Press Releases
Fluidra Commits $100,000 to Step Into Swim
Commitment will help extend a safe and healthy pool experience to underserved communities through free access to swimming lessons.
(Pictured L to R: Rowdy Gaines, PHTA Vice President of Partnerships & Development; Eloy Planes Corts, Fluidra Executive President & Executive Chairman; Bruce Brooks, Fluidra CEO; Sabeena Hickman, PHTA President & CEO; and Troy Franzen, Fluidra North America President.)
Alexandria, VA (January 26, 2022) – As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.
Through the Step Into Swim initiative, Fluidra is able to share its passion for aquatic recreation and make swimming lessons accessible to all children so they can participate in what the company strives to create—the perfect pool and wellness experience for all.
“Being able to swim isn’t a luxury, it’s a necessity,” said Troy Franzen, President of Fluidra North America who also serves on the Step Into Swim Champions Board. “The ability to swim is essential to improving the health and safety of this and future generations, and we are fully invested in the effort to teach people how to swim and be safe around water, regardless of their socioeconomic situation.”
“Drowning is the leading cause of death among children ages 1 to 4,” said Rowdy Gaines, three-time Olympic Gold Medalist and Vice President of Partnerships and Development at PHTA. “Through Fluidra’s generous contribution we are able to make stronger strides to combat childhood drowning—with focus in under-resourced communities—so that we can keep children safer in the water.”
In 2021, Step Into Swim raised over $500,000 dollars from the pool and hot tub industry, which provided grants to 22 facilities in Arizona, California, Connecticut, Florida, Georgia, Kansas, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, and Texas – funding 6,297 swimming lessons for children.
“I am in awe of how far Step Into Swim has come thanks to the leadership of Rowdy Gaines and our Champions Board, as well as the support from key partners like Fluidra,” said Sabeena Hickman, CAE, President and CEO of PHTA. “Everyone plays a special role in helping us mobilize against an important initiative to provide educational resources and access to free swimming lessons. The future is bright as we continue to build upon this momentum in 2022.”
Donors can support Step Into Swim through tiered funding levels, including the Build A Pool, Save A Life Sponsorship where companies can pledge funds based on the number of pools built or maintenance contracts signed each year. 100 percent of funds go directly to Step Into Swim programming. Visit www.StepIntoSwim.org to see a full list of supporters and to learn more about how to get involved.
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About Pool & Hot Tub Alliance and Step Into Swim:
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.
Step Into SwimTM is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 285,000 children with support from community organizations, partners, industry advocates, members and more. For more information, visit www.stepintoswim.org.
About Fluidra
Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally. The company operates in over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands, including Jandy®, Polaris®, CMP, Taylor Water Technologies, S.R. Smith and Zodiac®. To learn more about Fluidra, visit fluidrausa.com or call 800-822-7933.
AUSTIN, Texas (May 21, 2026) — SPS PoolCare, the largest swimming pool services company in the United States, today announced it has acquired the majority of Amenity Pool Services’ pool service operations. The transaction, completed in two portions, spans Amenity’s commercial and residential operations in Phoenix, Tucson, and Jacksonville, Fla., as well as its residential operations in Orlando, Dallas, and Port Charlotte, Fla.
The Amenity transaction builds on SPS PoolCare’s January 2026 acquisition of Pool Troopers, which united the nation’s two largest pool service providers. Amenity Pool Services is ranked #3 on the 2025 PSN/Jandy Top 50 Service List, and together, these transactions reflect the company’s capacity to integrate large, complex operations while delivering the consistent, professional service experience that customers depend on every week.
“Amenity has outstanding team members, service standards, and customer relationships cultivated across key Sun Belt markets,” said Lance Martin, CEO of SPS PoolCare. “With this partnership, customers benefit from our expanded network of skilled technicians, advanced scheduling systems, and comprehensive service offerings that keep their pool in top condition year-round.”
SPS PoolCare, a portfolio company of Storr Group, has acquired more than 200 pool service companies since its inception in 2021. The company seeks to provide customers with continuity by preserving existing service schedules, technician relationships, and pricing structures during each transition onto ServiceTitan’s cloud-based platform. SPS PoolCare now serves more than 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
“This transaction represents another significant step in executing the company’s long-term consolidation strategy and further strengthens the platform’s leadership position in the industry. We look forward to supporting the management team through the next phase of growth and integration,” added Fraser Ramseyer, founder of SPS PoolCare and founder and CEO of Storr Group.
Nation’s largest pool services company acquires operations in Phoenix, Tucson, Dallas, Orlando, Jacksonville, Fla.,and Port Charlotte, Fla.
- Acquisition brings new customers, skilled technicians, and expanded market presence
- SPS PoolCare has acquired over 200 pool service companies since its inception in 2021.
- SPS PoolCare now serves over 50,000 weekly recurring residential and commercial customers across 19 markets in five states.
About SPS PoolCare:
As the #1 swimming-pool service company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. The company is committed to creating a world-class service experience for its customers and to being the employer-of-choice for its team members. Read more at spspoolcare.com
About Storr Group:
Storr Group is an operationally focused lower-middle-market investment firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. Storr Group has offices in West Palm Beach, New York City, and Austin. To partner today, visit storrgroup.com
For more information, contact:
Madeleine Budge
10 to 1 Public Relations
(480) 514 – 1070
CCEI is pleased to introduce the new Antea VS– a new innovation that allows management of variable speed pumps by seamlessly integrating them into CCEI Vigipool ecosystem. This ultra-compact antenna can be installed effortlessly on a wide range of pumps, delivering advanced connectivity and smart control at your fingertips with the Vigipool app.
With the Antea VS pool professionals can control and configure the pump room from anywhere. Simply plug the antenna into a 12-15 VAC (50-60 Hz) outlet, then connect to the pump and within minutes you have full control on your smartphone. The system automatically adjusts pump room speed based on real-time environmental conditions—such as water temperature and pool cover status—while always giving users the freedom to manually select preferred pump speeds at any time.
To unlock its full potential, the Antea VS is engineered to work alongside the Tild VP automation system which governs the pump’s electrical supply and serves as the backbone of the pump room. Together they control power, filtration, lighting and variable speed pumps using the Vigipool app.
More information about CCEI’s US operations can be found at:
424-800-2191
CCEI USA Inc.
808 Hindry Ave, Suite G
Inglewood, CA 90301
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RENOLIT SOLID is a reinforced PVC membrane engineered to renovate and waterproof decks at residential and commercial aquatic facilities—from community pools to world-class athletic complexes. At 80-mil thick, it delivers a durable, slip-resistant surface that addresses the most common deck challenges: cracks, chips, peeling paint, and more. Designed for both renovation and new construction, RENOLIT SOLID offers long-term, low-maintenance performance. Now available in Sand, Light Grey, and Dark Grey colors to complement any architectural aesthetic.
Phone number: (219) 324-6886
Location: LaPorte, Indiana
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