New territory managers, production leadership, and operations support reinforce the plunge pool manufacturer’s white-glove service as demand grows across U.S. markets

Pembroke, N.H. — October 2026 — Soake Pools, the New England manufacturer that pioneered the made-to-order precast concrete plunge pool, has added four team members to support its growth into new regional markets. The hires span sales, production leadership, and operations, positioning the team to scale with rising national demand for its hand-tiled pools, without sacrificing service or quality.

New appointments include:

• Kerry Covington, Pacific Northwest Territory Manager—Based in Oregon, Covington is Soake Pools’ first territory manager to live and work in the Pacific Northwest, offering on-the-ground support. With more than a decade of experience in high-end remodeling and landscape design for luxury residential construction, he will help Pacific Northwest homeowners translate plunge pool concepts into thoughtfully planned additions tailored to their homes and landscapes.
• Brooke Fine, MA South Shore, Cape Cod & Islands Territory Manager—Also based in territory and a Soake Pools customer herself, Fine brings both local knowledge and firsthand experience with the brand to the role. With a personal understanding of how a Soake Pool can enhance wellness, relaxation and outdoor living, she will provide dedicated in-territory support to homeowners across the Massachusetts South Shore, Cape Cod, Nantucket and Martha’s Vineyard.
• Eric Bailey, General Manager—At the company’s Pembroke production facility, Bailey will oversee manufacturing with 22 years of precast concrete experience. As a born-and-raised New Hampshire resident with a career built on quality and customer service, Bailey embodies the values Soake Pools has built its reputation on.
• Katherine Fillon, Accounts Receivable—Lifelong New Englander Fillon rounds out the company’s administrative team, supporting a seamless experience between Soake Pools’ customers, partners and collaborators.

The news follows Soake Pools’ recognition as one of Business NH Magazine’s 2026 Best Companies to Work For in New Hampshire, where the company earned the No. 11 spot after a rigorous evaluation that included employer and team surveys, site visits, and employee focus groups. As it grows its team, the locally owned, family-run company stays anchored to the same standards that earned this honor.

About Soake Pools: Co-founded by Karen and Brian Larson in 2014, Soake® Pools disrupted the industry as the first company to offer hand-tiled precast concrete plunge pools for the home. Today, Soake Pools is the leading prefabricated plunge pool manufacturer in North America, designing luxury, space-saving pools for year-round use and enjoyment. At Soake Pool’s New England facility, its plunge pools are made to order in a controlled environment using proprietary concrete and state-of-the-art tile, continually setting the standard with new dimensions, luxury finishes, and innovations in quality control, safety and usability with impressive turnaround timelines. Fully customizable and delivered ready to install, each Soake Pool is equipped for hot dips in the winter and cooling soaks in the summer, with cold plunge and resistance system offerings that support athletic recovery and enhance at-home wellness routines. The monolithic concrete design offers accessibility in size and pricing, while saltwater filtration, low water usage, and variable speed pumps support sustainability, require less maintenance, and lower costs. Delivering backyard luxury retreats with demonstrated ROI in home value, Soake Pools offer countless physical and mental wellness benefits at a fraction of the footprint and expense of a traditional pool.

CCEI is pleased to announce Benoit Masse as the company’s new Sales Director for Canada. Masse has over 35 years of experience in the pool industry, including 20 years at Hayward, which has given him the opportunity to develop true expertise in everything from technical service, commercial pool construction, as well as a deep understanding of distribution. 

“Benoit brings CCEI in-depth industry knowledge which will be tremendously important as he supports our customers and partners across Canada,” says Martin Grenier, VP of CCEI’s North American operations. Benoit can be reached at [email protected].

www.ccei-pool.com/us/
424-800-2191

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