ROSEMONT, Ill & NEW YORK–(BUSINESS WIRE)–Wynnchurch Capital, L.P. (“Wynnchurch”), a leading middle market private equity firm, announced that it has made a growth investment in Premier Franchise Management, (“Premier” or the “Company”).
Founded in 1988, Premier is the nation’s leading residential pool-build and pool-service franchisor. In the last year alone, Premier generated more than $500 million in system wide sales and added 30 build franchise locations as well as 17 service franchise locations, bringing its current number of franchise locations to 140 across 38 states. The Company utilizes world-class training, a robust lead generation system, and decades of experience to empower its franchisees to be the best in the pool industry. System wide sales have experienced year-over-year growth of approximately 35% over the past five years and Premier franchisees have built more than 80,000 pools since the Company was founded.
Paul Porter, founder and CEO of Premier, said, “We are thrilled to partner with Wynnchurch Capital. Working with Wynnchurch will only further accelerate our growth plan and increase our market penetration. They bring a wealth of experience that will better position our company to service our customers, support our franchisees, and attract new business.”
Joining the board of Premier will be Russ Gehrett, Partner, and Carl Howe, Principal, at Wynnchurch. Russ noted, “Since founding the business in 1988, Paul has done a tremendous job transforming Premier into one of the nation’s preeminent franchisors. We are excited to work with Paul and his team to continue to drive growth and further strengthen a best-in-class brand name in the pool industry. Premier’s unique value proposition and leading market position directly align with the top qualities that have driven Wynnchurch’s most successful partnerships over the past 22 years.”
Lowenstein Sandler LLP served as legal counsel while Jefferies LLC served as financial advisor to Wynnchurch.
About Premier Franchise Management:
Based in Roseville California, Premier Franchise Management (“Premier”) is the largest U.S. residential pool-build and pool-service franchisor. In the last year alone, Premier added 30 build franchise locations and 17 service franchise locations, bringing its current number of franchise locations to 140. Premier has won several industry awards; notably, Premier Pools & Spas was recently recognized as one of the nation’s top franchises in Entrepreneur’s Franchise 500®. For more information, please visit: Premier Franchise Management.
About Wynnchurch Capital:
Wynnchurch Capital, L.P., headquartered in the Chicago suburb of Rosemont, Illinois, with offices in New York, California, and an affiliate in Canada, was founded in 1999, and is a leading middle-market private equity investment firm. Wynnchurch’s strategy is to partner with middle market companies in the United States and Canada that possess the potential for substantial growth and profit improvement. Wynnchurch Capital manages a number of private equity funds with $4.2 billion of committed capital under management and specializes in management buyouts, growth capital, recapitalizations, corporate carve-outs and restructurings. For more information, please visit: https://www.wynnchurch.com.
Wynnchurch is actively seeking investment opportunities for its $2.277 billion Fund V. In December, Wynnchurch made a strategic growth investment in Mattress Warehouse, a leading independent mattress retailer with over 300 locations. Other recent Wynnchurch investments include: Appvion, a leading provider of specialty and high performance direct thermal coatings; Owen, a leading provider of critical infrastructure equipment, aftermarket parts and services; Trimlite, a leading manufacturer and distributor of residential doors and related door products; and Northern Wholesale Supply, a leading provider of RV and marine parts and accessories.
Sneak Peek of Educational Opportunities Released for Coverings 2023
Dec. 1, 2022 – ARLINGTON, Va. – Coverings (coverings.com), the preeminent event for North America’s ceramic tile and natural stone industry, released today a sneak peek of featured education for Coverings 2023. A robust lineup of complimentary learning opportunities, including live demonstrations, curated show floor tours, interactive sessions, and partner education, will span all tile and stone industry segments.
Showgoers of Coverings 2023, taking place April 18-21, 2023, at the Orange County Convention Center in Orlando, Florida, can benefit from dozens of educational opportunities focusing on numerous trends and relevant topics. All learning opportunities will focus on Coverings’ core tenets, which include “Sustainability,” “Health & Wellness,” “Outdoor Spaces,” and “Timeless Luxury.”
Coverings 2023 education is being designed to provide attendees with the critical resources and know-how they need to keep current in today’s highly competitive tile and stone marketplace.
Three on-floor education stages for participants to experience the latest innovations in the tile and stone industry will be key features of Coverings 2023. These include the return of the Installation Innovation Stage and Trends & Solutions Stage, and a new 2023 addition of the Fabricator Stage.
