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PHTA Announces New Strategic Partner: Hayward

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PHTA Announces Strategic Partnership With Hayward

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest Strategic Partner, Hayward. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

Hayward has been helping pool owners enjoy the pleasures of pool ownership by manufacturing cutting edge, technologically advanced pool equipment worldwide. Hayward’s products include a complete line of pumps, filters, heaters, heat pumps, automatic pool cleaners, lighting, controls, and salt chlorine generators, all engineered to keep both residential and commercial pools at their best.

“We are looking forward to working more closely with the Pool & Hot Tub Alliance and expanding our relationship as a Strategic Partner,” says Albert Miller, Vice President Sales at Hayward. “We share a passion for the industry and believe working together we can make a positive impact for PHTA members and our customers.”

As part of the Strategic Partnership Program, PHTA will recognize Hayward’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. 

“We are thrilled to add Hayward to our distinguished list of Strategic Partners,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Hayward has everything we look for in a partner: quality products that can benefit our members, an understanding of the importance of continuing education, and a finger on the pulse of industry trends. I really look forward to what we will be able to accomplish together.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at [email protected] or 703-838-0083 ext. 157.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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SPS PoolCare Acquires Amenity Pool Services’ Operations in Six Sun Belt Markets

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SPS PoolCare

AUSTIN, Texas (May 21, 2026) — SPS PoolCare, the largest swimming pool services company in the United States, today announced it has acquired the majority of Amenity Pool Services’ pool service operations. The transaction, completed in two portions, spans Amenity’s commercial and residential operations in Phoenix, Tucson, and Jacksonville, Fla., as well as its residential operations in Orlando, Dallas, and Port Charlotte, Fla.

The Amenity transaction builds on SPS PoolCare’s January 2026 acquisition of Pool Troopers, which united the nation’s two largest pool service providers. Amenity Pool Services is ranked #3 on the 2025 PSN/Jandy Top 50 Service List, and together, these transactions reflect the company’s capacity to integrate large, complex operations while delivering the consistent, professional service experience that customers depend on every week.

“Amenity has outstanding team members, service standards, and customer relationships cultivated across key Sun Belt markets,” said Lance Martin, CEO of SPS PoolCare. “With this partnership, customers benefit from our expanded network of skilled technicians, advanced scheduling systems, and comprehensive service offerings that keep their pool in top condition year-round.”

SPS PoolCare, a portfolio company of Storr Group, has acquired more than 200 pool service companies since its inception in 2021. The company seeks to provide customers with continuity by preserving existing service schedules, technician relationships, and pricing structures during each transition onto ServiceTitan’s cloud-based platform. SPS PoolCare now serves more than 50,000 weekly recurring residential and commercial customers across 19 markets in five states.

“This transaction represents another significant step in executing the company’s long-term consolidation strategy and further strengthens the platform’s leadership position in the industry. We look forward to supporting the management team through the next phase of growth and integration,” added Fraser Ramseyer, founder of SPS PoolCare and founder and CEO of Storr Group. 

Nation’s largest pool services company acquires operations in Phoenix, Tucson, Dallas, Orlando, Jacksonville, Fla.,and Port Charlotte, Fla. 

  • Acquisition brings new customers, skilled technicians, and expanded market presence  
  • SPS PoolCare has acquired over 200 pool service companies since its inception in 2021.
  • SPS PoolCare now serves over 50,000 weekly recurring residential and commercial customers across 19 markets in five states.

About SPS PoolCare: 

As the #1 swimming-pool service company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. The company is committed to creating a world-class service experience for its customers and to being the employer-of-choice for its team members. Read more at spspoolcare.com

About Storr Group: 

Storr Group is an operationally focused lower-middle-market investment firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. Storr Group has offices in West Palm Beach, New York City, and Austin. To partner today, visit storrgroup.com

For more information, contact: 

Madeleine Budge 

10 to 1 Public Relations 

[email protected]

(480) 514 – 1070

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CCEI Introduces New Antea VS: Smart Control For Variable Speed Pumps

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CCEI-Antea VS + phone app

CCEI is pleased to introduce the new Antea VS– a new innovation that allows management of variable speed pumps by seamlessly integrating them into CCEI Vigipool ecosystem.  This ultra-compact antenna can be installed effortlessly on a wide range of pumps, delivering advanced connectivity and smart control at your fingertips with the Vigipool app. 

 With the Antea VS pool professionals can control and configure the pump room from anywhere.  Simply plug the antenna into a 12-15 VAC (50-60 Hz) outlet, then connect to the pump and within minutes you have full control on your smartphone. The system automatically adjusts pump room speed based on real-time environmental conditions—such as water temperature and pool cover status—while always giving users the freedom to manually select preferred pump speeds at any time.  

To unlock its full potential, the Antea VS is engineered to work alongside the Tild VP automation system which governs the pump’s electrical supply and serves as the backbone of the pump room. Together they control power, filtration, lighting and variable speed pumps using the Vigipool app.

More information about CCEI’s US operations can be found at:

www.ccei-pool.com/us/

424-800-2191

CCEI USA Inc.

808 Hindry Ave, Suite G

Inglewood, CA 90301 

NEW IG PAGE:  

PLEASE FOLLOW US ON INSTAGRAM:

https://www.instagram.com/cceipool_na

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RENOLIT SOLID Slip-Resistant PVC Decking Available in 3 Colors 

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Renolit 3 colors for solid decking

 RENOLIT SOLID is a reinforced PVC membrane engineered to renovate and waterproof decks at residential and commercial aquatic facilities—from community pools to world-class athletic complexes. At 80-mil thick, it delivers a durable, slip-resistant surface that addresses the most common deck challenges: cracks, chips, peeling paint, and more. Designed for both renovation and new construction, RENOLIT SOLID offers long-term, low-maintenance performance. Now available in Sand, Light Grey, and Dark Grey colors to complement any architectural aesthetic.

https://renolit-alkorplan.com

Phone number: (219) 324-6886

CPO Class - Virtual Online Classes - Become a Certified Pool Operator

Location:  LaPorte, Indiana

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