Poolwerx, the largest global franchise pool service brand, is targeting San Antonio, Texas for franchise growth as the brand continues expanding in high-growth markets across the U.S.

The move comes as Texas continues to stand out as a leading market for franchise development. According to the International Franchise Association’s 2026 Franchising Economic Outlook, Texas ranks as the top state for franchise growth and is home to more than 86,000 franchise locations employing more than 910,000 people.

“With Poolwerx USA headquartered in Farmers Branch, Texas has always been an important market for our brand, and the growing demand makes San Antonio the perfect place to continue our U.S. expansion,” said Darlene Viering, Senior Vice President of Franchise Development at Poolwerx. “It combines strong regional growth with the characteristics that make for a compelling pool service market, and we see real opportunity to partner with entrepreneurs who want to build a scalable local business with the support of an established brand.”

San Antonio offers an attractive combination of steady population growth and long-term residential development. U.S. Census reporting shows the city added nearly 24,000 residents between 2023 and 2024, highlighting its momentum as one of the country’s fastest-growing large cities.

For Poolwerx, San Antonio aligns with the brand’s broader focus on markets where residential growth, pool maintenance needs and strong consumer demand support long-term opportunity for professional pool care. The company has previously identified Texas as a key expansion priority in its U.S. growth strategy.

“As more entrepreneurs look for business opportunities backed by recurring revenue and strong consumer demand, we believe San Antonio offers a compelling environment for franchise development,” said Marla Mock, COO of Poolwerx USA. “Our model is designed to give franchise owners the training, operational support and brand foundation they need to build a business that can scale with their market.”

Poolwerx continues to expand its national footprint while helping homeowners maintain healthier pools through dependable, professional pool care backed by a globally recognized brand. Poolwerx is actively seeking franchise candidates across the U.S. who are entrepreneurial, community-minded, and growth-focused.

About Poolwerx
Poolwerx is the world’s largest pool and spa maintenance franchise brand, dedicated to helping people create poolside memories. Established in Australia in 1992, Poolwerx has grown to more than 186 retail stores, over 720 service vehicles, and 450+ exclusive territories worldwide. The brand delivers a comprehensive range of products and services designed to keep pools and spas healthy and safe, including professional water testing and balancing, pool cleaning, scheduled and ad hoc maintenance, chemical and equipment sales, system upgrades, installations, repairs, and expert advice. Serving both residential and commercial clients, Poolwerx combines local expertise with industry-leading systems, marketing strength, and operational support. Discover more about the franchise opportunity at: https://poolwerxfranchising.com.

(Alexandria, VA.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is requesting reaffirmation of the ANSI/APSP/ICC-13 2017 American National Standard for Water Conservation Efficiency in Residential and Public Pools, Spas, Portable Spas, and Swim Spas.

As part of the American National Standards Institute (ANSI) consensus development process, PHTA is conducting a public review of the existing stand and inviting interested parties to submit comments for consideration.

Following review by PHTA technical committees, the 2017 standard has been recommended for reaffirmation while a parallel revision process is underway to evaluate and address emerging issues related to drought and water conservation practices.

In accordance with ANSI procedures, the current ANSI/APSP/ICC-13 2017 standard is available for a 45-day public review period, as announced in ANSI Standards Action. The deadline to submit comments is July 28, 2026.

The public review document and additional information are available on the PHTA-13 webpage at phta.org.

For more information, please visit phta.org, email [email protected], or call (703) 838-0083.

About the Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000+ members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

NAPLES, FL — Daldorado, a premier manufacturer of commercial aquatic products, announced the appointment of Guy Ledwell as the company’s new Vice President of Business Development. Ledwell brings over three decades of specialized commercial aquatic experience to the role. He will work closely with Daldorado’s leadership team, including Rob Lawson, to accelerate the company’s market presence and strategic growth initiatives.

Ledwell joins Daldorado following a distinguished 21-year career at Pool Corp, the industry’s largest commercial distributor. During his tenure, he held several pivotal leadership positions, including Commercial Specialist, Division Sales Manager, Senior Manager of the Commercial Group, and Senior Manager of Strategic Growth.

Throughout his career, Ledwell has established a proven track record of designing and delivering large-scale commercial aquatic projects. As an executive leader, he consistently drove high-impact fiscal results, leading teams that achieved robust year-over-year growth and annual sales increases exceeding $9 million. Notably, Ledwell also conceptualized and established the industry’s first nationwide, commercial-dedicated stocking network, a groundbreaking initiative that significantly improved product availability and customer support across the country.

“Guy’s extensive background and deep technical understanding of commercial aquatics make him a perfect fit for our vision,” said Rob Lawson. “His ability to build long-standing relationships with the industry’s leading designers and builders, combined with his energetic leadership style, will be invaluable as we continue to scale our operations and deliver world-class solutions.”

In addition to his sales and operational expertise, Ledwell is recognized for leveraging technology to optimize corporate performance. He has successfully developed and implemented proprietary systems that streamline complex processes, maximize efficiency, and support scalable institutional growth. His leadership philosophy emphasizes practical, data-supported solutions that empower teams and elevate customer outcomes.

Ledwell is widely respected by colleagues and industry partners as a steady, honest, and highly collaborative executive who tackles complex challenges directly to achieve measurable results.

About Daldorado

Daldorado is a leading innovator and manufacturer of high-quality commercial aquatic drainage systems and perimeter grating solutions. Committed to safety, durability, and superior engineering, Daldorado serves major commercial aquatic facilities, waterparks, and competitive swimming venues globally.

Media Contact:

Rob Lawson

Daldorado

[email protected]

888-509-8128

www.Daldorado.com