Educational sessions will focus on the show’s three strategic learning tracks: “Installation & Fabrication,” “Materials & Trends” and “Workforce & Profits.”
The “Installation & Fabrication” track will help attendees brush up on industry best practices and cutting-edge techniques in the installation and fabrication of tile and stone. Those who attend the “Workforce & Profits” sessions will discover new and successful business practices and tactics to better grow and manage their workforces with practical labor solutions and takeaways for maximizing bottom-line profits. Attendees of the “Materials & Trends” sessions will be provided updates on the latest trends, design inspirations and techniques within the world of tile and stone.
A particularly invaluable session during Coverings 2023, which will be part of the “Sustainability” tenet, is “Today’s Leading Sustainability Drivers and Their Impact on the Tile Industry.” Attendees will gain insight into today’s sustainability market and the current conversation around carbon emissions, detailing the need for furthering the demands of environmental transparency, standardized environmental performance and human health optimization pertinent to product ingredients. The session will address how green building products and projects are increasingly scrutinized for embodied carbon, and how companies are further striving toward “carbon neutral” and “net-zero” practices.
Teresa McGrath, chief research officer at Healthy Building Network, will lead “Luxury Vinyl Tile’s Carbon and Toxic Impacts,” one of the featured sessions within the Coverings 2023 “Health & Wellness” theme. McGrath will present the underreported environmental and human health impacts associated with Luxury Vinyl Tile (LVT). The session will include a review of LVT as a subject of concern among health experts and builders, in that, vinyl material introduces harmful toxins – such as volatile organic compounds (VOCs) – into living spaces and the earth over time.
A must-see Coverings 2023 “Outdoor Spaces” tenet session will include “Tile Installation Solutions and Systems for Exterior Projects.” Session attendees will join National Tile Contractor Association (NTCA) trainers and contractor members as they feature case studies on successful installations of porcelain and glass tile as well as natural stone in both outdoor residential and commercial projects. Product trends in varying formats, sizes and thicknesses will be discussed, and new technology and installation systems will be introduced at this informational learning opportunity.
The “Timeless Luxury” insights during Coverings 2023 will include numerous engaging sessions, including “Understanding How to Market and Sell to Your Wealthiest Prospects.” This educational must-see will provide attendees with the keys to selling to the affluent and analyze the proven methodology of understanding their level of wealth. Showgoers will review the five levels of wealth and examine the behaviors, needs, wants, desires, and fears of each demographic.
The University of Ceramic Tile and Stone, a Coverings 2023 educational partner, will present “How to be a Professional Architectural Sales Rep to Develop ‘Bullet Proof’ Specifications and Get the Order,” as a co-located learning opportunity, Monday, April 17, which is the day before the Coverings 2023 show floor opens. Thefocus of this four-hour live classroom training is to teach the fundamentals of being a professional and successful architectural sales representative. This course will explain and dissect the ingredients to developing a “Bulletproof Specification,” which are specifications resistant to value engineering and substitutes. A separate registration and fee are required for this opportunity through advanced reservations on the University of Ceramic Tile and Stone’s website.
Visit the Coverings website for further insight into the strategic learning tracks, key tenets and educational opportunities for Coverings 2023.
Gather more information and register for Coverings 2023 at no cost by visiting coverings.com.
Coverings’ Social Media:
Twitter: @Coverings, #Coverings2023
Vimeo: Watch Coverings videos
LinkedIn: Coverings LinkedIn showcase page
About Coverings: Coverings is the largest and preeminent ceramic tile and natural stone trade fair and exposition in the United States and North America. It features exhibitors from more than 30 countries and is the stage for introducing some of the most innovative tile and stone products in the world.
The exposition and conference, with more than 30 years of successful history, serve as a valuable and complimentary continuing education resource for all segments of the industry, with dozens of educational opportunities throughout the show. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders, real estate developers, as well as journalists, reporters and bloggers who cover the vital tile and stone industry.
Key sponsors of the show are Ceramics of Italy/Confindustria Ceramica, Ceramic Tile Manufacturers Association of Spain (ASCER)/Tile of Spain, Tile Council of North America (TCNA), National Tile Contractors Association (NTCA), and Ceramic Tile Distributors Association (CTDA).
The show is managed by Taffy Event Strategies, LLC.
For more information about attending, sponsoring or exhibiting at Coverings 2023, contact Taffy Event Strategies at 571-313-5801 or [email protected].
