Press Releases
Premier Pools and Spas Opens Locations in Virginia Beach, VA, and Lubbock, TX
PPAS is the largest pool builder in the world. They’ve won numerous awards, including the Association of Pool & Spa Professionals (APSP) International Award of Excellence for Design. Premier was recently recognized as one of the top 500 franchises in Entrepreneur’s Franchise 500®.
The President of Premier Franchise Management, Aaron Gurley, is proud to announce the owners of each location: John Witte & Chip Rudolph in Virginia Beach and Kevin Romero in Lubbock.
Premier continues building its reputation for innovative design and excellent customer service with these new additions. And it all begins with an in-home consultation where Premier works with each client to bring their backyard vision to life without going over budget.

“As we continue to grow, we invite you to explore the opportunity we are presenting you with.”
~ Paul Porter, founder
Premier began offering franchise opportunities in 2014 to like-minded entrepreneurs with high standards for quality and value. If you’re interested in owning a Premier franchise, please visit premierpoolsfranchise.com or call (844) 366-2102.
Virginia Beach, VA | Owner: John Witte & Chip Rudolf
After visiting PPAS in California, John and Chip discovered that Premier aligned with their values and entrepreneurial spirit. They decided to seize the opportunity and establish a family business to pass down to future generations.
John Witte has been in advertising and sales since 1996. He worked as an Account Executive for the Virginia Pilot Newspaper, Local Sales Manager for WVEC (ABC), and Director of Local Sales for WTKR News 3 (CBS). Chip Rudolf is the President of Rudolf Construction and formerly the Director of Preconstruction with KBS, VP of Construction with Advantis, and Project Managers with Armada Hoffler Construction.
John Witte and Chip Rudolf are local guys who love Virginia Beach are eager to serve their community. John graduated from Old Dominion University with a BS in Business Administration. John is married to Wendy, and they have two boys–Luke and Ethan. Chip Rudolf is a Graduate of Virginia Tech in Building Construction. He is married to Christy, and they have three children–Carley, Chase, and Cobe.
Lubbock, TX | Owners: Kevin Romero
Before joining the Premier family, Kevin Romero spent 15 years owning and operating a custom home building business where he built pools alongside the homes he constructed. Kevin’s knowledge of the construction industry and his attention to detail make him an ideal candidate to represent Premier Pools & Spas in Lubbock, Texas. “I chose Premier because of their business model, which inspires growth across many markets, including fiberglass and pool service.”
Kevin and his wife, Lacy, have two children. Their son, Kase, plays football at Lubbock Cooper. Their daughter, Preslee, loves to play basketball. Kevin and Lacy grew up in the Lubbock area and attended Texas Tech University.
About Premier Pools & Spas
Founded in 1988, Premier Pools & Spas (PPAS) has a reputation for first-class results within the customer’s budget.
Owner/CEO Paul Porter and his son, Brian Porter, hosted season 7 of the DIY TV show Pool Kings, where they built ten spectacular pools.
PPAS builds and services swimming pools and spas for homeowners across the country.
News
SPS PoolCare Acquires Amenity Pool Services’ Operations in Six Sun Belt Markets
AUSTIN, Texas (May 21, 2026) — SPS PoolCare, the largest swimming pool services company in the United States, today announced it has acquired the majority of Amenity Pool Services’ pool service operations. The transaction, completed in two portions, spans Amenity’s commercial and residential operations in Phoenix, Tucson, and Jacksonville, Fla., as well as its residential operations in Orlando, Dallas, and Port Charlotte, Fla.
The Amenity transaction builds on SPS PoolCare’s January 2026 acquisition of Pool Troopers, which united the nation’s two largest pool service providers. Amenity Pool Services is ranked #3 on the 2025 PSN/Jandy Top 50 Service List, and together, these transactions reflect the company’s capacity to integrate large, complex operations while delivering the consistent, professional service experience that customers depend on every week.
“Amenity has outstanding team members, service standards, and customer relationships cultivated across key Sun Belt markets,” said Lance Martin, CEO of SPS PoolCare. “With this partnership, customers benefit from our expanded network of skilled technicians, advanced scheduling systems, and comprehensive service offerings that keep their pool in top condition year-round.”
SPS PoolCare, a portfolio company of Storr Group, has acquired more than 200 pool service companies since its inception in 2021. The company seeks to provide customers with continuity by preserving existing service schedules, technician relationships, and pricing structures during each transition onto ServiceTitan’s cloud-based platform. SPS PoolCare now serves more than 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
“This transaction represents another significant step in executing the company’s long-term consolidation strategy and further strengthens the platform’s leadership position in the industry. We look forward to supporting the management team through the next phase of growth and integration,” added Fraser Ramseyer, founder of SPS PoolCare and founder and CEO of Storr Group.
Nation’s largest pool services company acquires operations in Phoenix, Tucson, Dallas, Orlando, Jacksonville, Fla.,and Port Charlotte, Fla.
- Acquisition brings new customers, skilled technicians, and expanded market presence
- SPS PoolCare has acquired over 200 pool service companies since its inception in 2021.
- SPS PoolCare now serves over 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
About SPS PoolCare:
As the #1 swimming-pool service company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. The company is committed to creating a world-class service experience for its customers and to being the employer-of-choice for its team members. Read more at spspoolcare.com
About Storr Group:
Storr Group is an operationally focused lower-middle-market investment firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. Storr Group has offices in West Palm Beach, New York City, and Austin. To partner today, visit storrgroup.com
For more information, contact:
Madeleine Budge
10 to 1 Public Relations
(480) 514 – 1070
News
CCEI Introduces New Antea VS: Smart Control For Variable Speed Pumps
CCEI is pleased to introduce the new Antea VS– a new innovation that allows management of variable speed pumps by seamlessly integrating them into CCEI Vigipool ecosystem. This ultra-compact antenna can be installed effortlessly on a wide range of pumps, delivering advanced connectivity and smart control at your fingertips with the Vigipool app.
With the Antea VS pool professionals can control and configure the pump room from anywhere. Simply plug the antenna into a 12-15 VAC (50-60 Hz) outlet, then connect to the pump and within minutes you have full control on your smartphone. The system automatically adjusts pump room speed based on real-time environmental conditions—such as water temperature and pool cover status—while always giving users the freedom to manually select preferred pump speeds at any time.

To unlock its full potential, the Antea VS is engineered to work alongside the Tild VP automation system which governs the pump’s electrical supply and serves as the backbone of the pump room. Together they control power, filtration, lighting and variable speed pumps using the Vigipool app.
More information about CCEI’s US operations can be found at:
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
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News
RENOLIT SOLID Slip-Resistant PVC Decking Available in 3 Colors
RENOLIT SOLID is a reinforced PVC membrane engineered to renovate and waterproof decks at residential and commercial aquatic facilities—from community pools to world-class athletic complexes. At 80-mil thick, it delivers a durable, slip-resistant surface that addresses the most common deck challenges: cracks, chips, peeling paint, and more. Designed for both renovation and new construction, RENOLIT SOLID offers long-term, low-maintenance performance. Now available in Sand, Light Grey, and Dark Grey colors to complement any architectural aesthetic.
Phone number: (219) 324-6886
Location: LaPorte, Indiana
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