch and wouldn’t open.”

The Hidden Problems Homeowners Miss

Some of the biggest safety risks surrounding pool barriers aren’t actually part of the fence itself.

Brongo says his company frequently encounters situations where homeowners unknowingly create climbing hazards around otherwise compliant barriers.

“One of the main ones is if there’s something left near a fence or some type of pool equipment or AC equipment that’s too close to a fence and can be used as an object that someone can climb on,” he said. “That’s just not something that’s thought about very often.”

Furniture, planters, coolers, storage bins, and even landscaping can all unintentionally compromise a barrier system over time.

That same gradual change is why maintenance becomes so important.

“I would say people tend to get complacent and they don’t maintain,” Brongo explained. “The fence may have been installed pool-compliant at one time, but over time, the gate might not be functioning the same way that it was the day it was installed.”

Pool owners should routinely inspect hinges, latches, springs, closures, and surrounding conditions to ensure the barrier is still performing correctly years after installation.

“The gates usually are just an easy adjustment,” said Brongo. “Most of the hinges on our gates are spring-loaded. You can adjust the tension with an Allen wrench. It takes no more than two minutes.”

Pool Fencing System

When To Plan A Pool Barrier

According to Brongo, barrier planning should never be treated as an afterthought.

In Florida, barrier systems are directly tied into the final stages of pool construction and inspection.

“It’s part of the pool safety inspection here in Florida,” said Brongo. “They actually will not allow a homeowner to fill the pool with water until they have the barrier system in place.”

That means pool owners should be discussing fencing, access points, alarms, and overall safety design alongside the original pool layout — not after construction is complete.

For homeowners using the house itself as part of the barrier system, additional protections may also be required.

“Any doors leading directly to the pool area may have to have an alarm or some type of self-closing option,” Brongo explained.

Safety And Backyard Design Can Coexist

One of the reasons some homeowners resist installing pool fencing is the belief that barriers ruin the visual appeal of a backyard.

Brongo says modern fencing options have evolved significantly over the years.

“Fencing’s come a long way,” he said. “There’s so many great options now for pool fences.”

Aluminum fencing remains one of the most popular choices throughout Florida, but today’s homeowners also have access to a wide variety of colors, styles, and designs capable of blending into luxury outdoor environments while still remaining code compliant.

Ultimately, though, aesthetics should never outweigh safety.

“It can happen in a split second, and safety is the number one priority,” Brongo said. “If there’s anything that they can do to help prevent an incident, fencing is obviously one of those items.”

Because when it comes to pool safety, the details most people miss are often the ones that matter most.

Ready to take a deeper dive?

Listen to our entire conversation with Jeremy Brongo on the Pool Magazine podcast.

Photo Credits: Florida State Fence

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