PHTA Debuts Pool Professionals Pipeline
Group plans to launch a robust jobseeker education program to fill pipeline with new talent.
(Alexandria, VA) – The Pool & Hot Tub Alliance (PHTA) today announced it is jumping into the waters of workforce development with its Pool Professionals Pipeline, a new program designed to help its members find workers, drive awareness amongst today’s jobseekers, and foster long-term career progression in the pool, hot tub, and aquatics industry.
“It’s no secret that many industries and businesses today are struggling to find and retain employees, and this is particularly true in trades such as ours,” says PHTA President and CEO Sabeena Hickman, CAE. “Our members are looking to PHTA to help fill that gap and we’re ready for the challenge. We are incredibly excited to share this new program with our membership and give them the tools they’ll need to compete in today’s labor market while working to attract a skilled, diversified, and thriving workforce.”
Underneath the PHTA’s Pool Professionals Pipeline workforce development umbrella is its external industry awareness campaign and jobseeker website, Work in Aquatics and workinaquatics.com, launching in 2023. Work in Aquatics will seek to advocate for trade professions by highlighting the numerous advantages, training and apprenticeship opportunities, job openings, and potential career progression tracks that are available working in the pool and hot tub industry. From construction labor to lifeguards, sales representatives, entrepreneurs, and even engineers and designers, there are many industry sectors and paths along the way that PHTA wants jobseekers to explore.
“This program is a game-changer for our industry as it works to drive qualified talent to our respective businesses and our industry as a whole,” says PHTA Chairman Charlie Claffey, owner of Claffey Pools. “To be successful, we’re going to need everyone on board as we work to put the industry on the radar of those searching for an alternative path to college; a rewarding career in a healthy lifestyle environment; the ability to work away from a desk; creative freedom through modern design; and lifesaving skills through swim instruction. The possibilities that exist in the aquatics industry are endless and once you begin in this line of work, you’ll never want to walk away. Let’s share that passion with the next generation of workers.”
A steering committee comprised of PHTA members, industry partners, and PHTA staff will serve in an advisory role to help guide programming, funding, and more:
- Charlie Claffey, Claffey Pools
- Joseph Laurino, Ph.D., Periodic Products, Inc.
- Andrew Levinson, PoolCorp
- Elizabeth McMurray, Florida Swimming Pool Association
- Albert Miller, Hayward
- Dominick Mondi, Northeast Spa & Pool Association
- Kevin Post, Counsilman-Hunsaker
- Teri Wiltshire, Master Pools Guild
- Lisa Zarda, CAE, US Swim School Association
Members, partners, and others interested in becoming involved in the PHTA Pool Professionals Pipeline can contact Seth Ewing, PHTA Senior Director of Member Programs & Services, at [email protected]
Associate Director, Marketing and Communications
703-838-0083, ext. 121 | [email protected]
Poolside by CGT offers new CARRERA MARBLE
Poolside by CGT is delighted to now offer its new Carrara Marble vinyl pool liner pattern for 2023. The new pattern imitates the beautiful appearance of natural marble. Printed on a white liner material and enhanced with the company’s exclusive aquafinish protective topcoat that provides superior chemical resistance and an industry leading UV protection. The simplicity and beauty of this natural stone marble, inspires calmness and relaxation and complements today’s popular deck and coping treatments.
In order to visualize how the new pattern will look in the pool, Poolside by CGT provides a comprehensive tool for visualizing pool liner patterns in a pool including the ability to simultaneously select various popular deck options to truly visualize the pool’s final look and feel. The Poolside by CGT Visualizer makes the liner selection process fun and easy. The program starts by allowing the user to select from either a freeform or rectangular pool shape, then simply choose a liner design from the Poolside by CGT liner collection and choose a surrounding deck surface. The user can select from flagstone, paver, travertine, wood or concrete decking options, then explore their pool combination in five (5) different views of the pool including an aerial overhead view and both a day and night view of the pool with pool lighting. This powerful tool is the perfect for pool builders to provide to their customers so the client can get creative and even download a PDF of their favorite design. The Visualizer tool helps consumers to choose their pool liner pattern with confidence. This online tool works great with a desktop, tablet and even a mobile device. Go to www.visualizer.poolsidebycgt.com to try it out!
Or watch this promotional video: https://www.youtube.com/watch?v=aE5V9wKqeSE
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